Cargotecnia
Cargotecnia (Cargotecnia Equipos S.A. de C.V.) is a Mexican industrial equipment distributor — a subsidiary of Grupo CIPSA — that exclusively represents eight international load-handling brands (HIAB, EFFER, JONSERED, MULTILIFT, VERSALIFT, MOFFETT, COMBILIFT, AISLE MASTER) and sells, rents, services, and finances cranes, forklifts, and container-handling equipment across Mexico and Central America.
- Company typePrivate
- Founded2015
- HeadquartersNaucalpan De Juárez, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cargotecnia does
Cargotecnia Equipos S.A. de C.V. is the exclusive Mexican distributor for eight international load-handling equipment brands — HIAB, EFFER, JONSERED, MULTILIFT, VERSALIFT, MOFFETT, COMBILIFT, and AISLE MASTER — covering hydraulic articulated cranes (from 8 tm light-duty to 300 txm super-heavy-duty EFFER class), recycling and forestry cranes, hook-lift container handling systems, insulated personnel basket cranes, truck-mounted forklifts (diesel and electric, including all-terrain variants), narrow-aisle forklifts, and multi-directional long-load forklifts. The company serves construction, demolition, recycling, waste management, forestry, logistics and distribution, industrial distribution (e.g., beverages), and government/public-works end markets through both direct field-sales teams at 11 branch locations across Mexico and Central America and an inside-sales operation with quote-request, phone, WhatsApp, and email channels. Revenue is generated through six streams: one-time new-equipment sales, multi-month equipment rentals (6+ month terms with option to purchase), recurring PROCARE maintenance and certified technical service contracts, original manufacturer parts and accessories with 24-hour free shipping, rebuilt/reconditioned equipment, and equipment financing facilitated through partner GFL (arrendamiento puro and simple credit). Differentiated technical content includes HIAB's SpaceEvo control system and V10-Force boom design, EFFER's KJ Technology (enabling ~35m vertical reach, 55m at maximum configuration), EFFER's PROGRESS electronic safety system, HIAB's nDurance paint protection, and Aisle Master's 1.8m narrow-aisle operation capability.
The company traces its operating history in Mexico to 1976, when Grupo CIPSA, its current parent conglomerate, signed an agreement with HIAB (founded in Sweden in 1944); the legal entity was rebranded from HIAB SA DE CV (formerly HIAB-FOCO SA DE CV) to CARGOTECNIA EQUIPOS SA DE CV in 2015 to reflect expansion beyond a single brand. Cargotecnia is ISO 9001 certified for the commercialization, rental, and maintenance of hydraulic equipment, forklifts, and personnel-lifting equipment, and operates a customer community program (Operators Club) plus distribution partnerships with third-party sales representatives in El Salvador (INFRASAL) and Aguascalientes (MAQCEN).
Cargotecnia firmographics
Firmographics- Name
- Cargotecnia
- Legal name
- CARGOTECNIA EQUIPOS S.A. DE C.V.
- Website
- https://cargotecnia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cargotecnia (Cargotecnia Equipos S.A. de C.V.) is a Mexican industrial equipment distributor — a subsidiary of Grupo CIPSA — that exclusively represents eight international load-handling brands (HIAB, EFFER, JONSERED, MULTILIFT, VERSALIFT, MOFFETT, COMBILIFT, AISLE MASTER) and sells, rents, services, and finances cranes, forklifts, and container-handling equipment across Mexico and Central America.
- Ownership category
- akta.pro rank
Cargotecnia industry classification
Industry- Product category
- Material Handling Equipment Distribution
- NAICS
- Support Activities for Transportation (488)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)
Keywords
Where Cargotecnia is headquartered
LocationHeadquarters
- HQ city
- Naucalpan De Juárez
- HQ country
- Mexico
- HQ region
- Latin America
Offices11 records
Markets served
Cargotecnia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new load handling equipment including hydraulic cranes (HIAB, EFFER), container hooks (MULTILIFT), aerial platforms (VERSALIFT), truck-mounted forklifts (MOFFETT), narrow aisle forklifts (AISLE MASTER), and multi-directional forklifts (COMBILIFT).
- Equipment Rental: Rental of forklifts (MOFFETT, COMBILIFT, AISLE MASTER) with terms starting from 6 months, option to purchase, direct manufacturer warranty and support, national and Central America coverage, 24/7 technical support.
- Maintenance and Service: Technical service with factory-certified personnel, PROCARE maintenance program, service centers near customer locations with national and Central America coverage.
- Parts and Accessories: Sale of original manufacturer parts and accessories with free shipping within 24 hours, counter sales, telemarketing, online sales, and parts advisory for immediate delivery.
- Reconstructed Equipment: Sale of rebuilt/reconditioned equipment.
- Financing Services: Leasing (arrendamiento puro) and simple credit financing options for equipment purchases through partner GFL.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Equipment rental with 6+ month terms |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Cargotecnia product offering
Product offeringCore offering
Cargotecnia is an authorized distributor of world-leading cargo handling and material movement equipment brands in Mexico and Central America. The company sells, rents, and services hydraulic articulated cranes (HIAB, EFFER), container hook systems (MULTILIFT), aerial platform/personnel basket cranes (VERSALIFT), truck-mounted forklifts (MOFFETT), multi-directional forklifts (COMBILIFT), and narrow aisle forklifts (AISLE MASTER). Beyond equipment distribution, the company provides original parts, factory-certified maintenance (PROCARE program), equipment rental, operator training with STPS validity, and financing options through partner GFL.
Product overview
Cargotecnia is an authorized distributor of world-leading equipment brands for cargo handling, material movement, and industrial lifting applications in Mexico and Central America. The company offers a comprehensive portfolio organized around seven major equipment brands: HIAB (hydraulic articulated cranes ranging from light 8tm to super-heavy 100+tm capacity for construction, recycling, and material handling), JONSERED (recycling and forestry cranes designed for scrap yards, demolition, and logging operations), VERSALIFT (insulated and non-insulated personnel basket cranes for working at heights in telecommunications, utilities, and maintenance), MULTILIFT (hook lift and container handling systems for waste management and construction), MOFFETT (truck-mounted forklifts ranging from compact 1,500kg to heavy 2,700kg capacity with diesel, electric, and all-terrain options for urban distribution and industrial applications), COMBILIFT and AISLE MASTER (multi-directional and narrow aisle forklifts for warehouse optimization and long-load handling from 1,500kg to 6,000kg capacity), and EFFER (heavy industrial cranes in the 30-300 txm class for extreme heavy-lift applications). Beyond equipment sales, Cargotecnia provides rental services for forklifts, certified technical service, original spare parts with 24-hour delivery, operator training with official validity, PROCARE maintenance programs, and financing options including leasing and simple credit. The company serves diverse sectors including construction, mining, agriculture, logistics, waste management, forestry, and government operations.
Differentiator
Problem solved
Functional benefit
Products and services
- HIAB Hydraulic Articulated Cranes
- JONSERED Recycling and Forestry Cranes
- MULTILIFT Container Hook Systems
- VERSALIFT Aerial Platform Cranes
- MOFFETT Truck-Mounted Forklifts
- COMBILIFT Multi-Directional Forklifts
- AISLE MASTER Narrow Aisle Forklifts
- EFFER Heavy Industrial Cranes
- Straddle Carrier
- Equipment Rental Services
- PROCARE Maintenance and Technical Service
- Original Parts and Accessories
Companies that use Cargotecnia
Customer profileSegments6 records
Ideal customer profiles5 records
Cargotecnia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cargotecnia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- HIABcoreExclusive distributor of HIAB hydraulic cranes in Mexico. HIAB is a world leader in load handling equipment. Cargotecnia has been distributing HIAB products since 1976 when Grupo CIPSA signed agreement with HIAB. Product range includes X-CL, X-CLX, X-HiPro, and XG series cranes.
- JONSEREDcoreExclusive distributor of JONSERED forestry and recycling cranes in Mexico. JONSERED specializes in recycling industry equipment including scrap handling and forestry cranes.
- MULTILIFTcoreExclusive distributor of MULTILIFT container hooks and skiploaders in Mexico. Products include ULTIMA, XP, and OPTIMA series hook lifts.
- VERSALIFTcoreExclusive distributor of VERSALIFT aerial platform cranes (insulated and non-insulated boom trucks) in Mexico. Products include VST, SST, TEL, TMD, VANTEL, and VO series.
- MOFFETTcoreExclusive distributor of MOFFETT truck-mounted forklifts in Mexico. Products include M1, M4, M5 NX, M8 NX, M9 NX, M10 models and electric versions (E5 NX).
- COMBILIFTcoreExclusive distributor of COMBILIFT multi-directional forklifts for long loads in Mexico. Products include C4000, C4500, C5500 XL, and C6000 models.
- AISLE MASTERcoreExclusive distributor of AISLE MASTER narrow aisle forklifts in Mexico. Products enable operation in aisles as narrow as 1.8m for warehouse storage optimization.
- EFFERcoreExclusive distributor of EFFER heavy-duty cranes in Mexico. EFFER specializes in high-capacity cranes (30-300 txm class) including 2055, 2255, 395, and 445 models.
- GFL (Grupo Financiero Lagunero)minorFinancing partner providing equipment financing options including pure leasing and simple credit for Cargotecnia customers.
- INFRASALminorSales representation office in El Salvador covering the Salvadoran market for Cargotecnia products.
- MAQCENminorSales representation office in Aguascalientes, Mexico covering that region for Cargotecnia products.
- Grupo CIPSAcoreParent company conglomerate. Cargotecnia is part of Grupo CIPSA which includes companies like Pragmacero and MTM. Grupo CIPSA initiated the HIAB partnership in 1976.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Cargotecnia competitors and assessment
Company assessmentDirect peers
- Tracsa: Mexico's largest Caterpillar dealer, distributing construction, mining and material handling equipment across the country. Closely comparable to Cargotecnia in multi-branch distribution model, sales-force coverage and aftermarket service orientation.
- Madisa: Caterpillar dealer serving northern Mexico with a multi-branch model for construction equipment, power systems and material handling. Operates the same exclusive-distributor-plus-aftermarket playbook as Cargotecnia.
- Grupo FINSA: Mexican industrial equipment distributor offering forklifts, aerial platforms and material handling solutions with sales, rental and service across multiple branches. Comparable go-to-market and customer segments.
- Toyota Material Handling México: Toyota's forklift distribution and service arm in Mexico, selling counterbalanced and warehouse forklifts with dealer-network coverage. Competes head-to-head with Cargotecnia's MOFFETT, COMBILIFT and AISLE MASTER product lines.
Broad incumbents
- Konecranes: Finnish global manufacturer of industrial cranes, port equipment and lifting solutions with operations across Latin America. Competes with HIAB/EFFER in crane applications and with Cargotecnia at the end-customer level.
- Komatsu: Japanese global OEM of construction, mining and forestry equipment with established Mexican distribution. Competes with HIAB cranes and JONSERED forestry equipment in adjacent end-markets.
- Cargotec: Parent company of HIAB — Cargotecnia's longest-tenured principal — and a global player in cargo and load handling solutions. Both a key partner and a structural risk: a shift to direct sales in Mexico would materially threaten Cargotecnia.
- Manitou: Global OEM of telehandlers, rough-terrain forklifts and aerial platforms with a presence in Mexico. Competes at the product level with HIAB and MOFFETT offerings distributed by Cargotecnia.
- Crown Equipment: US-based global forklift and warehouse equipment manufacturer with growing presence in Mexico. Competes with COMBILIFT and AISLE MASTER narrow-aisle offerings distributed by Cargotecnia.
- Hyster-Yale: US-listed global forklift and materials handling OEM (Hyster, Yale, Nuvera brands). Competes directly with MOFFETT, COMBILIFT and AISLE MASTER forklifts that Cargotecnia distributes, often through their own Mexican dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cargotecnia social profiles
Digital presenceCargotecnia compliance and trust
Trust signalCompliance1 record
Cargotecnia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cargotecnia leadership team
Management profileNumber of profiles
Cargotecnia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cargotecnia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cargotecnia
What does Cargotecnia do?
Cargotecnia is an authorized distributor of world-leading cargo handling and material movement equipment brands in Mexico and Central America. The company sells, rents, and services hydraulic articulated cranes (HIAB, EFFER), container hook systems (MULTILIFT), aerial platform/personnel basket cranes (VERSALIFT), truck-mounted forklifts (MOFFETT), multi-directional forklifts (COMBILIFT), and narrow aisle forklifts (AISLE MASTER). Beyond equipment distribution, the company provides original parts, factory-certified maintenance (PROCARE program), equipment rental, operator training with STPS validity, and financing options through partner GFL.
Is Cargotecnia a public or private company?
Cargotecnia is a private company. It is classified as corporate owned and is currently operating.
When was Cargotecnia founded?
Cargotecnia was founded in 2015. It employs 51 to 100 people.
Where is Cargotecnia based?
Cargotecnia is headquartered in Naucalpan De Juárez, Mexico, in the Latin America region.
How does Cargotecnia make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, maintenance and Service, parts and Accessories, reconstructed Equipment and financing Services.
Who are Cargotecnia's main competitors?
Direct peers on record are Tracsa, Madisa, Grupo FINSA and Toyota Material Handling México. Broad incumbents are Konecranes, Komatsu, Cargotec, Manitou, Crown Equipment and Hyster-Yale.
Does Cargotecnia have an API?
No public API is recorded for Cargotecnia.
What industry is Cargotecnia in?
Cargotecnia's product category is Material Handling Equipment Distribution. Its primary akta.pro industry code is TLADAGAM, Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle). Its NAICS code is 488 and its SIC code is 3537.