Integrated Marketing

Name

Integrated Marketing

Website

https://connectionbiz.com

Company type

Private

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Direct marketing services
• Consumer marketing campaigns
• Integrated marketing
• Direct response advertising
• Marketing strategy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Integrated Marketing offers direct-to-consumer marketing services. The firm plans and executes marketing initiatives designed to reach consumer audiences on behalf of its clients. It is positioned as a Los Angeles-based, privately held marketing services provider with 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct-to-Consumer Marketing Services Marketing services focused on reaching consumer audiences on behalf of client businesses. The offering covers planning and execution of direct-to-consumer marketing initiatives for organizations seeking to engage end consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Wpromote: LA-headquartered digital marketing agency offering integrated performance, SEO, paid media, and creative services to mid-market and enterprise clients. Direct peer given shared geography, integrated offering, and overlap in the DTC and consumer brand segment.
• LYFE Marketing: Social media and digital marketing agency that serves small and mid-sized DTC businesses with integrated social, content, and paid services. Direct peer in target customer and integrated service model.
• Hawke Media: Los Angeles-based agency that explicitly serves as a marketing department for DTC and e-commerce brands, offering integrated strategy, paid media, creative, and lifecycle services. Closest comparable to Integrated Marketing in geography, business model, and target customer.
• adQuadrant: Performance marketing agency focused on DTC and e-commerce brands, providing paid media, creative, and analytics. Direct peer because of overlapping DTC customer base and integrated paid-media-led offering.
• Power Digital Marketing: Full-service growth marketing agency working with DTC and e-commerce brands across paid media, SEO, creative, and analytics. Direct peer in integrated growth marketing services for DTC clients.

Emerging players

• Socialfly: DTC-focused social media and influencer marketing agency serving emerging consumer brands. Comparable as an emerging specialist in the DTC/integrated marketing category, though smaller in scale.
• Disruptive Advertising: Performance and integrated digital marketing agency working with mid-market and DTC e-commerce brands. Comparable as an emerging player with an integrated paid-media-and-creative offering.

Regional players

• Coalition Technologies: Los Angeles-based digital agency providing SEO, paid media, design, and development for e-commerce and consumer brands. Comparable as a regional LA peer with overlapping integrated service capabilities.

Broad incumbents

• Dentsu Creative (or Hogarth): Global creative and integrated marketing network within a major holding company, serving large consumer and DTC brands with full-service integrated advertising. Comparable as a broad incumbent operating at scale in the same integrated services category.
• Tinuiti: Large independent performance marketing agency offering paid media, SEO, creative, and lifecycle services to DTC and enterprise brands. Comparable as a broad incumbent in the same integrated marketing services category.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated Marketing