guiders GmbH

Name

guiders GmbH

Legal name

Guiders GmbH

Website

https://guiders.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Team Building & Corporate Event Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Team building events
• Corporate event services
• Outdoor guided tours
• Company outing planning
• Bachelor party activities

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Event Services Revenue: Revenue generated from organizing and delivering team building events, corporate outings, bachelor/bachelorette parties, and seasonal events (Christmas parties, summer festivals). Pricing is per person with minimum participant requirements. Customers pay in advance via bank transfer. The company also offers partner events from third-party providers where they act as an intermediary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Guiders organizes and delivers turnkey live team events across Germany, ranging from teambuilding activities (geocaching, crossgolf, urban street games, archery, quizzes) and corporate outings to seasonal celebrations (summer festivals, Christmas parties) and bachelor/bachelorette parties. A nationwide network of professional guides executes these events in 100+ cities, with per-person pricing and advance bank transfer payments.

Product overview

Guiders GmbH operates a multi-category event platform offering team-building activities and celebration events across Germany. The core portfolio includes five main product lines: (1) Teamevents for corporate team-building (geocaching, crossgolf, urban games, archery, quizzes), (2) Betriebsausflug for company excursions, (3) Sommerfest for summer celebrations (olympics-style events, Highland Games, Oktoberfest), (4) Weihnachtsfeier for Christmas parties, and (5) Junggesellenabschied/Junggesellinnenabschied for bachelor/bachelorette parties. A sub-brand, Stadtführungen Rheinland, provides historical city tours in Cologne, Bonn, and Siegburg. Events are offered through a network of partner locations (hotels, venues) in over 100 German cities. Pricing ranges from €19-149 per person with durations typically 1-2.5 hours.

Differentiator

Problem solved

Functional benefit

Brands

• Stadtführungen Rheinland: A brand of guiders specializing in unique and fascinating city tours including night watchman tours, witch tours, brewery tours, coffee house tours, and various themed tours in Cologne, Bonn, and Siegburg.

Products and services

• Teamevents (Team Building Events) Guided team-building activity programs for corporate groups, including GPS-based detective adventures, urban games, archery tournaments, quiz challenges and indoor team contests. Each event is delivered by a professional guide and targets German corporate clients.
• Betriebsausflug (Corporate Outings) Structured company excursion activities designed for German corporate teams, including physical challenges, outdoor fitness sessions, winter-themed games and GPS-based adventures.
• Sommerfest (Summer Festival Events) Outdoor summer celebration event formats for corporate groups, including Highland Games, multiple themed Olympiade formats and creative cart-building competitions. Events are delivered nationwide.
• Weihnachtsfeier (Christmas Party Events) Christmas-season guided activities for corporate holiday parties, including winter-themed GPS adventures, Christmas market rallies, gingerbread workshops and winter games.
• Junggesellenabschied / Junggesellinnenabschied (Bachelor & Bachelorette Parties) Action-oriented guided bachelor and bachelorette party activities (Beat the Bachelor / Beat the Bachelorette) delivered in German cities for private friend groups.
• Stadtführungen Rheinland (Rhineland City Tours) Guided historical and themed city tours in the Rhineland region of Germany, including night watchman, witch, brewery and coffee house tours across Cologne, Bonn and Siegburg.
• Partner-Location-Netzwerk (Hotel & Venue Partner Network) A referral and co-hosting network of partner hotels, restaurants and event venues that provide indoor and outdoor locations for guiders events, primarily serving groups of 10–400 persons across Germany.

Quantifiable outcome

• Events for groups of 6-400+ participants
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• HIIVEminorStrategic or Co-development PartnerExclusive partnership with HIIVE for the Bienenstock bauen (bee house building) sustainable team event. HIIVE provides beekeeping expertise and materials for the corporate team building experience. Events priced at €149/person with minimum 6 participants.
• Hotels and Event Venues (Germany)coreChannel Partner/ Reseller/ DistributorPartnership program with hotels, restaurants, and event locations throughout Germany. Guiders seeks venues with meeting rooms for corporate events and dining options for post-event meals. Partners receive referrals of Guiders customers seeking locations, while Guiders receives recommendations of their services to hotel guests. Program covers groups of 10-400 persons.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Outdooractive: Major German outdoor and tourism platform for hiking, biking, and sightseeing content with guided-tour booking integrations. Comparable to guiders on guided outdoor activity booking behavior but broader in scope (B2C tourism) rather than corporate team-building specialization.
• GetYourGuide: Global tours, activities, and experiences marketplace with strong DACH supply. Overlaps with guiders' city-tour sub-brand (Stadtführungen Rheinland) and broader experience-booking behavior; could expand deeper into corporate team-event inventory if strategically motivated.
• Jochen Schweizer: One of Germany's largest experience-gifting and event platforms, offering team events, adventure experiences, and gift vouchers. Overlaps with guiders on corporate team-building inventory but operates at significantly larger scale with broader consumer gifting and retail channels.
• Mydays: German experience marketplace selling vouchers for events, short trips, and adventure activities. Competes with guiders for the same corporate team-building and private-occasion budgets via a much broader catalog and platform-based booking flow.

Direct peers

• CityHunters: German team-event provider offering GPS-based city missions, crime-solving geocaching, and outdoor team challenges for corporate groups. Directly competes with guiders' Krimi-Geocaching, Urban Street Games, and adventure-event portfolio across the same corporate and private-group segments in Germany.
• Teamgeist: German team-event agency offering a broad catalog of indoor and outdoor team activities for corporate groups. Directly comparable to guiders across team-building, summer, and Christmas event verticals with a similar nationwide delivery model.
• Cooltrails: German outdoor team-event provider offering GPS rallies, bike tours, and outdoor challenges for corporate groups. Closely comparable to guiders' Geocaching, Krimi-Geocaching, and outdoor Olympiade formats, targeting the same German corporate team-building buyer.

Emerging players

• Raus: German retreat and outdoor-stay platform offering curated cabins and group experiences for companies and individuals. Overlaps with guiders' corporate group experiences and seasonal outdoor events, though focused more on overnight retreats than single-day team activities.
• Event Inc: Berlin-based corporate event platform connecting companies with venues, agencies, and event service providers across Germany. Adjacent to guiders' team-event services but focused on venue sourcing and broader corporate event orchestration rather than guided activities specifically.

Others

• Eatwith: Global marketplace for hosted culinary experiences and food tours. Comparably relevant only as an adjacent 'experiences marketplace' peer to guiders' tour/event activities, not a direct competitor in team-building or outdoor events.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/guidersde
• Instagraminstagram.com/guiders.de
• Pinterestpinterest.de/outdoorguiders
• Xx.com/guiders_de
• LinkedInlinkedin.com/company/guiders-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about guiders GmbH