Superker Elektro Centrum

What Superker Elektro Centrum does

Superker Elektro Centrum Kft. is a Hungarian electrical products distributor and retailer founded in 1992 and headquartered at Széchenyi út 90-92, Székesfehérvár, Hungary. The company operates a hybrid distribution model combining an e-commerce webstore (superker.hu) with a physical retail storefront, serving both B2B customers (professional electricians, electrical contractors, and installers) and B2C customers (homeowners and DIY users) within the Hungarian domestic market. Its catalog spans 15+ major product categories including lighting technology, energy distribution, cables and wires, installation materials, connectors, batteries, tools, ventilation, home comfort/security, and seasonal products.

The company's product portfolio is anchored by its proprietary BDK house brand — covering thermostats, LED lighting, fixtures, connectors, and circuit breakers — and complemented by authorized distribution of multiple international brands including Brilliant, C.K Tools, Courbi, EMIBIG, ICOTEK, LENA Lighting, SEZ, Milagro, and Pawbol. The underlying technology is a standard e-commerce retail platform with account registration, shopping cart, online payment, and a quote-preparation service for larger orders; no proprietary technology, software platform, or data infrastructure beyond a content/catalog webstore is evident.

Revenue is generated through hardware sales with quote-based pricing for bulk orders; the company operates with 11-50 employees and is structured as a privately held Hungarian Kft. (private limited company) with no disclosed institutional investors, parent entity, or funding rounds. Marketing is conducted primarily through the owned webstore, phone/email customer service, and brand-distribution referral traffic. No AI/ML, API, or mobile app capabilities are disclosed.

Name

Superker Elektro Centrum

Legal name

Superker Elektro Centrum Kft.

Website

https://superker.hu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Superker Elektro Centrum is a Hungarian electrical products distributor and retailer founded in 1992, operating an e-commerce webstore and physical store in Székesfehérvár to serve professional electricians and homeowners with lighting, cabling, tools, and installation materials.

Ownership category

akta.pro rank

Product category

Electrical Equipment Retail

NAICS

Hardware Retailers (444140), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Hardware (5072)

akta.pro primary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Electrical equipment retail
• Lighting products wholesale
• Electrical installation materials
• Cables and wiring supplies
• Smart home devices

Headquarters

HQ city

Székesfehérvár

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Superker Elektro Centrum operates as an electrical products retailer, selling a wide range of items including lighting, electrical components, tools, cables, and home comfort products through their e-commerce platform and physical location. Revenue is generated through product sales with quote-based pricing available for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Superker Elektro Centrum Kft. is a Hungarian electrical equipment retailer and wholesaler operating an e-commerce webstore and a physical retail location in Székesfehérvár. The company sells a comprehensive catalog of lighting products, electrical components, cables, wires, installation materials, tools, batteries, energy distribution equipment, fixtures, switches, home comfort and security devices, and seasonal products, distributed under both its own BDK house brand and partner brands including Brilliant, C.K Tools, EMIBIG, Milagro, Pawbol, and others.

Product overview

Superker Elektro Centrum Kft. is a Hungarian electrical equipment wholesale and retail company operating an e-commerce store at superker.hu. The company offers a comprehensive portfolio of electrical products organized across multiple categories: lighting technology (under BDK brand and other brands including LED fixtures, industrial lighting, indoor/residential lighting, emergency lighting, solar lighting); connectors, extension cords, and cable management; batteries and charging solutions; energy distribution equipment (circuit breakers, contactors, relays, industrial switches); water heaters and household appliances; installation materials (boxes, conduits, cable accessories); cables and wires; home comfort and security devices (smart home, sensors, cameras); electrical fixtures and switch families; tools; seasonal products; air technology/ventilation; and water level control. The company distributes multiple brand partners including BDK Lighting, Brilliant, C.K Tools, Courbi, EMIBIG, ICOTEK, LENA Lighting, and SEZ. BDK is the company's proprietary house brand covering thermostats, lighting products, connectors, and circuit breakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Technology Products (Világítástechnika)
• Connectors, Extension Cords, Power Strips, and Cable Reels Electrical connectors, extension cords, power distributors, and cable reels for residential and commercial use. Includes BDK pre-assembled connectors, outlets, T-connectors, cable reels, indoor/outdoor extensions, and surge protection outlets. Targeted at electricians, contractors, and homeowners needing connection and power distribution accessories.
• Batteries and Charging Solutions (ELEM) Batteries and battery charging solutions including battery chargers, testers, consumer batteries (9V, AA, AAA, C, D sizes, button cells, lithium, special batteries), and rechargeable accumulators. Targeted at both professional users and end consumers for powering devices and tools.
• Energy Distribution Equipment (Energiaelosztás) Electrical energy distribution equipment including sub-meters, current protectors, position switches, time relays, industrial connectors and switches, signal lamps, circuit breakers (1-4 pole), contactors, magnetic switches, motor protectors, pushbuttons, fuses, potential equalization rails, relays, terminal blocks, disconnect switches, UPS, power supplies, surge protectors, and emergency stop switches. Targeted at professional electricians and contractors for industrial and commercial installations.
• Water Heaters, Parts, and Capacitors Water heaters, replacement parts, and capacitors for household and light commercial use, plus small household appliances from Remington, Russell Hobbs, and Somogyi, and TV/telephone/audio connectors. Targeted at homeowners and small-scale installers.
• Installation Materials (Installáció) Installation materials including clamps, plastic fittings, pipe connectors, junction and outlet boxes (surface-mounted, drywall, recessed, outdoor, floor), cable ferrules, suspension straps, flexible conduits, bending beds, elbows, cable ties, cable lugs, mounting rails, cabinets, insulation tapes, anchors/screws, cable glands, wire connectors, terminal blocks, and heat shrink tubing. Targeted at electricians and contractors performing electrical installations.
• Cables and Wires (Kábelek Vezetékek) Cables and wires including audio cables, rubber cables (H05RR-F, H07RN-F), low-voltage cables, coax and UTP, MBCU cables (NYM-J, AT-N05VV-U), MCU wire (H07V-U), MCSKH wire (H05V-K), MKH wire (H07V-K), MT cable (H05VV-F), alarm cables, pre-assembled cables, control cables (YSLY), cable markers, and spiral wraps. Targeted at professional electricians and contractors for various installation needs.
• Home Comfort and Security Products Home comfort and security products including aroma lamps, humidifiers/dehumidifiers, doorbells, consumption meters, speakers, weather stations, timers, directional lights, cameras/fake cameras/alarms, intercoms, residential thermostats, smart home devices, carbon monoxide/smoke detectors, remote-controlled outlets, and USB devices/power banks. Targeted at residential consumers and small commercial property owners.
• Electrical Fixtures and Switch Families (Szerelvények) Electrical fixtures and switch families including indoor surface-mounted, indoor recessed (Asfora, Sedna, Valena, Valena LIFE, Wave), dimmers, and outdoor switches (Aquastar IP44, Cedar Plus, Courbi IP54, Forix IP44, GAO Aquastar, Hermes IP44). Targeted at electricians, contractors, and homeowners for electrical fitting installations.
• Tools (Szerszám) Professional and DIY tools including wire pulling equipment, drill bits/countersinks/punches, screwdrivers/sets, wire strippers/cutters, voltage testers, pliers/sets, soldering equipment, hammers, padlocks, measuring instruments, work/assembly lamps, work safety gear, precision tools, crimping tools, cabinet keys, tool bags/storage, knives, and pocket knives. Includes C.K Tools professional brand. Targeted at professional electricians and DIY consumers.
• Seasonal Products (Szezonális termékek) Seasonal electrical and household products including heating, cooling/residential fans, Christmas decorations, summer items, and winter products. Targeted at residential consumers and seasonal buyers.
• Air Technology and Ventilators (Légtechnika) Air technology and ventilation products including flexible ducts, room ventilators, industrial thermostats, frame fans, and ventilation grilles/dampers from SEZ brand. Targeted at HVAC installers, contractors, and residential consumers.
• Water Level Control Products (Vízszintszabályozás) Water level regulation and control products for residential and commercial applications. Targeted at plumbers, contractors, and homeowners needing water management solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and supporting.

• BDK LightingmajorChannel Partner/ Reseller/ DistributorSuperker Elektro Centrum is an authorized distributor of BDK Lighting products. The company offers an extensive BDK product range including thermostats, light sources, bathroom fixtures, industrial lighting, outdoor lighting, LED strips, ceiling fixtures, motion sensors, work lamps, reflectors, solar products, recessed lighting, and BDK circuit breakers.
• BrilliantmajorChannel Partner/ Reseller/ DistributorSuperker distributes Brilliant brand lighting products and fixtures as part of their product portfolio.
• C.K ToolscoreChannel Partner/ Reseller/ DistributorSuperker is an authorized distributor of C.K Tools professional electrical tools, serving professional electrician customers.
• CourbisupportingChannel Partner/ Reseller/ DistributorSuperker distributes Courbi brand products, including outdoor switches (Courbi IP54).
• EMIBIGmajorChannel Partner/ Reseller/ DistributorSuperker distributes EMIBIG brand products as part of their lighting and electrical offerings.
• ICOTEKsupportingChannel Partner/ Reseller/ DistributorSuperker distributes ICOTEK cable management and connection solutions.
• LENA LightingsupportingChannel Partner/ Reseller/ DistributorSuperker is an authorized distributor of LENA Lighting products.
• SEZsupportingChannel Partner/ Reseller/ DistributorSuperker distributes SEZ brand products, including ventilation equipment and accessories.
• MilagrosupportingChannel Partner/ Reseller/ DistributorSuperker distributes Milagro brand lighting and electrical products.
• PawbolsupportingChannel Partner/ Reseller/ DistributorSuperker distributes Pawbol brand products as part of their electrical and lighting portfolio.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Others

• Legrand: Global manufacturer of electrical and digital building infrastructure including switches, circuit protection, and cable management — a principal supplier category for Superker and a competing branded alternative for end customers.
• Schneider Electric: Global manufacturer of energy distribution, circuit protection, and smart home products — competes indirectly through its own distribution and offers the type of branded products Superker resells through its energy distribution category.

Broad incumbents

• Sonepar: World's largest B2B electrical distributor operating across Europe, supplying electrical contractors with lighting, wiring, and installation products directly comparable to Superker's professional segment.
• Würth: Global distributor of fastening, tools, and electrical installation materials serving tradespeople — directly comparable on the tools and installation materials side of Superker's catalog, with extensive Hungarian operations.
• Rexel: Global electrical distribution leader serving professional installers with lighting, cables, energy distribution, and automation products — competes for the same B2B electrician customer base Superker serves in Hungary.
• Conrad Electronic: Pan-European electronics and electrical components retailer with a catalog spanning lighting, energy distribution, tools, and installation materials — overlapping Superker's assortment but operating at substantially larger scale across many countries.

Regional players

• OBI: Home improvement retailer with Hungarian stores carrying lighting, electrical accessories, tools, and installation materials — competing for the same B2C/DIY segment Superker addresses through its residential segment.
• Bauhaus: Home improvement hypermarket chain operating in Hungary with significant lighting, electrical, and tools assortments — competing for DIY/B2C shoppers in overlapping product categories.

Direct peers

• RS (formerly RS Components): Distributor of electrical, electronic, and industrial components including cables, connectors, tools, and lighting products to engineers and installers — overlapping Superker's professional customer base and product categories at greater scale.
• Hagem.hu (Hagem Group): Hungarian electrical equipment retailer and wholesaler operating both online and via physical branches, with a comparable B2B/B2C mix and overlapping product categories including lighting, cables, and installation materials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superker-elektro-centrum-kft.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superker Elektro Centrum