Big Red Virtual
Big Red Virtual is a Tennessee-based virtual and hybrid event hosting platform founded in 2020, serving event organizers and exhibitors with customizable 3D lobbies, booths, gamification, and real-time reporting. It monetizes via flat-fee event licenses ($5,000+) and monthly subscriptions, sold through enterprise sales and an agency partner program.
- Company typePrivate
- Founded2020
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Big Red Virtual does
Big Red Virtual is a Tennessee-based virtual and hybrid event hosting platform founded in April 2020 as an external product of Technology Marketing Toolkit, which had run live events for 15 years and operated a custom-built membership management and content delivery platform for 12 years prior. The platform enables event organizers to build fully customizable 3D virtual environments — including lobbies, main stages, breakout rooms, exhibitor trade show booths, and attendee networking lounges — with interactive features such as video and text chat, badge scanning, scheduling tools, in-event gamification with live leaderboards, real-time drag-and-drop administration, and self-service reporting. An open API supports integration with external CRM systems and event registration platforms, and an in-person mobile app extends the product to true hybrid events.
The company monetizes through three streams: (i) a one-time event software license starting at $5,000 with unlimited attendees, sponsors, sessions and rooms; (ii) a $3,000 per month subscription with dedicated onboarding and a 12-month commitment; and (iii) optional professional services for template design, event setup, and dedicated event management at $750 and above. Pricing is deliberately flat-fee with no per-attendee, per-room, or per-feature upcharges, presented as a structural differentiator against per-registration competitors. The platform is positioned as 100% US-built and vetted by cybersecurity specialists.
Go-to-market combines direct enterprise field sales (driven by demo requests on the website) with a 3-tiered channel partner program targeting event agencies that run multiple client events per month. The customer base spans enterprise and mid-market organizations across cybersecurity (Malwarebytes), SaaS (Keap, LiquidNet, Datto), professional associations (PNAA, NAIC, CASQA), events and hospitality (Conference Direct), and international trade (Corporate Council on Africa). The company operates with 11–50 employees and is headquartered in Brentwood, Tennessee.
Big Red Virtual firmographics
Firmographics- Name
- Big Red Virtual
- Legal name
- Big Red Media
- Website
- https://bigredvirtual.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Red Virtual is a Tennessee-based virtual and hybrid event hosting platform founded in 2020, serving event organizers and exhibitors with customizable 3D lobbies, booths, gamification, and real-time reporting. It monetizes via flat-fee event licenses ($5,000+) and monthly subscriptions, sold through enterprise sales and an agency partner program.
- Ownership category
- akta.pro rank
Big Red Virtual industry classification
Industry- Product category
- Virtual Event Hosting Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
- akta.pro secondary industries
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI)
Keywords
Where Big Red Virtual is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Big Red Virtual business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Single Event Software License: Flat fee per event with unlimited attendees, sponsors/exhibitors, and sessions. No upcharges for additional rooms, features, or attendees. Discounted license fees for additional events.
- Monthly Subscription: Monthly subscription model with dedicated onboarding, quarterly, monthly and unlimited event options, requiring a 12-month agreement.
- Event Management Services: Additional services including template and custom design options, dedicated event setup project manager, and virtual event manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Event License - $5,000 starting |
| Subscription | Monthly | Monthly Plan - $3,000 |
| Professional services/ project-based | Pay-as-you-go | Event Management Services - $750 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Big Red Virtual product offering
Product offeringCore offering
Big Red Virtual provides a virtual and hybrid event hosting SaaS platform that enables organizations to run fully customizable 3D virtual conferences, trade shows, expos, and hybrid events. The platform includes exhibitor booths with video and text chat, networking lounges, gamification, real-time reporting, and an open API for integration with CRM and registration systems. Pricing is sold as a one-time per-event license, a recurring monthly subscription, or with optional event management services.
Product overview
Big Red Virtual offers a unified virtual and hybrid event hosting platform designed by an event company (not a software company). The core product is the Big Red Virtual Event Platform, which provides a complete event management solution including customizable exhibitor booths, attendee networking features, gamification capabilities, and real-time reporting. The platform operates on a flat-fee licensing model with optional add-on services including monthly subscriptions, dedicated onboarding, and event management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Red Virtual Event Platform A virtual and hybrid event hosting SaaS platform that enables event organizers to create fully customizable 3D conferences, trade shows, and expos including exhibitor booths, networking lounges, main stages, breakout rooms, gamification with live leaderboards, real-time chat, and real-time self-service reporting. Sold to organizations running virtual and hybrid events through per-event and subscription licensing.
- Event Management Services Optional professional services offering sold alongside the platform, including template and custom design options, a dedicated event setup project manager, and a virtual event manager to run the event for the customer.
Quantifiable outcome
- Platform used and tested by thousands of businesses over 12 years
- +1 more outcomes
Companies that use Big Red Virtual
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Big Red Virtual technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Big Red Virtual partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Event Agencies Partner ProgramcoreUnique all-inclusive 3-tiered partner program for event agencies, from simple referrals to running dozens of events per month. Described as the most profitable partner program tailored for event agencies in the virtual and hybrid event space.
- Technology Marketing ToolkitflagshipParent company of Big Red Virtual. Has been running live events for 15 years and developed the virtual event platform after being forced to move their annual event virtual in April 2020. The platform was built as part of their custom developed membership management and content delivery platform used by thousands of businesses over 12 years.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Big Red Virtual competitors and assessment
Company assessmentDirect peers
- Swapcard: Direct competitor offering a virtual and hybrid event platform with networking, exhibitor booths, and matchmaking, particularly strong in association and trade-show verticals — overlapping target customers with Big Red Virtual.
- ON24: Direct competitor in the virtual event and webinar platform space, publicly listed, with deeper enterprise sales infrastructure and similar feature set around engagement and analytics for B2B events.
- vFairs: Direct competitor specializing in virtual trade shows, expos, and 3D booth experiences — the closest comparable to Big Red Virtual's exhibitor-focused 3D virtual conference product.
- Bizzabo: Direct competitor providing a virtual and hybrid event platform with exhibitor booths, networking, and event management tools targeting enterprise event organizers — same product category, same buyer persona.
- 6Connex: Direct competitor offering a virtual event platform with environments, exhibitor booths, and engagement tools — closely comparable in scope and target market of B2B trade shows and conferences.
- Hopin (now RingCentral Events): Direct competitor offering an all-in-one virtual and hybrid event platform with similar feature breadth (lobbies, exhibitor booths, networking, analytics). Closest direct comparison given overlapping customer base of event organizers and agencies.
Emerging players
- Airmeet: Emerging virtual and hybrid event platform with networking lounges, exhibitor tables, and breakout sessions — overlapping feature set with a more recent entrant profile compared to Big Red Virtual.
- Hubilo: Emerging virtual and hybrid event platform with strong emphasis on attendee engagement and exhibitor lead capture — comparable use cases to Big Red Virtual's exhibitor-focused trade show tooling.
Broad incumbents
- Cvent: Broad incumbent in event management software with virtual event capabilities as part of a wider portfolio including registration, venue sourcing, and onsite solutions — competes for the same enterprise event-organizer buyers at larger scale.
- Eventbrite: Broad incumbent in event ticketing and management that has expanded into virtual event capabilities — overlaps with Big Red Virtual on event-organization tooling, though anchored in consumer/SMB ticketing rather than B2B trade shows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Red Virtual social profiles
Digital presenceBig Red Virtual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Red Virtual leadership team
Management profileNumber of profiles
Big Red Virtual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Red Virtual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Red Virtual
What does Big Red Virtual do?
Big Red Virtual provides a virtual and hybrid event hosting SaaS platform that enables organizations to run fully customizable 3D virtual conferences, trade shows, expos, and hybrid events. The platform includes exhibitor booths with video and text chat, networking lounges, gamification, real-time reporting, and an open API for integration with CRM and registration systems. Pricing is sold as a one-time per-event license, a recurring monthly subscription, or with optional event management services.
Is Big Red Virtual a public or private company?
Big Red Virtual is a private company. It is classified as corporate owned and is currently operating.
When was Big Red Virtual founded?
Big Red Virtual was founded in 2020. It employs 11 to 50 people.
Where is Big Red Virtual based?
Big Red Virtual is headquartered in Franklin, United States, in the North America region.
How does Big Red Virtual make money?
Three revenue lines are on record. Single Event Software License is the primary driver. The others are monthly Subscription and event Management Services.
Who are Big Red Virtual's main competitors?
Direct peers on record are Swapcard, ON24, vFairs, Bizzabo, 6Connex and Hopin (now RingCentral Events). Emerging players are Airmeet and Hubilo. Broad incumbents are Cvent and Eventbrite.
Does Big Red Virtual have an API?
Yes. Open API available for building custom connections to third-party platforms such as CRM systems and event registration platforms.
What industry is Big Red Virtual in?
Big Red Virtual's product category is Virtual Event Hosting Software. Its primary akta.pro industry code is THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs), with a secondary code of MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture). Its NAICS code is 5182 and its SIC code is 7370.