Vertriebs- und Marketingwerk

What Vertriebs- und Marketingwerk does

Vertriebs- und Marketingwerk GmbH (VM-Werk) is a Bremen-based B2B sales and marketing services company founded on April 1, 2010, specializing in outsourced customer acquisition and retention for German small and medium-sized enterprises. The company positions itself as an external sales department for SMEs selling explanation-intensive products, delivering systematic lead generation, appointment setting, trade fair invitation, proposal follow-up, and customer survey campaigns through a fixed methodology combining personalized direct mail with telephone outreach. VM-Werk has reached its 400th cumulative customer mandate as of May 2025, operating across diverse verticals including mechanical engineering, CNC machining, precision components, software, biophysics, and tourism promotion.

The operational backbone is a proprietary multi-tenant CRM system introduced in 2011, integrated with a customer-facing portal (portal.vm-werk.de) that provides real-time campaign visibility, and a German company database of over 6 million entries updated daily via Handelsregister integration. Service delivery is organized around a 300-module building block workflow system assembled per client, and packaged into four monthly subscription tiers (Paket S €1,400, M €1,800, L €2,500, XL €3,200, plus 19% VAT), with an additional Founder package introduced in October 2024. The team comprises approximately 11–50 employees, including the two founder-managing directors Wolfgang Paltinat (Sales/Marketing, HR) and Ralph Landwehr (Technology, Finance), supported by project management, CRM operations, and design staff.

VM-Werk is a privately held, bootstrapped, founder-owned GmbH with no external institutional investors, funding rounds, or parent organization. It operates exclusively in the German (DACH) market and is GDPR-compliant. Geographic and product expansion has been incremental: office space expanded to 450 square meters in 2018, and the company has added modular products (Vertriebsassistenz in 2019, Gr\u00fcnderpaket in 2024) and verticalized service bundles for machine builders and CNC machining companies. The competitive positioning is built on the 'unique in Germany' claim of delivering professional B2B customer acquisition at the cost of a part-time employee, leveraging senior sales talent rather than call-center throughput.

Name

Vertriebs- und Marketingwerk

Legal name

Vertriebs- und Marketingwerk GmbH

Website

https://vm-werk.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

VM-Werk GmbH is a privately held Bremen-based B2B sales services company founded in 2010 that acts as an external sales department for German SMEs, delivering systematic customer acquisition and retention via direct mail and telephone outreach through tiered monthly subscription packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Packages (B2B Services): VM-Werk offers tiered monthly subscription packages (S, M, L, XL) for B2B customer acquisition and retention services. Pricing ranges from €1,400 to €3,200 per month plus VAT. Services include systematic lead generation, telephone outreach, direct mail, and campaign management. The model is designed to provide professional B2B customer acquisition at the cost of a part-time employee, positioning it as a cost-effective alternative to building an internal sales team.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vertriebs- und Marketingwerk (VM-Werk) operates as an external B2B sales department for small and medium-sized enterprises (KMU) in Germany. It delivers systematic customer acquisition and retention through a combination of direct mail, telephone outreach, and email campaigns, supported by a proprietary multi-tenant CRM system, a 6+ million entry company database, and a customer-facing reporting portal. Services are sold as tiered monthly subscription packages (S, M, L, XL) priced from EUR 1,400 to EUR 3,200 per month.

Product overview

Vertriebs- und Marketingwerk (VM-Werk) is a B2B sales and marketing services company founded in 2010, offering an integrated suite of new customer acquisition, customer retention, and sales support services to small and medium enterprises (KMU). The core offering is built around a modular, IT-supported system with four pricing tiers (S, M, L, XL ranging from 1,400 EUR to 3,200 EUR per month), combining direct mail, telephone outreach, email, website, online marketing, and social media channels. Individual services include lead generation and appointment setting (Neukundengewinnung / Leads generieren), trade show invitations (Messeeinladungen), proposal follow-up (Angebotsnachfass), new product launch campaigns (Produkteinführungen), customer retention (Kundenbindung), market research and customer surveys (Kundenbefragungen / Marktforschung), and address database management (Datenpflege / -Qualifikation). The company also operates a multi-tenant CRM system and a customer-facing online portal. Services are offered both as a general portfolio and with industry-specific variants for mechanical engineering (Maschinenbauer) and CNC machining (CNC-Zerspaner). Vertriebsassistenz (sales assistance), introduced in 2019, serves as an additional service layer. The company operates from Bremen, Germany, with approximately 30 years of combined sales experience among its founders.

Differentiator

Problem solved

Functional benefit

Products and services

• New Customer Acquisition / Lead Generation (Neukundengewinnung) Systematic B2B new customer acquisition service for SMEs in Germany: identifying target companies and decision-makers, conducting outreach via personalized direct mail, telephone, and email, run continuously until prospects convert to paying customers.
• Appointment Setting / Lead Qualification (Terminierung) Professional telephone-based appointment setting service targeting B2B decision-makers, generating qualified leads and scheduled meetings for the client's sales team.
• Trade Show Invitations (Messeeinladungen) Trade show invitation campaigns for B2B exhibitors: identifying relevant contacts, sending personalized invitation mailings, and conducting telephone follow-up to drive booth visits and event attendance.
• Proposal Follow-up (Angebotsnachfass) Post-quote outreach service: timely contact with prospects after offer submission to answer questions, address objections, maintain engagement, and track decision status until conversion.
• Product Launch Campaigns (Produkteinführungen) New product introduction campaigns that combine postal mailings and telephone outreach to existing customers and prospects to drive awareness and initial sales of newly launched products.
• Customer Retention (Kundenbindung) Customer retention and loyalty service including satisfaction surveys, cross-selling and up-selling campaigns, and personalized customer communications to existing accounts.
• Customer Surveys / Market Research (Kundenbefragungen / Marktforschung) Interview-based market research and customer survey campaigns conducted via post and telephone to capture customer opinions, satisfaction levels, and market intelligence for B2B clients.
• Address Database Maintenance and Qualification (Datenpflege / -Qualifikation) Verification, qualification, and enrichment of company and contact data, removal of obsolete entries, and ongoing enrichment using a proprietary database of 6+ million German company entries updated daily via the commercial register.
• Sales Assistance (Vertriebsassistenz) Broader sales support and assistance service introduced in 2019, extending the core offering to include additional sales administration and execution tasks for B2B clients.
• New Customer Acquisition for Machine Builders (Maschinenbauer) Industry-specific variant of the B2B customer acquisition service tailored for German machine building companies, combining lead generation, proposal follow-up, and customer retention with sector-specific expertise.
• New Customer Acquisition for CNC Machining Companies (CNC-Zerspaner) Industry-specific variant of the B2B customer acquisition service tailored for CNC turning and milling workshops, including market research, data maintenance, and targeted proposal follow-up.

Quantifiable outcome

• 400th new customer mandate achieved on May 1, 2025, demonstrating sustained growth over 15 years
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• PROLIANCE GmbHminorOthersPROLIANCE GmbH serves as VM-Werk's external data protection officer (Datenschutzbeauftragter), located at Leopoldstr. 21, 80802 Munich. This is a regulatory compliance partnership required under GDPR for companies processing personal data.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CIENCE Technologies: US-based B2B lead generation and outsourced sales development agency offering SDR-as-a-service to B2B clients. Comparable to VM-Werk in delivering outsourced outbound prospecting on a recurring managed-service basis, although targeting larger enterprise clients globally.
• Martal Group: North American B2B lead generation agency specializing in outbound sales development for SaaS and tech clients. Similar subscription-based managed prospecting model to VM-Werk, though focused on the tech vertical rather than industrial manufacturing.
• SalesHive: US B2B lead generation and outsourced SDR agency providing cold calling, email, and LinkedIn outreach as a managed subscription. Comparable to VM-Werk's recurring subscription packages and multi-channel B2B acquisition model.
• Belkins: US-headquartered B2B lead generation and appointment-setting agency combining email outreach, LinkedIn, and phone for outsourced pipeline building. Highly comparable to VM-Werk in service model (managed recurring outbound), though more digitally focused than VM-Werk's direct mail spine.
• Sopro: UK-headquartered B2B outbound lead generation agency providing managed prospecting services to mid-market and enterprise clients. Directly comparable to VM-Werk in offering outsourced B2B appointment setting and lead qualification as a subscription service, though at larger scale and with more digital-first tooling.

Broad incumbents

• Cognism: UK-based B2B sales intelligence and data provider combining a prospecting database with sales engagement tooling. Comparable to VM-Werk's data-and-outreach stack but at significantly larger scale and with self-serve SaaS delivery rather than managed service.
• Concentrix: Global customer experience and sales outsourcing provider with large-scale BPO operations. Comparable to VM-Werk's outsourced sales/customer engagement model but at vastly larger scale, serving enterprise clients across multiple geographies with broader CX scope.
• Teleperformance: Global leader in outsourced customer experience management and digital integrated business services, including sales support and telemarketing. Comparable in channel (phone-led B2B outreach) but operates at a vastly different scale, geography, and customer profile than the SME-focused VM-Werk.

Emerging players

• Salesviewer: German B2B lead generation and visitor identification software identifying companies visiting client websites. Adjacent competitor to VM-Werk's data-driven outbound methodology, focused on inbound intent rather than direct mail + phone outreach.
• Echobot: German B2B sales intelligence platform providing company data, buyer intent, and contact information for sales teams. Comparable to VM-Werk's proprietary 6M-company database and DACH focus, but delivered as self-serve software rather than as managed outreach services.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vertriebs--und-marketingwerk-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertriebs- und Marketingwerk