Pandan Social

What Pandan Social does

Pandan Social Sdn Bhd is a full-service digital marketing agency headquartered in Mont Kiara, Kuala Lumpur, Malaysia. Founded in 2018 by Daniel Woodroof and Brandon Lee, the firm delivers integrated digital marketing services spanning social media management, paid media planning and buying (Google, Meta, TikTok, LinkedIn, Twitter), content creation, SEO, website development, digital PR, and advisory/consultancy. Its client base of more than 100 brands includes WeTV Malaysia, 3M, Bayer, Citibank, Suria KLCC, MPI Generali Insurans, GXBank, and OMODA & JAECOO Malaysia, with team members holding multi-brand credentials across Malaysia Airlines, Grab, Lancôme, Moët Hennessy, and Uniqlo.

The agency operates on a professional services model, delivering work through account managers, campaign managers, performance marketing specialists, creative designers, and social content producers. Underlying technology consists of certified partnerships with Google, HubSpot, Shopify, and TikTok, augmented by in-house production capability through Pandan Productions (a 2021-launched division for photography, videography, and 2D/3D animation). The company does not develop proprietary technology, hold patents, or operate software products; its intellectual property is concentrated in brand reputation (2025 Digital Agency of the Year by MARKETING-INTERACTIVE), team expertise, and client relationships.

Revenue is generated through quote-based, tailored professional services engagements with enterprise and mid-market clients, primarily across Malaysia and Southeast Asia with selected US distribution. No external institutional investment, private equity, or venture capital is disclosed. The company is privately held and founder-owned, with go-to-market executed via direct client engagement, content marketing, case studies, partner referrals, and earned media through industry awards.

Name

Pandan Social

Legal name

Pandan Social Sdn Bhd

Website

https://pandansocial.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pandan Social is a Kuala Lumpur-based, full-service digital marketing agency founded in 2018, serving 100+ enterprise and mid-market clients across Malaysia with social media, paid media, content production, and digital PR services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), Social Media Reputation & Community Management (MPAAAOAI)

Keywords

• Digital marketing services
• Social media marketing
• Media planning buying
• Content creation agency
• Search engine optimisation

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue model offering comprehensive digital marketing services including social media management, content creation, paid advertising, SEO, and web development. Services are delivered through account managers and project-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pandan Social is a full-service digital marketing agency that delivers integrated marketing services to enterprise and mid-market brands. Its core offerings span social media marketing, media planning and buying, content creation, website development, search engine optimisation, outreach and digital PR, and advisory and consultancy. Services are delivered by an in-house team of strategists, creatives, performance marketers, and account managers on project-based and retainer engagements.

Product overview

Pandan Social is a full-service digital marketing agency operating as a platform of integrated service modules. The core offerings include Social Media Marketing (with sub-services for management, content marketing, and platform-specific advertising), Media Planning & Buying (search, display, YouTube, remarketing, lead generation), Content Creation (graphic design, copywriting, photography, videography, animation, AR filters), Website Development (responsive design, e-commerce, UI/UX), Search Engine Optimisation, Outreach & Digital PR, and Advisory & Consultancy. The agency also operates Pandan Productions as a specialized content creation division for photography, videography, and animation work. Services are delivered by a team of digital strategists, creatives, and analysts.

Differentiator

Problem solved

Functional benefit

Brands

• Pandan Productions: Content creation division focused on photography, videography, and 2D/3D animations

Products and services

• Social Media Marketing
• Media Planning & Buying
• Content Creation
• Website Development
• Search Engine Optimisation (SEO)
• Outreach & Digital PR
• Advisory & Consultancy
• Pandan Productions

Quantifiable outcome

• 173% increase in Facebook Messenger leads for a client
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Google PartnercoreTechnology or IntegrationCertified Google Partner status enabling access to Google Ads, Google Analytics, and other Google marketing platform capabilities for client campaigns.
• HubSpot PartnercoreTechnology or IntegrationHubSpot partner providing marketing automation and CRM integration services for clients.
• TikTokcoreTechnology or IntegrationTikTok marketing partner providing TikTok advertising and content services for clients.
• International Publications & MediaminorGTM or Marketing PartnerDistribution network spanning Malaysia and the US with features in International Business Times, Markets Insider, and Finanzen.net. Average 2,626 media deliveries per press release with potential audience of 93.2 million.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hashmeta: Singapore- and Malaysia-headquartered digital marketing agency offering social media, performance marketing, and content services to enterprise clients across Southeast Asia — directly comparable in geography, service mix, and target customer to Pandan Social.
• Involve Asia: Southeast Asia performance and influencer marketing platform/agency headquartered in Malaysia — overlapping with Pandan's media-buying and influencer-marketing services across the same regional client base.
• Nuffnang: Malaysia-founded influencer and social media marketing agency operating across SEA — comparable to Pandan on social-led campaign execution and brand-marketing services in the same geography.
• Gloo: Malaysia-based full-service creative and digital agency serving enterprise brands with social media, content, and performance marketing — a regional direct competitor with overlapping services and customer base.
• C27: Malaysia- and Singapore-based digital marketing and web development agency providing integrated online marketing, web design, and SEO to enterprise clients — closely comparable in offering and regional focus.
• VeecoTech: Malaysian digital marketing and web agency offering SEO, social media, and performance marketing to enterprise and SME clients — directly comparable service portfolio and regional footprint.

Broad incumbents

• Socialyse (Havas): Havas Group's social media and digital content arm operating regionally — overlaps with Pandan's social media management and influencer marketing offerings under a larger network-agency umbrella.
• Reprise Digital: IPG-owned global performance marketing agency operating in APAC — competes for the same enterprise media-buying and digital marketing engagements as Pandan Social across Southeast Asia.
• Publicis Groupe Malaysia: Global communications group with Malaysian offices (Publicis, Digitas, Leo Burnett) offering end-to-end advertising and digital services — competes with Pandan on regional enterprise accounts as a broad incumbent.
• Dentsu Malaysia: Global advertising network with established Malaysian operations providing full-service marketing communications across all channels — competes with Pandan on enterprise pitches as a broader incumbent with greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PandanSocial
• Xx.com/pandansocial
• LinkedInlinkedin.com/company/pandansocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pandan Social