BestBarbers

What BestBarbers does

BestBarbers is a Brazilian vertical SaaS platform founded in 2020 and headquartered in Belo Horizonte, purpose-built for barbershops. It delivers a unified management system centered on a custom-branded mobile application published on the Apple App Store and Google Play Store for each barbershop, alongside integrated modules for subscription club (Clube de Assinaturas) management, online scheduling with 24/7 booking, automatic NFS-e fiscal invoice issuance, barber commission tracking, financial control, inventory management, push notification campaigns, and a self-service kiosk (Totem de Autoatendimento). The platform integrates with Asaas for payment processing and connects directly to municipal prefeituras for tax compliance, addressing Brazilian regulatory requirements that generalist scheduling SaaS typically does not cover.

The company serves single-unit barbershops, multi-unit chains, and startup shops, with a customer base exceeding 1,200 activated barbershops. Its business model combines an 8.5% transaction fee on services paid through the platform with subscription revenue from the custom app product and a Basic Plan tier for entry-level customers with self-serve onboarding. GTM motion is hybrid: direct-to-consumer sales via website and WhatsApp consultation for the higher-end custom-app offering, combined with product-led growth through app store presence and self-serve registration for the Basic Plan.

The team is small (1-10 employees) and the company is privately held with no disclosed institutional funding. Documented customer outcomes include a four-chair shop growing monthly revenue from R$15K to R$31,690 and a six-unit network reaching R$440K/month in billing, providing evidence of product efficacy at the customer level. BestBarbers operates exclusively in Brazil with no disclosed international footprint and no AI/ML capabilities documented in the source material.

Name

BestBarbers

Legal name

BestBarbers

Website

https://bestbarbers.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BestBarbers is a Brazilian vertical SaaS platform that provides barbershops with custom-branded mobile apps, subscription club management, NFS-e fiscal invoicing, online scheduling, and self-service kiosks, serving over 1,200 SMB shops on an 8.5% transaction fee plus subscription model.

Ownership category

akta.pro rank

Product category

Barbershop Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Barber Shops (812111)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)

akta.pro secondary industries

Luxury/High-End Barber Lounges (HSALABAH), Beard & Mustache Grooming (HSALABAB), Kids & Family Barber Services (HSALABAD)

Keywords

• Barbershop management software
• Subscription billing platform
• Online appointment scheduling
• Fiscal invoice automation
• White-label mobile app

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Transaction Fee: BestBarbers charges 8.5% commission on the value of services paid through the platform. Barbearias receive remuneration for services with the platform fee deducted.
2. Custom App Subscription: Barber shops subscribe to receive a custom branded mobile app published on App Store and Play Store with their own branding and services.
3. Subscription Club Management: Automated subscription club management system enabling barber shops to manage recurring memberships with automated billing through Asaas integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

BestBarbers provides a vertical SaaS platform for Brazilian barbershops that delivers a custom branded mobile application published on the App Store and Play Store, subscription club management with automated billing, 24/7 online scheduling, automatic NFS-e fiscal invoicing, barber commission tracking, financial control, and a self-service check-in kiosk (Totem). The platform also offers a lower-tier Basic Plan for new barbershops and integrates with the Asaas payment gateway for processing recurring and one-time payments.

Product overview

BestBarbers is a unified barbershop management platform with a modular architecture centered on a Custom Personalized App (App Próprio Personalizado) published on App Store and Play Store. The core platform comprises three integrated modules: the Subscription Club (Clube de Assinaturas) for recurring membership management, Automatic NFS-e Invoice Issuance for fiscal compliance, and Complete Scheduling Management with 24/7 online booking. The platform also includes a Self-Service Kiosk (Totem de Autoatendimento) as a separate hardware add-on, and a Basic Plan for entry-level users. All modules share a unified backend with automated financial control, commission management, inventory tracking, personalized push notifications, and management reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• App Próprio Personalizado (Custom Branded Mobile App) White-label mobile application published on the Apple App Store and Google Play Store with each barbershop's own branding and visual identity. Clients of a barbershop download the dedicated branded app to access that establishment's services, including 24/7 online scheduling, subscription management, and push notifications. Built for Brazilian barbershop owners seeking a custom digital presence.
• Clube de Assinaturas (Subscription Club) Subscription membership system that allows barbershops to run a recurring club business directly through their branded app. Clients sign up, make payments, and switch plans inside the barbershop's own app, while the barbershop manages all aspects of subscriptions in a unified dashboard with automated billing through Asaas.
• Totem de Autoatendimento (Self-Service Kiosk) Hardware self-service kiosk add-on that lets customers check in upon arrival (notifying the barber), add products and services to their order, pay after service, and book their next appointment autonomously without staff intervention. Targeted at barbershops wanting to reduce front-desk workload.
• Plano Básico (Basic Plan) Lower-priced entry-level subscription plan for new or startup barbershops, providing basic agenda management and financial management features at a lower price point than the full custom branded app offering. Onboarded through a self-serve registration portal.

Quantifiable outcome

• Revenue increase from R$15K to R$31,690/month (111% increase) with 353 subscribers at a 4-chair barbershop
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

One partnership is on record.

• AsaascoreTechnology or IntegrationAsaas is integrated as the payment processing partner for BestBarbers, enabling automated subscription payments, recurring billing, and payment collection for the subscription club feature. The Asaas integration handles all payment transactions within the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Booksy: Global SaaS for barbershops and beauty salons with online booking, payments and client management. Direct competitor to BestBarbers, operating in multiple markets with localized features.
• Fresha: Subscription-free SaaS platform for salons and barbers offering booking, payments and marketplace features. Closely comparable business model with a global footprint now expanding across Latin America.
• Squire: Barbershop-specific SaaS offering scheduling, POS and business management tools with subscription club and branded app functionality. Highly comparable vertical focus to BestBarbers.
• Vagaro: All-in-one salon, spa and barbershop management software with appointment booking, POS, marketing and customer management. Directly comparable in feature set to BestBarbers' core platform.
• Boulevard: Salon and barbershop management platform focused on premium client experience, online booking and client management. Competes for the same SMB barbershop customers as BestBarbers.

Broad incumbents

• SimplyBook.me: Generic online booking SaaS used by barbershops and other service businesses. Less vertical-specialized than BestBarbers but addresses the same scheduling/booking use case for SMB barbers.
• Treatwell: European beauty and wellness booking platform with software tools for salons and barbers. Comparable SaaS features for barbershops, though primarily operating in European markets.
• StyleSeat: Online booking and business management platform for beauty and barbering professionals with marketplace demand generation. Comparable offering to BestBarbers though with a marketplace-led GTM.

Emerging players

• ShortCut (shrtct): Emerging barber-specific SaaS targeting independent barbershops with simplified booking and management features. Comparable vertical niche but earlier stage and smaller footprint than BestBarbers.

Others

• Asaas: Brazilian payment gateway and recurring billing platform currently integrated into BestBarbers for subscription processing. Important ecosystem dependency rather than a direct competitor, but a strategic partner that could disintermediate with adjacent software features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bestbarbers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestBarbers