Artmand

What Artmand does

Linktree is a link-in-bio platform founded in 2016 that enables individuals, creators, musicians, small businesses, and large brands to consolidate multiple social media links, content destinations, and monetization tools into a single customizable landing page. The core product is a hosted profile that aggregates URLs to Instagram, TikTok, YouTube, Spotify, Shopify, contact forms, and other endpoints, addressing the constraint that most social platforms allow only one bio link. The platform operates on a freemium model with four tiers (Free, Starter, Pro, Premium) sold on monthly billing, supplemented by Linktree Shops affiliate commerce, Courses and Digital Products transactions via Stripe, Sponsored Links, Bookings, and an emerging advertising pilot on free profiles in Indonesia.

Underlying technology combines a hosted profile builder, integrations with Canva (design), Stripe (payments), Google Analytics and Meta Pixel (analytics and ad tracking), Mailchimp/Klaviyo/Kit/Google Sheets (audience and CRM), Bandsintown/Seated/Laylo (music and events), Coverr (video), and Plann (social scheduling). Recent additions include AI-powered capabilities (caption generation, profile image generation, hashtag suggestions, design editing, and a real-time Insights Chat), a Digital Card with QR codes saveable to Apple Wallet or Google Wallet, automated Instagram DMs triggered by keyword comments, and a Verified Badge tier. Trust and safety is operated through automated text/URL/image moderation combined with human oversight and published transparency reports under the EU Digital Services Act.

Go-to-market is product-led and self-serve, with global distribution via web and mobile apps, viral word-of-mouth through shared bio URLs, events (SXSW 2025, Grammy Awards), and a creator-focused community (Discord, success stories, marketplace). The company is headquartered in Collingwood, Australia (Linktree Pty Ltd) with a US office in San Francisco (Linktree Inc.), serves 70M+ users globally, and is privately held.

Name

Artmand

Legal name

Linktree Pty Ltd (ABN 68 608 721 562)

Website

https://linktr.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Linktree is a freemium link-in-bio platform founded in 2016 that lets creators, musicians, small businesses, and brands consolidate social links, content, and monetization tools into a single profile used by 70M+ people globally.

Ownership category

akta.pro rank

NAICS

Software Publishers (5132)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Link in bio platform
• Social media management
• Creator monetization tools
• Audience analytics software
• Digital storefront services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Freemium model with Free, Starter, Pro, and Premium paid tiers. Paid tiers offer advanced customization, analytics, reduced seller fees, and removal of ads. Revenue generated from monthly or annual subscription fees.
2. Advertising: Testing ads on Free Linktrees - visitors on free plans may see brief ads after clicking external links. Ads are served by third-party advertisers. Paid plans remain ad-free.
3. Affiliate/Commission Revenue: Linktree Shops earns commissions when users purchase products through affiliate links. Reduced seller fees on paid plans for digital product and course sales.
4. Transaction Fees: Platform takes a transaction fee on digital products and courses sold through Linktree. Seller fees reduced on paid subscription tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Artmand operates a link-in-bio platform that lets users consolidate multiple social media, content, and commerce links into a single customizable landing page shared across Instagram, TikTok, Twitter, YouTube, and other profiles. The platform adds a monetization and audience-engagement layer through shops, courses, digital products, contact forms, scheduling, auto-reply, analytics, and QR-code tools, sold on a freemium subscription model serving 70M+ users.

Product overview

Linktree is a link-in-bio platform that provides a centralized landing page solution for individuals and businesses to share content across multiple social media platforms from a single URL. The core offering is the Link in Bio tool, which serves as a hub for connecting Instagram, TikTok, Twitter, YouTube, and other profiles. The platform operates on a freemium model with Free, Starter, Pro, and Premium tiers. The product ecosystem includes core profile management, analytics and insights tools, social media management features (Social Planner, Instagram Auto-Reply), monetization tools (Shops, Courses, Digital Products, Sponsored Links, Bookings, Rewards), audience management (Contact Forms, Email Integrations with Mailchimp/Klaviyo/Kit/Google Sheets), and design customization (QR Codes, Templates, Verified Badges, AI-powered Design Editor). Integration ecosystem includes Google Analytics, Meta Pixel, Bandsintown, Seated, Canva, and Stripe. The platform is used by 70M+ users including individual creators, musicians, and major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Linktree Link in Bio Core link-in-bio platform letting users consolidate social media, content, and commerce links into a single shareable URL across Instagram, TikTok, Twitter, YouTube, and other profiles. Used by 70M+ users including individual creators, musicians, and brands.
• Linktree Shops Storefront offering that lets creators curate and promote products with industry-leading affiliate commissions, creating a shoppable experience directly on their Linktree profile.
• Courses Standalone product that lets creators build, sell, and deliver online courses via Linktree, with course creation, student management, and earnings tracking through Stripe.
• Digital Products Standalone product enabling creators to sell digital goods including eBooks, templates, and downloads, with Stripe payment processing and reduced seller fees on paid subscription tiers.
• Bookings Standalone booking offering that lets creators offer paid sessions and monetize expertise with booking functionality integrated into their Linktree.
• Linktree Marketplace Platform connecting Linktree users with third-party apps, services, and integrations including link apps, design tools, and audience-management offerings.
• Ads on Free Linktrees Advertising product serving brief third-party ads to visitors on free Linktrees after they click external links; never shown on paid plans. Currently in limited Indonesia pilot.
• Digital Card Digital business card with QR code linking to a Linktree profile, saveable to Apple Wallet or Google Wallet for in-person sharing at events. Customizable background color.

Quantifiable outcome

• 350K+ RSVPs and 22M+ TikTok views
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature18 records

Partnerships

Twelve partnerships are on record, tiered core and strategic.

• CanvacoreTechnology or IntegrationDesign integration allowing users to import custom designs from Canva directly into their Linktree profiles. Available on Starter, Pro, and Premium plans.
• MailchimpcoreTechnology or IntegrationAudience integration allowing automatic sync of form submissions and contact data from Linktree to Mailchimp email marketing lists.
• KlaviyocoreTechnology or IntegrationAudience integration for syncing contact data from Linktree forms to Klaviyo CRM platform for email marketing workflows.
• KitcoreTechnology or IntegrationAudience integration for syncing contacts collected on Linktree to Kit (formerly ConvertKit) email marketing platform.
• Google AnalyticscoreTechnology or IntegrationAnalytics integration allowing users to track Linktree events (page views, link clicks) in their Google Analytics account with UTM parameters.
• Meta (Facebook)coreTechnology or IntegrationMeta Pixel and Conversions API integration for tracking conversions, optimizing ad delivery, retargeting visitors, and building Custom Audiences across Facebook and Instagram.
• BandsintowncoreTechnology or IntegrationTours and Events link integration allowing music artists to promote upcoming shows from their Bandsintown artist profile directly on their Linktree.
• SeatedcoreTechnology or IntegrationTours and Events link integration allowing artists to promote upcoming shows from Seated platform directly on their Linktree.
• StripecoreTechnology or IntegrationPayment processing integration for selling digital products, courses, and managing transactions on Linktree with automatic payouts.
• SXSWstrategicGTM or Marketing PartnerPartnership for SXSW 2025 festival where 91 Linkers showcased their talent. Linktree provided tools and platform support for independent artists at the festival.
• Grammy AwardsstrategicGTM or Marketing PartnerPartnership with Grammy awards featuring top tracks from Grammy-nominated Linkers and promotional content around the awards show.
• Plann by LinktreecoreTechnology or IntegrationSocial scheduling tool acquired/integrated with Linktree for planning, creating, and scheduling social media posts across platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Later: Later is a social media marketing platform offering scheduling, analytics, and a link-in-bio tool (Later Linkin.bio). It overlaps directly with Linktree's Social Planner, Analytics, and core link-in-bio functionality, particularly for SMBs and creators managing multi-platform presences.
• Beacons: Beacons is a direct link-in-bio competitor offering creators a single profile hub with built-in storefront, email capture, and AI-powered media kit. It targets the same creator/micro-business segment with similar freemium pricing and creator monetization focus, making it the closest head-to-head competitor to Linktree.
• Taplink: Taplink is a link-in-bio and micro-website platform popular among creators, coaches, and small businesses for monetizing audiences via built-in payments and digital product sales. It is a direct competitor in the link-in-bio category with a stronger footprint in Eastern European and Latin American markets.
• Bitly: Bitly is a link management and URL shortener platform serving marketers and creators with branded links and click analytics. It overlaps directly with Linktree's Link Shortener and Social Analytics features and competes for the same creator/marketer audience that wants trackable links.
• Stan Store: Stan Store is a creator monetization platform that bundles a link-in-bio, digital product storefront, booking calendar, and email tool aimed at influencers and creators. It competes directly with Linktree's Shops, Digital Products, and Courses modules while emphasizing higher creator take-rates.
• Link.bio: Link.bio is a pure-play link-in-bio service used by creators and influencers to consolidate multiple destinations under a single URL. It competes head-on with Linktree's core offering at the free/basic tier, particularly among Instagram creators seeking a simpler, lower-priced alternative.
• Koji: Koji is a link-in-bio platform that pioneered an app-store-like marketplace for creator tools (tipping, merch drops, mini-games). It competes directly with Linktree's Marketplace and feature-add-on approach, targeting similar creators with customizable monetization modules.

Broad incumbents

• Squarespace: Squarespace is a website builder and commerce platform widely used by creators, musicians, and SMBs to host a full website, online store, and mailing lists. It overlaps with Linktree's audience-management and commerce features as part of a broader portfolio and serves as the incumbent creator-website alternative.
• Patreon: Patreon is a leading creator monetization platform for memberships, subscriptions, and paywalled content. While it does not directly compete in link-in-bio, it overlaps with Linktree's broader creator-commerce ambitions (subscriptions, digital products, audience management) at the upper end of the creator market.

Emerging players

• Milkshake: Milkshake (by Daylight Studio) is a mobile website builder that lets creators quickly assemble a personal site from swipeable 'cards' optimized for Instagram bio use. It is an emerging alternative in the creator link-in-bio space with a more design-led, mobile-first approach than Linktree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/1Artmand
• YouTubeyoutube.com/@linktreeapp
• LinkedInlinkedin.com/company/linktree
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artmand