What Interflora Spain does

Interflora Spain, legally operated as Fleurop Interflora España, is a Spanish e-commerce flower delivery aggregator founded in 1940 and operating as the Spanish node of the global Fleurop/Interflora international florist network. The company operates a marketplace model: customers place orders through interflora.es (or international storefronts) and the platform routes each order to one of more than 1,200 affiliated local florists across 3,200+ Spanish cities for handcrafted fulfillment and last-mile delivery. Same-day delivery is supported until 18:30 on weekdays and 12:30 on weekends, with funeral delivery achievable in under 4 hours; international delivery extends to 140+ countries via reciprocal partner networks. The product catalog spans fresh bouquets (€24.99–€79 standard range), potted plants, funerary compositions, and co-branded gift bundles (RITUALS, LEGO, Resetea plantable cards). Primary customers are individual Spanish consumers (B2C) purchasing for personal occasions — birthdays, anniversaries, love, condolences — with a secondary corporate gifting inquiry channel (B2B). Revenue mechanics are one-time unit-priced transactions with no disclosed subscription, recurring, or freemium components. The company holds an EcoVadis Gold Badge (2024, top 5% sustainability rating) and operates active social media presence on Facebook, X, Instagram, and YouTube alongside a content marketing blog and Trustpilot review profile.

Name

Interflora Spain

Legal name

Fleurop Interflora España

Website

https://interflora.es

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Interflora Spain operates an e-commerce flower delivery marketplace that routes orders from interflora.es to a network of 1,200+ affiliated local florists across 3,200+ Spanish cities, serving individual consumers and corporate clients with same-day delivery and international reach spanning 140+ countries.

Ownership category

akta.pro rank

Product category

Flower Delivery Services

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Flower delivery service
• Same-day delivery
• Floral arrangements
• Corporate gift delivery
• International florist network

Headquarters

HQ city

Spain

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (Flowers, Plants, Gifts): One-time transaction revenue from sale of floral arrangements, plants, and gift bundles (e.g., flowers with RITUALS products, LEGO sets, chocolates, wine). Orders are placed through the e-commerce platform and fulfilled by local florist partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Interflora Spain operates an online flower and gift delivery platform that connects customers to a network of over 1,200 local florists across more than 3,200 Spanish cities. The company sells handcrafted floral bouquets, potted plants, funerary arrangements, and gift bundles (combining flowers with RITUALS, LEGO, chocolates, or plantable greeting cards), with same-day delivery across Spain and international delivery to 140+ countries through affiliated florist networks.

Product overview

Interflora Spain operates as an e-commerce flower delivery platform connecting customers with a network of over 1,200 locally-operated florists across more than 3,200 cities in Spain. The core offering consists of handcrafted flower bouquets and arrangements (ramos de flores, ramos de rosas), potted plants (orquídeas, plantas de interior/exterior), and funerary compositions. The platform offers same-day delivery services and international delivery to over 140 countries. Additional value-added products include gift bundles combining flowers with complementary items such as RITUALS beauty sets, LEGO flower sets, and plantable greeting cards. The service portfolio spans occasion-based offerings for birthdays, anniversaries, love declarations, and condolences, with seasonal collections featuring summer flowers, sunflowers, and other seasonal varieties.

Differentiator

Problem solved

Functional benefit

Brands

• Prestige Collection: Premium rose collection featuring high-quality roses

Products and services

• Same-Day Flower Delivery (Entrega el Mismo Día) Same-day flower and plant delivery service available across Spain, including Sundays and holidays. Orders placed before 18:30 (12:30 on weekends) are delivered the same day by routing to the nearest local florist from the network of 1,200+ florists.
• International Flower Delivery (Entrega Internacional) International flower delivery service operating in over 140 countries through a network of affiliated local Interflora florists. Customers can send flowers to destinations in Europe (Germany, Belgium, France, Italy, Netherlands, Portugal, UK, Switzerland), USA, and other markets.
• Funerary Flower Arrangements (Flores para Funerales) Funeral flower arrangements including wreaths, crosses, centers, and sympathy flowers delivered urgently within under 4 hours. Categorized under funeral and condolence offerings for mourning customers.
• Floral Gift Bundles (Regalos con Flores) Gift bundles combining bouquets with complementary products such as RITUALS beauty sets (Cariño y bienestar con RITUALS, 54.99€), LEGO sunflower building sets (Dúo Brillante LEGO, 37.99€), plantable Resetea greeting cards (Enhorabuena), self-cultivation kits (Dúo de girasoles, 27.99€), and recyclable bags (Summer vibes, 54.99€).
• Premium Rose Collection (Colección Prestige) Premium rose collection including customizable rose bouquets where customers can choose quantity from 5 to 999 roses (El Número Perfecto), eternal roses, and themed premium rose arrangements in red, pink, white, and multicolor variants.
• Potted Plants (Plantas) Potted plants category including interior plants, exterior plants, orchid plants (e.g., Orquídea Blanca phalaenopsis 65-70 cm), pet-friendly plants, easy-care plants, air-purifying plants, and seasonal plants, with centerpieces and baskets.
• Occasion-Based Floral Arrangements Curated flower bouquets and arrangements designed for specific occasions including birthdays (Feliz Cumpleaños 37.99€), love declarations (Canción de Amor 44.99€), anniversaries, friendship day, apologies, thank you, get well wishes, new home, retirement, and weddings. Priced from 24.99€ to 79€.

Quantifiable outcome

• Same-day delivery available until 18:30 on weekdays and 12:30 on weekends
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• RITUALScoreStrategic or Co-development PartnerCo-branded bundle product 'Cariño y bienestar con RITUALS' combining a handcrafted rose bouquet with a RITUALS Ayurvedic gift set (shower gel, body oil, mist, body cream). Sold exclusively through Interflora's e-commerce platform.
• LEGOcoreStrategic or Co-development PartnerLimited edition 'Dúo Brillante LEGO' bundle featuring 3 natural sunflower stems with a 191-piece LEGO sunflower building set (2 sunflowers with articulated stems and leaves, approximately 25cm height). ©2025 The LEGO Group.
• ReseteaminorStrategic or Co-development PartnerEco-friendly plantable greeting card integration. 'Enhorabuena' bundle includes a Resetea card made from recycled cotton paper with embedded flower seeds that can be planted after use.
• FleuropcoreOthersFleurop Interflora España is the parent company operating the Spanish Interflora platform. The company is part of the broader Fleurop/Interflora international network enabling global flower delivery through affiliated local florist networks in over 140 countries.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform partnership. Interflora.es maintains a business profile on Trustpilot (es.trustpilot.com/review/interflora.es) to showcase customer reviews and build credibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BloomNation: US online marketplace connecting consumers to a curated network of local florists with same-day delivery. Directly comparable to Interflora Spain in marketplace-plus-florist-network model, though smaller in scale and US-focused.
• The Bouqs: US-based DTC flower company sourcing direct from farms and bypassing traditional florist intermediaries. Comparable end-customer use case but differentiated supply-chain model that competes with Interflora Spain's florist-mediated proposition.

Direct peers

• Euroflorist: Pan-European flower delivery network connecting customers to local florists in numerous countries. Closely comparable to Interflora Spain in its florist-network marketplace model, multi-country reach, and B2C/B2B gifting positioning.
• Teleflora: US-based flower delivery wire service that routes orders through a national network of independent florists. Directly comparable in florist-aggregation model, same-day fulfillment promise, and occasion-based product positioning.
• FloraQueen: European-headquartered online flower delivery platform operating across multiple countries with a florist-network fulfillment model and same-day delivery propositions. Directly comparable to Interflora Spain in business model (online flower marketplace) and customer base (occasion-driven B2C gifting).
• From You Flowers: US online flower delivery retailer offering bouquets, plants, and gift bundles with same-day and scheduled delivery through florist partnerships. Comparable business model, occasion-based product range, and price band to Interflora Spain.
• FTD (Florists' Transworld Delivery): Long-established US floral wire service operating a florist network for same-day delivery across North America and internationally. Closely comparable to Interflora Spain in wire-service model, florist-fulfilled delivery, and heritage brand positioning.

Regional players

• Arena Flowers: UK-based online flower delivery company offering bouquets, plants, and gift bundles with next-day and same-day delivery. Comparable product range and customer use case to Interflora Spain, but focused on the UK market rather than Iberia.
• Prestige Flowers: UK online florist offering bouquets, plants, and gift hampers with next-day and same-day delivery across the UK. Comparable occasion-based product catalog and price positioning to Interflora Spain, though operating primarily in a different geography.

Broad incumbents

• 1-800-Flowers: Large US publicly-traded gifting platform offering flowers alongside broader categories (plants, gourmet foods, gifts, personalized products). Comparable in online flower delivery core but materially broader in category scope and scale than Interflora Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/interfloraes
• YouTubeyoutube.com/c/InterfloraEs
• Facebookfacebook.com/interfloraes
• Instagraminstagram.com/interfloraes/?hl=es
• LinkedInlinkedin.com/company/interflora-espana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interflora Spain