TheCircle
TheCircle is a UK-based online two-sided marketplace connecting consumers with spiritual advisors for phone and chat consultations across clairvoyance, astrology, mediumship, tarot, and psychic readings, monetised via per-minute commissions, service fees, and a £14.99/month Prime subscription.
- Company typePrivate
- Founded1998
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What TheCircle does
TheCircle is a UK-based online two-sided marketplace that connects individual consumers seeking spiritual and life guidance with independent advisors offering psychic readings, tarot consultations, astrology sessions, mediumship, and clairvoyance services. Founded circa 1997–1998 and operated under the legal entity adviqo UK Limited (company number 03487227), the company is headquartered in Norwich, Norfolk, with an additional client-services office in Chelmsford. TheCircle self-identifies as the UK's leading online life advice platform and claims more than 25 years of continuous operation, with over 50,000 lifetime consultations completed across its advisor network.
The core technology consists of a proprietary web platform supplemented by native iOS and Android applications, supporting per-minute billing, credit top-ups, advisor profile management with unmoderated client reviews, internal messaging, and payment processing through PayPal and card networks. Database hosting is provided by Jaguar Network (Marseilles) under sub-processor agreements, and the platform integrates Google Analytics 4, Google Ads, and Meta for marketing analytics and audience targeting. A content library covering weekly horoscopes for all twelve zodiac signs, tarot and oracle reference guides, and educational articles on divination methods supports organic search acquisition and ongoing user engagement.
The business model combines three revenue streams. First, per-minute consultation fees with TheCircle retaining a 75% commission on the net consultation price, charging a £1.75 service fee per consultation plus £0.30/min for mobile calls, on advisor-set tariffs of £1.50–£5.00/min. Second, the £14.99/month TheCircle Prime subscription offering highlighted reviews, queue-priority Fast Passes, and complimentary consultation minutes. Third, top-up credit bundles priced at £35, £50, and £100, with a £5 welcome credit, 50% first-top-up bonus, and a £0.99/min promotional rate for new users. The customer base comprises UK consumers seeking guidance on love, work, finance, and personal well-being, while the supply side consists of independent advisors managing their own availability and reportedly earning up to £1,500+/month at the top end.
TheCircle firmographics
Firmographics- Name
- TheCircle
- Legal name
- adviqo UK Limited
- Website
- https://thecircle.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TheCircle is a UK-based online two-sided marketplace connecting consumers with spiritual advisors for phone and chat consultations across clairvoyance, astrology, mediumship, tarot, and psychic readings, monetised via per-minute commissions, service fees, and a £14.99/month Prime subscription.
- Ownership category
- akta.pro rank
TheCircle industry classification
Industry- Product category
- Online Psychic and Spiritual Advisory Services
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where TheCircle is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TheCircle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Per-minute consultation fees: Users pay per-minute rates for phone and chat consultations with Advisors. Advisors set their own tariffs within a £1.5–£5/min range. TheCircle charges a £1.75 service fee per consultation plus £0.30/min for mobile calls. Top-up bundles range from £35–£100, with new users receiving a 50% bonus on first top-up and a £0.99/min rate on first paid consultation.
- TheCircle Prime subscription: Monthly subscription at £14.99/month providing highlighted reviews, 2 Fast Passes for queue priority, and free 10-minute consultations with new and any unconsulted Advisors (phone and chat). Renews automatically on the last day of each month.
- Commission on Advisor revenue: TheCircle retains a 75% commission on the net price of service (excluding VAT) for telephone and chat consultations. Advisors receive 25% of the net price and must issue invoices to TheCircle. A £0.5 (incl. VAT) insolvency fund deduction applies per consultation over £2.99. Top advisors earn £1,500+ per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Welcome offer for new users |
| Usage-based | Pay-as-you-go | Standard per-minute rates (post-welcome) |
| Usage-based | Pay-as-you-go | Top-up bundles |
| Subscription | Monthly | TheCircle Prime subscription |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
TheCircle product offering
Product offeringCore offering
TheCircle is a two-sided online marketplace platform that connects UK consumers seeking spiritual and life guidance with independent advisors. Users register for free, receive a £5 welcome credit, and initiate real-time phone or chat consultations with clairvoyants, astrologers, mediums, tarot readers, and psychics. The platform also offers TheCircle Prime, a premium subscription providing priority access, highlighted reviews, and complimentary consultation minutes.
Product overview
TheCircle is a UK-based online life advice platform operating as a two-sided marketplace that connects users seeking spiritual guidance with independent advisors. The core offering includes phone and chat consultations across five specialty categories: Clairvoyance, Astrology, Medium, Tarot, and Psychic readings. Users can purchase credit top-ups (£10-£100) or use pay-per-use options, with advisors setting individual per-minute rates. The platform offers TheCircle Prime as a premium subscription (£14.99/month) providing priority access features, highlighted reviews, and complimentary consultations. The service includes a free welcome offer of £5 credit for new users. Advisors connect with clients 24/7 through the platform's technical infrastructure, while TheCircle handles payment processing, client services, and marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Phone Consultation Real-time voice consultation service connecting UK consumers with spiritual advisors (clairvoyants, astrologers, mediums, tarot readers, psychics), charged per minute with a £1.75 service fee per consultation and an additional £0.30/min charge for mobile calls.
- Chat Consultation Text-based real-time messaging consultation service with spiritual advisors across five categories (Clairvoyance, Astrology, Medium, Tarot, Psychic), charged per minute with a £1.75 service fee per consultation.
- TheCircle Prime Subscription Premium monthly subscription at £14.99/month providing highlighted reviews, 2 Fast Passes for queue priority, 1 free 10-minute phone consultation with new Advisors, 1 free 10-minute phone consultation with any unconsulted Advisor, and 1 free 10-minute chat consultation with any unconsulted Advisor. Auto-renews on the last day of each month.
- Weekly Horoscope Service Free weekly horoscope predictions for all 12 zodiac signs, accessible through the platform website and email newsletter, used to drive top-of-funnel acquisition.
- Credit Top-Up Bundles Pre-paid credit bundles available in £35, £50, and £100 denominations, plus a pay-per-use option with £99 pre-authorisation hold. New users receive a 50% bonus on first top-up (£20+£10, £30+£15, £50+£25). Unused credit expires after 9 months.
Quantifiable outcome
- Over 50,000 consultations completed by advisors on the platform
- +1 more outcomes
Companies that use TheCircle
Customer profileSegments2 records
Ideal customer profiles2 records
TheCircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
TheCircle partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
TheCircle competitors and assessment
Company assessmentDirect peers
- PsychicSource: One of the longest-running online psychic advice marketplaces in the US, offering phone and chat readings across tarot, astrology, mediumship and clairvoyance. Direct competitive overlap with TheCircle on service categories, two-sided marketplace model, and per-minute pricing.
- Purple Garden: Mobile-first psychic readings marketplace offering live chat and video with advisors in tarot, astrology, mediumship and clairvoyance. Comparable on platform model and category mix, with stronger mobile-app orientation.
- Keen.com: Established US psychic reading marketplace with phone and chat advisors across multiple divination categories. Comparable in business model (per-minute fees, advisor network, review/rating system) and category mix to TheCircle.
- Oranum: International psychic and spiritual advice platform offering live video, chat and audio readings with vetted advisors. Operates a similar two-sided marketplace model with comparable specialty categories, and represents an international peer.
- Kasamba: Online psychic and spiritual advice marketplace offering chat and phone readings across tarot, astrology, mediumship and dream interpretation. Closely mirrors TheCircle's service taxonomy, advisor self-pricing, and review-driven discovery.
- MysticSense: UK-based psychic readings marketplace serving UK and international users with phone and chat advisors. Most direct regional peer given overlapping UK customer base and similar per-minute marketplace mechanics.
Others
- Horoscope.com: Astrology content platform offering daily/weekly horoscopes, tarot readings, and complementary spiritual content. Comparable on the content/SEO-driven acquisition side that TheCircle uses to fuel organic traffic.
Regional players
- Trusted Psychics: UK-focused psychic readings platform offering phone, live chat and video consultations. Strong regional overlap with TheCircle given shared UK audience and similar advisor categories.
Broad incumbents
- adviqo GmbH: Parent/affiliated group operating multiple spiritual and personal advice brands across Europe and the US. Comparable as a broader incumbent owning TheCircle and peer marketplaces under the same corporate umbrella.
- Ingenio: Affiliate of TheCircle's owner (adviqo group) operating paid advice and live consultations platforms (e.g., live psychic, astrology, legal advice). Comparable as a broader live-advice marketplace operator within the same corporate family.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TheCircle social profiles
Digital presenceTheCircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheCircle leadership team
Management profileNumber of profiles
Profiles1 record
TheCircle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheCircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheCircle
What does TheCircle do?
TheCircle is a two-sided online marketplace platform that connects UK consumers seeking spiritual and life guidance with independent advisors. Users register for free, receive a £5 welcome credit, and initiate real-time phone or chat consultations with clairvoyants, astrologers, mediums, tarot readers, and psychics. The platform also offers TheCircle Prime, a premium subscription providing priority access, highlighted reviews, and complimentary consultation minutes.
Is TheCircle a public or private company?
TheCircle is a private company. It is classified as corporate owned and is currently operating.
When was TheCircle founded?
TheCircle was founded in 1998. It employs 11 to 50 people.
Where is TheCircle based?
TheCircle is headquartered in Norwich, United Kingdom, in the Europe region.
How does TheCircle make money?
Three revenue lines are on record. Per-minute consultation fees are the primary driver. The others are theCircle Prime subscription and commission on Advisor revenue.
Who are TheCircle's main competitors?
Direct peers on record are PsychicSource, Purple Garden, Keen.com, Oranum, Kasamba and MysticSense. Horoscope.com is listed as an others. Trusted Psychics is listed as a regional player. Broad incumbents are adviqo GmbH and Ingenio.
Does TheCircle have an API?
No public API is recorded for TheCircle.
What industry is TheCircle in?
TheCircle's product category is Online Psychic and Spiritual Advisory Services. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its SIC code is 7990.