CRFT Video

What CRFT Video does

CRFT Video is a for-profit, privately held video production company headquartered in New York, United States, founded in 2016. Per its firmographic description, the company produces targeted video content for businesses, with the stated functional purposes of driving sales, entertaining audiences, and educating viewers. The firm operates with a headcount in the 11-50 range, positioning it as a small-to-mid-scale production services provider in a major U.S. media market.

The company's web presence is at crftvideo.com; however, the publicly accessible page returns a loading/verification placeholder rather than substantive content, and the aggregated data sources provide no detail on service offerings, technology stack, pricing, case studies, awards, partnerships, or named customers. No proprietary technology, integrations, AI/ML capabilities, certifications, social profiles, or management team roster is documented in the available source material. Funding history, ownership structure, and revenue figures are similarly absent.

Based on the firmographic profile, CRFT Video appears to function as a boutique-to-mid-sized video production services firm serving business clients, most likely generating revenue through project-based or retainer video production engagements. However, the absence of public data on pricing models, customer segments, geographic markets, and revenue mechanics makes it impossible to triangulate a defensible business model view from the available evidence. The data gap is material, and any forward-looking assessment should be treated as low-confidence.

Name

CRFT Video

Website

https://crftvideo.com

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

CRFT Video is a New York-based video production company founded in 2016, producing targeted video content for businesses to drive sales, entertain, and educate audiences. The firm operates as a private company with 11-50 employees and limited public information.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

CRFT Video is a video production company that creates targeted videos for businesses. Its deliverables are commissioned video assets intended to drive sales, entertain audiences, and educate viewers on behalf of its business clients. The firm operates a New York-based production team serving client video needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Targeted Video Production

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Lemonlight: Lemonlight is a video production company producing marketing, brand, and explainer videos for businesses — directly comparable service offering, customer base, and B2B sales motion to CRFT Video.
• KBS (Kellerman Brothers Schöenfeld): KBS is a content production studio producing brand films, digital video, and marketing content for major advertisers — comparable service offering and creative agency operating model.
• Demo Duck: Demo Duck is a video production agency creating explainer, brand, and marketing videos for businesses, serving a near-identical customer profile (B2B marketers needing educational and conversion-oriented video).
• Casual Films: Casual Films is a global video production agency producing brand, explainer, and internal communications video for enterprises — directly comparable B2B production services business.
• Grumo Media: Grumo Media is a boutique video production agency focused on explainer and marketing videos for businesses — directly comparable on service scope, customer segment, and production model.
• Thinkmojo: Thinkmojo is a video production company specializing in animated explainer videos for brands and SaaS companies — directly comparable in customer base, format, and sales motion.
• Wyzowl: Wyzowl produces animated explainer and marketing videos for businesses, operating an analogous B2B production services model focused on education, sales enablement, and conversion-oriented content.
• Sandwich Video: Sandwich Video is a creative video production studio producing short-form brand and marketing films for businesses — directly comparable creative services model and B2B customer mix.

Broad incumbents

• Wistia: Wistia is a video marketing platform serving B2B marketers with hosting, analytics, and light production tooling — overlaps with CRFT Video's customer base and video-for-business use cases, but operates a software/platform model.
• Vidyard: Vidyard is a broader business video platform offering hosting, analytics, and AI-driven video production tools. It overlaps with CRFT Video's end-customers and adjacent use cases but sells software rather than custom production services.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/crftvideo
• Facebookfacebook.com/crftvideo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRFT Video