Packlinq

What Packlinq does

Packlinq is a Netherlands-based e-commerce retailer and light manufacturer of packaging products and craft supplies, headquartered in Lisserbroek (municipality of Sassenheim). The company operates a self-serve webshop carrying over 21,000 SKUs across plastic bags (with 600+ dimensional variants spanning display, peel-and-seal, gripseal, header, gusset, vacuum, and specialty formats), eco-friendly and compostable bags, FDA-certified cellophane bags, stand-up pouches, paper bags, plastic and paper boxes, postal boxes and mailing bags, magnetic gift boxes, glassware, take-away and foodservice packaging, plus an extensive craft and hobby supplies portfolio including textiles, yarn, beads, decoration materials, and modeling supplies. The core technology is the e-commerce platform itself, augmented by an online custom packaging configurator that allows customers to request quotes specifying size, material, closure type, and printing.

The business runs a hybrid B2B/B2C e-commerce model with unit-based pricing and volume discounts. Business customers access a corporate account program with dedicated pricing, order templates, credit ordering, and account management; consumers and small buyers transact directly on the webshop. Revenue is generated primarily through one-time product sales, supplemented by a Custom Made Packaging manufacturing service for bespoke bags, boxes, pouches, and printed packaging in both small and bulk quantities. Distribution is direct-to-customer, with same-day shipping available and free shipping thresholds starting at €150 ex VAT, supported by a 100-day return policy.

Packlinq markets across the Netherlands and broader Europe — including Ireland, the United Kingdom, Germany, France, Belgium, Austria, Denmark, Sweden, and Switzerland — through its own webshop, an editorial blog, a monthly email newsletter with a €5 first-order incentive, and an active presence on Facebook, Instagram, Pinterest, YouTube, and LinkedIn. The company has accumulated 7,500+ customer reviews averaging 4.7/5. It is privately held with no disclosed external investment, no parent company, no subsidiaries, and no M&A activity in the source data.

Name

Packlinq

Legal name

Packlinq

Website

https://packlinq.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Packlinq is a Netherlands-based e-commerce retailer and light manufacturer selling 21,000+ packaging products and craft supplies through a self-serve webshop serving both B2B corporate accounts and B2C consumers across the Netherlands and broader European Union.

Ownership category

akta.pro rank

Product category

Packaging Materials

NAICS

Plastics Bag and Pouch Manufacturing (326111), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

akta.pro secondary industries

Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Packaging materials
• Custom packaging manufacturing
• Plastic bags wholesale
• Eco-friendly packaging supplies
• Craft supplies retail

Headquarters

HQ city

Sassenheim

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of packaging materials including plastic bags, paper bags, boxes, pouches, and craft supplies. Revenue generated through one-time product transactions with volume discounts for larger orders. No subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Packlinq manufactures and sells a broad catalog of 21,000+ packaging products — including plastic bags, ECO-friendly compostable bags, cellophane bags, stand-up pouches, paper bags, plastic and paper boxes, postal boxes and mailing bags, magnetic gift boxes, glassware, take-away and food-service disposables, hygiene products, and craft/hobby supplies — directly to businesses and consumers through its own e-commerce webshop, with a same-day shipping capability across the Netherlands and broader EU market. The company additionally offers a Custom Made Packaging service that lets customers order bespoke bags, boxes, pouches, and shopping bags with custom sizes, materials, colors, and printed logos in small or bulk quantities.

Product overview

Packlinq is a multi-category e-commerce packaging and hobby supplies platform operating primarily in the Benelux and broader European market. Its offering is organized around two broad portfolios: (1) Packaging Products — a broad range of bags (plastic bags in 600+ dimensions including display, peel-and-seal, no-lip, gripseal, header, carrier/gift, specialty, gusset, block bottom, and vacuum bags; ECO-friendly/compostable bags; cellophane bags; stand-up pouches; paper bags; bags for collectors), boxes (plastic boxes, paper boxes, postal boxes & mailing bags, magnetic gift boxes), and complementary categories (glassware, take-away/food service packaging, eat & drink disposables, hygiene products); and (2) Craft & Creative Supplies — an extensive range of craft materials, decoration items, beads & jewellery making, paints, tools, and hobby accessories. A notable offering is the Custom Made Packaging service, which provides bespoke manufacturing of personalized bags, boxes, and other packaging with custom sizes, materials, logos, and printed designs for both small and bulk quantities. The catalog encompasses over 21,000 products across all categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Bags A comprehensive range of plastic packaging bags including display bags, peel-and-seal bags, no-lip (sleeve) bags, gripseal bags, header bags, carrier/shopping bags, specialty bags, gusset bags, block bottom bags, and vacuum bags in 600+ dimensions, sold in units of typically 100 pieces per pack across multiple materials, thicknesses (20–150 micron), closure types, and food-safe or archival properties.
• ECO-Friendly Bags Compostable and biodegradable packaging bags made from PLA (polylactic acid) and/or Kraft paper, positioned as a green alternative to conventional plastics. Industrial compostable, of natural origin, available as flat bags, heat-sealable bags, and gusseted versions.
• Cellophane Bags Transparent packaging bags made from cellulose film, a natural, fully biodegradable, FDA-certified cellophane that is compostable and food-safe, available with side gusset in heights 15 cm to 34 cm and sealable by heat sealer or decorative elastic band.
• Stand-up Pouches Flexible packaging pouches that stand upright when filled, including food-safe options for candy and coffee beans, some with aroma valves for coffee. Variants include clear, Kraft paper, eco-friendly, metallic, rice paper, and special-shaped pouches, with or without windows.
• Paper Bags Paper-based packaging bags including glassine bags and sheets, block bottom paper bags, paper shopping and gift bags, and other flat paper bags, offered as an environmentally friendly alternative to plastic carrier bags.
• Bags for Collectors Protective sleeves and bags designed for collectors of records, DVDs, CDs, and comic books, including inner and outer sleeves for 7-inch singles and 12-inch albums in standard and gatefold formats, with reclosable or non-reclosable options.
• Plastic Boxes Plastic containers for packaging and storage including folding boxes, pop & lock boxes, pillow boxes, and specialty plastic boxes in various sizes and configurations.
• Paper Boxes Paper-based box packaging including folding paper boxes, bottoms & covers, pillow boxes, and specialty paper boxes for retail and gifting applications.
• Postal Boxes & Mailing Bags Shipping and mailing packaging solutions including shipping boxes, letterbox boxes, mailing envelopes and bags, and plastic suffocation warning bags for safe transit of products.
• Magnetic Gift Boxes Premium gift boxes with magnetic closures, available in standard magnet boxes, two-tone magnetic boxes, and eco-friendly magnetic box variants, for high-end retail and gifting presentations.
• Glassware Glass packaging and display items including test tubes, glass domes, glass bottles and jars, and other glass products for retail, food service, and decorative packaging.
• Take-Away Packaging Food service and take-away packaging including take-away boxes, containers and cups, snack bags, food boxes, and foils and paper, for the food industry.
• Eat & Drink Disposables Disposable food service items including glasses, cups, plates, and cutlery for catering, events, and food service operations.
• Hygiene Products Commercial and institutional hygiene supplies including kitchen and toilet paper, paper towels, and garbage bags for businesses and professional use.
• Craft Products Extensive range of creative and hobby supplies organized into craft accessories and decoration, decoration materials, stickers and embellishments, textiles and yarn, beads and jewellery making, paint and canvas, tools, moulding and modelling (candle making, soap making), and more.
• Hand Sealers Manual heat sealers used to close plastic bags airtight, creating a tamper-evident closure. Recommended for use with no-lip (sleeve) bags and other heat-sealable packaging products.
• Custom Made Packaging Bespoke packaging manufacturing service allowing customers to order personalized bags, boxes, stand-up pouches, shopping bags, and other products with custom sizes, materials, colors, logos, and printed designs. Supports custom branding and company logo printing, available in small quantities and bulk orders.

Quantifiable outcome

• 4.7 out of 5 rating from 7,500+ customer reviews

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Uline: North America's dominant broadline packaging distributor with a massive SKU catalog and same-day shipping model. Mirrors Packlinq's catalog breadth and logistics-led value proposition, though operating in a different geography.
• Antalis: Major European distributor of paper, packaging, and visual communication materials serving enterprise and SMB customers. Overlaps with Packlinq on corrugated, paper bags, and protective packaging categories but operates at much larger scale and broader scope.

Direct peers

• PackMojo: Asia-based custom packaging platform focused on small-to-mid brand customers with instant online quoting and short-run production. Comparable to Packlinq's custom packaging service in end-customer profile and on-demand production model.
• noissue: Sustainable custom packaging marketplace targeting consumer brands with eco-friendly mailers, boxes, and tissue. Overlaps directly with Packlinq's eco-friendly lines and custom-branding offering for small-to-mid B2B brand customers.
• Packhelp: European digital-first custom packaging platform offering instantly-priced custom boxes, mailers, and pouches. Competes with Packlinq's Custom Made Packaging service, particularly for B2B brands seeking low-MOQ bespoke packaging.
• Verpacking.com: German/Dutch online packaging distributor selling bags, boxes, mailers, and gift packaging to SMBs. Comparable in catalog scope, target customers, and DACH-region focus.
• Plus Packaging: Dutch packaging supplier offering bags, gift packaging, and custom-printed solutions to retail and B2B customers in the Netherlands. Direct Benelux-region overlap with Packlinq across bags, gift boxes, and custom branding.
• Rajapack: Europe's largest multi-category packaging distributor with a B2B catalog of boxes, bags, and shipping supplies plus custom services. Direct competitor to Packlinq across Benelux and broader EU in catalog breadth, B2B pricing tiers, and self-serve ordering.
• TakeAware: European supplier of sustainable take-away and foodservice packaging including bags, boxes, and cups. Directly comparable to Packlinq's take-away and eat-and-drink product lines for foodservice and hospitality customers.

Emerging players

• The Packaging Lab: Custom-printed boxes and packaging e-commerce startup offering instant configurator-style quoting. Represents the digitally-native custom packaging model that pressures Packlinq's quote-based custom workflow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6ltbjNPpiqqkmI7XZjqhyg/featured
• Facebookfacebook.com/packlinq
• LinkedInlinkedin.com/company/374670
• Instagraminstagram.com/packlinq
• Pinterestnl.pinterest.com/packlinq
• Xx.com/packlinq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packlinq