What Trusted Psychics does

Trusted Psychics is a UK-based direct-to-consumer psychic and spiritual consultation service operated by LiveLines UK Limited, a family-run private limited company founded by Joanne Jones in 1992. The company delivers readings across seven modalities (psychic, tarot, medium, clairvoyant, love, horoscope, and spiritual) through three access channels: premium-rate phone (0905), standard-rate phone (0121), and an online Live Messenger platform, plus SMS-based text readings. Customers purchase pre-paid minute packages (20 to 550 minutes, priced £14.40 to £330) or pay per-minute, with a network of 350+ vetted psychic readers providing 24/7 coverage. The platform claims over 38 million readings delivered and 15 million satisfied callers since establishment.

The underlying technology stack is a conventional web platform with PCI Level 1 compliant payment processing across multiple processors (Global Payments/Realex, Worldpay, DialXS, Oxygen8, PCI Pal, BCH Digital), ISO 27001 certified data center hosting, SSL encryption, and GDPR-compliant data handling under Ofcom regulation. Distribution is primarily organic, driven by SEO-optimized content marketing (blog covering astrology, horoscopes, tarot, and relationship guides) and earned media coverage in major UK publications. The service does not offer a mobile app.

The business model is exclusively B2C with revenue generated per-minute on usage-based pricing (£0.55-£0.60/min). There are no enterprise contracts, no external investors, no parent company, and no public financial disclosures. Customer segments are horizontal, spanning love/relationship guidance, career clarity, spiritual seeking, emotional support, and astrology enthusiasts. The primary go-to-market is direct-to-consumer with self-service browsing of reader profiles and instant connection.

Name

Trusted Psychics

Legal name

LiveLines UK Limited

Website

https://trusted-psychics.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Trusted Psychics is a UK-based direct-to-consumer psychic and spiritual reading service operating since 1992, delivering phone, online chat, and SMS readings from 350+ vetted readers to individual consumers seeking guidance on love, career, and spiritual matters.

Ownership category

akta.pro rank

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Phone Readings (Premium Rate): Per-minute charged phone readings at 55p/min plus network access charges. PIN-based access system where minutes are deducted upon connection. Alternative lower-rate line available at 60p/min including VAT.
2. Messenger Chat Readings: Credit-based system for live chat readings. Customers purchase minute packages that can be used for messaging sessions with psychics.
3. SMS/Text Readings: Text-based psychic reading service allowing customers to send questions via SMS.
4. PIN Package Purchases: Pre-paid minute packages ranging from 20 to 550 minutes with bonus minutes on larger packages. PINs valid for 24 hours from purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Trusted Psychics provides paid psychic and spiritual consultation services delivered by a vetted network of 350+ readers via three remote channels: premium and standard-rate telephone lines, a 24/7 live Messenger chat platform, and SMS. Offerings span psychic readings, tarot, mediumship, clairvoyance, love/relationship guidance, horoscope and spiritual readings, billed per minute through prepaid PIN packages.

Product overview

Trusted Psychics is a UK-based spiritual services platform offering a multi-channel portfolio of psychic consultation services. The core offering consists of telephone psychic readings (via premium 0905 or standard rate lines), a live Messenger chat service, and SMS text readings. Reader specialisations include Psychic Readings, Tarot Readings, Medium Readings, Clairvoyant Readings, Love Readings, Horoscope Readings, and Spiritual Readings. The platform operates 24/7 with over 350 vetted readers and uses a PIN-based prepaid minute system for payment, with packages ranging from 20 to 550 minutes. Founded in 1992, the service has delivered over 38 million readings across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychic Readings Telephone and online psychic consultation services using extrasensory perception to deliver predictions and guidance on life paths, relationships, career decisions and spiritual advancement, available 24/7 to adult consumers in the UK and internationally.
• Tarot Readings Consultation using a 78-card tarot deck to provide insight into a client's past, present and future across love, career and life direction, delivered by vetted tarot readers via the Trusted Psychics channels.
• Medium Readings Spirit communication service connecting clients with loved ones who have passed away, providing comfort, closure and spiritual healing through messages from the spirit world.
• Clairvoyant Readings Psychic vision-based consultation where readers use their ability to see hidden truths and future outcomes to provide deeper insight into relationships, careers and emotional blocks.
• Love Readings Romantic-life consultation offering soulmate insights, twin flame guidance, compatibility analysis and relationship clarity, including ex-partner questions, delivered by Trusted Psychics readers.
• Horoscope Readings Astrological consultation reading birth charts to reveal strengths, relationships and upcoming life events, helping clients understand planetary influences for life decisions.
• Spiritual Readings Guidance-focused consultation for purpose, healing and alignment with a higher self, helping clients navigate personal challenges, strengthen intuition and find peace and empowerment.
• Psychic Phone Readings Telephone-based psychic consultation service available 24/7, connecting clients with vetted readers via premium rate (0905) or standard rate phone lines, billed per minute.
• Psychic Messenger (Live Messenger Service) Real-time online chat service enabling 24/7 psychic consultations via desktop or mobile, allowing clients to message featured psychics and use purchased credits for conversation.
• Psychic Text Readings (SMS) Text-based psychic consultation service allowing clients to send questions via SMS and receive no-nonsense answers from Trusted Psychics readers.
• PIN Minutes Packages Prepaid minute packages purchased online by credit/debit card or by telephone, with options of 20, 30, 45, 60, 220 (with bonus minutes) and 550 (with bonus minutes) minutes at pricing from £14.40 to £330.00, used to access phone, Messenger and SMS readings.

Quantifiable outcome

• Over 38 million readings delivered across UK customers
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Global Payments (Realex)coreTechnology or IntegrationPrimary PCI compliant payment processor handling secure credit and debit card transactions for Trusted Psychics services. Operates within EEA.
• WorldpaycoreTechnology or IntegrationPCI compliant payment processor for handling card transactions. Operates within EEA.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Purple Garden: Mobile-first psychic readings app targeting younger demographics with chat and video advisor sessions. Overlaps with Trusted Psychics messenger offering but with a digital-native, app-centric delivery.
• Astrology.com: Major astrology content and horoscope platform with paid reading offerings. Targets the same UK spiritual consumer demographic with astrology and birth chart services overlapping Trusted Psychics' horoscope reading product.
• Co-Star: Personalized astrology app using AI for birth chart and daily horoscope content. Targets the spiritual guidance consumer with free/freemium content that competes with paid readings from Trusted Psychics.

Direct peers

• Kasamba: Online psychic and spiritual advisor platform offering chat, email, and phone readings. Directly competes in the digital psychic reading category with similar reader-pool marketplace model.
• Oranum: Online psychic platform specializing in live video and chat readings with psychic advisors. Directly competes with the messenger/chat delivery model offered by Trusted Psychics.
• Keen.com: Online psychic readings marketplace connecting users with advisors via phone and chat. One of the largest US psychic platforms with a comparable per-minute pricing model and reader-matching approach.
• California Psychics: US psychic readings platform with vetted advisors offering phone and chat readings at per-minute rates. Comparable service model with screened readers and 24/7 availability.
• Psychic Source: US-based psychic reading service offering phone and chat readings with vetted readers, very similar direct-to-consumer model to Trusted Psychics. Long-established competitor in the per-minute psychic advice category.

Others

• Soul & Spirit (magazine/brand): UK spiritual lifestyle media brand covering psychic readings, astrology, and mediumship. Comparable UK spiritual consumer market overlap but operates as content/publishing rather than transactional readings.
• Psychic TV / Astrology TV publishers: UK publishers such as Fate & Fortune magazine and Psychic News (where Trusted Psychics has earned media coverage) operate adjacent to the spiritual services market. They are referenced as media partners and represent the broader UK spiritual publishing ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trustedpsychics
• Facebookfacebook.com/trustedpsychics
• LinkedInlinkedin.com/company/trusted-psychics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusted Psychics