What GRIDTRAQ does

GRIDTRAQ (legal entity Gridtraq Australia Pty Ltd) is an Australian vehicle telematics provider headquartered in Brooklyn, Melbourne. The company designs, engineers, and manufactures its own GPS/GSM/GPRS hardware units in-house and operates the proprietary Intelligent Central Command System, a cloud-based platform that delivers real-time vehicle location, speeding, harsh-braking, rapid-acceleration, and geo-fence violation monitoring, with location accuracy stated at within four metres. The platform is delivered across four product lines: Vehicle Tracking Solutions for individual owners and small fleets, Fleet Management Solutions for commercial and light commercial operators, Insurance Telematics sold to Australian insurers as a usage-based 'Pay as You Drive' managed service, and OEM Telematics customised with vehicle manufacturers through dedicated project managers and engineers. The platform visualises fleet data on Google Maps through a partnership with Google and supports SMS and email alerting, automated reports, electronic log books, route-adherence monitoring, and driver scoring.

GRIDTRAQ is a privately held, independently owned Australian proprietary limited company with 1-10 employees, quote-based pricing, and toll-free (1800 474 387) and after-hours phone support. The go-to-market is sales-led, directed at enterprise fleet operators, insurance companies, and OEM manufacturers, with existing customers accessing real-time tracking through a self-serve web portal at gridtraqcentral.com. Revenue is generated through three streams: proprietary hardware unit sales, recurring subscription access to the GRIDTRAQ platform delivered over GSM/GPRS networks, and managed insurance telematics services including hardware, installation, value-added services, and billing/customer management. The company claims a connected base of more than 130,000 vehicles across Australia-wide GSM/GPRS network coverage spanning main roads, highways, freeways, interstates, major cities, and select rural areas.

Customer evidence, partnerships beyond Google Maps, funding history, leadership depth beyond a single Business Development Manager (Dylan Hartley), and any dated strategic milestones are not disclosed in the available data, which limits independent verification of the company's scale, growth, and operational momentum.

Name

GRIDTRAQ

Legal name

Gridtraq Australia Pty Ltd

Website

https://gridtraq.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GRIDTRAQ is an Australian vehicle telematics company that designs and manufactures its own GPS hardware and operates a cloud fleet management platform serving commercial fleet operators, insurance providers, and vehicle manufacturers across Australia.

Ownership category

akta.pro rank

Product category

Fleet Management Software

SIC

Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Geofencing, Security & Theft Recovery (TLABAJAJ), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE)

Keywords

• Fleet management software
• Vehicle tracking solutions
• GPS telematics hardware
• Insurance telematics platform
• OEM telematics solutions

Headquarters

HQ city

Brooklyn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Vehicle Tracking Hardware Sales: Sale of proprietary GPS/GSM/GPRS tracking hardware units installed in vehicles for tracking and monitoring purposes.
2. Fleet Management Software/Services: Recurring subscription-based access to the GRIDTRAQ platform for real-time fleet monitoring, reporting, alerts, and management tools. Delivered via GSM/GPRS network communication with vehicle hardware.
3. Insurance Telematics Solutions: Complete Pay as you Drive solution for insurance companies including hardware, installation, value-added services, and billing/customer management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GRIDTRAQ offers vehicle tracking and fleet management solutions that combine proprietary GPS/GSM/GPRS hardware with a cloud-based Intelligent Central Command System. The company provides real-time monitoring, driver behavior analysis, geo-fencing, theft prevention, and Pay as You Drive insurance telematics for large fleet operators, insurance companies, OEM vehicle manufacturers, and individual vehicle owners across Australia.

Product overview

GRIDTRAQ offers a unified vehicle telematics platform built around its proprietary Intelligent Central Command System and GPS/GSM/GPRS hardware. The core product portfolio consists of Vehicle Tracking Solutions for consumer and commercial vehicles, Fleet Management Solutions for logistics and supply chain operations, Insurance Telematics enabling Pay as You Drive insurance models, and OEM Telematics for vehicle manufacturers. The system provides real-time monitoring, geo-fencing, driver scoring, violation alerts, and integrates with Google Maps for visualization. The platform connects over 130,000 vehicles across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Tracking Solutions A vehicle tracking package that combines GPS technology with real-time monitoring capabilities, enabling fleet owners and individual vehicle owners to track vehicle location, monitor driving behaviors (speeding, harsh braking, rapid acceleration), set geo-fences, and receive violation alerts via SMS or email. Popular in consumer vehicles as a theft prevention and retrieval device and can reduce insurance cost.
• Fleet Management Solutions A scalable GPS tracking solution for managing commercial and light commercial vehicles, providing 24-hour real-time visibility, comprehensive reports, driver score reports, geo-fencing, route adherence monitoring, electronic log book, and mobile/email alerts to improve fleet productivity, vehicle utilization, and resource allocation.
• Insurance Telematics A usage-based insurance (Pay as You Drive) telematics solution for insurance companies, including in-vehicle hardware, device installation, value-added services, billing and customer management to enable premium customization based on actual vehicle usage and driver risk profiles.
• OEM Telematics Customized telematics solutions developed specifically for truck and passenger vehicle manufacturers, with project managers and engineers guiding customers through every step of the development process to add value to vehicle offerings and improve manufacturer brand.

Quantifiable outcome

• Location accuracy to within 4 meters using GPS and earth orbiting satellites
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGRIDTRAQ has a partnership with Google for digital map data and content. This partnership provides GRIDTRAQ customers with access to the world's latest, most up-to-date map data for vehicle tracking and fleet visualization purposes.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MiX Telematics: MiX Telematics is a global provider of fleet and asset management solutions, including GPS tracking, driver behavior monitoring, and insurance telematics, directly competing with GRIDTRAQ across fleet, insurance, and OEM segments.
• Samsara: Samsara provides a unified IoT platform combining vehicle telematics hardware with cloud software for fleet operations, driver safety, and asset tracking — a direct competitor to GRIDTRAQ's full-stack telematics offering.
• Geotab: Geotab is a global leader in fleet telematics and GPS vehicle tracking, offering hardware (GO device) and a cloud platform for fleet management, driver behavior, and route optimization — directly comparable to GRIDTRAQ's hardware-plus-software model.
• Teletrac Navman: Teletrac Navman is a focused fleet telematics and GPS vehicle tracking provider with strong APAC presence, selling hardware units and software subscriptions — closely aligned with GRIDTRAQ's product set and target customer (commercial fleets).
• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, offers fleet management software and GPS tracking hardware for commercial vehicle fleets across multiple geographies, with comparable subscription-based fleet telematics economics to GRIDTRAQ.

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent offering GPS fleet tracking, fleet management, and telematics at global scale, leveraging Verizon's network. It competes with GRIDTRAQ in fleet telematics but as a broad enterprise platform rather than a niche provider.
• Trimble Transportation: Trimble offers fleet telematics, transportation management, and mobility solutions for commercial fleets, overlapping with GRIDTRAQ's fleet management offering but as part of a much broader enterprise software portfolio.

Emerging players

• Platform Science: Platform Science provides connected vehicle platforms and telematics for commercial fleets, including OEM-integrated solutions. It overlaps with GRIDTRAQ's OEM telematics offering but operates as a software-focused emerging player.
• Fleetio: Fleetio is a fleet operations management platform focused on maintenance, fuel, and vehicle data — adjacent to GRIDTRAQ's fleet management capabilities, with overlapping fleet customer segments but a software-only model without hardware.

Regional players

• EROAD: EROAD is a New Zealand-based fleet management, GPS tracking, and electronic logging provider with Australian operations. It overlaps with GRIDTRAQ in fleet telematics for the Australasian market but does not directly compete across all geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gridtraq-vehicle-telematics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRIDTRAQ