Longniddry Golf Club

What Longniddry Golf Club does

Longniddry Golf Club is a private members golf club founded in 1921 in Longniddry, East Lothian, Scotland, occupying 106 acres on Scotland's Golf Coast within 20 minutes of Edinburgh by rail. The club operates an 18-hole championship links-style course measuring 6,230 yards, originally designed by Harry S. Colt with subsequent modifications by James Braid (1936), Philip Mackenzie Ross (1945), and Donald Steele. The course hosted Scottish Open Qualifying in 2018 and 2019 and was recognized as a Top 100 UK course by Golf Monthly in 2021. The 13th Earl of Wemyss and March serves as Club President, preserving a heritage connection to the Wemyss and March Estate dating to the club's founding.

The club operates across five core revenue streams: green fees for visiting golfers (£70-£140 per round varying by season and tee time), annual membership subscriptions (7-day, 5-day, junior, social, and country/overseas tiers, with a waiting list for the 7-day adult category), pro shop retail under Colin Fairweather (Director of Golf and Head PGA Professional, joined January 2018) via Foremost Golf affiliation, PGA coaching services (£35-£60 per session), and venue hire for corporate and private functions. Technology infrastructure is built on the Intelligent Golf platform, which provides online tee time booking, membership management, competition administration, and World Handicap System synchronization. The Swing Studio uses GCQuad and Foresight technology to support club fitting and virtual play on world-famous courses.

Go-to-market is multi-channel: direct-to-consumer tee time booking online or via office, membership applications processed through downloadable forms, society packages for groups of 8+ players, corporate event hire handled directly, and a partnerships layer including Scotland's Golf Coast tourism initiative, the James Braid Association, reciprocal playing agreements with four other Scottish clubs (Downfield, Elgin, Murcar, Southerness), and stay-and-play packages with four local accommodation providers. The club employs 11-50 staff, has no parent company or external investors, and discloses no revenue figures.

Name

Longniddry Golf Club

Legal name

Longniddry Golf Club

Website

https://longniddrygolfclub.co.uk

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Longniddry Golf Club is a private members golf club founded in 1921 in East Lothian, Scotland, operating a championship 18-hole links course designed by Harry S. Colt. It serves visiting golfers, society groups, members, corporate event clients, and coaching customers via green fees, subscriptions, retail, and venue hire.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club memberships
• Championship golf course
• Golf coaching services
• Golf retail pro shop
• Golf event venue hire

Headquarters

HQ city

Longniddry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Revenue from visitor green fees varying by season (May-September, October, November-March), day of week, and time of play. Midweek rates from £70-£115 per person; weekend rates from £85-£140 per person.
2. Membership Subscriptions: Annual subscription fees for 7-day, 5-day, junior, and country/overseas memberships. Subscription rates documented in annual subscription notices.
3. Pro Shop Retail: Full retail store offering golf equipment and apparel. Colin Fairweather operates as member of Foremost Golf, UK's largest golf retail group.
4. Golf Coaching Services: PGA professional coaching including individual sessions (£35-£60), group programs, and specialty coaching. Swing studio sessions with GCQuad technology.
5. Functions and Event Hire: Venue hire for corporate events, seminars, training days, meetings, and personal parties with catering facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Longniddry Golf Club operates an 18-hole championship links-style golf course on Scotland's Golf Coast, offering visitor green fees, memberships (7-day, 5-day, junior, country/overseas), PGA professional coaching, a Swing Studio with GCQuad and Foresight Technology, a Professional Shop with custom club fitting, society golf packages for groups of 8+, and clubhouse functions and meeting room hire for corporate and private events.

Product overview

Longniddry Golf Club operates as a traditional golf club with an 18-hole championship course at its core. The club offers a comprehensive golfing experience through its integrated product portfolio: the championship golf course is complemented by a Professional Shop for equipment and retail, Swing Studio & Custom Fit services for technology-enhanced practice and equipment fitting, and Coaching Services for player development. Additional revenue streams include Functions & Meeting Room Hire for corporate and private events, Society Golf Packages for group bookings, Online Tee Time Booking for visitor access, and Membership Programs for regular players. The Clubhouse Facilities provide dining and hospitality services. The club utilizes the Intelligent Golf platform for website and tee time booking functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course (Visitor Green Fees) An 18-hole championship links-style golf course spanning 106 acres, originally designed by Harry S. Colt in 1921 with subsequent modifications by James Braid, Philip Mackenzie Ross, and Donald Steele. Available to visiting golfers via seasonal green fee pricing and online tee time booking.
• Golf Club Membership Programs Annual membership subscriptions across 7-day adult (currently with a waiting list), 5-day, junior, social, and country/overseas categories. Members receive reciprocal playing rights at Downfield, Elgin, Murcar, Southerness, and James Braid Association discounts at hundreds of UK clubs.
• Society Golf Packages

Quantifiable outcome

• Scottish Open Qualifying host venue (2018/2019)

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• James Braid AssociationcoreStrategic or Co-development PartnerMembership in the James Braid Association provides members with access to discounts at hundreds of clubs across the UK, enhancing reciprocal playing opportunities.
• Downfield Golf ClubcoreStrategic or Co-development PartnerReciprocal agreement allowing members to play at reduced fees.
• Elgin Golf ClubcoreStrategic or Co-development PartnerReciprocal agreement allowing members to play at reduced fees.
• Murcar Golf ClubcoreStrategic or Co-development PartnerReciprocal agreement allowing members to play at reduced fees.
• Southerness Golf ClubcoreStrategic or Co-development PartnerReciprocal agreement allowing members to play at reduced fees.
• Foremost GolfcoreChannel Partner/ Reseller/ DistributorClub is a member of Foremost, the UK's largest golf retail group, enabling competitive pricing and extensive product range through collective purchasing power.
• Intelligent GolfcoreTechnology or IntegrationWebsite provider powering online tee time booking, membership management, competition administration, and World Handicap System synchronization.
• Scotland's Golf CoastcoreGTM or Marketing PartnerPartnership with regional golf tourism initiative promoting Longniddry as part of Scotland's premier golf coast destination with stay-and-play packages.
• Lodge on 18thminorGTM or Marketing PartnerLocal accommodation partner in Longniddry for stay-and-play packages.
• Craigielaw Golf ClubminorGTM or Marketing PartnerEast Lothian accommodation and golf partner for package deals.
• Garleton LodgeminorGTM or Marketing PartnerEast Lothian accommodation partner for golf tourism packages.
• Carberry TowerminorGTM or Marketing PartnerEast Lothian accommodation partner for golf tourism packages.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muirfield (The Honourable Company of Edinburgh Golfers): Elite private links club on East Lothian's Golf Coast, host of The Open Championship on multiple occasions. Directly comparable as a high-prestige private members links venue competing for the same visiting golfer demand as Longniddry.
• Archerfield Links: East Lothian links and estate destination with two courses, clubhouse, and accommodation. Comparable to Longniddry as a Scotland's Golf Coast venue serving both members and inbound visitors, though operating at a higher price tier.
• Dunbar Golf Club: Historic East Lothian links club offering membership, visitor green fees, and society packages. Closely comparable in scale, pricing tier, and customer mix to Longniddry.
• Royal Musselburgh Golf Club: Royal-titled private members club in East Lothian with traditional links offering. Comparable in operating model, membership tiers, and visitor green-fee structure to Longniddry.
• Gullane Golf Club: Championship links club located a few miles from Longniddry on East Lothian's Golf Coast. Directly comparable as a private members links club hosting major opens and Open Qualifying, targeting visiting golfers and societies in the same geography.
• Craigielaw Golf Club: East Lothian club and accommodation partner of Longniddry. Comparable as a destination links club with member/visitor mix, golf tourism packages, and shared regional marketing through Scotland's Golf Coast.
• Kilspindie Golf Club: Smaller private East Lothian links club targeting members and visitors. Comparable as a heritage links club with a similar member-plus-visitor revenue mix in the same geography.
• North Berwick Golf Club: Historic East Lothian links club with similar vintage and championship pedigree to Longniddry. Operates a comparable mix of membership, visitor tee times, and society packages in the same local catchment.

Broad incumbents

• St Andrews Links: The Home of Golf and the dominant Scottish links destination, operating multiple courses at scale. Comparable only at the category level — both are Scotland-based links operations competing for the international golf tourist — but with vastly greater scale, brand, and tee-time capacity.

Emerging players

• Renaissance Club: Newer, premium East Lothian club targeting affluent members and corporate guests. Comparable in target customer (corporate, society, premium visitor) but with a more modern, luxury positioning relative to Longniddry's traditional heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/longniddry_pro
• Facebookfacebook.com/longniddrygolf
• Instagraminstagram.com/longniddryproshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longniddry Golf Club