Soundrich Hearing

What Soundrich Hearing does

Soundrich Hearing Pvt. Ltd. is a Delhi-headquartered multi-brand hearing aid retailer and audiology clinic operating 13 physical clinic locations across Delhi NCR and satellite cities including Mumbai, Patna, Chandigarh, Varanasi, and Meerut. The company is an authorized dealer for five major global hearing aid manufacturers (Signia, Phonak, Oticon, Widex, ReSound) and additionally carries Starkey, offering a portfolio that spans entry-level digital devices priced at ₹20,990 per pair through premium models with AI-powered sound processing, Bluetooth connectivity, tinnitus management, and invisible form factors at up to ₹7,99,990 per pair.

Its core service offering includes diagnostic audiology (Pure Tone Audiometry, Tympanometry, OAE, BERA, ASSR), professional hearing aid fitting and programming, a free 7-day trial, home-visit assessments for senior and mobility-limited customers, lifetime after-sales support, and an EMI financing program across 6-24 month tenures. The business model is fundamentally transactional hardware resale plus professional services, with revenue generated per device fitting rather than through recurring contracts.

The company has no disclosed proprietary technology development: all advanced features (AI sound processing, adaptive noise reduction, smartphone app control) are OEM-supplied within the branded devices. Soundrich is a privately held, leanly staffed (1-10 employees per firmographics) retail operator dependent on location density, multi-brand assortment, and clinical service quality as its primary sources of differentiation.

Name

Soundrich Hearing

Legal name

Soundrich Hearing Pvt. Ltd.

Website

https://soundrichhearing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Soundrich Hearing is a Delhi-headquartered authorized hearing aid retailer and audiology clinic operating 13 clinics across Delhi NCR, Mumbai, Patna, Chandigarh, Varanasi, and Meerut, selling and fitting Signia, Phonak, Oticon, Widex, ReSound, and Starkey devices for adults, seniors, and pediatric patients with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing aid retail
• Audiology services
• Hearing assessments
• Hearing healthcare
• Hearing aid clinic

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hearing Aid Sales: Sale of digital hearing aids from premium global brands including Signia, Phonak, Oticon, Widex, and Resound. Products range from basic to premium models with varying technology levels and features.
2. Audiology Services: Professional audiology services including hearing assessments (Pure Tone Audiometry, Tympanometry, OAE, BERA, ASSR), hearing aid fittings, and programming services.
3. After-Sales Support: Lifelong after-sales service and support including maintenance, repairs, battery replacements, and device adjustments.
4. EMI Financing: EMI (Equated Monthly Installment) options ranging from 6 to 24 months, allowing customers to purchase hearing aids through debit or credit card EMI.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Soundrich Hearing operates a network of audiology clinics and home-visit services that retail hearing aids from leading global brands (Signia, Phonak, Oticon, Widex, ReSound, Starkey) and deliver related clinical services including hearing assessments, custom fittings, repairs, and tinnitus management for individuals with hearing loss. The company combines multi-brand hearing device retail with licensed audiology expertise across 10+ centers in Indian metropolitan cities.

Product overview

Soundrich Hearing operates as a hearing aid dealership and audiology clinic offering a comprehensive portfolio of products and services. Their product lineup centers on five major hearing aid brands: Signia (German technology), Phonak (Swiss technology), Oticon (BrainHearing™ technology), ReSound, and Widex, spanning models from entry-level to premium digital hearing aids priced from ₹20,990 to ₹7,99,990 per pair. Services include diagnostic hearing tests (PTA, Tympanometry, OAE, BERA, ASSR), professional hearing aid fittings, free 7-day trials, home visit services, tinnitus management, and ongoing after-sales support. The company positions itself as a one-stop solution for hearing assessment, device selection, fitting, and lifelong support across multiple locations in Delhi NCR and other cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand hearing aids (Signia, Phonak, Oticon, Widex, ReSound, Starkey) Retail dispensing of hearing aids from six leading global brands, fitted to the customer's audiogram and lifestyle, including Bluetooth-enabled, rechargeable, AI-powered, and invisible form-factor devices. Targeted at Indian adults and seniors with diagnosed hearing loss.
• Hearing assessments and diagnostic tests Clinical hearing evaluations and diagnostic testing performed by audiologists to identify hearing loss type and severity, forming the basis for device selection. For individuals suspecting hearing loss and requiring professional diagnosis.
• Hearing aid fitting and programming Custom fitting and programming of hearing aids based on individual audiogram results, ensuring proper device performance and comfort. For hearing aid purchasers across Soundrich Hearing clinics.
• Hearing aid repair and servicing Repair, maintenance, and servicing of hearing aids purchased from Soundrich Hearing or other providers, supporting device longevity and performance. For existing hearing aid users.
• Tinnitus management Specialized audiology service for patients experiencing tinnitus (ringing in the ears), combining counseling and hearing aid-based tinnitus relief features. For individuals suffering from tinnitus symptoms.
• Home visit audiology service At-home delivery of hearing tests, fittings, and device servicing for customers with mobility limitations or those preferring in-home care. For elderly, homebound, or mobility-limited patients in Delhi NCR, Mumbai, Patna, Chandigarh, Varanasi, and Meerut.

Quantifiable outcome

• 99.9% client satisfaction rate
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• SigniacoreTechnology or IntegrationAuthorized dealer for Signia hearing aids (German technology brand). Offers Signia products including Styletto, Pure Charge&Go, Active Pro, and Orion series with features like Own Voice Processing, Bluetooth connectivity, and AI integration.
• PhonakcoreTechnology or IntegrationAuthorized dealer for Phonak hearing aids (Swiss technology brand). Offers Phonak products including Audéo Lumity, Naida Paradise, and Infineo series known for powerful sound processing and waterproof options.
• OticoncoreTechnology or IntegrationAuthorized dealer for Oticon hearing aids featuring BrainHearing™ technology designed to support natural listening by focusing on how the brain processes sound. Offers Oticon Real, Intent, and Zircon series.
• WidexcoreTechnology or IntegrationAuthorized dealer for Widex hearing aids (Danish brand) known for natural sound quality and advanced tinnitus solutions. Offers Widex Moment Sheer and other models with ZeroDelay™ technology.
• ReSoundcoreTechnology or IntegrationAuthorized dealer for ReSound hearing aids featuring intelligent connectivity and 360-degree sound capture. Offers OMNIA series and other models with smartphone compatibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lexie Hearing: Lexie Hearing is an online direct-to-consumer hearing aid brand offering remote fitting and subscription-style pricing. It represents the emerging DTC/OTC channel that threatens the clinic-based retail model Soundrich is built on.

Broad incumbents

• Apollo Hospitals Audiology / ENT Departments: Large Indian hospital chains such as Apollo operate in-house audiology and ENT departments that perform hearing diagnostics and dispense hearing aids. They compete with Soundrich for clinically-driven hearing aid sales, particularly in metros like Delhi and Mumbai.
• ReSound India (GN Hearing): GN Hearing operates ReSound in India through authorized dealers and its own hearing-care points. ReSound is one of the brands Soundrich sells, but its parent increasingly bypasses independent dealers, making it a partial competitor as well as supplier.
• Oticon India (Demant): Oticon, part of Demant, sells through authorized clinics in India while also running selected Oticon-branded hearing care centers. Comparable to Soundrich as both an authorized brand on its shelves and a competing channel for the same Indian consumer.
• Signia India (WS Audiology): Signia (part of WS Audiology, which also owns Widex) operates its own brand-led retail and dealer channels in India. As one of Soundrich's key suppliers that is also pushing direct channels, Signia is both a partner and a competitive threat.
• Phonak India (Sonova): Phonak, part of Sonova, distributes through authorized partners and increasingly through its own hearing care centers in India. Its overlap with Soundrich's Phonak sales makes it both a key supplier and an emerging direct competitor.

Direct peers

• Hearing Solutions India: Hearing Solutions is an Indian multi-brand hearing aid retailer offering diagnostic services and devices from global brands. It directly competes with Soundrich in the same authorized-dealer retail category with a similar Delhi/NCR and pan-India clinic footprint.
• Ear Solutions Hearing Aid Centre: Ear Solutions is an Indian multi-brand hearing aid retailer with audiology services and a multi-city footprint. It competes head-to-head with Soundrich on the same authorized-dealer model and consumer value proposition (free tests, trials, EMI).
• Amplifon India: Amplifon India is a multi-brand hearing aid retailer and audiology service provider operating company-owned and franchised clinics across India. It is the closest direct peer to Soundrich: same multi-brand authorized retail model, same audiology-diagnostics-plus-dispensing offering, same India footprint, with greater scale and brand backing from the global Amplifon group.

Regional players

• Starkey India: Starkey's India operations run a network of authorized clinics and dealers for Starkey hearing aids. While it carries only its own brand, it competes for the same end customer in many of the same Indian metros as Soundrich.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100084298493654
• LinkedInlinkedin.com/company/soundrichhearing
• Instagraminstagram.com/soundrichhearing
• Xx.com/SoundrichH

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundrich Hearing