What Cognition360 does

Cognition360 is a business intelligence and reporting product that operates as part of ScalePad Software Inc.'s broader software suite targeting managed service providers (MSPs). The product is ConnectWise-specific by design and reads ticket, time-entry, and line-item data from ConnectWise Manage PSA, transforming it into 130+ pre-built operational and financial reports. It is delivered through Microsoft Power BI, with each user requiring a separate Power BI license in addition to the Cognition360 subscription. The product is organized into five modules covering MSP metrics, operations analytics, profitability analytics, reporting, and trend analysis, with benchmarking drawn from a dataset of 400 million analyzed tickets. The target customer is ConnectWise-using MSPs mature enough that profitability visibility can change business decisions, with a single publicly cited customer case (TechPath) showing a 12% profitability increase over 12 months.

Name

Cognition360

Legal name

ScalePad Software Inc.

Website

https://cognition360.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cognition360 is a business intelligence platform within ScalePad's suite that turns ConnectWise Manage PSA data into 130+ pre-built operational and financial reports for managed service providers, delivered via Microsoft Power BI.

Ownership category

akta.pro rank

Product category

MSP Business Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Business intelligence software
• MSP analytics platform
• ConnectWise reporting
• Profitability analytics
• Power BI reports

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (SaaS): Cognition360 operates as a cloud-based SaaS business intelligence platform for ConnectWise MSPs. Pricing requires ConnectWise Manage PSA and a Microsoft Power BI license per user. The subscription model provides access to 130+ pre-built reports, benchmarking data, and continuous updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cognition360 is a cloud-based business intelligence and data warehouse platform built specifically for Managed Service Providers (MSPs) running ConnectWise Manage PSA. It ingests ticket, time-entry, and line-item data from ConnectWise and transforms it into 130+ pre-built operational and financial Power BI reports covering agreement, project, customer, and service-line profitability, plus utilization, capacity, and benchmarking. The platform is sold as a SaaS subscription and requires ConnectWise Manage PSA plus a Microsoft Power BI license per user.

Product overview

ScalePad offers a platform-plus-modules product portfolio for MSPs. The core offering includes Cognition360, a business intelligence platform that transforms ConnectWise PSA data into 130+ operational and financial reports, complemented by five specialized modules: MSP Metrics (KPI tracking), Operations Analytics (service delivery analysis), Profitability Analytics (profit analysis), Reporting (Power BI reports), and Trend Analysis (historical comparison). Additionally, the suite includes Lifecycle Manager (customer success), ControlMap (compliance), Quoter (quoting), and Backup Radar (backup monitoring). Cognition360 integrates with ConnectWise PSA and Microsoft Power BI to deliver ConnectWise-specific analytics across the ScalePad platform.

Differentiator

Problem solved

Functional benefit

Brands

• MSP Metrics: Track operational and financial KPIs for ConnectWise MSP leadership, from profitability to capacity to benchmarks.
• Operations Analytics
• Profitability Analytics
• Reporting
• Trend Analysis

Products and services

• Cognition360 A SaaS business intelligence and reporting platform for Managed Service Providers (MSPs) using ConnectWise Manage PSA. It turns ConnectWise PSA data (tickets, time entries, line items) into 130+ pre-built Power BI reports covering agreement, project, customer, and service-line profitability, technician utilization, capacity planning, trend analysis, and benchmarking against 400M analyzed tickets. Sold as an annual subscription requiring ConnectWise Manage PSA and a per-user Microsoft Power BI license.

Quantifiable outcome

• 12% increase in profitability in 12 months

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ConnectWisecoreTechnology or IntegrationConnectWise Manage PSA is a required prerequisite for Cognition360. The product is ConnectWise-specific by design, integrating deeply with ConnectWise PSA data (tickets, time entries, line items) to generate 130+ specialized reports. This tight integration enables deeper reporting capabilities than native ConnectWise tools or generic BI platforms.
• Microsoft (Power BI)coreTechnology or IntegrationMicrosoft Power BI is a required component of the Cognition360 solution. Each user needs a Power BI license. The reporting layer is built on Power BI technology, enabling the 130+ pre-built reports and visualization capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kaseya: Kaseya offers a broad MSP software suite including BMS (PSA), VSA (RMM), and IT Glue. As a competing PSA ecosystem with embedded reporting, Kaseya represents both an alternative and a potential adjacent BI competitor.
• NinjaOne: NinjaOne is an IT management platform for MSPs with RMM, backup, and reporting capabilities. Its expanding platform threatens the standalone BI value proposition for ConnectWise-centric MSPs.
• ServiceNow: ServiceNow is a large enterprise ITSM platform with deep native reporting and analytics. As ITSM expands down-market, ServiceNow could encroach on the MSP/ITSM BI niche where Cognition360 operates.
• ConnectWise: ConnectWise provides the PSA platform (Manage) that Cognition360 integrates with. As the underlying platform vendor, ConnectWise could expand native reporting and BI capabilities to compete with Cognition360 directly.
• Autotask (Datto): Autotask PSA is a leading PSA platform competing with ConnectWise. As a competing ecosystem with its own reporting capabilities, it represents both an alternative platform target and an adjacent BI competitor.

Others

• Grafana: Grafana is a widely adopted open-source BI/observability platform. As ConnectWise data connectors mature in Grafana, it could emerge as an open-source alternative to Cognition360's paid BI layer.
• Microsoft Power BI: Microsoft Power BI is the underlying BI technology Cognition360 is built on. As Power BI templates and ConnectWise connectors expand, generic BI capabilities could approach Cognition360's pre-built report library.

Emerging players

• Atera: Atera is an all-in-one PSA/RMM platform for MSPs with built-in reporting and dashboards. Its integrated approach competes with the standalone BI add-on model Cognition360 uses.
• Syncro: Syncro is an integrated PSA/RMM platform for MSPs with built-in reporting capabilities. It represents an emerging alternative to ConnectWise with reporting included, posing a competitive threat to dedicated BI tools like Cognition360.

Direct peers

• BrightGauge: BrightGauge is a business intelligence and reporting platform purpose-built for MSPs, integrating with PSA and RMM tools to produce dashboards. It is the closest direct competitor to Cognition360 in the ConnectWise/MSP BI niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cognition360