What Incite Creative Inc does

Incite Creative, Inc. is a privately held, Baltimore-based marketing advisory firm founded in 1999 by Dina Wasmer that sells fractional Chief Marketing Officer services to U.S. mid-market companies. Its flagship product is the "CMO²" engagement model, in which two senior-level marketing executives — one focused on strategy, branding, and creative direction (Dina Wasmer, President & CMO) and one on digital marketing, analytics, and performance measurement (Maria Suzette Fuster, Senior Vice President & CMO) — are embedded into a client's executive team at roughly 20–40 hours per month. The firm targets privately held or enterprise businesses with $5–$50M+ in annual revenue that require C-suite marketing leadership but cannot justify a full-time CMO hire, charging approximately $10–$15K per month on a retainer basis without commissions or vendor mark-ups.

The firm does not operate a proprietary technology platform; its delivery stack is built on third-party tools including HubSpot (as a certified partner), Wrike for project management, and Google Cloud-based products, supplemented by a vetted network of specialists. Beyond fractional CMO engagements, the company sells discrete service modules — strategic marketing planning, brand positioning and messaging, graphic design, HubSpot consulting and implementation, reporting and analytics, and marketing team mentoring — and has developed a proprietary facilitation tool called "What's Your BIG Problem?™ (WYBP)," a card game covering six business problem categories (Revenue, Growth, Brand, Competition, Performance, Alignment). An additional self-service asset, the Marketing Initiative Self-Evaluation, functions as a lead-generation tool.

Incite Creative goes to market via a sales-led motion with complimentary 30-minute consultations and serves a defined set of vertical specialties: Construction, Engineering and Skilled Trades; Signage, Graphics and Exhibits; Vacation Rentals, Hotels and Property Management; Death Care and Funeral Homes; Mental and Behavioral Health and Medical Devices; and Technology companies. The firm is Mid-Atlantic-rooted but delivers services virtually, has served 300+ cumulative clients over its lifetime, and has accumulated industry recognition including "Face of Funeral Service Marketing" in Funeral Director Magazine. Ownership remains with Dina Wasmer; the firm has no parent company, no subsidiaries, and no external funding.

Name

Incite Creative Inc

Legal name

Incite Creative, Inc.

Website

https://incitecreativeinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Incite Creative, Inc. is a Baltimore-based marketing advisory firm founded in 1999 that provides fractional Chief Marketing Officer services through its CMO² model to U.S. mid-market companies with $5–$50M+ in revenue, primarily in construction, hospitality, healthcare, technology, and death care.

Ownership category

akta.pro rank

Product category

Marketing Advisory Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Fractional CMO services
• Strategic marketing advisory
• Marketing department leadership
• Brand positioning services
• Marketing planning consulting

Headquarters

HQ city

Fallston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fractional CMO Retainer Services: Monthly retainer model providing executive-level CMO services at approximately 1/3 the cost of a full-time CMO. Services include strategic marketing leadership, marketing department oversight, vendor management, and execution support. No mark-up model means recommendations come without commission or hidden fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Incite Creative provides fractional Chief Marketing Officer (CMO) services through its proprietary CMO² model, deploying two senior-level marketing leaders to each client at approximately one-third the cost of a full-time CMO. Services include strategic marketing planning, brand positioning and messaging, marketing department leadership, vendor oversight, graphic design, HubSpot implementation, and reporting and analytics, delivered as ongoing monthly engagements.

Product overview

Incite Creative Inc operates as a marketing advisory firm offering a unified suite of strategic marketing services anchored by its CMO² fractional Chief Marketing Officer model. The core offering delivers two senior-level marketing leaders at a fraction of the cost of a full-time CMO, supported by complementary service modules including strategic marketing planning, brand positioning and messaging, graphic design, HubSpot consulting, and reporting and analytics. The company has developed proprietary tools including the What's Your BIG Problem?™ (WYBP) card game for leadership facilitation and the Marketing Initiative Self-Evaluation resource. Services are delivered across seven industry verticals: Construction & Real Estate, Hospitality, Healthcare, Technology, Death Care, and Professional Services.

Differentiator

Problem solved

Functional benefit

Products and services

• CMO² Fractional CMO Services The firm's flagship offering providing two senior-level fractional Chief Marketing Officers at approximately one-third the cost of a full-time CMO. The CMO² model integrates with clients' executive teams to deliver strategic marketing leadership, C-suite collaboration, and cross-functional problem-solving across revenue, growth, brand, competition, performance, and alignment challenges. Targeted at growing and mature companies with $5–$50M+ annual revenue.
• What's Your BIG Problem?™ (WYBP) Card Game

Quantifiable outcome

• Fractional CMO costs approximately 1/3 of full-time CMO while delivering claimed 2x the value
• +1 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Accelerent BaltimorecoreGTM or Marketing PartnerActive partnership with Accelerent Baltimore - a network of business advisors. Dina Wasmer serves as an active partner, leveraging the partnership for lead generation and referral network.
• XPX Maryland (Exit Planning Exchange)coreStrategic or Co-development PartnerDina Wasmer serves on the Board of Directors. Partnership focuses on exit planning and business value growth for middle market companies. Connects marketing expertise with business succession planning.
• The Coordinating CenterminorStrategic or Co-development PartnerDina Wasmer serves on the Board of Directors of this nonprofit organization.
• HubSpotcoreTechnology or IntegrationCertified HubSpot partner providing CRM, marketing automation, sales, service, operations, and CMS implementation. Leverages HubSpot's inbound marketing platform for client engagements.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Weidert Group: B2B inbound marketing agency and HubSpot Diamond partner serving industrial and manufacturing clients. Comparable in serving mid-market companies with specialized vertical expertise.
• SmartBug Media: HubSpot Elite partner providing inbound marketing, branding, and fractional CMO services. Closely comparable given shared HubSpot partnership and mid-market B2B focus.
• Chief Outsiders: One of the largest fractional CMO firms in the US with a network of 100+ part-time CMOs serving mid-market companies. Most direct comparable to Incite Creative's fractional CMO model and target customer profile ($5-$50M+ revenue companies).
• The CMO Group: Fractional CMO and marketing leadership firm serving mid-market and growth-stage companies. Closely aligned with Incite's subscription-based retained CMO service model and senior-leader engagement approach.
• Square 2 Marketing: Revenue-driven marketing agency providing strategic marketing leadership to mid-market B2B companies. Comparable business model combining CMO-level strategy with execution support.
• New Breed Marketing: HubSpot Solutions Partner offering marketing strategy, demand generation, and revenue operations services. Similar mid-market B2B customer base and HubSpot-driven service model.

Broad incumbents

• LYFE Marketing: Full-service digital marketing agency offering social media management, SEO, and fractional CMO services. Broader portfolio than Incite but overlaps in mid-market fractional CMO engagements.
• Hawke Media: Large fractional CMO and digital marketing agency with a broader service portfolio including media buying and paid acquisition. Comparable target market but materially larger scale and more diversified offering.

Emerging players

• Ironpaper: B2B marketing agency and HubSpot partner offering fractional CMO and marketing strategy services. Comparable in B2B focus and HubSpot-driven service delivery model.
• Grizzly Marketing: HubSpot partner agency offering fractional CMO services and inbound marketing strategy. Smaller-scale direct comparable in the HubSpot-ecosystem fractional CMO space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InciteCreative
• YouTubeyoutube.com/channel/UCIFh8Pfulz9MZR4S5gnUhAw
• Facebookfacebook.com/incitecreative
• LinkedInlinkedin.com/company/2295787/admin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incite Creative Inc