What View Media Group does

View Media Group (VMG) is an Australian real estate digital media, technology, and creative services business that operates a portfolio of integrated proptech assets serving residential agents, property developers, established agencies, and commercial property owners. The group is built around view.com.au, a consumer portal covering 10 million Australian properties across sale, rent, sold, and unlisted listings, and is supported by wholly-owned subsidiaries including AD Group (off-the-plan marketing platforms), Today Media (technology-focussed marketing services), Propic (AI solutions for real estate), The Property Agency (specialist creative marketing), and Beevo (connections services for commercial owners).

The platform architecture combines a consumer-facing portal, a white-label performance marketing tool (Acquire), generative and conversational AI (Propic), propensity models for lead targeting, and bundled offerings such as view.resi, which packages view.com.au, Acquire, and Propic AI for residential agents. Distribution is multi-channel: self-serve digital signup for residential agents, enterprise field sales for developers and large agencies, and white-label/embedded deployment of Acquire. The group has offices in Sydney, Melbourne (Cremorne), and Brisbane.

Revenue is generated through advertising and listings on view.com.au, subscription-based AI and lead management products (Propic), professional services fees for media planning, buying, and creative marketing for developers, and affiliate/referral fees from Beevo's connections business. Pricing is quote-based and not publicly disclosed. The portfolio operates within Australia's $300 billion real estate transactional market, and the company's stated vision is to consolidate the fragmented property transaction experience into a single integrated marketplace spanning listings, finance, insurance, conveyancing, and utilities.

Name

View Media Group

Legal name

View Media Group

Website

https://viewmediagroup.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

View Media Group is an Australian proptech holding operating view.com.au (a 10 million-property consumer portal) and subsidiaries delivering AI, media planning, creative marketing, and connections services to residential agents, property developers, and commercial owners.

Ownership category

akta.pro rank

Product category

Real Estate Technology

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

• Proptech platform
• Real estate portal
• Property marketing services
• AI lead generation
• Off-the-plan marketing

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consumer Portals & Advertising: view.com.au generates revenue through advertising, listings, and portal access serving consumers and agents across Australia's property market. The portal's 10 million property listings create a large audience for ad inventory.
2. Lead Generation & Management: Lead generation and lead management solutions monetised by connecting buyers, sellers, and renters to agents. Revenue is earned through lead delivery, qualification, and augmentation using AI tools.
3. Media Planning and Buying: AD Group and Today Media provide media planning and buying services to property developers and agencies, generating fees for campaign execution and media placements.
4. AI Solutions (Propic): Propic's AI solutions (including conversational voice AI) are sold to real estate agencies as subscription or usage-based products enabling modern, always-on customer service.
5. Creative Services: The Property Agency provides specialist creative marketing services to developers and agents for off-the-plan property campaigns, generating professional services fees.
6. Connections & Utilities (Beevo): Beevo monetises connections by assisting commercial owners with office moves and utility service transitions, earning referral or transaction-based fees.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

View Media Group operates a multi-asset proptech platform serving the Australian real estate market through consumer property portals, AI-powered lead generation and management, media planning and buying, propensity-based targeting models, and specialist creative marketing services. The portfolio combines a 10 million-property consumer portal (view.com.au), a white-label performance marketing tool (Acquire), conversational voice AI for listings (Propic), off-the-plan developer marketing (AD Group, The Property Agency), and commercial connections services (Beevo), bundled as view.resi for residential agents.

Product overview

View Media Group is a real estate digital media, technology and creative services business comprising a suite of proptech assets. The portfolio includes consumer portals (view.com.au with 10 million property listings), lead generation and management solutions (Acquire), media planning and buying, AI solutions (Propic with conversational voice AI), propensity models, data and connections services, and creative services. The group operates as a platform-plus-subsidiaries architecture, where view.com.au serves as the core consumer portal, while AD Group handles off-the-plan property marketing, Today Media provides marketing services, Propic delivers AI capabilities, The Property Agency offers creative marketing, and Beevo provides utility/office connections services. The view.resi product bundles view.com.au, Acquire, and Propic AI specifically for residential agents.

Differentiator

Problem solved

Functional benefit

Brands

• view.resi: Bundled offering that empowers agents with a tailored digital marketing solution including view.com.au, white label performance marketing tool Acquire, and lead augmentation with AI delivered by Propic. Designed for residential agents.
• Acquire

Products and services

• view.com.au Consumer Property Portal A consumer-facing property portal that provides a complete view of the Australian property market, covering 10 million properties nationwide including properties for sale, rent, sold, and unlisted. Used by property buyers, sellers, tenants, and agents to search listings and access market information.
• AD Group Off-the-Plan Property Platforms Australia's leading off-the-plan property platforms and property marketing expert, providing dedicated sites and software solutions for developers and agents marketing off-the-plan apartments and projects.
• Today Media Marketing Services A technology-focused marketing services company with deep-rooted expertise in real estate, providing media planning and buying services to property developers and agencies.
• Propic AI Solutions for Real Estate Artificial Intelligence solutions enabling modern real estate agencies to serve always-on consumers, including the world-first conversational voice AI for property listings, lead augmentation, and propensity-based targeting.
• The Property Agency Creative Marketing Services Australia's leading specialist creative marketing agency for the property industry, providing creative campaigns for developers and agents on off-the-plan property projects.

Quantifiable outcome

• Property buyers slash their purchase time by close to a third (per VMG research published June 2025)

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CoStar Group: Global proptech incumbent operating property portals (Homes.com), data, analytics, and marketing services. Comparable in scale ambition and platform breadth to VMG, but diversified across commercial and residential globally.
• Rightmove: UK's leading residential property portal with adjacent services for agents, new homes, and commercial property. Comparable portal-plus-data-plus-add-ons business model even though the market is the UK rather than Australia.
• Zillow: US-based residential property portal and marketplace with AI-powered search, Zillow Premier Agent, and integration of mortgage services. Comparable end-to-end property marketplace vision and bundled agent offerings to VMG's stack.

Regional players

• PropertyMe: Australian SaaS property management platform for residential property managers. Part of the broader Australian proptech ecosystem serving real estate professionals, with potential partnership/overlap with VMG's Propic AI stack.

Direct peers

• PropTrack: REA Group-owned property data and analytics business providing valuations, insights, and propensity-like modeling for Australian agents and consumers. Directly comparable to VMG's data/propensity layer and competes on agent decision-support tools.
• REA Group: REA Group operates realestate.com.au, Australia's largest residential property portal, and provides adjacent data, advertising, and lead generation services. It is the dominant incumbent that VMG's view.com.au portal and Propic AI directly compete with for agent subscriptions and buyer traffic.
• Domain Holdings: Domain operates domain.com.au, Australia's #2 residential portal, plus media, developer marketing, and agent services. Multiple VMG leaders (Plowman, Kent, Casson, Gray) were former Domain executives, making Domain the most direct functional and cultural peer.

Emerging players

• BoxBrownie: Australia-headquartered proptech providing 3D renders, virtual staging, floor plans, and marketing creative for real estate agents and developers. Comparable to The Property Agency's creative marketing offering for property listings.
• Diakrit: Real estate marketing technology company specializing in 3D visualization, virtual tours, and developer marketing. Comparable to AD Group/The Property Agency's off-the-plan and immersive property marketing focus.
• Campaigntrack: Australian marketing automation platform built specifically for real estate agents. Comparable to VMG's Acquire performance marketing tool in targeting residential and commercial agents with digital campaign management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viewmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about View Media Group