Evanced

What Evanced does

Evanced (legal entity EVANCED Information Systems, LLC) is a privately held, founder-controlled digital marketing services agency founded in 2004 and headquartered in Woodstock, Georgia, in the Atlanta metro. The firm operates a sales-led go-to-market model, acquiring clients through free 60-minute strategy consultations and selling integrated service bundles rather than a standalone software product. Its core offerings are grouped around four pillars: brand messaging (StoryBrand-based Brand Messaging Bootcamp), WordPress website design and development on Avada/Elementor with WP Engine hosting and security, multi-channel digital marketing (SEO, Local SEO, Google and Microsoft Ads including ChatGPT Ads, and email marketing), and senior advisory services (Fractional CMO and Marketing Coach).

The underlying technology stack is composed of third-party tools orchestrated into a unified delivery model. The proprietary-feeling layer is the EVANCED Marketing Platform (EMP), which integrates lead capture, booking automation, CRM, and reporting on top of Go HighLevel, ActiveCampaign, HubSpot, and Zapier. The firm primarily serves financial advisors, RIAs, and wealth management firms (Endeavour Wealth, Wiser Wealth, Goodwin Investment Advisory, Monumental Financial Planning, Abound Financial, Benchmark Wealth Management), with secondary segments in healthcare, non-profits, and general SMBs. Revenue mechanics mix monthly recurring retainers (SEO from $1,000/month, fractional CMO, PPC management) with project-based fees (websites from ~$3,000, Brand Messaging Bootcamp ~$5,000) and a small transactional add-on storefront. The team is approximately 9-10 people, led by founder and CEO Grant Carmichael, with COO Charles Howell and Director of Brand Messaging Joanna Kesner anchoring operations; ~50+ client logos are referenced but no revenue is disclosed.

Name

Evanced

Legal name

EVANCED Information Systems, LLC

Website

https://evanced.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Evanced is a privately held, founder-led digital marketing agency in Woodstock, GA, that sells integrated brand messaging, WordPress web development, SEO/PPC, and fractional CMO services primarily to financial advisors and SMBs across roughly 50+ active client relationships.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Performance Marketing Automation & Bid Management Services (MPAAACAM), Creative, Content Production & Ad Ops Tools (BPAMALAK), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Digital marketing services
• Search engine optimization
• Website design development
• Brand messaging consulting
• Fractional CMO services

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Recurring monthly retainer model for ongoing digital marketing services including SEO, Google Ads management, and email marketing. Services are delivered continuously with monthly reporting and optimization.
2. Website Development: One-time project-based revenue for website design and development services. Websites are built to order with pricing based on number of pages and features required.
3. Brand Messaging Bootcamp: One-time bootcamp program using StoryBrand framework. Includes discovery sessions, wireframe creation, and brand messaging development. Priced as a bundled program.
4. SEO Services: Monthly SEO retainer with packages starting at $1,000/month, with pricing varying based on SEO hours dedicated each month.
5. Fractional CMO Services: Ongoing strategic marketing leadership service providing senior-level expertise without full-time hire cost. Includes strategy alignment, team leadership, and marketing operations oversight.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Evanced is a digital marketing agency that helps businesses clarify their brand messaging, build conversion-focused WordPress websites, and execute multi-channel digital marketing including SEO, Google/Microsoft Ads, and email marketing. It bundles these services into a unified system supported by its proprietary EVANCED Marketing Platform (EMP) for automation and CRM, and offers Fractional CMO and coaching engagements for senior-level marketing leadership.

Product overview

EVANCED is a digital marketing services company offering a portfolio of interconnected service offerings rather than a unified software platform. The core services include Brand Messaging Bootcamp (StoryBrand-based messaging and wireframe creation), Website Design & Development (WordPress/Avada builds with WPEngine hosting and security), Digital Marketing Channels (SEO, Local SEO, Google/Microsoft Ads, Email Marketing), the EVANCED Marketing Platform (all-in-one marketing automation and CRM), Fractional CMO (senior leadership), and Marketing Coach (personalized guidance). Services are designed to work together as a coordinated system: messaging informs the website, the website anchors SEO and paid channels, and the EMP ties lead capture and automation together.

Differentiator

Problem solved

Functional benefit

Brands

• EVANCED Marketing Platform (EMP): All-in-one marketing automation platform that streamlines marketing operations, automates leads, bookings, and provides integrated CRM and analytics capabilities.
• Brand Messaging Bootcamp
• Grant Carmichael

Products and services

• Brand Messaging Bootcamp A StoryBrand-based brand messaging program delivered through guided sessions with certified StoryBrand guides, helping businesses clarify their value proposition, define ideal client profiles, and create website wireframes and copy that convert.
• Website Design & Development Custom WordPress website design and development services including responsive layouts, Avada theme builds, high-performance WP Engine hosting, security hardening, and monthly maintenance for SMBs and professional services firms.
• Search Engine Optimization (SEO) Comprehensive SEO services including keyword analysis, content marketing strategy, monthly rank tracking, competitor research, website health reporting, and submission to 60+ local business profiles on a monthly retainer starting at $1,000.
• Local SEO Local search optimization focused on Google Business Profile management, business citation consistency, local keyword targeting, and map visibility for geographically-defined service areas.
• Google & Microsoft Ads (PPC) Pay-per-click advertising management across Google Ads and Microsoft Ads platforms, including Performance Max campaigns and ChatGPT Ads, with targeting strategies, transparent monthly reporting, and continuous optimization.
• Email Marketing Email marketing and marketing funnel services that guide prospects through the customer journey, including automated nurture sequences, lead capture strategy, and conversion-focused email campaign design.
• EVANCED Marketing Platform (EMP) An all-in-one marketing automation and CRM platform that integrates lead management, appointment booking, and multi-channel marketing tools into a unified system for lead tracking and revenue visibility.
• Fractional CMO Part-time senior marketing leadership providing strategy alignment, team mentorship, technology selection, and operational support for businesses seeking CMO-level guidance without a full-time hire.
• Marketing Coach Personalized one-on-one coaching to help business owners understand digital marketing decisions, generate leads, and grow their online presence with guided strategy sessions.

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• African Girls Hope FoundationminorGTM or Marketing PartnerEvanced partners with African Girls Hope Foundation as a sponsor and provides marketing support services. AGHF provides education and school supplies to girls in Africa. Evanced assists with their marketing efforts to support the organization's mission.
• Who They AreminorOthersWhoTheyAre.org is a volunteer-driven initiative in North Georgia that provides rugged outdoor gear (tents, sleeping bags, backpacks, solar chargers, toiletries) to people experiencing homelessness. Evanced partners with this organization as part of community involvement.
• Emmaus Road Christian CounselingminorGTM or Marketing PartnerEvanced partners with Emmaus Road Christian Counseling to assist with digital marketing efforts. The counseling center provides counseling and personal healing services in California.
• Goshen Valley Boys RanchminorOthersEvanced is a proud sponsor of Goshen Valley Boys Ranch, a foster care facility located on 160 acres in northern Cherokee County, Georgia, home to around 40 young men in foster care ages 8-18.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency specializing in PPC, SEO, and conversion optimization with a focus on data-driven results. Comparable in paid media management and transparent reporting emphasis.
• SmartSites: Digital marketing agency providing web design, SEO, PPC, and email marketing to small and mid-sized businesses. Similar service portfolio, SMB target market, and recurring revenue model make it a close comparable.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and marketing automation to SMB and mid-market clients. Directly comparable in service breadth, recurring retainer model, and SMB focus, though significantly larger in scale.
• Disruptive Advertising: PPC and SEO agency focused on audit-driven optimization with Google Premier Partner status. Comparable in paid search expertise, Google Partner credentials, and retainer-based client model.
• Mad Fish Digital: Boutique digital marketing agency offering SEO, content, web design, and marketing strategy. Closely comparable in agency size, integrated service approach, and relationship-based sales motion.
• Cardinal Digital Marketing: Digital marketing agency with healthcare vertical specialization. Comparable in vertical-specific expertise approach and integrated digital services for compliance-sensitive industries.
• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, and email. Comparable multi-channel service stack and SMB-to-mid-market positioning.
• LYFE Marketing: Digital marketing agency providing social media management, SEO, PPC, and email marketing to SMBs. Comparable in service mix and small business target market.
• Thrive Agency: Full-service digital marketing agency offering SEO, web design, social media, and PPC. Comparable in multi-channel integrated approach and SMB/mid-market positioning.
• Directive: B2B digital marketing agency specializing in SEO, PPC, and content marketing for mid-market and enterprise clients. Comparable in integrated channel approach and results-focused positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EvancedNet
• Facebookfacebook.com/evancednet
• Instagraminstagram.com/evancednet

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evanced