Mason Digital

What Mason Digital does

Mason Digital is a privately held strategic digital marketing agency headquartered in Penfield, New York, founded and led by CEO Tim Mason. The firm offers an integrated portfolio of services spanning inbound marketing, marketing automation (HubSpot, SharpSpring, Pardot, Marketo), SEO, web design and development, paid digital advertising (SEM, paid social, programmatic, connected TV), content marketing, video/3D production, and analytics/reporting. The agency maintains certified partnerships with Google, HubSpot, and WP Engine, and has built deliberate specialization in Food & Beverage and Retail verticals alongside a Government/Municipal practice centered on WCAG 2.1/2.2 accessibility compliance.

The agency serves a heterogeneous client base ranging from Fortune 500 companies (Kodak, Spartronics, the Bonadio Group) and large multi-location retailers (Monro / Tire Choice) to mid-market firms, nonprofits, SMBs, and municipal governments. Documented client outcomes include 275 sales leads generated for Kodak through content marketing and lead nurturing, an $18 million revenue increase for Monro via hyperlocal SEO, a 95% decrease in cost per conversion through paid search optimization, a 66% increase in conversions for Apogee Exhibits via custom social audiences, and 12.2 million impressions at a 43.8% lower CPM for Clubtails. The agency operates with a small in-house team of approximately 10+ professionals and leverages an upstate New York cost structure to compete against larger metropolitan agencies.

Revenue is generated entirely through fee-based professional services — ongoing retainers, project-based contracts, and ad-hoc engagements — with no public pricing disclosure. The go-to-market is sales-led, relying on direct outreach, website lead capture, case studies, thought leadership content (downloadable guides, blog articles, webinars), and partner ecosystems. Geographic operations are concentrated in the United States (primarily New York State and the Northeast), though named clients operate nationally. No external funding, M&A activity, or ownership change has been disclosed.

Name

Mason Digital

Legal name

Mason Digital

Website

https://masondigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mason Digital is a privately held strategic digital marketing agency in Penfield, NY, serving Fortune 500 to SMB clients across Food & Beverage, Retail, B2B, and Government verticals with inbound marketing, paid advertising, web development, and analytics services delivered by a 10+ person in-house team.

Ownership category

akta.pro rank

Headquarters

HQ city

Penfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Mason Digital generates revenue by providing fee-based strategic digital marketing services to B2B and B2C clients. Services are billed through ongoing retainer engagements, project-based contracts, and potentially hourly or monthly retainer structures. As an agency, revenue is derived entirely from professional services rendered, not from software or advertising inventory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Mason Digital is a strategic digital marketing agency that delivers fee-based digital marketing services to B2B and B2C clients. The agency's core offerings include inbound marketing (SEO, content writing, marketing automation), website design and development, digital advertising (paid search, paid social, programmatic display/video/connected TV), and reporting and analytics. Services are delivered by an in-house team of strategists, web developers, designers, content creators, and media buyers across a national client portfolio with vertical specialization in Food & Beverage and Retail.

Product overview

Mason Digital is a strategic digital marketing agency offering an integrated portfolio of services organized around four core areas: Inbound Marketing (SEO, Marketing Automation, Email Marketing, Content Writing), Website Design & Development (design, video production, copywriting), Digital Advertising (SEM/PPC, paid social, programmatic, connected TV), and Reporting & Analytics. The agency specializes in industry verticals including Food & Beverage and Retail marketing. Services are delivered by an in-house team of digital marketing professionals, with certified partnerships in HubSpot and extensive experience with SharpSpring, Pardot, and Marketo marketing automation platforms. The company emphasizes data-driven strategies and measurable results tied to client business objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing Services Strategic digital marketing service focused on organically attracting target prospects through SEO, content writing, and marketing automation, with email workflows for lead nurturing. Designed for B2B and B2C clients seeking to generate qualified leads and connect marketing activity to sales outcomes.
• Website Design & Development Full-service web design and development including data-informed design, UX/UI design, responsive web design, copywriting, content management, A/B testing, heatmapping, and ongoing website support and optimization. Built primarily on WordPress (WP Engine Preferred Partner) with WCAG 2.1/2.2 accessibility compliance capability for clients.
• Digital Advertising Services Paid digital media strategies including search engine marketing (SEM/PPC), paid social media advertising (Facebook, LinkedIn, Instagram, TikTok), display advertising, programmatic buying via DSPs, video advertising, and connected TV planning and execution. Delivered for clients across B2B, Food & Beverage, and Retail verticals.
• Food & Beverage Digital Marketing Services Specialized digital marketing offering for food and beverage brands covering social media marketing, influencer partnerships, creative strategy, audience persona development, media planning across earned/owned/paid channels, and performance measurement. Targeted at CPG and beverage companies seeking brand awareness, retail velocity, and product launch support.
• Retail Digital Marketing Services Digital marketing services for retail chains and multi-location stores that focus on online-to-offline attribution, search engine results page ownership (paid search, SEO, Google My Business), store traffic measurement, and competitive positioning against e-commerce players.
• Content Marketing Automation Strategy for B2B B2B-focused content marketing automation service combining inbound marketing, marketing automation platforms, and lead nurturing to generate sales qualified leads through gated content, email workflows, and CRM integration.

Quantifiable outcome

• 275 sales leads delivered for Kodak through content marketing and lead nurturing
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationMason Digital is a certified Google Partner, indicating proficiency in Google Ads and other Google marketing platforms. The partnership enables the agency to manage Google advertising campaigns for clients and access Google's partner resources and support.
• HubSpotcoreTechnology or IntegrationMason Digital is a HubSpot Certified Partner with deep expertise in implementing and managing HubSpot marketing automation campaigns, CRM management, and inbound marketing strategies for B2B clients.
• SharpSpringcoreTechnology or IntegrationMason Digital has considerable experience with SharpSpring marketing automation platform and uses it for tracking visitors and form submissions for client campaigns. SharpSpring cookies (__ss, __ss_referrer, __ss_tk, koitk) are used on the Mason Digital website, indicating an active partnership.
• StackAdaptcoreTechnology or IntegrationMason Digital's in-house programmatic buying team uses StackAdapt, a demand-side platform (DSP), to purchase ads across multiple ad exchanges, YouTube, and other digital channels efficiently for clients.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rise Interactive: Digital marketing agency with strong programmatic media, analytics, and martech capabilities. Comparable StackAdapt/DSP-driven programmatic buying and analytics practice to Mason Digital.
• KlientBoost: Digital marketing agency specializing in PPC, paid social, and conversion-focused campaigns for SaaS and B2B clients. Directly comparable in paid-media execution and conversion-optimization outcomes (e.g., cost-per-conversion improvement) to Mason Digital.
• ROKKAN: Digital agency offering creative, media, web, and content services to enterprise and challenger brands. Comparable integrated digital agency model and brand-storytelling orientation to Mason Digital.
• LYFE Marketing: Full-service social media and digital marketing agency serving SMB and mid-market clients across verticals. Comparable service mix and SMB-heavy client base to Mason Digital.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and conversion rate optimization for mid-market and enterprise clients. Directly comparable paid-advertising capabilities and HubSpot-style funnel focus to Mason Digital.
• WebFX: Full-service digital marketing agency offering SEO, web design, content, and advertising for B2B and B2C clients. Closely comparable in service breadth, mid-market focus, and outcome-driven case-study positioning to Mason Digital.
• SmartSites: Mid-sized digital marketing agency providing web design, SEO, PPC, and content services to SMB and mid-market clients. Directly comparable service mix and target customer profile to Mason Digital.
• Power Digital Marketing: Full-service performance marketing agency with vertical specialization in retail/consumer brands and services spanning SEO, paid media, content, and analytics. Closely comparable integrated offering and vertical-depth strategy to Mason Digital.

Broad incumbents

• Critical Mass: Global digital experience agency offering design, web development, CRM/marketing automation, and media. Comparable martech-integration and web design practice to Mason Digital, but serving enterprise clients at a much larger scale.
• Tinuiti: Large independent performance marketing agency with paid media, SEO, creative, and analytics across retail, F&B, and B2B. Overlapping capabilities and verticals with Mason Digital but at significantly larger scale and PE-backed scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/masondigital
• LinkedInlinkedin.com/company/mason-digital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Digital