What Love it Communications does

Love it Communications AB is a privately held Swedish education company founded in 2004 and headquartered in Beddingestrand, Skåne, operating a center for personal and spiritual development. The company sells a portfolio of distance and in-person courses, certifications, retreats, and consultations — built around its proprietary ICR (Inner Child Recovery) methodology that integrates inner child therapy, codependency work, mindfulness, hypnosis (Hyposyntesterapi), and trauma-aware modalities. Customers include Swedish adults seeking personal healing (predominantly women, based on program design) and aspiring professional coaches/therapists pursuing ICR-certified credentials; existing CBT therapists and psychologists also use the programs for continuing education. Revenue is generated primarily through one-time course tuition ranging from 2,995 SEK for the 10-week Resan Hem entry course to 23,900 SEK for the ICR Medberoendecoach certification, supplemented by per-session consultations, a WooCommerce web shop selling books, jewelry, clothing and wellness products, and all-inclusive weekend retreats at Hillesgården. Go-to-market is community-led and event-driven: demand is cultivated through free online codependency/Adult-Child quizzes (4,300+ completions), newsletter sign-ups, organic social media (Facebook, Instagram, YouTube), podcasts and radio appearances, and listings on Swedish course directories (kurser.se, studier.se), with payment facilitated by Klarna's 36-month installment plans. The company is co-owned by husband-and-wife founders Samya and Jai Thornell and operates with 1–10 employees plus a part-time administrative coordinator; in autumn 2024 it formed the joint venture Mindful Essence by Love it to extend into body-mind-soul wellness.

Name

Love it Communications

Legal name

Love it Communications AB

Website

https://loveit.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Love it Communications AB is a Swedish personal-development education company that sells courses, certifications, retreats, and consultations built on its proprietary ICR codependency and inner-child-recovery methodology to Swedish adults and aspiring coaches/therapists.

Ownership category

akta.pro rank

Product category

Personal Development and Spiritual Education

NAICS

Educational Support Services (611710), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Personal development courses
• Spiritual development education
• Codependency recovery programs
• Hypnotherapy training
• Coaching certifications

Headquarters

HQ city

Blentarp

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Course and Education Fees: The primary revenue stream is tuition fees from a portfolio of courses and certified programs including weekend retreats, 10-week online programs (Resan Hem at 2,995–3,995 SEK), 16-week distance programs (ICR Medberoendeprogram at 6,995 SEK), year-long certifications (Ditt Inre Medium at 18,900 SEK), coach training (ICR Medberoendecoach at 23,900 SEK), and therapist certification (ICR Terapeut at 17,900 SEK). Revenue is generated through one-time fees, interest-free installment plans directly with the company, and Klarna payment plans up to 36 months.
2. Private Consultations: Individual consultation services including Hyposyntesterapi, Soul Manifestation Coaching, Hypnoterapi, and codependency/co-dependency support. These are billed per session.
3. Web Shop (E-commerce): The company operates a WooCommerce web shop selling physical products including the book 'Ministry of I AM', clothing (Lovely You brand), jewelry (Smycken By Samya), music (by Jai Thornell), print materials, and gift cards. Products are shipped to customers with Klarna financing available for courses.
4. Event and Retreat Fees: Weekend and multi-day retreats (e.g., Retreat – Den visa kvinnans väg at 3,495 SEK including accommodation and meals) held at partner venues. These include all-inclusive pricing for lodging and food at Hillesgården.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Love it Communications operates a center for personal and spiritual development in Sweden, offering tuition-based courses, distance education programs, certified coach and therapist training (ICR — Inner Child Recovery suite), private consultations (Hyposyntesterapi, Soul Manifestation Coaching, Hypnoterapi), and in-person retreats. The company also sells physical products (books, jewelry, clothing, wellness products) through its own WooCommerce web shop.

Product overview

Love it Communications operates as a spiritual and personal development education company offering a unified platform of courses, distance programs, certifications, and consultations. The core portfolio includes ICR (Inner Child Recovery) programs for codependency recovery (Medberoendeprogram, Medberoendecoach, ICR Terapeut), personal development courses (Resan Hem, Ditt Inre Medium), feminine-focused programs (Det Heliga Rummet, Retreat Den visa kvinnans väg), and hypnotherapy training. All offerings are grounded in spiritual principles (A Course in Miracles, mysticism, quantum physics) combined with psychological tools. The company also operates a webbshop selling books (The Ministry of I AM), jewelry (By Samya), clothing, and wellness products. In 2025, they launched Mindful Essence by Love it as a joint venture for body-mind-soul wellness. Services are available both physically (at venues in Skåne including Hillesgården, Sankt Gertrud in Malmö, and Beddingestrand) and through online/distance formats, with Klarna payment integration for flexible financing.

Differentiator

Problem solved

Functional benefit

Brands

• Mindful Essence by Love it: A joint venture company offering holistic wellness focusing on body, mind and soul - including lectures, meditations, retreats and education. Created in partnership with Love Nicklasson and Anna Hentilä Wretling.

Products and services

• Resan Hem till Kärleken (Journey Home) A 10-week online course guiding participants through understanding their nervous system, emotions, thought patterns, and relationship dynamics to build inner security and self-love. Standard version 2,995 SEK; Premium version 3,995 SEK with personal call.
• Ditt Inre Medium — Vardagsmediumskap & Somatisk Intuition 12-month certification program in everyday mediumship and somatic intuition, teaching participants to develop intuitive abilities using body awareness, nervous system regulation, and ethical practice for daily life and professional use.
• ICR Medberoendeprogram A 16-week distance program for liberation from codependency and Adult Child issues, based on evidence-based tools and methods including mindfulness, self-knowledge, communication training, and relationship building.
• ICR Medberoendecoach Distance education program (40 weeks total) to become a Certified ICR Medberoendecoach (Inner Child Recovery Coach), including the 16-week program plus 6 modules with physical retreat, coaching training, and business development.
• ICR Terapeut Advanced therapeutic training module (4 months) for ICR coaches, teaching deeper therapeutic tools from Sedona Method, Hyposynthesis Therapy, Soul Release, and hypnotherapy for professional client work.
• Det Heliga Rummet för kvinnlig kraft — Certifierad Visdomsdoula Six-weekend certification program (two semesters) to become a Certified Wisdom Doula, focused on feminine power, sacred ceremony, and inner healing journey for women.
• Hypnos inklusive tidigare liv-terapi Diploma education in hypnosis and past life therapy, approved by Svenska Friskvårdsförbundet, for those wanting a new profession or to complement existing therapeutic work.
• Retreat — Den visa kvinnans väg Ceremonial retreat in feminine power and sacred presence held at Hillesgården, including cacao ceremony, drum journey, circle work, and sisterhood.
• Konsultationer (Private Consultations) Private one-on-one consultations including Hyposynthesis Therapy, Soul Manifestation Coaching, Hypnotherapy, and Codependency support for stress, anxiety, and personal development.
• The Ministry of I AM (book) Book authored by Jai Thornell presenting a modern version of the Twelve Step Program with perspectives from A Course in Miracles, making ancient mystical secrets accessible through modern quantum physics.
• Mindful Essence by Love it (joint venture) Joint venture company offering lectures, meditations, retreats, and education focused on body, mind, and soul integration.

Quantifiable outcome

• Over 4,300 people have taken the company's free online codependency and Adult Child self-assessment quizzes
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mindful Essence by Love itcoreStrategic or Co-development PartnerA joint venture company created in spring 2025 between Jai & Samya Thornell (Love it Communications) and Love Nicklasson & Anna Hentilä Wretling. The company offers a holistic platform focused on body, mind, and soul — including lectures, meditations, retreats, and training — with whole-body wellness at its core. Love it Communications AB is a co-owner and co-brand. Website: mindfulessence.se
• Stiftelsen HillesgårdencoreStrategic or Co-development PartnerThe primary venue for most multi-day courses, retreats, and physical training weekends. Located between Klippan and Ängelholm in northwestern Skåne. Offers accommodation in double rooms, all meals included. Love it partners with Hillesgården for the physical components of ICR Coach, ICR Terapeut, and the Wisdom Doula programs. Note: Eva Rydberg is known to serve meals at the venue.
• Sankt Gertrud Konferens, MalmöminorStrategic or Co-development PartnerConference facility in central Malmö used for in-person course sessions including 'Ditt Inre Medium' and 'Visdomsdoula' programs. Located ~5 minutes' walk from Malmö Central Station. Affordable hotel options nearby at Moment Hotel.
• Vi-Skogen (Kenya Agricultural Carbon Project)minorOthersLove it partners with Vi-Skogen for climate compensation of its entire operations. The Kenya Agricultural Carbon Project is certified under the Verified Carbon Standard using agroforestry methodology, supporting smallholder farmers in Kenya. This supports Love it's CSR commitment to carbon neutrality.
• The Association for Spiritual Integrity (ASI)coreOthersAn international organization founded in 2018 by Craig Holliday, Jac O'Keeffe, and Rick Archer that sets ethical and moral standards for spiritual work. Love it is the first and only Swedish member. ASI works to prevent abuse, guru-thinking, sectarian elements, and financial misconduct in the spiritual profession.
• Svenska FriskvårdsförbundetcoreOthersSwedish health and wellness industry association. Love it is an approved member school. Several programs (Diplomerad Hyposyntesterapeut, Diplomerad Soul Manifestation Coach, ICR Coach, ICR Terapeut, Tidigare Liv-terapeut med Hypnos) are approved vocational training programs. Student membership with professional liability insurance included during studies.
• SOS-BarnbyarminorOthersLove it is a sponsor/fadder of a child in Africa through SOS Children's Villages, supporting children's welfare in developing regions. Part of the company's broader CSR commitment.
• James Twyman / Academy of Soul ManifestationminorOthersJai Thornell was trained at the Academy of Soul Manifestation and holds the Minister of Peace credential from The Beloved Community, founded by James Twyman. This affiliation informs the Soul Manifestation Coaching program offered at Love it.
• kurser.se and studier.seminorChannel Partner/ Reseller/ DistributorThird-party Swedish course directories where Love it's full course catalog is listed. Students discover and can enroll in courses through these platforms, which drive additional enrollment beyond the company's own website.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Academy of Soul Manifestation (James Twyman): Jai Thornell is a graduate and Minister of Spiritual Peacemaking trained by James Twyman. The Soul Manifestation Coaching program at Love it is built directly on this lineage, making it a methodology-comparable peer.
• Sedona Training Associates: Teaches the Sedona Method (Sedonametoden), which Love it explicitly integrates into its ICR Therapist curriculum and Soul Release work. Comparable as a niche-release training organization with both personal and professional tracks.
• The Work of Byron Katie: Self-inquiry methodology for inner work with a similar target audience seeking personal development through structured inner-child and belief-examination practice. Comparable as a methodology-driven personal development school.
• Hoffman Institute: Provides intensive multi-day personal development retreats with a structured curriculum and global practitioner network. Comparable to Love it's Hillesgården-based retreats and ICR certification track.

Emerging players

• The Shift Network: Online learning platform offering courses and summits in spirituality, consciousness, and transformation. Comparable as a digital course aggregator in the spiritual-development niche.
• Gaia: Streaming platform for conscious-living, yoga, meditation, and spiritual content. Comparable as a digital distribution channel for spiritual and personal development media.

Broad incumbents

• Mindvalley: Large global online personal development platform with curated courses from teachers across mindfulness, spirituality, and coaching. Comparable as a broader multi-modality online learning ecosystem covering adjacent topics.
• Hay House: Self-help publishing and education company offering books, courses, and conferences in personal development, spirituality, and healing. Comparable as a multi-format spiritual education operator.
• Chopra Center: Meditation, Ayurveda, and personal development education provider with both online programs and in-person retreats. Comparable as a broader wellness-education brand spanning mindfulness and spiritual practice.
• Sounds True: Publisher and learning platform for spiritual and transformational content spanning mindfulness, meditation, and inner work. Comparable as a multi-channel spiritual education brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/loveitcommunicationsab
• Facebooksv-se.facebook.com/loveitcommunication
• Instagraminstagram.com/loveitcommunication
• LinkedInlinkedin.com/company/love-it-communications

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love it Communications