What Gravitel does

Gravitel is a privately held Russian licensed telecommunications operator, founded in 2009 and headquartered in Moscow, that delivers cloud-based business telephony to SMBs, mid-market companies, and contact centers across 65+ Russian cities. The company's portfolio centers on a virtual PBX platform with modular add-ons covering SIP/FMC telephony, call center operations, IVR, callback widgets, number carousel for outbound campaigns, corporate SIM cards, and licensed telephone numbers. The platform processes calls through distributed data centers with a stated 99.98% SLA and integrates with 90+ external business systems.

The product line has expanded from pure cloud telephony into conversational AI: the AiCall voice robot automates inbound and outbound calls with up to 98% Russian speech recognition accuracy, and the Speech Analytics module applies Yandex SpeechSense and YandexGPT for transcription, summarization, and quality control. Regulatory assets include an active Roskomnadzor local telephony license, inclusion in the Russian Ministry of Digital Development software registry, and a Rospatent software registration for the conversational AI platform.

Gravitel's revenue model is primarily subscription-based, including tiered PBX fees (2,100 RUB/month base), per-seat call-center subscriptions (990-1,990 RUB/month), AiCall platform plus usage fees (3,000 RUB/month + 4.6 RUB/min), and corporate SIM cards (690 RUB/month), with usage-based revenue from outbound and international calls and one-time revenue from hardware sales and CRM integration setup. Go-to-market is hybrid: self-serve 14-day free trial and freemium softphone (Graviphon) for SMBs, dedicated account managers for enterprise deployments, and a channel program reselling through Bitrix24, amoCRM, and 1C marketplaces. The customer base spans logistics (CDEK), education (Puzzle English), automotive (Uremont), healthcare, real estate, banking, e-commerce, and small business segments, with over 1,000 active clients and stated reach into tens of thousands of SMBs through the voice robot deployments.

Name

Gravitel

Legal name

OOO «Гравител»

Website

https://gravitel.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Gravitel is a Russian licensed telecom operator providing cloud-based virtual PBX, AI voice robotics, and speech analytics for SMBs, call centers, and vertical-specific clients across 65+ Russian cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Virtual PBX Subscription: Monthly subscription fees for cloud PBX services with tiered pricing based on number of users. Base plan includes 5 users with additional seats at 265 RUB/month per user.
2. Voice Robot AiCall: Monthly platform fee (3,000 RUB) plus per-minute usage charges (4.6 RUB/min). Additional charges for GPT speech generation (+1.5 RUB/min) and scenario customization.
3. Call Center Solutions: Per-seat monthly fees for cloud call center operator (990 RUB) and supervisor (1,990 RUB) seats.
4. Corporate SIM Cards: Monthly subscription for FMC-integrated mobile SIM cards at 690 RUB/month with integration into virtual PBX.
5. Outbound Call Rates: Usage-based revenue from outbound calls: local landline 0.42 RUB/min, long-distance landline 0.5 RUB/min, mobile 1.7 RUB/min, international from 1.5 RUB/min.
6. Number Carousel: Monthly fee for number rotation service at 2,625 RUB including 3 lines, with additional lines at 50 RUB/month.
7. Hardware Sales: Sale of IP phones, DECT systems, headsets, and VoIP gateways from vendors like Yealink, Panasonic, and Gigaset.
8. Speech Analytics Add-on: Additional monthly fee for speech analytics at 500 RUB plus 2 RUB per minute for transcription.
9. CRM Integration Setup: One-time setup fee for CRM integrations (Bitrix24, amoCRM, 1C) at 5,900 RUB plus 150 RUB/month per user.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gravitel is a licensed Russian telecom operator that sells a cloud-based Virtual PBX platform with IP/SIP telephony, FMC, IVR, and call-center functionality for business communications. Its core product is augmented by an AI voice robot (AiCall) and speech analytics built on Yandex SpeechSense and YandexGPT, with native integrations to 90+ Russian business systems including Bitrix24, amoCRM, and 1C. Revenue is generated primarily through monthly per-seat subscriptions plus usage-based outbound call charges.

Product overview

Gravitel is a Russian cloud telephony provider offering a unified platform with modular add-ons. The core offering is the Виртуальная АТС (Virtual PBX) cloud phone system, which serves as the central hub for all communication features. Core voice products include IP-телефония, SIP-телефония, and FMC-телефония for mobile-office convergence. AI-powered automation is delivered through Голосовой робот AiCall (the flagship AI voice assistant) and Речевая аналитика (speech analytics powered by Yandex). Supplementary tools include Гравифон (softphone), Чат-бот for messengers, Корпоративные SIM-карты, Карусель номеров, Виджет обратного звонка, SIP-транк, IVR меню, and call center solutions. All products integrate with major Russian CRMs (Битрикс24, amoCRM, 1С, Мегаплан) and industry-specific systems. The portfolio spans telephony, AI automation, analytics, and hardware.

Differentiator

Problem solved

Functional benefit

Brands

• Гравифон: Софтфон (программный телефон) для Windows и macOS, позволяющий принимать и совершать звонки с рабочего компьютера.
• AiCall
• Чат-бот AiCall
• Речевая аналитика

Products and services

• Virtual PBX (Виртуальная АТС) Cloud-based phone system (PBX) providing multi-channel numbers, call recording, IVR menus, smart routing, and real-time analytics for SMBs and enterprises in Russia.
• IP Telephony (IP-телефония) Internet-based telephony service offering high-quality voice calls at reduced rates, operational from any location in Russia via Gravitel's cloud infrastructure.
• SIP Telephony (SIP-телефония) Corporate voice, video, and data communication over SIP protocol with CRM integration and cloud PBX connectivity, featuring HD Voice and multimedia sessions.
• AiCall Voice Robot (Голосовой робот AiCall) AI voice assistant for automating incoming and outgoing calls. Understands natural Russian speech, conducts dialogues, qualifies leads, integrates with CRM, and processes up to 10,000 calls/hour.
• Speech Analytics (Речевая аналитика) Automatic call transcription, intelligent analysis powered by YandexGPT, call summaries, behavioral analysis, keyword search, and quality control monitoring for 100% of calls.
• Number Carousel (Карусель номеров)

Quantifiable outcome

• Up to 80% of routine calls automated with voice robot
• +8 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• amoCRMcoreTechnology or Integration · 1 January 2013Partnership established in 2013 for CRM integration. Two-way synchronization with automatic deal creation, call logging, and analytics. Available as ready-made integration module.
• Bitrix24coreTechnology or Integration · 1 January 2013Partnership since 2013 for CRM integration. Full integration with cloud and box versions of Bitrix24 including popup client cards, click-to-call, call history, and automatic lead creation.
• 1CcoreTechnology or IntegrationModule for 1C:Enterprise 8.x with client identification, call history in 1C, click-to-call, and automatic logging.
• Yandex SpeechSensecoreTechnology or IntegrationSpeech recognition technology partner for Russian language speech-to-text conversion and dialogue analysis with up to 95% accuracy.
• YandexGPTcoreTechnology or IntegrationAI language model partner for call summarization, topic classification, and intelligent conversation analysis in speech analytics product.
• 1C-BitrixcoreTechnology or IntegrationIntegration with 1C-Bitrix CMS for automatic order synchronization from online stores.

Scale indicators12 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Telphin: Russian provider of cloud telephony, virtual PBX, and CRM-integrated communications for SMB and mid-market. Comparable product portfolio including SIP, virtual numbers, and call analytics.
• Oktell: Russian cloud contact center and communications platform with virtual PBX, IVR, omnichannel routing, and CRM integrations. Comparable CCaaS/UCaaS functionality aimed at mid-market and enterprise.
• Mango Office: Russia's largest cloud communications provider offering virtual PBX, contact center, AI analytics and CRM integrations to SMB and enterprise. Most direct head-to-head competitor to Gravitel in Russian UCaaS/CCaaS.
• Sipnet: Russian SIP telephony and virtual PBX provider offering IP telephony services to consumers and SMBs. Directly comparable in basic SIP/PBX functionality though with lighter feature depth than Gravitel.
• MTT (Multiregional Transit Telecom): Licensed Russian telecom operator providing cloud PBX, SIP trunking, intelligent numbering, and voice services to businesses. Like Gravitel, MTT combines carrier-grade telephony with cloud-based business communications.
• Zadarma: International cloud PBX and IP telephony provider of Russian origin offering virtual numbers, SIP trunking, and CRM integrations globally. Comparable core technology with broader international reach than Gravitel.
• Telfin: Russian cloud PBX and IP telephony operator offering virtual ATS, SIP trunking, CRM integrations and call tracking. Comparable SMB-focused virtual PBX positioning and pricing structure.
• UIS (Unified Communications): Russian cloud telephony and contact center platform serving SMB and mid-market with virtual PBX, speech analytics, and CRM connectors. Directly comparable product set and target customer profile to Gravitel.

Broad incumbents

• Yandex Cloud Telephony: Cloud telephony service from major Russian hyperscaler Yandex, integrated with YandexGPT and SpeechSense (the same AI stack Gravitel relies on). Overlaps with Gravitel's AI voice automation offerings and could compete on access to underlying AI infrastructure.
• Beeline Business (VimpelCom): Enterprise arm of major Russian telecom incumbent offering cloud PBX, mobile, fixed-line and integrated communications as part of a much broader connectivity portfolio. Overlaps with Gravitel on cloud telephony but bundles with mobile/network services Gravitel cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gravitel
• Facebookfacebook.com/GravitelPBX
• LinkedInlinkedin.com/company/gravitel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravitel