Inn Marin

What Inn Marin does

Inn Marin and Suites is a privately held 70-key boutique hotel located at 250 Entrada Drive in Novato, California, 30 miles north of San Francisco along Highway 101 in Marin County. The property sits on approximately five acres of landscaped grounds featuring Mission-style architecture, an outdoor pool and spa, and event lawns. It operates 70 non-smoking guest rooms and suites in five configurations (standard king, double-double, suites with living areas and optional in-room hot tubs, plus ADA-accessible variants) at nightly rates from $129 to $349, alongside a continental breakfast, business center, and guest laundry. The hotel is a member of Choice Hotels International's Ascend Hotel Collection, retaining independent ownership while accessing the parent brand's distribution, marketing, and loyalty platform.

The property functions as a full-service event venue in addition to a transient hotel. Indoor and outdoor event space — the 1,200 sq ft Garden Room, 900 sq ft Garden Patio, and a five-acre Lawn Area accommodating up to 400 guests — is monetized through corporate meetings, weddings, banquets, and social events, with an in-house Executive Chef providing catering. The technology layer is supplied by INNsight.com, providing the website, booking engine, and property management system, with PCI DSS compliant payments and a WCAG 2.1 Level AA accessible front end.

Revenue is generated from four streams: overnight room accommodations, event and meeting space rental, wedding and banquet catering, and extended-stay package discounts (15% off 2+ nights, 20% off 3+ nights). Distribution is omnichannel: direct booking via innmarin.com with a lowest-rate guarantee, phone reservations, Choice Hotels' Ascend network, and presence on TripAdvisor and Yelp. Customer segments are leisure travelers (wine country and Bay Area tourism), corporate and government meeting groups, and wedding/social event clients. The company holds California Green Lodging Leadership Level certification (the first property in the state under the enhanced program), Bay Area Green Business designation, and has operated as Best Place to Work per the North Bay Business Journal for nine consecutive years (2007–2015). Sister properties Hotel Petaluma and Infinity Hotel suggest a small multi-asset owner.

Name

Inn Marin

Legal name

Inn Marin and Suites

Website

https://innmarin.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Inn Marin and Suites is a privately held 70-room boutique hotel and event venue in Novato, California, serving leisure travelers, corporate groups, and wedding clients through direct booking, Choice Hotels' Ascend distribution, and on-site catering.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Event Venue

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel lodging services
• Wedding event venues
• Meeting space rentals
• Boutique accommodations
• Banquet catering services

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Room Accommodations: Primary revenue from overnight lodging across 70 non-smoking guest rooms and suites including king rooms, double bed rooms, and accessible rooms. Room rates range from $129-$299 per night for standard rooms and $199-$349 per night for suites.
2. Event and Meeting Space Rental: Revenue from hosting events in meeting spaces including the Garden Room (1,200 sq ft), Garden Patio (900 sq ft), and outdoor Lawn Area. Services include banquets, wedding receptions, meetings, and conferences for groups of various sizes up to 400 attendees.
3. Wedding and Banquet Catering: Full catering services for wedding events including rehearsal dinners, wedding ceremonies, brunches, lunches, dinners, and cocktail receptions. Executive Chef prepares seasonal menus with premium California wines.
4. Extended Stay Discounts: Multi-night stay packages offering 15% off for 2+ nights and 20% off for 3+ nights, driving incremental revenue through length-of-stay incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Inn Marin operates a 70-room boutique hotel in Novato, California, providing nightly guest accommodations across standard rooms, suites, and ADA-accessible rooms. The property also functions as an event venue, offering indoor meeting space (Garden Room) and outdoor settings (Garden Patio and Lawn Area) for weddings, corporate meetings, and social gatherings, supported by on-site catering and an executive chef.

Product overview

Inn Marin and Suites is a boutique hotel offering 70 non-smoking guest rooms and suites in Novato, California. The property features five distinct accommodation products: standard rooms (1 King Bed and 2 Double Beds), suites with separate living areas and optional in-room hot tubs, and ADA-accessible room variants of both standard and suite configurations. Beyond lodging, the hotel operates as a full-service event venue offering indoor (Garden Room) and outdoor (Garden Patio, Lawn Area) meeting and wedding spaces totaling over 1,500 square feet of indoor and capacity for up to 400 outdoor guests. Amenities include complimentary continental breakfast, outdoor pool and spa, business center, and guest laundry facilities. The hotel is part of the Ascend Hotel Collection by Choice Hotels International.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 King Bed - Non Smoking guest room Standard non-smoking guest room with one king bed, accommodating up to 2 guests. Includes refrigerator, radio with iPod dock, Keurig coffee maker, wireless internet, and flatscreen TV.
• 2 Double Beds - Non Smoking guest room Standard non-smoking guest room with two double beds, accommodating up to 4 guests. Includes refrigerator, radio with iPod dock, Keurig coffee maker, wireless internet, and flatscreen TV.
• 1 King Bed Suite - Non Smoking Larger non-smoking suite with one king bed and a separate living room with sofa bed, accommodating up to 4 guests; some suites include private in-room hot tubs. Includes refrigerator, radio with iPod dock, Keurig coffee maker, wireless internet, and flatscreen TV.
• 1 King Bed Accessible - Non Smoking ADA-accessible non-smoking guest room with one king bed, accommodating up to 2 guests. Includes accessibility features such as wheelchair-accessible route, lowered amenities, and accessible bathroom facilities, plus standard amenities including refrigerator, radio with iPod dock, Keurig coffee maker, wireless internet, and flatscreen TV.
• 2 Double Beds Accessible - Non Smoking ADA-accessible non-smoking guest room with two double beds, accommodating up to 4 guests. Includes accessibility features and standard amenities such as refrigerator, radio with iPod dock, Keurig coffee maker, wireless internet, and flatscreen TV.
• Meeting Space - Garden Room Indoor meeting venue of 1,200 square feet, accommodating up to 70 classroom-style, 100 banquet-style, 140 theatre-style, or 200 reception guests, with complimentary Wi-Fi.
• Meeting Space - Garden Patio Outdoor event venue of 900 square feet, accommodating up to 60 for banquet functions or up to 90 for receptions.
• Meeting Space - Lawn Area Five-acre outdoor garden environment featuring expansive lawn, accommodating up to 400 guests for corporate picnics, family reunions, team-building exercises, weddings, retreats, and barbecues, with pool and hot tub area access.
• Wedding Venue at Inn Marin Full-service wedding venue offering over 1,500 square feet of total indoor gathering space, capacity for up to 300 guests in the five-acre outdoor garden setting, and 68 guest rooms plus four suites for out-of-town guests, set among romantic Mission-style architecture with courtyard garden.
• Wedding and Banquet Catering Full catering services for wedding events including rehearsal dinners, wedding ceremonies, brunches, lunches, dinners, and cocktail receptions, with the Executive Chef preparing seasonal menus paired with premium California wines.
• Complimentary Continental Breakfast Daily complimentary continental breakfast provided to registered hotel guests.
• Outdoor Pool and Spa Outdoor pool and spa facilities available on the property for hotel guest use.
• Business Center On-site business center offering internet, printing, copying, computer, and fax services for hotel guests.
• Guest Laundry Facilities On-site guest laundry facilities available for registered hotel guests.

Quantifiable outcome

• Saved 209,727 gallons of water between September 18 to November 16, 2013 through ET Water Crab smart irrigation system
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Choice Hotels InternationalcoreChannel Partner/ Reseller/ DistributorInn Marin is a member of the Ascend Hotel Collection by Choice Hotels International. The property is licensed to use Choice Hotels' trademarks and service marks. This membership provides distribution access, marketing platform support, and loyalty program integration while the property maintains independent ownership and operations.
• Green Meetings Industry Council Northern California Chapter (GMICNCC)coreStrategic or Co-development PartnerInn Marin has partnered with GMICNCC to transform, promote, and support the local region as the premier green event destination through education, networking, and sustainable practice. The property participates in GMIC events and initiatives.
• Meeting Professionals International Northern CA Chapter (MPINCC)minorStrategic or Co-development PartnerProfessional organization membership providing networking, education, and professional development resources for meeting and event professionals.
• Society of Government Meeting Planners (SGMP)minorStrategic or Co-development PartnerProfessional organization membership serving government meeting planners with educational resources and networking opportunities.
• INNsight.comcoreTechnology or IntegrationINNsight.com provides the hotel's website technology, booking engine, property management system, digital marketing services, and revenue management solutions. The platform powers the hotel's online presence and reservation operations.
• Hotel PetalumaminorOthersSister hotel property under common ownership/management, providing referrals and collaborative marketing between the two properties.
• Infinity HotelminorOthersSister hotel property under common ownership/management, providing referrals and collaborative marketing between the two properties.
• Marin Clean EnergycoreTechnology or IntegrationInn Marin purchases energy from Marin Clean Energy at the light green level, meaning 50% of their energy comes from renewable sources as part of their sustainability commitment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infinity Hotel San Francisco: Sister property under common ownership/management, providing referrals and collaborative marketing. Same independent boutique operating model; useful for cross-property performance benchmarking.
• Hotel Petaluma: Sister property under the same ownership/management as Inn Marin, located in Petaluma, CA. Operates a comparable boutique full-service model with rooms, events, and F&B; directly comparable for revenue, ADR, and operating benchmarking.
• Best Western Plus Novato Oaks Inn: Closest branded competitor to Inn Marin in Novato; comparable scale, full-service amenities, and Bay Area / wine country leisure + corporate mix.
• Marin Suites Hotel: All-suite extended-stay hotel in Corte Madera, Marin County. Directly comparable in geography, customer mix (Bay Area corporate + leisure), and scale (mid-size independent suites property).
• Acqua Hotel Mill Valley: Independent boutique hotel in Marin County (Mill Valley) with similar resort-style amenities, eco-conscious positioning, and Bay Area leisure / wine country demand mix.
• Vintners Resort (Santa Rosa): Resort-style independent property in Sonoma wine country with comparable event/wedding and F&B positioning; relevant for benchmarking group and wedding revenue in the broader wine country micro-market.

Broad incumbents

• Embassy Suites by Hilton San Rafael Marin County: Larger branded all-suite hotel ~12 miles from Inn Marin; competes for Bay Area corporate meetings, weddings, and group business with stronger brand-backed demand and meeting space.
• Carneros Resort and Spa (Napa): Higher-end resort in Napa wine country with extensive event, wedding, and F&B programming; useful for benchmarking the upper bound of event-driven RevPAR economics in the same feeder geography.
• Courtyard by Marriott Novato/Marin Sonoma: National-brand select-service hotel in the same Novato submarket; competes directly for corporate and group demand but with stronger loyalty distribution and chain procurement.

Regional players

• Holiday Inn Express Novato: Limited-service branded hotel in Novato, competing for the same Highway 101 corridor corporate and leisure demand at lower ADR points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innmarin
• LinkedInlinkedin.com/company/inn-marin
• Instagraminstagram.com/innmarinnovato
• Xx.com/inn_marin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inn Marin