Event Inc GmbH
Event Inc GmbH operates a European B2B SaaS platform for corporate event management, combining a marketplace of 90,000+ venues with an enterprise software suite for venue sourcing, participant management, and procurement workflows, serving corporate event departments across DACH and beyond.
- Company typePrivate
- Founded2014
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Event Inc GmbH does
Event Inc GmbH (founded 2014, Hamburg) operates a two-tier B2B SaaS platform for corporate event management in Europe. The consumer-facing Event Inc marketplace (eventinc.de) allows corporate event planners to search and book from a portfolio of over 90,000 conference hotels and event venues across Germany, Austria, Switzerland, the Netherlands, and the United Kingdom. The enterprise tier, Event Inc Business (business.eventinc.de), adds KPI reporting, creditor (accounts payable) management, approval workflows, budget controls, offer comparison, and the ALOOM-branded participant management system, sold on a subscription basis with expert consultation from hospitality and MICE industry professionals.
The underlying technology is a cloud-based SaaS platform combining venue data aggregation, configurable booking templates, approval workflow engines, and integrations into customer procurement systems. Notable acquired technology components include ALOOM's participant management software (Germany, 2022), Ispiratie Op Locatie's Dutch platform (2022), and HONEST GmbH's technical platform (Neu-Ulm, 2023). The company has executed four acquisitions in three years, consolidating fragmented MICE (Meetings, Incentives, Conferences, Events) competitors under the Event Inc Group umbrella.
The business model combines transaction-based commission revenue from the venue marketplace with recurring subscription revenue from the Event Inc Business enterprise software. GTM is dual-motion: a self-serve PLG channel via eventinc.de and an enterprise field-sales motion via business.eventinc.de with personal consultation. Named enterprise customers include GSK, Aral, STILL, Beiersdorf, and Sivantos. Revenue figures are undisclosed; funding rounds exist but with undisclosed amounts and investors.
Event Inc GmbH firmographics
Firmographics- Name
- Event Inc GmbH
- Legal name
- Eventinc GmbH
- Website
- https://eventinc.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Event Inc GmbH operates a European B2B SaaS platform for corporate event management, combining a marketplace of 90,000+ venues with an enterprise software suite for venue sourcing, participant management, and procurement workflows, serving corporate event departments across DACH and beyond.
- Ownership category
- akta.pro rank
Event Inc GmbH industry classification
Industry- Product category
- Corporate Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Event Inc GmbH is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Event Inc GmbH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Venue Marketplace Commission: Event Inc operates a marketplace connecting event planners with venues. Revenue is generated through transaction fees or commissions on bookings facilitated through the platform. The company handles payment processing for service providers.
- Event Inc Business Software Subscription: The enterprise-focused Event Inc Business product offers a premium software tier with advanced features including KPI reporting, creditor management, approval workflows, and extended venue portfolio access. This appears to be a subscription-based model targeting corporate event departments.
- Strategic Acquisitions Integration: Growth strategy includes acquiring competing platforms (HONEST GmbH, Aloom, Ispiratie Op Locatie) and integrating their technology and customer bases to expand market presence and portfolio offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Event Inc Business - Enterprise event management platform with expert consultation and extended venue portfolio |
| Freemium | Monthly | Event Inc Basic - Location discovery and booking platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Event Inc GmbH product offering
Product offeringCore offering
Event Inc GmbH operates a cloud-based SaaS platform combining a venue marketplace with enterprise event management software. The consumer-facing Event Inc platform lets users search and book from a portfolio of over 90,000 event venues and conference hotels across Europe, while the Event Inc Business tier delivers B2B tooling including KPI reporting, creditor/invoice management, approval workflows, offer comparison, and integrated participant management (ALOOM).
Product overview
Event Inc GmbH operates a two-tier product architecture consisting of Event Inc (consumer platform) and Event Inc Business (B2B SaaS solution). Event Inc enables users to search and book from a portfolio of over 90,000 event venues and conference hotels across Europe. Event Inc Business is the enterprise offering that bundles venue sourcing, participant management via ALOOM, accounts payable management (Kreditorenmanagement), event management software, expert consultation services, KPI reporting tools, and budget control into an integrated platform. Additional offerings include an Off-Site Planer tool, the MICE-Report annual industry publication, and the Smart And More sub-brand. The company has expanded through acquisitions including ALOOM (Germany) and Ispiratie Op Locatie (Netherlands).
Differentiator
Problem solved
Functional benefit
Brands
- Event Inc Business: B2B SaaS software for corporate event management, including KPI reporting, accounts payable management, budget control, and participant management.
- Smart and More
- Aloom
Products and services
- Event Inc Consumer-facing web platform enabling companies and individuals to search, compare, and book event venues and conference hotels from a standard portfolio. Provides free inquiry and booking, a personal dashboard, and access to listings across multiple European cities and event types.
- Event Inc Business
Quantifiable outcome
- Time savings of more than 12 hours per event
- +2 more outcomes
Companies that use Event Inc GmbH
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Event Inc GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Event Inc GmbH partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HONEST GmbH & Co. KGcoreEvent Inc Group acquired HONEST GmbH & Co. KG from Neu-Ulm as its fourth acquisition in three years. All HONEST employees were retained and their technical platforms will be integrated into the Event Inc ecosystem. The acquisition aims to expand Event Inc's presence in the German MICE industry and enhance its service platform.
- AloomcoreEvent Inc. Group acquired Aloom in Germany as part of its post-coronavirus pandemic expansion strategy. Aloom's participant management technology was integrated into the Event Inc Business platform. The acquisition aimed to expand customer bases and enhance digital solutions within the European MICE industry.
- Ispiratie Op LocatiecoreEvent Inc. Group acquired Ispiratie Op Locatie in the Netherlands as part of its European expansion. The acquisition supported geographic growth into the Dutch market and enhanced the company's digital solution offerings for the MICE industry.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Event Inc GmbH competitors and assessment
Company assessmentDirect peers
- Cvent: US-founded global leader in event management software and a venue sourcing marketplace for corporate events. Closest direct peer: competes head-to-head with Event Inc Business on enterprise event management and venue sourcing across Europe and globally.
- MeetingPackage: Nordic-founded venue marketplace and event management SaaS for hotels and meeting planners across Europe. Operates an almost identical dual model (venue marketplace + enterprise SaaS) to Event Inc, making it a like-for-like European competitor.
- Bizzabo: Enterprise event experience platform covering in-person, hybrid and virtual events with registration, attendee engagement and analytics. Comparable to Event Inc Business on the enterprise software layer for corporate events.
- EventsCase: European event management platform providing registration, venue sourcing and event apps for agencies and corporate planners. Closely comparable in feature scope and European SMB-to-mid-market focus.
- Social Tables: Event diagramming, seating and management platform now under Cvent/Blackstone. Overlaps with Event Inc on corporate event planning workflows and venue layout tooling.
- Hubilo: Enterprise event and webinar platform with attendee engagement and analytics. Comparable to the Event Inc Business software stack for corporate events, especially hybrid formats.
Broad incumbents
- Aventri (Encore Global): Enterprise event management software suite now part of Encore Global, a large live-events services group. Overlaps with Event Inc on enterprise event technology but bundled with broader event production and hospitality services.
- Eventbrite: Large consumer/SMB-focused event ticketing and registration platform with a marketplace model. Different customer mix (consumer events vs. corporate events) but adjacent marketplace and event-tech infrastructure.
- Hopin: Virtual and hybrid event platform that has expanded into broader event experiences. Comparable on the SaaS/event-tech layer for corporate buyers, though anchored to virtual formats.
Others
- Splint Invest / DOOR (event venue market): Smaller European venue marketplaces (e.g., local tagungsplaner.de-style directories) that compete with Event Inc at the regional SMB discovery layer, where Event Inc's freemium platform also plays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Event Inc GmbH social profiles
Digital presenceEvent Inc GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Inc GmbH leadership team
Management profileNumber of profiles
Profiles1 record
Event Inc GmbH subsidiaries and ownership
Company hierarchySubsidiaries4 records
Event Inc GmbH funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Inc GmbH M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Inc GmbH
What does Event Inc GmbH do?
Event Inc GmbH operates a cloud-based SaaS platform combining a venue marketplace with enterprise event management software. The consumer-facing Event Inc platform lets users search and book from a portfolio of over 90,000 event venues and conference hotels across Europe, while the Event Inc Business tier delivers B2B tooling including KPI reporting, creditor/invoice management, approval workflows, offer comparison, and integrated participant management (ALOOM).
Is Event Inc GmbH a public or private company?
Event Inc GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Event Inc GmbH founded?
Event Inc GmbH was founded in 2014. It employs 51 to 100 people.
Where is Event Inc GmbH based?
Event Inc GmbH is headquartered in Hamburg, Germany, in the Europe region.
How does Event Inc GmbH make money?
Three revenue lines are on record. Venue Marketplace Commission is the primary driver. The others are event Inc Business Software Subscription and strategic Acquisitions Integration.
Who are Event Inc GmbH's main competitors?
Direct peers on record are Cvent, MeetingPackage, Bizzabo, EventsCase, Social Tables and Hubilo. Broad incumbents are Aventri (Encore Global), Eventbrite and Hopin. Splint Invest / DOOR (event venue market) is listed as an others.
Does Event Inc GmbH have an API?
No public API is recorded for Event Inc GmbH.
What industry is Event Inc GmbH in?
Event Inc GmbH's product category is Corporate Event Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent). Its NAICS code is 561920 and its SIC code is 7370.