What Campaigntrack does

Campaigntrack is an Australian private, for-profit company founded in 1993 that operates a marketing platform purpose-built for the real estate industry. The company is headquartered in Brookvale, Australia, and employs between 251 and 500 people. Its product surface is hosted at campaigntrack.com, with what appears to be a separate production environment at live.campaigntrack.com, indicating a multi-tenant SaaS-style delivery model serving real estate agencies, agents, and property marketing professionals.

The platform provides verticalized marketing tooling for the real estate segment rather than horizontal generic marketing software, suggesting feature specialization around listings, property campaigns, agent branding, or buyer/seller communications. The business is led by Co-Founder and CVO Stefan Williams, indicating founder continuity over three decades — a signal of stable ownership and long-horizon product development. No specific product modules, integrations, third-party partnerships, or AI/ML capabilities were disclosed in the available source material.

The revenue model, pricing mechanics, go-to-market motion, customer segments (enterprise vs. SMB vs. franchise networks), and operating geographies beyond Australia are not disclosed in the source inputs. No funding rounds, M&A activity, leadership changes, or corporate restructuring events were documented. The absence of disclosed financial data and the single snapshot of firmographics represent material data gaps for investment analysis.

Name

Campaigntrack

Website

https://campaigntrack.com

Company type

Private

Founded year

1993

Headcount range

251–500 employees

Short description

Campaigntrack is an Australia-based, vertical marketing platform serving the real estate industry. Founded in 1993 and headquartered in Brookvale, the private company employs 251-500 staff and provides specialized marketing tooling to real estate agencies and agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Campaigntrack provides a marketing platform built for the real estate industry. The platform enables real estate professionals to plan, execute, and track marketing campaigns for property listings. It is delivered as a software service to real estate agencies and agents operating in Australia and related markets.

Product overview

No product information available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigntrack Marketing Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• BombBomb: Video email and marketing platform with a strong real estate vertical focus. Comparable to Campaigntrack as a marketing execution tool used by real estate agents for client communication and listing promotion.
• Placester: Marketing platform for real estate professionals combining websites, lead capture, and marketing automation. Comparable vertical SaaS targeting the same agent-customer base with similar campaign and listing-driven workflows.
• LionDesk: Real estate CRM with built-in marketing automation, email campaigns, and video email. Directly comparable to Campaigntrack as a CRM-plus-marketing suite designed specifically for real estate agents.
• Real Geeks: Real estate lead generation and marketing platform providing agent websites, CRM, and automated marketing. Comparable to Campaigntrack as a vertically-focused marketing platform that bundles websites, lead nurturing, and agent marketing into one product.
• Inside Real Estate: Provider of cloud-based CRM, marketing, and back-office tools for real estate brokerages and teams. Comparable to Campaigntrack as a full-stack platform combining CRM with marketing campaign execution for real estate customers.
• Adwerx: US-based digital advertising platform purpose-built for real estate agents, offering automated listing ads, brand ads, and agent-targeted campaigns. Directly comparable as a vertical marketing/advertising product serving the same end customer (real estate agents) with similar campaign-driven workflows.

Broad incumbents

• REA Group: Australian-listed property portal and digital real estate advertising leader. Comparable as a broader incumbent that controls significant marketing spend flowing to Australian real estate agents, the same customers Campaigntrack serves.
• CoreLogic: Major property data and analytics incumbent in Australia and globally. Comparable as an established real estate services platform; while not a direct marketing-software competitor, it overlaps with Campaigntrack in serving real estate professionals with workflow and marketing-adjacent tools.

Regional players

• BoxBrownie: Australian-founded real estate marketing services firm offering image enhancement, virtual staging, floor plans, and marketing collateral. Comparable as an Australian-headquartered marketing-services vendor serving the same real estate agent base.
• ActivePipe: Australian-based lead engagement and marketing automation platform for real estate agents. Closest regional peer to Campaigntrack, serving the same Australian agent market with overlapping campaign and CRM functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/campaigntrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaigntrack