What Vermogensbeheer.nl does

Vermogensbeheer.nl B.V. operates an independent Dutch comparison and advisory platform for wealth management services, founded in 2011 and headquartered in the 's-Hertogenbosch area of the Netherlands. The company covers 100+ Dutch wealth managers across banks, private banks, independent managers, and online managers, providing expert assessments across 18 criteria (Expertbeoordeling, 5-star scale), customer satisfaction surveys collected by independent research bureau Feeddex (Klantbeoordeling, 2,592 reviews, 8.7/10 rating), and a proprietary quarterly benchmark — the Vermogensbeheer Rendement index (VBR-index) — tracking net returns of 70+ managers across 5 risk profiles. Its primary lead-generation product is the free SelectieRapport, a personalized matching questionnaire delivered by email and followed up with personal guidance via telephone and video.

The company monetizes exclusively through standardized one-time lead referral fees paid by wealth managers when users choose to connect with them through the platform, allowing the consumer-facing comparison and advisory service to remain free. Adjacent monetized services include Persoonlijke begeleiding (personal guidance), Vermogensplan (wealth planning), Beleggingsvoorstel beoordelen (investment proposal review), Klachten vermogensbeheer (complaint mediation, including Kifid procedures), and LijfrenteScan (annuity scanning). Distribution relies on SEO-optimized content, email newsletters via Mailchimp, social media, earned media (RTL Z, Het Financieele Dagblad, NRC, De Telegraaf, BNR), and referrals from Dutch financial planners.

Vermogensbeheer.nl is privately held, founder/partner-owned (no external funding, no parent company, no subsidiaries), with a lean core team supplemented by 11+ named advisors and partners. Geographic scope covers the Netherlands and Belgium. The business model is asset-light, with the platform itself functioning as the principal operating asset alongside the proprietary VBR-index and accumulated review/expert datasets.

Name

Vermogensbeheer.nl

Legal name

Vermogensbeheer.nl B.V.

Website

https://vermogensbeheer.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Vermogensbeheer.nl is an independent Dutch comparison and advisory platform covering 100+ wealth managers through expert assessments, customer reviews, and the proprietary VBR-index, serving individual investors from mass-affluent to high-net-worth segments in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)

SIC

Investment Advice (6282)

akta.pro primary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

akta.pro secondary industries

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO), Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

Keywords

• Wealth management comparison
• Financial advisor selection
• Investment advisory services
• Wealth manager benchmarking
• Asset manager comparison

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead referral fees: Vermogensbeheer.nl generates revenue through one-time lead referral fees from wealth managers that are selected through their platform. When users request a SelectieRapport and subsequently choose to contact specific wealth managers, those managers pay a lead fee to Vermogensbeheer.nl. This fee structure is identical across all compared parties, allowing the service to be offered free of charge to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vermogensbeheer.nl operates an independent Dutch comparison and advisory platform that helps individual investors select suitable wealth managers. It covers 100+ Dutch wealth managers with expert assessments (Expertbeoordeling across 18 criteria), customer satisfaction research (Klantbeoordeling via Feeddex), and a proprietary quarterly performance benchmark (VBR-index across 70+ managers and 5 risk profiles). Consumers receive a free personalized SelectieRapport and optional personal guidance, complaint mediation, and wealth-planning services; the company earns revenue from one-time lead referral fees paid by the wealth managers selected through the platform.

Product overview

Vermogensbeheer.nl is an independent Dutch comparison and advisory platform for wealth management services. The core offering centers on the SelectieRapport (free personalized wealth manager matching report), the VBR-index (quarterly performance benchmark tracking 70+ Dutch wealth managers), Expertbeoordeling (expert ratings across 18 criteria), and Klantbeoordeling (customer satisfaction research via Feeddex). Additional advisory services include Persoonlijke begeleiding (personal guidance), Vermogensplan (wealth planning), Beleggingsvoorstel beoordelen (investment proposal review), and Klachten vermogensbeheer (complaint/mediation support). The MijnVB portal provides client account management. The platform covers 100+ wealth managers across private banks, independent managers, online managers, and regional providers. The company operates as a comparison marketplace rather than a direct wealth management provider, earning revenue through lead referrals to wealth managers.

Differentiator

Problem solved

Functional benefit

Products and services

• SelectieRapport Free personalized selection report that matches Dutch consumers with suitable wealth managers based on their financial situation, preferences, and requirements; delivered via email.
• Vergelijking vermogensbeheerders Comprehensive comparison platform covering 100+ Dutch wealth managers across private banks, independent managers, online managers, and regional providers, with detailed profiles and reviews.
• Expertbeoordeling Expert assessment of wealth managers across 18 different criteria, rated on a 5-star scale, covering factors such as service quality, investment approach, costs, and independence.
• Klantbeoordeling Customer satisfaction research conducted in partnership with independent research bureau Feeddex, collecting ongoing reviews and ratings from clients of wealth managers in the Netherlands.
• Vermogensbeheer Rendement index (VBR-index) Quarterly benchmark index tracking average net returns of over 70 Dutch wealth managers across 5 risk profiles (defensive to offensive), enabling investors to compare professional manager performance against market benchmarks.
• Persoonlijke begeleiding Personal advisory service offering one-on-one guidance from Vermogensbeheer.nl specialists to help clients select, interpret reports, and decide which wealth manager to engage.
• Vermogensplan Comprehensive wealth-planning service helping clients define financial goals and align investment strategies accordingly.
• Beleggingsvoorstel beoordelen Service to review and evaluate investment proposals from wealth managers, helping clients understand terms, risks, and whether the proposal is suitable for their situation.
• Klachten vermogensbeheer Complaint handling and mediation service for investors who have disputes with their wealth managers, including assistance with Kifid (Financial Services Complaints Institute) procedures.
• MijnVB (Mijn Vermogensbeheer) Customer portal providing access to personal financial data, comparison profiles, and account management functionality for users receiving guidance through the platform.
• LijfrenteScan Pension-annuity scanning tool that helps clients evaluate their pension-annuity options and make informed decisions when their pension fund becomes available.
• Kwartaalupdate Quarterly market update service providing insights into wealth-management performance and market developments.

Quantifiable outcome

• Customers rate service and expertise at 8.7/10 based on 2,592 reviews
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• FeeddexcoreOthersIndependent customer satisfaction research bureau that conducts ongoing reviews of wealth manager clients. Feeddex administers the customer satisfaction surveys that feed into Vermogensbeheer.nl's review system. A processor agreement has been signed with Feeddex.
• MailchimpminorOthersEmail marketing platform used to send newsletters to subscribers. A processor agreement has been signed with Mailchimp for newsletter distribution services.
• Financial plannerssupportingChannel Partner/ Reseller/ DistributorFinancial planners are partners who may refer clients to Vermogensbeheer.nl when clients have financial questions beyond wealth manager selection. NAWTE data is shared with financial planners when users request deeper financial planning services.
• Wealth managers (100+ in network)coreGTM or Marketing PartnerOver 100 Dutch wealth managers are featured on the platform, including banks, private banks, independent wealth managers, and online managers. Vermogensbeheer.nl receives a one-time lead referral fee when users connect with selected wealth managers. The network includes ABN AMRO MeesPierson, Van Lanschot Kempen, ING Private Banking, Rabobank, Triodos, and many independent managers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Independer.nl: Leading Dutch comparison marketplace for financial products (insurance, mortgages, financial advisors) earning revenue via lead referral fees. Comparable consumer funnel, content-driven SEO model, and Dutch-only focus.
• Advieskeuze.nl: Dutch comparison platform for financial advisors and wealth managers offering side-by-side comparisons and customer reviews. Directly comparable to Vermogensbeheer.nl in product scope, geography, and referral-based monetization model.
• Geld.nl: Dutch comparison site for mortgages, insurance, and banking products with affiliate/lead-fee revenue. Comparable in GTM (content-led inbound, referral monetization) and primary geography (Netherlands).
• Banken.nl: Dutch comparison site for banks, savings, and investment products with affiliate/lead-fee monetization. Direct comparable in geographic focus, content-driven acquisition, and revenue model.

Emerging players

• Financer.com: Multi-country comparison platform for loans, banking, and savings products with affiliate referral monetization. Comparable business model and funnel mechanics, though geographically broader and product-different.
• JustETF: European ETF and passive investment comparison platform. Comparable as a niche investment-product comparison site with content-led SEO acquisition and a lead-style monetization approach.
• Raisin: European deposit and savings marketplace connecting consumers to banks across borders. Comparable as a financial product comparison/marketplace with lead-fee economics, but focused on deposits rather than wealth management.

Broad incumbents

• Morningstar: Global investment research and fund/manager data provider. Comparable through its wealth manager research, ratings, and benchmarking products, but operates at far greater scale and breadth than Vermogensbeheer.nl's Dutch focus.

Regional players

• Spaargids.be: Belgian comparison site for savings, investments, and financial products. Comparable in niche comparison/marketplace positioning and primary revenue mechanics, useful as a geographic expansion reference for Vermogensbeheer.nl.
• BankBanque: Belgian platform comparing banks and investment products. Comparable to Vermogensbeheer.nl's comparison/marketplace model, but operating across the Dutch-speaking border in Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vermogenbeheer
• Facebookfacebook.com/vermogensbeheer.nl
• LinkedInlinkedin.com/company/vermogensbeheer-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermogensbeheer.nl