Visitor Insurance Services of America (VISOA®)

What Visitor Insurance Services of America (VISOA®) does

Visitor Insurance Services of America (VISOA®) is a privately held, Florida-licensed insurance brokerage (LLC, Florida License# L091836) headquartered in Winter Springs, Florida, operating as a direct-to-consumer online broker of visitor insurance and travel medical insurance for non-US citizens visiting the United States. The company was founded in 2007 and operates with 1-10 employees, running a web-based aggregation platform (visoa.com) that allows customers to quote, compare, review, and purchase policies from more than ten third-party insurance carriers — WorldTrips, International Medical Group (IMG), Trawick International, Seven Corners, Global Underwriters, Venbrook International, INF, BCBS Global Solutions, HTH Worldwide, and Travel Insurance Services — without requiring medical check-ups or paperwork. The platform distributes both comprehensive and fixed-benefit plans, with coverage options ranging from $25,000 to $8,000,000 and policy durations from 5 days to 3 years, plus specialized products for F1/J1 students, J1 exchange visitors, missionaries, immigrants, Schengen visa travelers, and senior visitors.

VISOA's underlying technology is a web-based comparison and quoting platform that aggregates carrier plan data into a unified search-and-compare interface, supported by licensed insurance agent advisory services delivered through phone, email, and WhatsApp. Plans are integrated with three major US PPO networks (UnitedHealthCare, First Health, MultiPlan) to enable direct billing and cashless claims settlement at provider locations. The company does not develop proprietary insurance products, underwrite risk, or operate as a carrier; its role is strictly as a distribution intermediary earning commissions on each policy sold.

Revenue is generated on an affiliate-referral / commission basis: VISOA receives a percentage of premium from carrier partners for each policy transacted through its platform. Pricing is quote-based and not publicly disclosed; premiums are set by carriers and are non-rebated by regulation, varying by insured age, trip duration, coverage maximum, deductible, and optional riders. The go-to-market motion is direct-to-consumer, layered with inside sales agent support for higher-consideration purchases, and the marketing strategy combines SEO (country- and state-specific landing pages), content marketing (educational blog), social media (Facebook, X, LinkedIn, Instagram, YouTube), and customer testimonials. Customer segments are horizontal and B2C across six primary use cases: visitors to the USA, parents and elderly relatives visiting family, international travelers, international students, US immigrants and green card holders, and J1 visa holders and missionaries.

Name

Visitor Insurance Services of America (VISOA®)

Legal name

Visitor Insurance Services of America LLC

Website

https://visoa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Visitor Insurance Services of America (VISOA®) is a Florida-licensed online insurance brokerage that aggregates and distributes visitor and travel medical insurance plans from 10+ carriers to non-US citizens visiting the United States, international students, immigrants, and J1 visa holders via its website and licensed agent support.

Ownership category

akta.pro rank

Headquarters

HQ city

Winter Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Brokerage Commissions: VISOA earns commissions from insurance providers (WorldTrips, IMG, Trawick International, Seven Corners, Global Underwriters, Venbrook, INF, BCBS, HTH Worldwide, and others) for each insurance policy sold through their platform. As an insurance agent/broker, the company receives a percentage of the premium paid by customers for visitor insurance, travel medical insurance, global health insurance, and related products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

VISOA is a Florida-licensed online insurance broker that aggregates visitor insurance and travel medical insurance plans from more than ten US-based underwriters and sells them directly to consumers through its website. Customers can quote, compare, review, and purchase policies online without a medical check-up, with optional licensed-agent advisory support via phone, WhatsApp and email for plan selection, renewals, and claims guidance.

Product overview

VISOA is an insurance broker/reseller platform offering a portfolio of visitor insurance and travel medical insurance products from multiple underwriters. The platform aggregates plans from providers including WorldTrips (Atlas series), IMG (Patriot series), Trawick International (Safe Travels series), Global Underwriters (Diplomat series), Venbrook International, INF, and Seven Corners. Products are categorized as comprehensive coverage plans (higher cost, percentage-based payouts) and fixed benefit plans (lower cost, scheduled/capped benefits). Core offerings include USA visitor insurance, travel medical insurance, global health insurance, international student insurance, missionary insurance, J1 visa insurance, and trip cancellation insurance. Plans cover medical expenses, emergency evacuation, repatriation, and some include acute-onset or full pre-existing condition coverage. The platform provides online quoting, comparison, and purchase capabilities without requiring medical check-ups.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas America Insurance Comprehensive visitor insurance plan for visitors to USA offering acute-onset pre-existing condition coverage for ages below 80, with maximum coverage options of $50K to $2 million.
• Patriot America Plus Insurance Comprehensive plan from IMG for visitors to USA with acute-onset pre-existing condition benefits for ages below 70, including telehealth coverage.
• Safe Travels USA Comprehensive Insurance Comprehensive travel medical plan from Trawick International for non-US citizens visiting USA up to age 89, covering acute-onset pre-existing conditions, utilizing the First Health PPO network.
• Patriot Platinum Insurance High-end IMG comprehensive plan with up to $8 million maximum coverage, enhanced benefits, and Global Concierge services for visitors to USA or international travel.
• Atlas Premium Insurance High-end WorldTrips comprehensive plan with no coinsurance to meet, added liability coverage, and higher maximum limits including visitors aged 80+ up to $20K.
• INF Elite Plus X Insurance Comprehensive plan providing full pre-existing conditions coverage for non-US residents visiting USA or traveling internationally, with COVID-19 covered.
• INF Elite X Insurance Essential comprehensive plan from INF providing medical and emergency protection for non-US residents visiting USA or traveling internationally.
• Visitors Protect Insurance IMG plan with pre-existing conditions coverage for USA or international travel, with full pre-existing conditions coverage limited by age, benefit amounts, and certain exclusions.
• Diplomat America Insurance Short-term coverage from Global Underwriters for non-US residents traveling to USA with accident/sickness medical coverage up to $500,000, AD&D, repatriation, and evacuation benefits.
• Diplomat Long Term Insurance Long-term international travel medical plan from Global Underwriters with 3 months to 3 years duration, up to $1 million coverage, renewable for extended periods.
• Venbrook Premier Insurance Flagship Venbrook comprehensive plan for non-citizens visiting USA with acute-onset pre-existing conditions coverage, for ages up to 89, maximum 364 days.
• Seven Corners Travel Medical Choice USA Insurance Popular Seven Corners comprehensive plan for non-US citizens/residents visiting the USA with renewable coverage up to $1 million from 5 days to 364 days.
• Seven Corners Travel Medical Basic USA Insurance Reliable and economical Seven Corners comprehensive plan for non-US citizens/residents visiting the USA and traveling outside home country.
• Visit USA Insurance Healthcare plan from Travel Insurance Services for visitors or tourists to America with Superior, Standard, and Budget options; not renewable, with comprehensive and fixed options available.
• VisitorSecure Insurance Low-cost WorldTrips fixed benefit plan with scheduled medical benefits capped per the Schedule of Benefits, with no PPO network, allowing any doctor or hospital.
• Visitors Care Insurance Low-cost IMG fixed benefit plan with premium savings providing medical benefits and emergency services in Lite, Plus, and Platinum options.
• Safe Travels Elite Insurance Fixed benefit Trawick visitor medical insurance plan with scheduled coverage for non-US residents, maximum $25K to $175K USD.
• Safe Travels Advantage Insurance Lowest cost Trawick fixed plan covering unexpected recurrence of pre-existing condition, maximum $25K to $150K USD, up to 364 days.
• Inbound USA Insurance Fixed benefit Seven Corners plan for non-US citizens visiting USA, for ages 14 days to 99 years, maximum $50K to $150K per loss, renewable up to 1092 days.
• Atlas Essential America Insurance Basic WorldTrips comprehensive plan for visiting USA or international travel with lower maximum limits and affordable costs, ages 65-79 limited to $50K or $100K.
• Patriot America Lite Insurance IMG value plan with no pre-existing benefits included, suited to healthy parents ages 70-79 years with maximum coverage limited to $50K USD.
• Venbrook Basic Insurance Budget Venbrook comprehensive policy for ages up to 79 years, with no acute-onset pre-existing conditions benefits and a maximum duration of 364 days.
• Venbrook Essential Insurance Fixed benefit low-cost Venbrook plan covering unexpected recurrence of pre-existing conditions, maximum duration 1 year, available up to age 89.
• INF Premier X Insurance Fixed indemnity INF plan providing true pre-existing benefits and broad coverage for travel, medical, and personal assistance needs.
• INF Premier Plus X Insurance Fixed benefit INF plan providing robust protection against unexpected accidents and illnesses for non-US residents visiting USA or traveling internationally.
• Atlas Group Travel Insurance WorldTrips group travel medical plan for groups of 5 or more individuals visiting USA or traveling outside America, with a 10% group rate discount.
• Atlas MedEvac Insurance WorldTrips Atlas Medical Evacuation and Repatriation Plan providing emergency medical evacuation coverage.
• StudentSecure Insurance WorldTrips international student health insurance plan for F1/J1 visa holders meeting college or university coverage requirements.
• Global Medical Insurance IMG Global Medical Insurance for expatriates providing comprehensive major medical coverage worldwide with no limit on renewals.
• Study USA Insurance International student health insurance from Travel Insurance Services for foreign students studying in USA on F1 visa or outside their home country.
• Atlas International Insurance WorldTrips Atlas plan for international coverage excluding America, for travelers outside their home country not visiting the USA.
• Patriot International Insurance IMG Patriot plan for US citizens traveling internationally outside the USA.
• Patriot Exchange Program Insurance IMG exchange visitor program plan for J1/J2 visa holders with coverage for health expenses and acute onset of pre-existing conditions.
• Outreach Travel Medical Insurance IMG mission trip insurance plan for missionaries undertaking social good causes or religious mission trips.
• GlobeHopper Senior Insurance IMG travel medical insurance plan designed for seniors traveling internationally.

Quantifiable outcome

• Plans cover medical expenses ranging from $25,000 to $8,000,000 USD maximum benefit
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core.

• WorldTripscoreChannel Partner/ Reseller/ DistributorWorldTrips is an insurance provider whose products (Atlas America, Atlas Premium, Atlas Essential, Atlas International, StudentSecure, Atlas Group Travel, Atlas Multi Trip, Atlas MedEvac, VisitorSecure) are distributed through VISOA's platform. Plans include visitor insurance, travel medical insurance, student insurance, and group travel coverage for visitors to USA and international travelers.
• International Medical Group (IMG)coreChannel Partner/ Reseller/ DistributorIMG is an insurance provider whose products (Patriot America, Patriot Platinum, Patriot International, Patriot Exchange, Global Medical Insurance, Student Health Advantage, Patriot Multi-Trip, Outreach Travel Medical, GlobeHopper Senior, Visitors Care, Visitors Protect) are distributed through VISOA. IMG offers comprehensive travel medical insurance, global health plans, and visitor coverage for USA and international travel.
• Trawick InternationalcoreChannel Partner/ Reseller/ DistributorTrawick International provides travel insurance products (Safe Travels USA Comprehensive, Safe Travels USA Cost Saver, Safe Travels USA, Safe Travels Advantage, Safe Travels Elite) distributed through VISOA. Products include visitor insurance for USA, travel medical plans, and fixed benefit coverage options.
• Seven CornerscoreChannel Partner/ Reseller/ DistributorSeven Corners is an insurance provider whose products (Choice – USA, Basic – USA, Inbound USA, USA Visitor Choice, USA Visitor Basic) are distributed through VISOA. Plans offer travel medical coverage for visitors to USA with comprehensive and budget options.
• Global UnderwriterscoreChannel Partner/ Reseller/ DistributorGlobal Underwriters provides Diplomat series insurance products (Diplomat America, Diplomat Long Term, Diplomat International, Diplomat GAPP) distributed through VISOA. Products include coverage for visitors to USA and long-term international travel medical insurance.
• Venbrook InternationalcoreChannel Partner/ Reseller/ DistributorVenbrook International products (Venbrook Premier, Venbrook Basic, Venbrook Essential) are distributed through VISOA. Plans offer comprehensive and fixed benefit visitor insurance for visitors to USA and international travelers.
• INF Visitor InsurancecoreChannel Partner/ Reseller/ DistributorINF offers visitor insurance products (INF Elite Plus X, INF Elite X, INF SafeVista Protect, INF Premier Plus X, INF Premier X, INF Standard X) distributed through VISOA. INF specializes in visitor insurance with true pre-existing condition coverage benefits for visitors to USA.
• BCBS Global SolutionscoreChannel Partner/ Reseller/ DistributorBCBS Global Solutions products (Single Trip Platinum, Single Trip Gold, Expat Worldwide Premier, Worldwide Student, Worldwide Missionary) are distributed through VISOA. Blue Cross Blue Shield plans offer travel medical insurance and expatriate health coverage.
• HTH WorldwidecoreChannel Partner/ Reseller/ DistributorHTH Worldwide travel insurance products are distributed through VISOA, offering travel medical insurance for international travelers and visitors to USA.
• Travel Insurance ServicescoreChannel Partner/ Reseller/ DistributorTravel Insurance Services (Visit USA, Study USA) products are distributed through VISOA, offering visitor health insurance and student coverage for USA visits and international travel.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VisitorsCoverage: Online visitor insurance broker offering comparison and purchase of travel medical plans for parents, students and tourists visiting the USA; overlaps with VISOA on India- and China-origin customer segments and the same carrier partners.
• American Visitor Insurance: Specialist broker for US visitor medical insurance; competes head-to-head with VISOA in the parents/elderly visitor segment, distributing comparable plans from the same set of underwriters.
• Insubuy: Direct competitor focused on visitor insurance for non-US citizens visiting the United States; operates the same comparison-brokerage model aggregating plans from IMG, WorldTrips and similar carriers for the same diaspora customer base.
• International Insurance (InternationalInsurance.com): Brokerage platform specializing in international travel and visitor health insurance; comparable business model of comparing and reselling plans from multiple carriers for inbound and outbound travelers.
• VisitorGuard: Niche visitor insurance broker for non-US citizens visiting the United States; distributes plans from overlapping underwriters and targets the same parents, tourists and business visitor segments.
• Trip Insurance (Travel Insurance Services): Travel insurance provider and broker offering travel medical, visitor and student plans; VISOA already distributes TIS products, and TIS competes directly for the same USA visitor insurance purchase.
• TravelInsurance.com: Online travel insurance broker aggregating plans from multiple carriers for international and domestic travelers; shares the broker/agency model with VISOA and competes for similar SEO-driven travel insurance demand.
• Tripinsurance.com: Travel insurance comparison and brokerage site aggregating multiple carriers; overlaps with VISOA on travel medical products for international visitors and competes for the same organic-search traveler.

Broad incumbents

• Squaremouth: Established US travel insurance comparison platform with carrier-neutral quoting across providers; overlaps with VISOA in travel medical and visitor insurance categories and competes for the same comparison-driven buyer.
• InsureMyTrip: Larger, established travel insurance comparison marketplace covering trip cancellation, travel medical and visitor insurance; broader product scope than VISOA but directly competes for the same traveler insurance purchase.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VisitorsInsure
• YouTubeyoutube.com/@VisitorsInsure
• Facebookfacebook.com/visitorinsuranceservices
• LinkedInlinkedin.com/company/visitor-insurance-services
• Instagraminstagram.com/visitorsinsure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visitor Insurance Services of America (VISOA®)