Miit

Name

Miit

Legal name

Mi-IT Limited

Website

https://miit.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Miit (Mi-IT) is a privately held, 100% Kiwi-owned managed IT service provider delivering cybersecurity-led IT support, Microsoft 365 management, cloud, backup, and proprietary VOIP (Mi-Talk) to New Zealand SMBs from its Albany, Auckland headquarters.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

akta.pro secondary industries

Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Managed IT services
• Cyber security services
• Microsoft 365 management
• Cloud infrastructure services
• Data backup and recovery

Headquarters

HQ city

Albany

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services: Ongoing managed IT support services including monitoring, maintenance, troubleshooting, and strategic guidance. Offered through SLA agreements or Time & Materials (T&M) model.
2. Microsoft 365 Managed Services: Setup, migration, and ongoing management of Microsoft 365 environments for New Zealand businesses.
3. Cloud Solutions: Cloud infrastructure management and migration services.
4. IT Procurement: Hardware and software procurement services including device procurement, setup, and lifecycle management. Also offers rent-to-own (MiRental) arrangements.
5. Data Backup and Recovery: Managed backup services for data protection and disaster recovery.
6. VOIP Services (Mi-Talk): Cloud-hosted telephone system with scalable, cost-effective communication solutions.
7. Professional Services: Strategic IT consulting, IT infrastructure reviews, technology business reviews, and IT planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mi-IT is a cyber security-led managed service provider (MSP) that delivers ongoing managed IT support, Microsoft 365 administration, cloud infrastructure management, data backup and recovery, cloud-hosted VOIP (Mi-Talk), and IT procurement services to small and medium New Zealand businesses. Services are delivered under monthly SLA agreements or on a Time & Materials basis, combining proactive monitoring, on-site and remote support, and strategic IT consulting.

Product overview

Mi-IT operates as a cyber-led Managed Service Provider (MSP) offering a unified suite of IT support services rather than a single product. The core offering is IT Support supplemented by specialized modules: Microsoft 365 Managed Services for productivity suite management, Cloud Services for infrastructure, Cyber Security for threat protection, Data Backup and Recovery for business continuity, and Mi-Talk (VOIP) for unified communications. IT Procurement and MiRental complete the portfolio by addressing hardware acquisition and financing needs. These services work together as an integrated managed IT solution tailored for New Zealand small and medium businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Mi-Talk: Cloud-hosted VoIP telephone system (PABX) offered as a fully functional business communication solution, replacing traditional phone systems.

Products and services

• IT Support End-to-end managed IT support including monitoring, maintenance, troubleshooting, and strategic guidance, delivered both on-site and remotely to New Zealand SMBs.
• Microsoft 365 Managed Services Full-service Microsoft 365 management including setup, migration, and ongoing administration of Teams, SharePoint, OneDrive, Exchange, Intune, and Entra ID.
• Cloud Services Cloud infrastructure management and migration services enabling businesses to leverage scalable cloud infrastructure for flexible operations.
• Cyber Security Security-first IT support with 24/7 monitoring, threat detection, and response, including firewalls, antivirus, endpoint protection, staff training, and vulnerability scanning.
• Data Backup and Recovery Managed backup solutions including Microsoft 365 backup covering emails, files, OneDrive, SharePoint, and Teams data, as well as backup for on-premise servers and cloud environments.
• Mi-Talk VOIP Cloud-hosted PABX telephone system providing unified communications with mobile apps, virtual receptionist, and CRM integration for scalable business communications.
• IT Procurement Hardware and software procurement services from devices to data centre and cloud solutions, including hardware lifecycle management and rent-to-own MiRental arrangements.

Quantifiable outcome

• Enables businesses to function completely offsite during lockdowns
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationMi-IT is a Microsoft partner specializing in Microsoft 365 setup, migration, and management. They offer Microsoft 365 managed services, backup solutions for Microsoft 365 environments, and guidance on Microsoft licensing and deployment. Microsoft Surface products are also offered through their IT procurement services.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Others

• ConnectWise: ConnectWise is a leading global provider of MSP software platforms (PSA, RMM, cybersecurity) that enable MSPs like Mi-IT to operate. It is an ecosystem/partner rather than a direct competitor, but it is relevant because it sits in the same MSP value chain and competes for the underlying RMM/SOC tool layer.
• Datto (Kaseya): Datto, now part of Kaseya, is a global provider of backup, disaster recovery, and RMM solutions widely used by SMB-focused MSPs. Mi-IT explicitly works with Datto backup solutions, making it an enabling technology partner that also shapes competitive benchmarks for SMB backup services.

Direct peers

• First Digital: First Digital is a New Zealand IT services and managed services company providing IT support, cloud, and cybersecurity to SMEs. It is a direct peer to Mi-IT, targeting similar SMB customers with comparable managed IT, cloud, and security offerings.
• The Instillery: The Instillery is a New Zealand managed services and cloud provider serving mid-market and enterprise customers with infrastructure, security, and managed IT offerings. It directly competes with Mi-IT in NZ managed services, particularly in cloud, security, and Microsoft-based services, but at larger scale and with broader capability.
• Revera: Revera is a New Zealand-owned managed services and cloud provider offering infrastructure management, security, and managed cloud to NZ organisations. It is a direct peer to Mi-IT in the NZ MSP market, particularly for SMB and mid-market customers seeking managed IT and cloud services.
• ITLess: ITLess is a New Zealand-based managed IT services and cybersecurity provider focused on small and medium businesses. It directly competes with Mi-IT in the Auckland / NZ SMB market with overlapping services in IT support, Microsoft 365, and security.
• Insomnia IT Services: Insomnia is a New Zealand managed services and IT support provider focused on small and medium businesses. It directly competes with Mi-IT in the NZ SMB managed IT, Microsoft 365, and cybersecurity markets.

Broad incumbents

• Spark New Zealand (Spark Business): Spark NZ operates a large business division providing managed IT, cloud, security, and unified communications services across New Zealand. It is a broad incumbent with telecom, cloud, and managed-services offerings that overlap with Mi-IT's full-stack MSP portfolio, particularly in VOIP, M365, and SMB IT support.
• Insight Enterprises: Insight Enterprises is a global IT solutions and managed services provider that competes with regional MSPs via its Intelligent Workplace and managed-cloud offerings. It is a broad incumbent relevant to Mi-IT as a larger, better-capitalized competitor in IT procurement, managed Microsoft 365, and SMB IT services.
• Datacom: Datacom is one of New Zealand's largest IT services companies offering managed services, cloud, security, and Microsoft 365 support to NZ enterprises and SMEs. It is a broad incumbent that competes with Mi-IT across the same managed-IT capability stack, but at significantly larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MiitLtd
• LinkedInlinkedin.com/company/15218144/admin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miit