Mera Maskin

What Mera Maskin does

Mera Maskin G\u00f6teborg Aktiebolag is a privately held Swedish specialty e-commerce retailer and authorized service workshop for professional green space maintenance equipment, founded in 1987 and headquartered at Grimbo\u00e5sen 8, Gothenburg. The company operates the meramaskin.se storefront, selling directly to both private consumers (with VAT) and business customers (excluding VAT), and offers a multi-brand product portfolio centered on autonomous robot lawn mowers from Husqvarna (Automower, CEORA, EPOS reference stations) and Kress (RTK\u207f and EyePilot series), complemented by Husqvarna professional outdoor power equipment (battery BLi-X 36V platform, chainsaws, blowers, hedge trimmers, brush cutters, ride-on mowers, high-pressure washers, snow blowers), Toro and ClubCar golf course equipment, and CFMOTO, Primo EV, and Toro Workman utility vehicles.

The company's revenue mechanics combine unit-priced hardware sales across consumer-to-professional price points (roughly 8,000 SEK to 120,000+ SEK per unit) with fixed-price installation services (3,100 SEK within Gothenburg, 3,900 SEK outside) performed by its own staff. Its customer base is organized vertically across golf courses, municipal and public-sector administrations, landscape maintenance entrepreneurs, and other professional green space actors, supported by ISO 9001 and Swedish environmental base (svensk milj\u00f6bas) certifications that lower public-procurement friction. Mera Maskin holds Husqvarna Pro Partner status with an authorized workshop, which provides certified service capability and brand-level credibility that competitors without such authorization cannot easily replicate in the region.

Name

Mera Maskin

Legal name

Mera Maskin Göteborg Aktiebolag

Website

https://meramaskin.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Mera Maskin is a Swedish specialty e-commerce retailer and Husqvarna Pro Partner selling robot mowers, professional outdoor power equipment, work vehicles, and golf course machinery to golf courses, municipalities, and landscape maintenance entrepreneurs across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Product Sales (B2C & B2B): Sale of professional green space maintenance equipment including robot lawn mowers, work vehicles, handheld tools, and park machinery to both consumers and businesses. Products are sold at fixed prices listed on the website with VAT handling for both customer types.
2. Installation Services: Fixed-price robot mower installation services provided by the company's own staff for robot lawn mowers purchased through the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mera Maskin is a Swedish e-commerce and authorized-service retailer that sells professional green space maintenance equipment — including Husqvarna Automower and Kress robotic lawn mowers, Toro golf course machinery, CFMOTO/ClubCar/Primo EV work vehicles, and a full range of Husqvarna professional outdoor power tools — to both private consumers and professional buyers (golf courses, municipalities, landscape contractors). The company also provides fixed-price robot mower installation performed by its own staff and operates an authorized Husqvarna Pro Partner service workshop.

Product overview

Mera Maskin is an e-commerce retailer specializing in professional green space maintenance equipment. The product portfolio centers on robot lawn mowers (Husqvarna Automower and Kress brands), complemented by golf course equipment (Toro, ClubCar), work vehicles (CFMOTO, ClubCar, Primo EV, Toro Workman), and a comprehensive range of Husqvarna professional outdoor power equipment including battery platforms (BLi-X 36V), gasoline-powered machines, and accessories. The company operates as a Pro Partner to Husqvarna with an authorized service workshop, offering installation services for robot lawn mowers.

Differentiator

Problem solved

Functional benefit

Products and services

• Husqvarna Automower Robot Lawn Mowers Autonomous robotic lawn mowers for residential and professional turf maintenance, featuring satellite-based EPOS navigation, GPS tracking, smart home integration, and professional models (e.g., 540 EPOS, 535 AWD EPOS) for large-area commercial use. Sold to consumers, golf courses, municipalities, and landscape professionals.
• Kress Robot Lawn Mowers Satellite-guided robot lawn mowers using RTKⁿ (Real-Time Kinematics) positioning for centimeter-accuracy without boundary cables, with OAS obstacle avoidance and EyePilot vision-based navigation. Models include residential units (KR160E.A, KR161E) and commercial units (KR800E Voyager).
• Husqvarna CEORA Commercial Mower Drive Unit Commercial robotic lawn mower drive unit designed for large-area turf maintenance at football fields, golf courses, and extensive municipal grass areas.
• Toro Golf Course Equipment Professional golf course maintenance equipment including aerators, bunker rakes, cylinder mowers, rotary mowers, green mowers, and ClubCar golf carts, sold to golf courses and groundskeeping professionals.
• CFMOTO UTV Work Vehicles Side-by-side utility task vehicles (UTVs) for professional work applications in park management, golf courses, and outdoor maintenance environments.
• ClubCar Golf and Utility Vehicles Electric golf carts and utility vehicles for golf course and commercial property applications, available through the company's Arbetsfordon and Golf categories.
• Husqvarna Ride-On Mowers Commercial and residential ride-on lawn mowers for year-round professional use, available in diesel, gasoline, and battery-electric hybrid variants.
• Husqvarna BLi-X 36V Battery Platform & Professional Outdoor Power Equipment Flexible 36V battery platform and full range of Husqvarna professional outdoor power equipment including chainsaws, blowers, hedge trimmers, brush cutters, trimmers, high-pressure washers, tillers, and snow blowers for forestry, parks, and groundskeeping applications.
• Husqvarna EPOS Reference Stations Satellite reference stations enabling wire-free boundary installation for EPOS-enabled robot lawn mowers, sold as an accessory to support commercial robotic mowing systems.
• Robot Lawn Mower Installation Services Fixed-price professional installation of robotic lawn mowers performed by the company's own staff, with pricing differentiated for the Gothenburg area (3,100 SEK) and outside Gothenburg (3,900 SEK).

Quantifiable outcome

• Robot mower installation provided at fixed prices with own staff

Named customers3 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Husqvarna (Pro Partner)coreChannel Partner/ Reseller/ DistributorMera Maskin is a Husqvarna Pro Partner with an authorized workshop that services Husqvarna Automower and other Husqvarna products. They offer the full range from consumer to professional products. When purchasing a robot mower, installation is provided at a fixed price by their own staff.
• KresscoreChannel Partner/ Reseller/ DistributorReseller of Kress robot mowers including RTK models (KR160E.A, KR161E, KR173E, KR172E, etc.) and EyePilot series. Also offers Kress commercial leaf blowers and accessories.
• TorocoreChannel Partner/ Reseller/ DistributorReseller of Toro golf course equipment including aerators, bunker rakes, robot mowers, cylinder mowers, and golf carts (ClubCar).
• CFMOTOminorChannel Partner/ Reseller/ DistributorReseller of CFMOTO UTV (side-by-side) vehicles for work and park management applications.
• ClubCarminorChannel Partner/ Reseller/ DistributorReseller of ClubCar golf carts and utility vehicles, available through both the Arbetsfordon and Golf product categories.
• VentracminorChannel Partner/ Reseller/ DistributorReseller of Ventrac park machines, featured in a news article about Hills GCC golf course equipping with Ventrac machines for all golf course needs.
• Primo EVminorChannel Partner/ Reseller/ DistributorReseller of Primo EV electric vehicles for work/park management applications.
• Toro WorkmanminorChannel Partner/ Reseller/ DistributorReseller of Toro Workman utility vehicles for golf and park maintenance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• STIHL: Global manufacturer of chainsaws, blowers, trimmers, and other professional outdoor power equipment. Comparable as a broad incumbent in the same product categories Mera Maskin resells, and competes for the same end-customers (landscape contractors, municipalities, property owners).
• Club Car: Manufacturer of golf carts and utility vehicles, distributed by Mera Maskin in Sweden. Comparable as a broad incumbent in the golf and light-utility vehicle category serving the same golf-course and municipal customers.
• Toro Company: Manufacturer of professional turf, golf, and grounds maintenance equipment. Comparable as a broad incumbent whose products (aerators, bunker rakes, cylinder mowers, Workman utility vehicles) Mera Maskin distributes, serving overlapping golf-course and municipal end markets.
• John Deere: Major manufacturer of turf, utility, and grounds-care equipment sold through a global authorized dealer network. Comparable to Mera Maskin via its dealer-based go-to-market model and overlapping product categories in commercial mowing and utility vehicles.
• Husqvarna Group: Global manufacturer of outdoor power equipment and the principal brand carried by Mera Maskin. Comparable as a broad incumbent in the same product categories (robotic and ride-on mowers, handhelds) and the upstream supplier whose channel strategy directly shapes Mera Maskin's economics.

Emerging players

• Mammotion: Emerging manufacturer of wire-free robotic lawn mowers (e.g., Luba series) using RTK and vision. Comparable as a direct competitor to the Kress and Husqvarna robotic mowers that anchor Mera Maskin's product line, competing for the same end-customer mindshare.
• EGO Power+ (Chervon): Manufacturer of battery-powered professional outdoor power equipment (mowers, blowers, chainsaws, trimmers). Comparable as an emerging challenger in the cordless professional category that competes with the Husqvarna BLi-X 36V and Kress 60V platforms Mera Maskin sells.
• CFMOTO: Manufacturer of UTV/side-by-side utility vehicles distributed by Mera Maskin. Comparable as an emerging player in the work and park-management UTV category competing for the same professional and municipal accounts.
• Ventrac: Manufacturer of compact tractors and professional turf-maintenance equipment (e.g., the machines Hills GCC recently purchased through Mera Maskin). Comparable as an emerging player in the professional park and golf equipment category Mera Maskin serves.
• Positec Tool (Kress): Manufacturer of the Kress brand of RTK-guided robotic mowers and 60V commercial battery outdoor equipment. Comparable as an emerging player whose products Mera Maskin resells and which competes head-to-head with Husqvarna in the autonomous and professional battery categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@meramaskin-l6t?si=86VFKM9oAIRoMmoD

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mera Maskin