Kobe Creations
Kobe Creations is a Melbourne-based digital agency building custom B2B and B2C eCommerce websites and ERP integrations for mid-market and enterprise clients across healthcare, automotive, trade, and consumer goods sectors, leveraging seven eCommerce platforms and its proprietary MyIntegrator integration layer.
- Company typePrivate
- Founded1998
- HeadquartersSouth Melbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kobe Creations does
Kobe Creations is a Melbourne-based digital agency specialising in B2B and B2C eCommerce website development with deep expertise in ERP integration. The company designs, builds, and supports custom eCommerce storefronts across seven platforms (BigCommerce, WooCommerce, Shopify, Magento, WordPress, OpenCart, Neto, PrestaShop, CS-Cart) and integrates them with six enterprise ERP systems (MYOB EXO, NetSuite, SAP, Pronto, JIWA, LightSpeed, ABM). Its proprietary MyIntegrator platform provides a hosted integration layer with an administrator dashboard for controlling automated data synchronisation between storefronts and back-office systems.
The company's go-to-market is consultative B2B sales targeting mid-market and enterprise clients (typically $10M–$500M+ revenue) with complex integration requirements. The customer base spans pathology networks (Healius, Medway Practice), automotive aftermarket (Detroit Axle, Globe Parts), pharmacy (YourDiscountChemist), trade supplies (Plumbers Choice), veterinary (ZebraVet), craft beverages (Beer Cartel), cosmetics (Ultraceuticals, Ciroa Beauty), government (Forensicare), and others. Deal flow is generated primarily through portfolio case studies, BigCommerce partner referrals, and award recognition (multiple BigCommerce APAC Partner Awards across 2022–2026).
Revenue is generated through custom project-based engagements for web development and integration build-outs, supplemented by recurring hosting, support, maintenance, and digital marketing retainers. The company operates under the Lovett & LeaveIT parent enterprise with ~15 team members and is led by CEO & Founder Scott (Lovett). Operations are based in South Melbourne, Victoria, with demonstrated delivery capability across Australia, New Zealand, and the United States.
Kobe Creations firmographics
Firmographics- Name
- Kobe Creations
- Legal name
- Kobe Creations
- Website
- https://kobecreations.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kobe Creations is a Melbourne-based digital agency building custom B2B and B2C eCommerce websites and ERP integrations for mid-market and enterprise clients across healthcare, automotive, trade, and consumer goods sectors, leveraging seven eCommerce platforms and its proprietary MyIntegrator integration layer.
- Ownership category
- akta.pro rank
Where Kobe Creations is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Kobe Creations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Web Development & eCommerce Build Services: The primary revenue stream is custom web development and eCommerce platform build engagements. Kobe Creations designs, builds, and deploys bespoke eCommerce websites and B2B portals for enterprise and mid-market clients, typically as project-based or retainer engagements. Projects range from full platform builds (e.g., WooCommerce with MYOB EXO integration) to complex B2B portals with ERP integrations.
- Ongoing Support, Hosting & Maintenance: Kobe Creations offers web hosting and ongoing technical support as a recurring revenue stream. Services include website hosting, active support, digital marketing (email blasts, AdWords), and long-term site maintenance. This provides a retainer/service revenue base alongside project work.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kobe Creations product offering
Product offeringCore offering
Kobe Creations is a digital agency that designs, builds, and integrates custom B2B and B2C eCommerce websites on platforms such as BigCommerce, WooCommerce, Shopify, Magento, and WordPress, with deep ERP integration capability spanning MYOB EXO, NetSuite, SAP, Pronto, JIWA, ABM, and LightSpeed. Its core productised offering is the MyIntegrator platform, a proprietary hosted integration layer that automates synchronisation of products, inventory, pricing, orders, and customers between eCommerce storefronts and back-office systems. The firm also provides bespoke web application and mobile app development, ongoing hosting/support retainers, digital marketing, CRM, and web design/UX services.
Product overview
Kobe Creations is a digital agency specialising in B2B and B2C eCommerce development and ERP integration. Their core product is the MyIntegrator Platform, an integration layer that connects eCommerce storefronts (WooCommerce, BigCommerce, Shopify, Magento) with enterprise ERP systems (MYOB EXO, NetSuite, SAP, Pronto, JIWA). The company provides end-to-end eCommerce solutions including custom web development, integration services, web design/UX, hosting, digital marketing, and CRM. They work across multiple platforms including WooCommerce, BigCommerce, Shopify, Magento, WordPress, OpenCart, Neto, PrestaShop, and CS-Cart, serving industries such as automotive, medical/dental, wholesale/distribution, agriculture, government, charities, and learning management systems.
Differentiator
Problem solved
Functional benefit
Products and services
- MyIntegrator Platform Proprietary hosted integration platform that connects eCommerce storefronts with ERP systems (MYOB EXO, NetSuite, SAP, Pronto, JIWA, ABM). Provides automated synchronisation of products, inventory, pricing, customers, and orders via a user-friendly administrator dashboard for scheduling and controlling individual workflows. Used by Kobe Creations as a reusable integration layer across dozens of client engagements and marketed as a productised offering under the MyIntegrator brand.
- eCommerce Development Services Design and development of custom eCommerce websites and B2B portals on platforms including BigCommerce, WooCommerce, Shopify, Magento, WordPress, OpenCart, Neto, PrestaShop, and CS-Cart. Engagements cover full project lifecycles including web design, UX, responsive development, iterative delivery with ongoing updates and feedback, for mid-market and enterprise clients across verticals such as automotive, healthcare, wholesale/distribution, agriculture, government, and charities.
- Integration Services Technical integration services connecting business management software to streamline inventory, orders, and customer management. Includes integrations with MYOB EXO, NetSuite, SAP, NowGo, MachShip, Square, MeiliSearch, AutoGrab, Klaviyo, DotDigital, Algolia, Avalara, and others. Delivered either as bespoke project work or via the MyIntegrator platform.
- Web Hosting and Support Managed hosting services with ongoing technical support, including server management, security, performance optimisation, and active support from Kobe Creations' engineering team. Provided as a recurring retainer alongside project work.
- Digital Marketing Digital marketing services including email blasts (campaign sends) and Google Ads (AdWords) campaign management to drive traffic and reach a greater audience for client eCommerce sites.
- CRM Services Customer Relationship Management solutions and integrations designed to streamline business operations and support sales growth. Includes CRM integrations (e.g. Sugar CRM, Klaviyo) and workflow design for client eCommerce platforms.
- Web Design and UX
Quantifiable outcome
- 300% year-on-year online sales growth for Detroit Axle
- +7 more outcomes
Companies that use Kobe Creations
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
Kobe Creations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature5 records
Kobe Creations partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- BigCommercecoreKobe Creations is a certified BigCommerce agency partner, consistently nominated for and winning BigCommerce Partner Awards (APAC) across multiple years (2022–2026). They build, deliver, and maintain BigCommerce stores for enterprise and mid-market merchants. BigCommerce refers clients to Kobe Creations for implementation services, and Kobe Creations uses BigCommerce as the platform of choice for many B2B and B2C builds. The partnership has produced award-winning work including the 2025 B2B Excellence Award for Ultraceuticals.
- WooCommerce (Automattic)coreKobe Creations is a specialist WooCommerce development agency, using WordPress/WooCommerce as a primary eCommerce platform for client builds. They have developed a suite of WooCommerce plugins for ERP integrations (particularly MYOB EXO) and custom functionalities. WooCommerce is one of seven eCommerce platforms they explicitly list expertise in.
- ShopifycoreKobe Creations lists Shopify as one of their seven eCommerce platform specialisms. They have built Shopify stores for clients including Camera Electronic and Home Insulation Online, integrating with Pronto ERP and custom Shopify theme development.
- MYOB EXOcoreMYOB EXO is the most frequently referenced ERP integration in Kobe Creations' portfolio. They have deep expertise integrating WooCommerce, BigCommerce, and Magento with MYOB EXO across dozens of clients including Globe Parts, Barnes, Fernland, YourDiscountChemist, eWorthit, Confast, and Form Direct. Their MyIntegrator platform provides a managed integration layer for MYOB EXO.
- NetSuite (Oracle)coreNetSuite is a key ERP integration partner for Kobe Creations. They have built NetSuite-integrated BigCommerce stores (Embed/Helix Leisure, Ciroa Beauty, Plumbers Choice) and WooCommerce stores (Plumbers Choice) with real-time product, order, inventory, and customer synchronisation.
- SAPcoreSAP is integrated with BigCommerce B2B portals for enterprise clients including Ultraceuticals (three regional stores: AU, NZ, USA) and Stowers Circular Solutions. The integration handles order management, pre-orders, invoicing, credit terms, and customer accounts between SAP and BigCommerce.
- NowGocoreNowGo is a courier management platform integrated with both Healius' courier scheduling system and Medway Practice's B2B portal. Kobe Creations built custom integrations with NowGo to enable real-time courier job creation, postcode-based routing, and delivery tracking across Healius' nationwide pathology logistics network.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Kobe Creations competitors and assessment
Company assessmentDirect peers
- Arrow Digital (formerly Arrow ecommerce): Arrow Digital is an APAC-focused BigCommerce and Shopify agency delivering custom eCommerce builds, ERP integrations, and B2B portals. Comparable to Kobe in platform breadth, APAC regional focus, and mid-market/enterprise client profile.
- CiGen: CiGen is an Australian digital commerce agency specializing in BigCommerce, Shopify, and WooCommerce builds with integrations to ERP and accounting platforms. Comparable to Kobe in APAC eCommerce delivery, platform breadth, and B2B portal work.
- Elcom: Elcom is an Australian digital agency offering custom web development, eCommerce platforms, and enterprise CMS/intranet solutions. Comparable to Kobe in Australian enterprise web delivery, B2B portals, and integration services for mid-market and government clients.
- Silk Software: Silk Software is an Australian digital agency building custom eCommerce platforms, ERP integrations, and bespoke web applications. Comparable to Kobe in Australian enterprise eCommerce delivery and systems integration focus.
- Make IT Simple: Make IT Simple is an Australian digital agency providing eCommerce development, ERP integration, and custom web solutions for mid-market merchants. Directly comparable to Kobe's Australian enterprise eCommerce delivery model and BigCommerce/WooCommerce platform focus.
- Space48: Space48 is a UK-based BigCommerce Elite Partner agency that builds custom eCommerce stores and ERP integrations for mid-market and enterprise merchants — directly comparable to Kobe's BigCommerce-led delivery model and B2B portal focus. Both firms compete for similar enterprise B2B eCommerce RFPs across the BigCommerce partner ecosystem.
- Absolute Web: Absolute Web is a US-based eCommerce development agency specializing in BigCommerce, Shopify, and Magento builds with ERP and CRM integrations for mid-market and enterprise brands. Comparable to Kobe in platform breadth, B2B portal delivery, and integration depth.
- gro_Inc: gro_Inc is an Australian BigCommerce partner agency specializing in eCommerce builds and integrations for enterprise and mid-market clients. As a fellow APAC BigCommerce partner, it competes head-to-head with Kobe for regional merchant engagements and B2B portal work.
Broad incumbents
- Net Solutions: Net Solutions is a much larger global digital agency offering custom eCommerce development, ERP integrations, and platform builds across multiple stacks. Comparable as a scaled competitor for enterprise eCommerce RFPs that Kobe also targets.
- Blue Acorn iCi (an Acxiom company): Blue Acorn iCi is a large US-based BigCommerce and Shopify Plus agency delivering enterprise eCommerce builds and integrations. Comparable to Kobe as a fellow BigCommerce agency partner targeting enterprise merchants, but at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Kobe Creations social profiles
Digital presenceKobe Creations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kobe Creations leadership team
Management profileNumber of profiles
Profiles5 records
Kobe Creations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kobe Creations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kobe Creations
What does Kobe Creations do?
Kobe Creations is a digital agency that designs, builds, and integrates custom B2B and B2C eCommerce websites on platforms such as BigCommerce, WooCommerce, Shopify, Magento, and WordPress, with deep ERP integration capability spanning MYOB EXO, NetSuite, SAP, Pronto, JIWA, ABM, and LightSpeed. Its core productised offering is the MyIntegrator platform, a proprietary hosted integration layer that automates synchronisation of products, inventory, pricing, orders, and customers between eCommerce storefronts and back-office systems. The firm also provides bespoke web application and mobile app development, ongoing hosting/support retainers, digital marketing, CRM, and web design/UX services.
Is Kobe Creations a public or private company?
Kobe Creations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kobe Creations founded?
Kobe Creations was founded in 1998. It employs 1 to 10 people.
Where is Kobe Creations based?
Kobe Creations is headquartered in South Melbourne, Australia, in the Oceania region.
How does Kobe Creations make money?
Two revenue lines are on record. Custom Web Development & eCommerce Build Services are the primary driver. The others are ongoing Support, Hosting & Maintenance.
Who are Kobe Creations's main competitors?
Direct peers on record are Arrow Digital (formerly Arrow ecommerce), CiGen, Elcom, Silk Software, Make IT Simple, Space48, Absolute Web and gro_Inc. Broad incumbents are Net Solutions and Blue Acorn iCi (an Acxiom company).
Does Kobe Creations have an API?
Yes. Kobe Creations builds custom API integrations for external partners and systems to programmatically create courier jobs. The API validates and formats requests that are automatically pushed to NowGo and intelligently routed based on postcode, ensuring jobs reach the correct channel without manual input. Also includes role-based access structure defining permissions for Customer-Care, API-Clients, Admin, Super-Admin and Staff roles.