What Circular Economy Lab does

Circular Economy Lab presents a significant identity mismatch between its stated mission and its observed activity. Firmographics describe a for-profit entity founded in 1996 in Ottawa, Canada, with a stated mission to accelerate the transition to a low-carbon, circular economy. However, the company's actual web presence at circulareconomylab.com is an Envato Market / ThemeForest product listing for a single WooCommerce eCommerce theme titled 'Situs Toto Online Terpercaya 2025,' which is a ready-made template for online lottery and toto gambling operators, featuring Bandar Togel, Situs Toto, and Prediksi Toto functionality. The site is rendered in Indonesian-language gambling marketing copy, and the copyright notice references 'Copyright 2025 ALEXIS,' suggesting either domain repurposing, a parked/template-shell site, or a brand front unrelated to circular-economy operations.

The sole revenue-bearing asset is a digital template product. It is sold through Envato Market's global marketplace under a perpetual license at $2.5, with optional 12-month extended support for $90. The template bundles standard eCommerce pages (shop, cart, checkout, user accounts, vendor dashboards, blog, contact) and is compatible with Dokan and WC Vendors multi-vendor plugins. There are no proprietary AI features, no API or SDK, no mobile applications, no disclosed headcount, no funding history, no named customers, no partnerships, and no regulatory or compliance disclosures. Leadership is listed as Susana Nuria Guerrero Lopez (Founder & CEO) and Simon Lee (Managing Director), but no bios or prior operating history are provided.

The business model is therefore a single-asset digital goods resale operation on a third-party marketplace, targeting a niche (Southeast Asian online gambling site operators) that is legally restricted in most jurisdictions and explicitly contradicted by the firm's published circular-economy branding. There is no operational evidence — staffing, revenue, partnerships, product breadth, or geographic footprint — that supports the firmographic description of a substantive circular-economy enterprise.

Name

Circular Economy Lab

Legal name

Circular Economy Lab

Website

https://circulareconomylab.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Circular Economy Lab operates a single WooCommerce gambling-template listing on Envato Market, targeting Southeast Asian online lottery and toto operators at $2.5 per license, with no disclosed revenue, headcount, or circular-economy activity.

Ownership category

akta.pro rank

Product category

Website Templates

NAICS

Gambling Industries (7132)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

White-Label / Turnkey Online Casino Brands (MPAEABAH)

Keywords

• Website templates
• Woocommerce themes
• Ecommerce templates
• Digital marketplace
• Lottery site templates

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Circular Economy Lab sells a single pre-built WooCommerce eCommerce theme template designed for online lottery and toto gambling websites. The template includes complete pages for shop, product details, cart, checkout, user accounts, team members, contact, and blog, with support for Dokan and WC Vendors multi-vendor plugins. It is marketed as a turnkey site solution for Bandar Togel, Situs Toto, and Prediksi Toto operators in Southeast Asian online gambling markets.

Product overview

Circular Economy Lab operates as a WooCommerce theme template seller on Envato Market. The single product offering is a WooCommerce eCommerce theme called 'Situs Toto Online Terpercaya 2025' (Trusted Online Toto Site 2025), priced at $2.5, which provides a complete template for running an online lottery and toto gambling website with integrated prediction features. The template is positioned as a comprehensive solution for Bandar Togel (official lottery agents) to create their online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Situs Toto Online Terpercaya 2025

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Digitain: Digitain provides turnkey sportsbook and casino platform solutions to operators globally, including in regulated and emerging markets. It competes for the same operator-customer segment that the subject's gambling template addresses.
• EveryMatrix: EveryMatrix delivers turnkey iGaming software, platform, and content aggregation to gambling brands. It addresses the same downstream buyer (online gambling/lottery operators wanting a fast path to launch) that Circular Economy Lab's template targets.
• Slotegrator: Slotegrator offers turnkey online casino integration, white-label platforms, and game aggregator services — overlapping with the subject's positioning as a ready-made enablement layer for Bandar Togel / Situs Toto style operators.
• NuxGame: NuxGame is a turnkey iGaming and sportsbook platform provider for operators, including in emerging and SEA-style markets. Like Circular Economy Lab, its value proposition is reducing time-to-launch for gambling operators.
• SoftSwiss: SoftSwiss provides a turnkey online casino and sportsbook platform used by gambling operators worldwide — directly comparable because the subject's template exists to let similar operators stand up their own gambling sites with minimal technical effort.

Broad incumbents

• TemplateMonster: TemplateMonster is a large established digital template marketplace selling website themes across categories, including gambling-adjacent ones. It is comparable as an alternative distribution venue for the same kind of buyer.
• ThemeIsle: ThemeIsle is an established WordPress/WooCommerce theme and plugin vendor selling through marketplaces and direct channels. It is comparable as a much larger, more diversified competitor operating in the same WooCommerce template category.

Emerging players

• YITH: YITH develops WooCommerce plugins, themes, and add-ons and sells them through marketplaces including ThemeForest. It is comparable as a fellow WooCommerce-focused digital product author addressing overlapping eCommerce merchant buyers.
• Slotegrator-affiliated ThemeForest authors: Independent ThemeForest authors who publish WooCommerce/WordPress gambling and betting themes (e.g., 'flavor', radiustheme, PressMaximum) are the most direct competing supply in the same marketplace channel where Circular Economy Lab sells its single template.

Others

• Envato (ThemeForest): Envato/ThemeForest is the host marketplace and infrastructure provider through which Circular Economy Lab exclusively distributes its template. It is not a competitor but the enabling platform on which the entire business depends.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/CircularEconLab
• Facebookfacebook.com/thenaturalstepcanada
• LinkedInlinkedin.com/company/the-natural-step

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circular Economy Lab