ClubBuzz

What ClubBuzz does

ClubBuzz Limited is a UK-based software company that provides a unified sports club management platform targeting amateur and grassroots sports clubs of all sizes. Its offering consolidates a club website builder, native mobile applications, membership database, payment collection, team selection, communication tools, and e-commerce into a single self-serve product accessible via web, iOS, and Android.

The platform's underlying architecture is built on a WordPress-backed website engine for club sites, paired with native mobile applications and integrations to Stripe (card payments) and GoCardless (Direct Debit). It includes member and team management modules, in-app chat, an email editor, SMS messaging, a virtual phone number service, a fixture art generator, and an e-commerce "Club Shop." Data handling is GDPR-compliant with role-based access control, and the platform supports bulk import for onboarding existing club data.

ClubBuzz operates a freemium, product-led go-to-market model. Clubs sign up directly via the website with a 30-day free trial; the Free tier is ad-supported with a 2.8% transaction fee on member payments, while the Standard tier is priced at £299 per year, removes advertisements, lowers transaction fees to 0.5%, and adds dedicated support and a virtual phone number. The company is registered in Derby, United Kingdom, operates with a small team (1–10 employees), is privately held and apparently bootstrapped, and serves the UK domestic market.

Name

ClubBuzz

Legal name

ClubBuzz Limited

Website

https://clubbuzz.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ClubBuzz Limited is a UK-based SaaS platform that provides sports clubs with an integrated suite for website building, membership management, payment collection, team selection, and member communications, distributed via a freemium self-serve model.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Sports club management
• Membership management software
• Club payment processing
• Website builder for clubs
• Team selection software

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Standard Plan: Annual subscription at £299 per year providing full access to all ClubBuzz features including no ads, dedicated support, and reduced transaction fees of 0.5%. This is the primary recurring revenue stream.
2. Subscription - Free Plan: Free tier supported by advertisements displayed within the platform, with standard transaction fees of 2.8% on payment processing.
3. Payment Transaction Fees: Transaction fees charged on member payments processed through the platform: 2.8% for Free plan users and 0.5% for Standard plan users, in addition to GoCardless and Stripe processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ClubBuzz provides a unified cloud-based software platform for sports clubs to manage their website, membership database, payments, team selections, and member communications. The product combines a WordPress-backed website builder, native iOS and Android mobile apps, and integrated payment processing (Direct Debit and card) accessible via web and mobile. It is sold as a self-serve SaaS subscription targeted at UK sports clubs of all sizes, with a free ad-supported tier and a £299/year Standard tier.

Product overview

ClubBuzz is a unified sports club management platform consisting of multiple integrated modules. The core offering includes a WordPress-powered website builder, an industry-leading mobile app (iOS/Android), and a secure membership database. These are bundled with payment processing (Stripe/GoCardless integration for card and Direct Debit), ClubBuzz Chat instant messaging, Club Shop e-commerce, Match Selections, Fixture Art, Club Emails, Member Categories, Posts/newsletter, Import Tool, and SMS messaging. The platform offers two plans: Free (ad-supported with 2.8% transaction fees) and Standard (£299/year with no ads and 0.5% transaction fees). The platform also includes a virtual phone number service for Standard subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• ClubBuzz Sports Club Management Platform Unified cloud-based SaaS platform for sports clubs combining a website builder, membership database, payment processing, team selection, and member communications. Bundled into a single subscription aimed at UK amateur and semi-professional sports clubs of all sizes.
• ClubBuzz Website Builder WordPress-powered website builder enabling clubs to create professional club websites with pre-built themes and unlimited pages, team/fixtures/results pages, and full customisation without coding. Available to all ClubBuzz subscribers.
• ClubBuzz Mobile App (iOS and Android) Native iOS and Android application providing membership management, team selection, group chats, fixture art generation, and push notifications on mobile devices for sports clubs and their members.
• Member Payments Automated payment collection system letting members pay club fees via Direct Debit or card, with subscription automation and configurable member categories for recurring charges.
• ClubBuzz Chat Full-featured in-app instant messaging service for club members and teams, supporting polls, GIFs, video, audio, match notifications, and direct team/manager messaging.
• Club Shop E-commerce functionality enabling sports clubs to sell merchandise, tickets, equipment and other items directly through ClubBuzz with Stripe-powered card payments.
• Virtual Phone Number Virtual phone number with voicemail and call answering service for clubs, included as part of the Standard subscription tier.

Quantifiable outcome

• Transaction fees reduced to 0.5% with Standard plan (vs 2.8% Free tier)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Playmetrics: US sports club management platform covering registration, payments, websites, and communication for youth sports organisations. Comparable in module breadth to ClubBuzz, with a more US-centric go-to-market.
• Heja: Mobile-first sports team communication and management app popular in Scandinavia and the UK. Directly comparable to ClubBuzz's mobile-led team selection, chat, and scheduling functionality, especially for amateur coaches.
• Spond: Norwegian-origin sports team management app providing group messaging, event scheduling, and payment collection for amateur clubs. Closely comparable to ClubBuzz on the team-coordination and payment side, particularly for football and handball clubs.
• TeamSnap: Leading US-based sports team and club management platform offering rostering, scheduling, payments, and communication tools. Directly comparable to ClubBuzz across the same product modules and target customer (amateur sports clubs), though at significantly larger scale with venture funding.
• Sport:80: UK-based sports organisation management software provider serving national governing bodies, clubs, and members. Comparable to ClubBuzz at the club level, with additional capability around NGB-level memberships and compliance.
• Pitchero: UK-based sports club management platform providing websites, member management, payments, and team selection to amateur clubs. The closest direct UK competitor to ClubBuzz, serving the same grassroots cricket, rugby, football, and hockey clubs with a comparable feature set.
• LeagueApps: US-based sports league and club management platform offering registration, payments, websites, and scheduling. Comparable product surface to ClubBuzz but oriented to league operators and larger youth-sport organisations.
• TeamLinkt: Sports club and league management platform providing registration, payments, websites, and communication tools. Comparable to ClubBuzz across core modules, with particular strength in Canadian amateur hockey and soccer associations.

Broad incumbents

• SportsEngine: Large US-based sports management platform (NBC Sports Next) offering registration, websites, payments, and tournament tools to youth sports organisations. Comparable in product surface area but serves a broader portfolio of leagues and national governing bodies than ClubBuzz.

Emerging players

• MyClubHub: Smaller UK-focused sports club management platform offering websites, payments, and member management. Comparable niche competitor to ClubBuzz in the UK grassroots sports market with overlapping SMB club target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clubbuzz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubBuzz