INMO

What INMO does

INMO Creative was a full-service creative agency founded in Atlanta by Heather Gibbons, operating as a Certified Benefit Corporation. The agency provided brand strategy, creative storytelling, annual report design, integrated campaign development, website development, video production, and photography services. Its core client base consisted of Georgia-based government and institutional organizations, including the Technical College System of Georgia, DeKalb County authorities, and the City of Decatur Tourism Bureau. The business operated on a professional services revenue model with project-based custom quoting, distributed via direct client engagement in the Atlanta metropolitan area and statewide Georgia.

INMO Creative has since been restructured and rebranded as Creative Agntcy, an AI-Augmented Agency. The repositioning reflects a strategic pivot to rebuild the agency model for the AI era while retaining the same founder, values, and Benefit Corporation legal commitment. The new entity incorporates AI-powered marketing systems alongside the traditional brand strategy and storytelling offerings. A sibling brand, ATL Tech Collective, also operates under the founder's portfolio with the same B Corp status.

The firm remains privately held, founder-controlled, and bootstrapped with 1-10 employees. No external funding rounds, revenue figures, or institutional investors are disclosed. Its primary differentiation rests on the legally binding Benefit Corporation status, Atlanta-rooted community positioning, and authentic storytelling approach — rather than on proprietary technology, scale, or distribution advantages.

Name

INMO

Legal name

INMO Creative

Website

https://inmocreative.com

Company type

Private

Founded year

2022

Operating status

Closed

Headcount range

1–10 employees

Short description

INMO Creative was an Atlanta-based full-service creative agency serving Georgia government and institutional clients with brand strategy, storytelling, and campaign services. It has evolved into Creative Agntcy, an AI-augmented agency operating as a Certified Benefit Corporation.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Brand strategy
• Integrated marketing campaigns
• Video production services
• Website development

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, creative storytelling, marketing campaign development, integrated campaigns, website development, video production, and photography services to institutional and commercial clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

INMO Creative was a full-service creative agency providing brand strategy, creative storytelling, annual report design, integrated marketing campaigns, website development, video production, and photography services to government, institutional, and commercial clients in Georgia. The agency has evolved into Creative Agntcy, an AI-Augmented Agency offering AI-powered marketing systems integrated with strategic creative work.

Product overview

INMO Creative was a full-service creative agency that has evolved into Creative AgnTCY, an AI-Augmented Agency. The company provided strategic creative services including brand strategy, creative storytelling, annual report design, campaign strategy, marketing, website development, video production, and photography. The founder Heather Gibbons has transitioned the business model to incorporate AI-powered marketing systems while maintaining the same Benefit Corporation commitment.

Differentiator

Problem solved

Functional benefit

Brands

• ATL Tech Collective: A brand built by founder Heather Gibbons, carrying Benefit Corporation status.

Products and services

• INMO Creative (now Creative Agntcy)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Regional players

• Tombras: Knoxville-based independent full-service agency with strong regional government and institutional work. Comparable operating model and public-sector client base; relevant peer for benchmarking Southeast independent agency scale.
• Barkley: Kansas City-headquartered independent creative agency known for integrated campaigns and brand storytelling. Comparable independent full-service positioning and emphasis on strategic creative work over tactical output.

Direct peers

• Mother New York: Independent creative boutique known for strategic, storytelling-led campaigns. Comparable boutique full-service model and emphasis on meaningful creative work over scale-driven output.
• Mekanism: Independent creative agency offering brand storytelling, integrated campaigns, video production, and content. Comparable service mix and emphasis on storytelling-driven creative work for mission-aligned brands.
• Fitzgerald & Co: Long-standing Atlanta creative/advertising agency with full-service capabilities spanning brand, creative, and production. Comparable in geography and service breadth; competes for the same Atlanta institutional and commercial clients.
• Code and Theory: Creative and digital experience agency offering strategy, design, web development, and integrated campaigns. Comparable digital creative + website development service mix and overlap in storytelling-led brand work.
• 22squared: Atlanta-based independent full-service advertising and creative agency. Most directly comparable peer — same city, similar full-service creative offering, comparable independent/agency positioning, and competing for similar Georgia-based brands.

Emerging players

• Obviously: Tech-forward creative and influencer marketing agency built for the social and AI era. Comparable emerging positioning as a smaller, technology-native agency targeting brand storytelling through modern channels.

Broad incumbents

• MediaMonks (S4 Capital): Global digital-first creative and production agency. Relevant peer as an example of an agency built around modern production technology and integrated creative/digital delivery — a structural reference for an AI-augmented agency model.
• Wieden+Kennedy: Large independent creative agency network with full-service campaign, brand strategy, and production capabilities. Comparable service offering but at vastly greater scale — a benchmark for where a storytelling-driven independent agency can grow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/inmocreative
• LinkedInlinkedin.com/company/inmo-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INMO