Milagro
Milagro is a privately held vertical SaaS company that sells an all-in-one restaurant commerce platform—POS, online ordering, waitlist, loyalty, marketing automation, AI voice ordering, and managed network services—to multi-location restaurant brands with 5 to 75 units across the United States.
- Company typePrivate
- Founded2015
- HeadquartersLewisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Milagro does
Milagro Software Corp is a privately held vertical SaaS company founded in 2015 and headquartered in Lewisville, Texas. It sells an all-in-one restaurant commerce platform targeting growing multi-location restaurant brands with 5 to 75 units across the United States, with concentration in Texas and Chicago. The platform consolidates point-of-sale (SmartPOS), waitlist and reservations (SmartWAIT, integrated with Reserve with Google), digital menus with tableside ordering (SmartMENUS), online ordering, third-party delivery aggregation (Uber Eats, DoorDash, Grubhub), customer feedback (SmartX), loyalty, gift cards, marketing automation, a Customer Data Platform, employee scheduling, voice AI phone ordering, and managed communications infrastructure (SmartCONNECT failover internet, SmartNETWORKS managed services, phone system, call deflection) into a single stack with consolidated billing.
The core technical differentiator is SmartCONNECT, proprietary dual-connection failover technology that guarantees 100% internet and phone uptime versus the industry-standard 99.9%. The company also bundles 0% credit card processing, PCI compliance infrastructure with managed firewall and breach insurance, and AI-driven personalization through Transactional Intelligence. The platform is sold primarily via direct enterprise field sales with custom quote-based pricing, supplemented by a reseller/VAR and referral partner program for mid-market accounts. Named customers include Jimmy John's franchisees, LongHorn Steakhouse, and a base of mid-market brands such as Spring Creek Barbeque, North Point Cafe, Sharky's on the Pier, Cane Rosso, Crab Station, Cowboy Chicken, Pura Vida, The Rock, Sky Blossom, and Ramen Akira. Revenue model is overwhelmingly subscription/recurring across platform, managed internet, and call deflection services, with ancillary professional services revenue from custom mobile app development.
Milagro firmographics
Firmographics- Name
- Milagro
- Legal name
- Milagro Software Corp
- Website
- https://milagrocorp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Milagro is a privately held vertical SaaS company that sells an all-in-one restaurant commerce platform—POS, online ordering, waitlist, loyalty, marketing automation, AI voice ordering, and managed network services—to multi-location restaurant brands with 5 to 75 units across the United States.
- Ownership category
- akta.pro rank
Milagro industry classification
Industry- Product category
- Restaurant Technology Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Milagro is headquartered
LocationHeadquarters
- HQ city
- Lewisville
- HQ country
- United States
- HQ region
- North America
Markets served
Milagro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Platform/SaaS Subscriptions: Recurring subscription fees for access to the all-in-one restaurant platform including POS, online ordering, reservations, loyalty, marketing automation, and managed network services. Custom pricing based on restaurant size and number of locations.
- Call Deflection Service: Monthly service fee starting at $89/month for phone call deflection technology that converts missed calls to online actions.
- Managed Internet Services: Fees for primary internet connectivity, SmartCONNECT failover technology, and 100% uptime guarantee. All billing consolidated through Milagro including Primary Internet, Phone Service, and SmartCONNECT.
- Credit Card Processing: 0% credit card processing rate represents a key differentiator rather than a revenue stream, eliminating what typically costs restaurants $25,000/year in credit card fees.
- Mobile App Development: Custom native app development for iOS and Android with built-in online ordering, waitlist, reservations, loyalty, gift cards, and location finder. Each platform takes approximately 4 weeks to build.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Call Deflection - Most technologically advanced system at lowest price on market |
| Subscription | Annual | Enterprise Multi-Location Platform - Custom pricing for 5-75 unit restaurants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Milagro product offering
Product offeringCore offering
Milagro Software Corp sells an all-in-one restaurant commerce platform that unifies point-of-sale, online ordering, reservations and waitlist management, loyalty and gift cards, marketing automation, customer data platform, employee scheduling, voice AI ordering, mobile apps, and managed communications (internet, phone, PCI compliance) into a single subscription bundle for restaurant brands operating 5 to 75 locations. The platform features SmartCONNECT dual-internet failover guaranteeing 100% uptime, a 0% credit card processing rate, and Transactional Intelligence AI that personalizes guest marketing to drive repeat visits.
Product overview
Milagro is an all-in-one restaurant commerce platform that unifies POS, online ordering, reservations, waitlist management, loyalty programs, marketing automation, customer data platforms, employee scheduling, and managed network services into a single integrated ecosystem. The platform is built around core products including SmartPOS (point-of-sale), SmartWAIT (waitlist/reservations), SmartMENUS (digital menus with tableside ordering), SmartX (customer feedback/review management), SmartCONNECT (100% uptime internet failover), Voice AI Ordering, 3PD Integration for third-party delivery, Restaurant Websites, Gift Cards, Loyalty programs, Customer Data Platform (CDP), Marketing Automation, Employee Scheduling, Mobile App, Phone System/Service, Call Deflection, Managed Business Security, SmartNETWORKS, and Primary Internet. The platform serves full-service, fast casual, and quick service restaurants with 5 to 75 unit locations, eliminating internet/phone outages, eliminating credit card processing fees through 0% credit card rate, and increasing revenue through automated guest retention using Transactional Intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- SmartPOS: Powerful, easy-to-use point-of-sale software that streamlines restaurant operations and boosts sales.
- SmartWAIT
- SmartMENUS
- SmartX
- SmartCONNECT
- SmartNETWORKS
Products and services
- SmartPOS Point-of-sale system built for modern restaurants with tableside ordering and payment capabilities, integrated with the full Milagro platform including ordering, waitlist, and payment processing.
- SmartWAIT Google-integrated waitlist and reservations platform with no cover fees, text messaging to keep guests informed during wait times, and Reserve with Google integration.
- SmartMENUS Dynamic digital menus with tableside ordering and payments that allow guests to order and pay directly from their devices, featuring real-time menu updates.
- SmartX (Guest Reviews) Customer feedback tool that aggregates reviews from Google and Yelp, analyzes feedback, and provides actionable insights to improve guest satisfaction and drive 5-star reviews.
- SmartCONNECT Internet failover technology that monitors the primary internet connection and automatically switches to a secondary connection within seconds, guaranteeing 100% uptime for restaurants.
- Online Ordering Commission-free online ordering system with built-in delivery capabilities, allowing restaurants to take direct orders without marketplace fees.
- Voice AI Ordering AI-powered phone ordering system that automates reservations, phone orders, and payments through voice recognition technology.
- 3PD Integration Integration hub that seamlessly connects third-party delivery platforms including Uber Eats, DoorDash, and Grubhub directly to the POS system with automatic order syncing.
- Restaurant Websites Website builder that creates professionally designed, mobile-friendly restaurant websites that sync menus, online ordering, and reservation systems.
- Gift Cards Digital and physical gift card system that enables restaurants to sell and redeem gift cards across all locations with integrated tracking.
- Loyalty Loyalty management software that enables restaurants to create and manage customer loyalty programs with automated rewards and engagement.
- Customer Data Platform (CDP) Data platform that collects and unifies guest information from all touchpoints, enabling personalized marketing campaigns and actionable insights for guest retention.
- Marketing Automation Automated marketing campaign platform that sends personalized offers, messages, and promotions to guests based on their behavior and preferences to increase repeat visits.
- Employee Scheduling Labor management and employee scheduling software that provides real-time visibility into labor costs and helps build efficient staff schedules.
- Mobile App Custom native iOS and Android restaurant app with built-in online ordering, waitlist, reservations, loyalty, gift cards, and location finder functionality.
- Phone System Cloud-based VoIP phone system for restaurants featuring auto attendant, call routing, unlimited extensions, call recording, and virtual office capabilities with 100% uptime guarantee.
- Phone Service Complete phone service including local and long-distance calling, phone numbers, call routing, with unlimited voicemail, voicemail-to-email, and nationwide coverage.
- Call Deflection Smart messaging solution that automatically sends text messages to missed callers with links to order online, make reservations, or get directions, converting up to 80% of phone calls to revenue-generating actions. Starting at $89/month.
- Managed Business Security Video surveillance and security camera solutions including AI license plate recognition, live remote monitoring, and cloud storage for business protection.
- SmartNETWORKS Managed network services providing internet connectivity, network security, and PCI compliance infrastructure to eliminate network, internet, and phone outages.
- Primary Internet Internet connectivity solutions including dedicated fiber, broadband, and shared fiber options with nationwide service and 100% uptime guarantee.
Quantifiable outcome
- Saves up to $25,000 annually in credit card processing fees
- +8 more outcomes
Companies that use Milagro
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Milagro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature9 records
Milagro partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Uber EatscoreThird-party delivery integration allowing seamless connection of Uber Eats orders to Milagro POS. Orders automatically appear in POS and print directly to kitchen, saving restaurants 1+ hour daily in manual entry.
- DoorDashcoreThird-party delivery integration allowing seamless connection of DoorDash orders to Milagro POS. Orders automatically appear in POS and print directly to kitchen.
- GrubhubcoreThird-party delivery integration allowing seamless connection of Grubhub orders to Milagro POS. Orders automatically appear in POS and print directly to kitchen.
- GrandstreamsupportingHardware partnership for VoIP phone systems including Grandstream GXV3275, GRP-2616, GXP1405 IP phones, WP820 WiFi cordless phones, and conference station equipment.
- Comcast XfinitysupportingInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
- Frontier CommunicationssupportingInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
- Spectrum BusinesssupportingInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
- Cox CommunicationssupportingInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
- CenturyLink (Lumen)supportingInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
- Google (Reserve with Google)coreIntegration with Reserve with Google for restaurant reservation management, enabling restaurants to accept reservations directly through Google Search and Maps.
- ApplesupportingApple Pay integration supported across all Milagro POS systems for contactless payment acceptance.
- Google PaysupportingGoogle Pay integration supported across all Milagro POS systems for contactless payment acceptance.
- Data Center ProviderssupportingGeographically redundant data centers to maintain 100% service uptime through geographical redundancy. Cloud-based infrastructure ensures business continuity.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Milagro competitors and assessment
Company assessmentDirect peers
- Toast: Toast is the leading all-in-one restaurant commerce platform for the US market, offering POS, online ordering, loyalty, payroll, marketing and financial technology. It directly competes with Milagro for multi-location restaurant brands, with much larger scale and venture backing.
- Olo: Olo is a leading restaurant commerce platform focused on digital ordering, delivery and guest engagement for enterprise restaurant brands. It overlaps with Milagro's online ordering, loyalty and guest marketing modules for multi-unit brands.
- Lightspeed Restaurant: Lightspeed Restaurant offers a cloud-based POS and commerce platform for full-service and quick-service restaurants, including online ordering, loyalty and payments. It competes with Milagro's full-stack offering for multi-location operators.
- TouchBistro: TouchBistro provides an iPad-based POS and restaurant management platform with ordering, reservations, loyalty and payments tools. It directly overlaps Milagro's SmartPOS, waitlist and online ordering capabilities for full-service restaurants.
- Clover (Fiserv): Clover is a POS and business management platform widely used by SMBs including restaurants, distributed through Fiserv and partner banks. It competes with Milagro's SmartPOS in the small and mid-market restaurant segment with strong payment-processing economics.
- Square for Restaurants (Block): Block's Square for Restaurants offers an integrated POS, online ordering, payroll, marketing and payments platform. It competes head-to-head with Milagro in the multi-location and SMB restaurant segment, leveraging Square's broader payments ecosystem.
Broad incumbents
- Resy (American Express): Resy, owned by American Express, is a major restaurant reservation platform with a strong presence among independent and chain restaurants. It overlaps with Milagro's SmartWAIT reservation functionality and competes for guest-engagement mindshare.
- OpenTable: OpenTable, owned by Booking Holdings, is the dominant restaurant reservation and guest management platform. It directly overlaps Milagro's SmartWAIT / reservation management capabilities for full-service restaurants.
Emerging players
- Restaurant365: Restaurant365 is a cloud-based accounting, inventory and back-office platform for restaurants, already integrated with Milagro per the company's documentation. It overlaps in restaurant operations software and is a complementary ecosystem partner.
- ChowNow: ChowNow provides commission-free direct online ordering systems for independent restaurants. It overlaps Milagro's online ordering and 3PD integration story, focused on helping restaurants reduce third-party marketplace fees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Milagro social profiles
Digital presenceMilagro compliance and trust
Trust signalCompliance1 record
Milagro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milagro leadership team
Management profileNumber of profiles
Profiles6 records
Milagro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milagro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milagro
What does Milagro do?
Milagro Software Corp sells an all-in-one restaurant commerce platform that unifies point-of-sale, online ordering, reservations and waitlist management, loyalty and gift cards, marketing automation, customer data platform, employee scheduling, voice AI ordering, mobile apps, and managed communications (internet, phone, PCI compliance) into a single subscription bundle for restaurant brands operating 5 to 75 locations. The platform features SmartCONNECT dual-internet failover guaranteeing 100% uptime, a 0% credit card processing rate, and Transactional Intelligence AI that personalizes guest marketing to drive repeat visits.
Is Milagro a public or private company?
Milagro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milagro founded?
Milagro was founded in 2015. It employs 11 to 50 people.
Where is Milagro based?
Milagro is headquartered in Lewisville, United States, in the North America region.
How does Milagro make money?
Five revenue lines are on record. Platform/SaaS Subscriptions are the primary driver. The others are call Deflection Service, managed Internet Services, credit Card Processing and mobile App Development.
Who are Milagro's main competitors?
Direct peers on record are Toast, Olo, Lightspeed Restaurant, TouchBistro, Clover (Fiserv) and Square for Restaurants (Block). Broad incumbents are Resy (American Express) and OpenTable. Emerging players are Restaurant365 and ChowNow.
Does Milagro have an API?
No public API is recorded for Milagro.
What industry is Milagro in?
Milagro's product category is Restaurant Technology Software. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 5132 and its SIC code is 7372.