Kasane

What Kasane does

Kasane (legal name KASANE COMUNICAÇÃO INTELIGENTE LTDA., CNPJ 08.937.382/0001-96) is a privately held Brazilian corporate communication agency headquartered in Goiânia, Goiás, Brazil. The firm is co-founded and co-led by Ana Paula Ramos (publicitária) and Renata Vieira (jornalista), with a leadership roster comprising approximately 11 named professionals spanning journalism, advertising, event coordination, and administration. Kasane delivers an integrated suite of corporate communication services organized around a single 'Comunicação Corporativa' offering and 13 service modules: media relations, corporate events (marketed under the Kasane Eventos brand), crisis image management, media training, advertising creation, digital marketing, branding, research, internal communications (endomarketing), corporate publications, strategic planning, mystery shopping (Cliente Oculto), and special projects.

The business model is professional services: Kasane engages clients on integrated communication projects and ongoing retainer relationships, billed per project or retainer (pricing not publicly disclosed). Go-to-market is direct sales-led with an event-driven overlay — the firm positions itself as a long-term strategic partner and trusted advisor to enterprise and institutional clients. The customer base spans enterprise companies and institutions of varied sizes across multiple sectors — including healthcare (Hapvida, Hemolabor), financial services (Sicredi), transportation (HP Transportes), real estate development and associations (EBM, ADEMI-GO, Desenrola), retail/shopping centers (Buriti Shopping, Shopping Gallo, Goiânia Shopping), education/non-profit (Júnior Achievement Goiás), and government/fiscal associations (SINDIFISCO-GO). Self-reported scale metrics include 150+ clients served, 60+ crises managed, 100+ events executed, and 5,048 client media mentions in 2018.

Geographically, Kasane is anchored in the Centro-Oeste region (Goiás state) but serves clients across the Centro-Oeste, Norte, Sudeste, and Sul regions of Brazil. The firm is an associated member of Abracom (Associação Brasileira de Comunicação) and holds LGPD/Marco Civil da Internet privacy compliance certification. The company has no proprietary technology platform, no disclosed funding rounds, no parent company, and no subsidiaries — it operates as a founder-owned, organically grown regional SMB. Notable recognition includes a 4th-place finish among 18 finalists in the Prêmio Top Mega Brasil 2020 in the Communication Agency of Centro-Oeste category. Headcount is in the 11-50 employee band.

Name

Kasane

Legal name

KASANE COMUNICAÇÃO INTELIGENTE LTDA.

Website

https://kasane.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kasane is a privately held Brazilian corporate communication agency headquartered in Goiânia, Goiás, co-founded in 2010 by Ana Paula Ramos and Renata Vieira. The firm delivers integrated communication services — media relations, corporate events, crisis management, digital marketing, and branding — to enterprise and institutional clients across Centro-Oeste, Norte, Sudeste, and Sul Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Communication Services: Professional services revenue from integrated corporate communication solutions including media relations, crisis management, corporate events, advertising creation, digital marketing, research, branding, internal communications, and strategic positioning.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Kasane is a corporate communication agency offering integrated solutions for companies and institutions, including media relations, crisis management, corporate events, advertising creation, digital marketing, branding, research, media training, internal communications, strategic planning, and corporate publications. The agency serves as a strategic business partner, designing and executing communication projects end-to-end across multiple formats and channels for clients throughout Brazil.

Product overview

Kasane is a corporate communication agency offering integrated communication solutions. Their main service is 'Comunicação Corporativa' (Corporate Communication), which comprises multiple specialized modules including: Media Relations (Relacionamento com a Mídia), Corporate Events (Eventos Corporativos under the Kasane Eventos brand), Crisis Management (Gestão de Crise de Imagem), Media Training, Advertising Creation (Criação Publicitária), Digital Marketing (Marketing Digital), Research (Pesquisas), Mystery Shopping (Cliente Oculto), Corporate Publications (Publicações Corporativas), Branding, Internal Communications (Endomarketing), Strategic Planning (Planejamento Estratégico), and Special Projects (Projetos Especiais). The agency has served over 150 clients, managed 60+ crises, and conducted 100+ events.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicação Corporativa (Corporate Communication) Integrated corporate communication services covering media relations, crisis management, media training, corporate events, advertising creation, digital marketing, research, branding, internal communications, corporate publications, mystery shopping, and strategic positioning for brands and institutions across Brazil.
• Eventos Corporativos (Corporate Events) Corporate event conceptualization, planning, and execution offering with creativity, commitment, and delivery excellence for enterprise clients and institutions. The Kasane Eventos brand is described as a market reference in the events sector.
• Gestão de Crise de Imagem (Crisis Management) Crisis management services including planning, strategy, public positioning definition, and spokesperson preparation for handling different media outlets during reputational crises.
• Marketing Digital (Digital Marketing) Digital marketing solutions delivering interactivity, appropriate content, and smarter investments for social networks and other digital platforms on behalf of clients.

Quantifiable outcome

• 5,048 media mentions generated for clients in 2018
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Abracom (Associação Brasileira de Comunicação)minorOthersKasane is an associated agency member of Abracom, the Brazilian Communication Association. This affiliation connects the agency to a broader network of communication professionals and industry standards in Brazil.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ketchum (Brazil): Global communications consultancy with Brazilian operations providing PR, corporate communications, and brand marketing — broader incumbent competing for the same enterprise accounts across integrated service modules.
• AlmapBBDO: Major Brazilian advertising agency affiliated with BBDO worldwide — provides creative advertising, digital, and brand strategy services that overlap with Kasane's advertising and digital modules at significantly greater scale.
• Edelman (Brazil): Global public relations firm with substantial Brazilian operations offering corporate communications, crisis management, and media relations — a broader incumbent with overlapping capabilities and international resources.
• Grupo ABC de Comunicação: Major Brazilian communications holding encompassing multiple specialized agencies across PR, advertising, and digital — a broader incumbent offering overlapping service lines at national scale versus Kasane's regional focus.
• DPZ&T: One of Brazil's leading advertising agencies offering integrated campaigns and brand strategy — a broader incumbent with overlapping advertising creation and brand positioning capabilities versus Kasane.

Direct peers

• W/Brasil: Brazilian creative and advertising agency offering integrated campaigns, brand strategy, and digital — directly comparable to Kasane's advertising creation and digital marketing modules, though more creatively-led.
• In Press: Brazilian corporate communications and public affairs agency providing media relations, crisis management, and integrated communications — closely aligned with Kasane's core service model and target client profile.
• Talent Marcel: Brazilian communications group with PR, public affairs, and corporate communications practices — directly comparable in integrated agency model and target B2B clientele.
• Approach Comunicação: Brazilian communications agency focused on corporate communication, media relations, and integrated marketing — comparable in service mix and B2B agency model to Kasane.
• FSB Comunicação: One of Brazil's largest independent communications groups offering integrated PR, media relations, crisis management, and corporate communications — directly comparable to Kasane's full-service corporate communications offering at meaningfully greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kasaneassessoria
• Facebookfacebook.com/kasane360
• LinkedInlinkedin.com/company/kasanecom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasane