Telerosa

What Telerosa does

Telerosa (legal entity TELEROSA SPAIN, S.L., brand teleROSA) is a privately held Spanish online florist founded in 1999 and headquartered in Málaga. The company operates a direct-to-consumer e-commerce storefront at telerosa.com supplemented by a Spain-wide franchise network under the Shops teleROSA sub-brand and a free phone-based order line (900 26 40 88). Its catalog spans fresh-cut rose bouquets in sizes from 2 to 101 stems, lyophilized eternal roses, tulip bouquets sourced from the Netherlands, funeral arrangements, plants such as orchids, and premium combination gifts including Moët & Chandon and oversized teddy bears; pricing starts at €29.90 and extends past €290 for premium SKUs.

The technical platform is a standard e-commerce stack with integrated order capture, delivery scheduling by province/municipality/date, and a proprietary Video Message feature that attaches a private personalized video to any delivery via a printed QR code, allowing the recipient to view and reply with their own video. Same-day delivery is offered nationwide across all Spanish provinces and municipalities, supported by direct air-freight sourcing of roses from Ecuador and tulips from Holland.

The business model is purely transactional: per-order revenue from product sales plus delivery fees, with no subscription or recurring component. The customer base is exclusively individual consumers (B2C), segmented horizontally by gifting occasion including birthdays, anniversaries, births, Mother's Day, Valentine's Day, Christmas, and funerals. In 2022 the company received European Regional Development Fund support through the TICCámaras Program of the Málaga Chamber of Commerce to enhance its e-commerce solution; no institutional investors or parent company are disclosed.

Name

Telerosa

Legal name

TELEROSA SPAIN, S.L.

Website

https://telerosa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Telerosa (teleROSA) is a privately held Spanish online florist founded in 1999, headquartered in Málaga, that sells and same-day delivers fresh-cut roses, eternal roses, tulips, plants, and gift bundles to individual consumers across all provinces of Spain via an e-commerce platform and franchise network.

Ownership category

akta.pro rank

Product category

Online Florist / Flower Retail

NAICS

Florists (45931), Florists (4593), Florists (459310)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Online flower shop
• Florist e-commerce
• Same-day flower delivery
• Preserved roses
• Flower gifting

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction-based sales of flowers, bouquets, and arrangements. Prices vary by product type, size, and delivery location. No subscription model. Revenue generated per order with delivery fees included in final price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Telerosa operates an online flower shop based in Málaga, Spain, selling fresh bouquets, preserved/eternal roses, tulips, plants, and curated gift combinations with same-day delivery across Spain. It also offers a distinctive video message feature via QR code attached to bouquets and operates a franchise model (Shops teleROSA).

Product overview

Telerosa is an online flower delivery service (floristería online) based in Spain, operational since 1999, offering a comprehensive e-commerce platform for sending flowers and gifts throughout Spain. The core offering consists of fresh cut rose bouquets (Ramos de Rosas) in various sizes and colors, complemented by preserved/eternal roses (Rosas Eternas) using lyophilization technology, tulip bouquets (Ramos de Tulipanes), and specialty arrangements for occasions like birthdays, baby celebrations, and funerals. Additional product lines include plants (such as orchids), exclusive combination gifts with teddy bears, chocolates, wine, and champagne, as well as seasonal collections for Valentine's Day, Mother's Day, and Christmas. A differentiating feature is the Video Mensaje service allowing personalized video messages with deliveries. The company operates a franchise model (Shops teleROSA) alongside its e-commerce platform, with deliveries across all of Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Shops teleROSA: Franchise retail locations offering flower delivery services under the teleROSA brand.

Products and services

• Rose Bouquets Fresh rose bouquets available in various configurations for romantic, anniversary, birthday, and general gifting occasions. Targeted at individual consumers purchasing flowers for personal gifting.
• Eternal Roses (Preserved Roses)

Quantifiable outcome

• Fresh flowers lasting 5-10 days with proper care

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Euroflorist: Pan-European online florist relay network with local fulfillment in multiple countries including Spain; competes on selection, delivery speed, and European footprint.
• Aquarella: Spanish online florist offering fresh flowers, plants and gifts with nationwide delivery. Closest domestic DTC peer to teleROSA in product mix and target use cases.
• Interflora Spain: Spain's largest flower relay/delivery network with similar nationwide same-day delivery model and direct-to-consumer e-commerce; competes head-to-head with teleROSA across all occasions.
• FloraQueen: International online flower and gift delivery platform operating across Europe; comparable e-commerce flower ordering experience and cross-border delivery model.

Regional players

• Serenata Flowers: European online florist focused on UK and continental Europe delivery; comparable DTC flower e-commerce model but different primary geography.
• LolaFlora: Online florist operating across Southern Europe including Spain; comparable gifting-focused flower e-commerce with technology-forward positioning.

Emerging players

• Bloom & Wild: UK-origin digital-native florist known for letterbox flowers and brand-led gifting; comparable DTC e-commerce flower model though primarily UK-focused.
• Floom: Online florist marketplace connecting customers to local artisan florists; comparable curated flower gifting positioning though marketplace rather than retailer.
• The Bouqs Co. US online florist with farm-to-door supply chain and subscription options; comparable DTC flower e-commerce model and direct-from-grower sourcing strategy.

Broad incumbents

• 1-800-Flowers.com: Largest US online flower and gifting retailer with broad portfolio of floral brands; comparable online gifting leadership and occasion-driven merchandising model at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/telerosa
• LinkedInlinkedin.com/company/telerosa-flores-a-domicilio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telerosa