SFIMA

What SFIMA does

SFIMA (South Florida Interactive Marketing Association, Inc.) is a non-profit professional association founded in 2003 and headquartered in Deerfield Beach, Florida, dedicated to serving digital marketers in the South Florida tri-county region of Broward, Miami-Dade, and Palm Beach. The organization delivers monthly in-person educational events featuring industry speakers (past presenters include Brian Solis and Microsoft/StackAdapt representatives), networking gatherings, and signature conferences such as the annual Nautical Networking Event (300+ attendees) and co-hosted Pubcon SFIMA Summit. It operates a community-led go-to-market motion: individuals join through word-of-mouth, event attendance, and online presence, while revenue is generated from three streams — individual and corporate memberships at $99/year, non-member event admission fees ($39–$649 depending on event tier), and corporate sponsorship packages starting at $500.

The organization's core products and services are membership subscriptions, monthly event programming, sponsorship placements, a regional job board (sfima-jobs.careerwebsite.com), and an email newsletter. The technology stack is modest and operational rather than product-facing: a WordPress-based website, member login portal, event registration, social channels (Facebook, Instagram, Pinterest), and Eventbrite ticketing. There is no proprietary software, mobile application, or API surface area. Distribution is regional and primarily event-driven across Fort Lauderdale, Miami, and Boca Raton venues (General Provision, Doral Yard, The Wharf, Fort Lauderdale Woman's Club).

SFIMA is governed by a volunteer Board of Directors with no disclosed external investors, parent company, or venture funding. Leadership transitioned in March 2022 with the election of Co-Presidents Peter Leshaw and Joe Laratro (Tandem Interactive) alongside a new board, and in 2026 Michelle Carroll (Founder, 1 Stop Marketing Solutions) was unanimously elected President. The sponsor ecosystem includes Microsoft (major tier), StackAdapt, Pubcon, General Provision, Zulu Shack Creative (web development partner), Starmark, rbb Communications, Simpli.fi, GoDataFeed, Brandstar, and approximately 18 visible sponsors spanning adtech, martech, PR, and agency categories. Revenue, headcount, and detailed financials are not publicly disclosed.

Name

SFIMA

Legal name

South Florida Interactive Marketing Association, Inc.

Website

https://sfima.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

SFIMA is a non-profit professional association serving digital marketers in South Florida through monthly educational events, networking, sponsorships, and a regional job board across Broward, Miami-Dade, and Palm Beach counties.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Content Marketing, PR & Media Outreach (THAHAGAG)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Professional marketing association
• Digital marketing education
• Marketing networking events
• Membership association
• Event sponsorship services

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual and corporate annual memberships provide recurring revenue. The primary membership tier is priced at $99 per year for individual members, offering access to events, networking, and member resources.
2. Event Fees: Non-members pay admission fees to attend events. Pricing varies by event type, with standard events ranging from $39-$49 for non-members while members attend free. Premium events like Pubcon SFIMA Summit cost $324 for members and $399-$649 for non-members.
3. Sponsorship Revenue: Corporate sponsorships provide funding in exchange for brand exposure at events, on the website, and across social media channels. Sponsorship packages include board placement, social media mentions, and recognition at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SFIMA (South Florida Interactive Marketing Association) is a non-profit professional association that provides digital marketers in Broward, Miami-Dade, and Palm Beach counties with monthly educational speaker events, networking gatherings, and a member community. Its core offerings include annual individual and corporate memberships ($99/year), monthly in-person events featuring industry practitioners, premium conferences (Pubcon SFIMA Summit, Nautical Networking), an online job board, a newsletter, and corporate sponsorship packages that deliver brand exposure across events, website, and social channels.

Product overview

SFIMA (South Florida Interactive Marketing Association) is a professional networking and educational association for digital marketers, not a software product company. It offers a unified membership program providing access to monthly educational events featuring industry speakers, networking opportunities, sponsorship visibility, a job board, and a newsletter. The organization serves marketers in Broward, Miami-Dade, and Palm Beach counties through in-person events, conferences, and online resources covering topics such as SEO, PPC, programmatic advertising, AI in marketing, social media, and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• SFIMA Membership Individual ($99/year) and corporate annual membership providing South Florida digital marketing professionals with access to educational events, networking opportunities, a member portal, job board, and newsletter. Corporate memberships include benefits such as Board of Directors seats and bundled individual memberships.
• SFIMA Events Monthly in-person educational speaker events, conferences, and networking gatherings covering digital marketing topics including SEO, PPC, AI, programmatic advertising, social media, and analytics. Signature events include the Nautical Networking Event (300+ attendees) and the Pubcon SFIMA Summit. Members attend free or at discounted rates; non-members pay $39-$49 for standard events and $324-$649 for premium events.
• Sponsorship Packages

Quantifiable outcome

• Event attendance: 300+ attendees at signature events; 25-50 attendees at focused workshop sessions
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and supporting.

• StackAdaptcoreGTM or Marketing Partner · 17 December 2025StackAdapt is a featured sponsor and presenter for SFIMA events. The partnership includes joint programming such as the StackAdapt Holiday Party (December 17, 2025) and StackAdapt-sponsored educational events covering programmatic advertising. StackAdapt representatives Sabrina Restrepo and Ryan Bender have presented at SFIMA events.
• General ProvisioncoreGTM or Marketing PartnerGeneral Provision serves as a primary venue partner for SFIMA events in Fort Lauderdale. The creative workspace hosts monthly SFIMA gatherings and has been the location for multiple speaker events including the Amazon Optimization 2026 event.
• PubconcoreStrategic or Co-development PartnerSFIMA co-hosted the Pubcon SFIMA Summit 2017, a major digital marketing conference featuring 59 expert speakers across 4 tracks (Search, Social, Paid & Content Marketing) with 31 sessions. This partnership established SFIMA as a regional hub for national-level marketing education.
• Zulu Shack CreativecoreTechnology or IntegrationZulu Shack Creative is SFIMA's designated web development partner, providing website maintenance, design, and digital solutions. Zulu Shack builds high-performance websites optimized for Core Web Vitals, mobile-first architecture, and clean code. SFIMA provides a referral discount for members using Zulu Shack services.
• MicrosoftmajorGTM or Marketing PartnerMicrosoft has partnered with SFIMA for thought leadership events, including a featured presentation by Sharon Peng on Microsoft Clarity and sessions with Microsoft representatives. Microsoft Clarity is highlighted as a free behavioral analytics tool for marketers.
• StarmarksupportingGTM or Marketing PartnerStarmark is a long-standing sponsor of SFIMA events including the annual Nautical Networking Event. The agency provides marketing expertise and financial support for community programming.
• Boca Tech and AutomationsupportingGTM or Marketing PartnerBoca Tech and Automation sponsors SFIMA, providing brand exposure through sponsor placement on the SFIMA website with direct link to their site.
• BrandstarsupportingGTM or Marketing PartnerBrandstar sponsors SFIMA events, gaining visibility through sponsor page placement and recognition at SFIMA programming.
• GoDataFeedsupportingGTM or Marketing PartnerGoDataFeed is a sponsor of SFIMA, appearing on the sponsor page with direct link to their product catalog management platform.
• prnews.iosupportingGTM or Marketing Partnerprnews.io sponsors SFIMA, gaining brand visibility among South Florida marketing professionals through sponsor recognition.
• RingBoostsupportingGTM or Marketing PartnerRingBoost sponsors SFIMA with visibility placement on the sponsor page, targeting digital marketers interested in digital marketing tools.
• Simpli.fisupportingGTM or Marketing PartnerSimpli.fi is an SFIMA sponsor, gaining exposure among local marketers through event sponsorship and website recognition.
• Steph Cola Digital MarketingsupportingGTM or Marketing PartnerSteph Cola Digital Marketing sponsors SFIMA, appearing on the sponsor page with direct link to their services.
• TANDEM InteractivesupportingGTM or Marketing PartnerTANDEM Interactive (represented by Co-President Joe Laratro) provides sponsorship and organizational support for SFIMA events and programming.
• Web Traffic AdvisorssupportingGTM or Marketing PartnerWeb Traffic Advisors sponsors SFIMA, gaining visibility on the sponsor page among South Florida digital marketing professionals.
• Cove BrewerysupportingGTM or Marketing PartnerCove Brewery sponsors SFIMA events, providing venue or refreshment support for community gatherings.
• rbb CommunicationssupportingGTM or Marketing Partnerrbb Communications (represented by board member Lilia Pozos) supports SFIMA through board participation and sponsorship of community events.
• Optimized ContentsupportingGTM or Marketing PartnerOptimized Content (represented by board member Genie O'Loughlin) provides content marketing expertise and organizational support for SFIMA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• International Association of Business Communicators (IABC): IABC is a global association for business communication professionals, with regional chapters delivering in-person events, professional development, and networking. IABC's chapter-based delivery model and overlapping membership base of marketing-adjacent professionals make it a structurally comparable — though thematically adjacent — peer.
• Public Relations Society of America (PRSA): PRSA is the largest professional organization for public relations practitioners, providing chapter-based educational events, certifications, and networking — a structurally similar model for an adjacent marketing-communications discipline that competes for the same corporate sponsors and senior marketing decision-maker time in regional markets.

Emerging players

• Content Marketing Institute (CMI): CMI is a leading education and events organization for content marketing practitioners, producing the annual Content Marketing World conference and ongoing research. CMI competes with SFIMA for the attention of digital marketers, particularly in educational content depth and sponsorship revenue from content-related technology vendors.
• SEMPO (Search Engine Marketing Professional Organization): SEMPO is a global professional organization focused specifically on search marketing and SEO practitioners, providing education, research, and events. While its geographic scope is broader and digital-only, SEMPO competes for the same digital marketing practitioner mindshare and sponsorship dollars in adjacent topic verticals (SEO, PPC) that SFIMA serves in-person regionally.

Direct peers

• American Advertising Federation (AAF): AAF is a national federation of advertising clubs and operates the Ad Club/AdFed local chapter model, hosting regional events, awards, and networking programs for advertising and marketing professionals. The chapter structure and mix of educational programming plus sponsor-driven events closely mirrors SFIMA's operating model.
• American Marketing Association (AMA): AMA is the largest national professional marketing association with chapter-based operations, providing similar educational events, networking, and professional development to marketers. AMA operates at vastly greater national scale, but the mission and chapter-event delivery model directly parallel SFIMA's South Florida operations.
• Ad 2: Ad 2 is a national network of young professionals' advertising clubs, operating as a division of AAF with local chapters running events and programming for emerging marketing professionals. Its regional chapter format, event-centric delivery, and focus on early-to-mid career marketers makes Ad 2 a structurally similar — though differently branded — peer.

Broad incumbents

• Data & Marketing Association (DMA): DMA is a longstanding national trade association for the data-driven marketing ecosystem, providing educational programming, advocacy, and conferences. While DMA operates at greater national scale and broader topical scope, it overlaps meaningfully with SFIMA in serving marketing decision-makers and competing for corporate sponsorship across event programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SFIMA
• Instagraminstagram.com/soflo_ima
• Pinterestpinterest.com/SFIMA
• Xx.com/sfima
• LinkedInlinkedin.com/company/281088

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFIMA