Mica Specialties

Name

Mica Specialties

Legal name

Mica Specialties

Website

https://micaspecialties.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Marketing: Digital marketing services including SEO, SEM, Google Ads management, social media marketing, and brand integrity audits. Billed hourly or per project with no long-term contracts required.
2. Website Design and Development: Responsive website design, development, and hosting services. Offered as all-inclusive packages including domain name, hosting, email accounts, and maintenance.
3. Mica Machines Custom Computers: Custom-built desktop computers sold as Z7 Series starting at $4,779. Built to order with premium components from manufacturers like Intel, MSI, Nvidia, and Seagate.
4. IT Services and Computer Repair: Technology consulting, computer repairs, malware removal, hardware upgrades, and network administration. Offered hourly, weekly, monthly, or per project with no long-term service contracts.
5. Technology Shopping Assistant: Personalized shopping assistant service helping clients navigate technology purchases, verify specs, and streamline checkout processes.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mica Specialties is a digital marketing and IT services agency that designs responsive websites, manages online advertising and SEO campaigns, provides brand identity and social media services, and offers IT consulting along with custom-built Mica Machines computer hardware for businesses, government agencies, and consumers.

Product overview

Mica Specialties is a full-service digital marketing agency and IT services company offering a comprehensive portfolio of products and services. The core offering includes responsive website design and hosting, digital marketing campaigns with search engine marketing (Google Ads, Bing Ads, Yahoo), search engine optimization (SEO), and social media marketing management. The company operates as a certified Google Partner agency with specialized Google Ads management capabilities. Additional services include logo design, brand integrity audits, Google My Business management, and GYBO partner services for local business listings. On the IT services side, the company provides computer repair (RepairCare), technology consulting, and custom-built Mica Machines desktop computers incorporating proprietary Nex-xTechnology. The company also operates MM7 Labs for internal R&D and has developed Security Suite MM7 (in development). Services are offered without long-term contracts on an hourly, weekly, monthly or per-project basis.

Differentiator

Problem solved

Functional benefit

Brands

• MM7 Labs: Technology workshop that discovered unique testing models for computer products & services. Provided extensive product research and validation for computer hardware and software. Currently for internal use only.
• Mica Machines
• RepairCare
• SecuritySuite MM-7
• M.I.C.A.

Products and services

• Responsive Website Design Designs responsive websites for businesses and government clients, including custom layouts, functionality, and design tailored to brand identity.
• Search Engine Marketing (SEM) Manages paid search advertising campaigns, including Google Ads, for clients seeking online visibility and lead generation.
• Search Engine Optimization (SEO) Optimizes client websites for organic search visibility, rankings, and long-term traffic growth.
• Google My Business Management Manages clients' Google My Business listings to enhance local search presence and customer engagement.
• Social Media Marketing Creates and manages social media campaigns, content, and engagement strategies for client brands.
• Logo Design & Graphics Designs logos and graphic assets for brand identity and visual consistency across digital and print channels.
• Brand Integrity Audits Audits clients' brand consistency and integrity across digital channels, websites, and social media.
• RepairCare Computer Care Provides computer repair services for clients experiencing hardware or software issues.
• Technology Consulting Provides technology consulting services, including cloud migration, backup solutions, and disaster recovery planning.
• Mica Machines Custom-built computer systems designed and assembled by Mica Specialties for consumer and business customers.
• Tech Shopping Assistant Assists customers in selecting appropriate technology products for their needs and use cases.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerMica Specialties is a badged Google Partner (one of only ~5,000 globally). Founder James Clemens is a Google Designated Diamond Product Expert for Google Ads, Platinum Product Expert for Google My Business, Diamond Product Expert for Android, and Silver Product Expert for Google Accounts. The company hosts Google Partners Connect events and serves as the official GYBO (Get Your Business Online) city partner for Panama City, Florida.
• Microsoft / Bing AdscoreTechnology or IntegrationJames Clemens has partnered with Microsoft since 1998 as a Windows computer OEM system builder, Microsoft software Alpha & Beta tester, and member of the Microsoft Partner Program. Mica Specialties is a Bing Ads Accredited Professional and manages campaigns on Bing and Yahoo Bing Network.
• Panama City Beach Chamber of CommercecoreStrategic or Co-development PartnerActive Chamber member. James Clemens serves as Ambassador and was 2019 Co-Chair of the Ambassadors. The company won the 2021 Business Excellence Award and James was named Ambassador of the Year 2020.
• 850 Business MagazineminorGTM or Marketing PartnerFeatured in a full story article in October 2016 covering work with Google and businesses throughout North Florida.
• Panhandle Strategic AllianceminorStrategic or Co-development PartnerCo-hosted the Digital Marketing Power Tour event in January 2018 with Panhandle Strategic Alliance.
• Better Business BureaucoreGTM or Marketing PartnerMica Specialties has been BBB A+ Accredited since October 2014 (A+ rating since July 1992). Displayed BBB seal on website and business materials.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ignite Visibility: Full-service digital marketing agency with strength in SEO, PPC, social media, and email marketing. Comparable as a Google Partner-style agency serving SMB and mid-market clients.
• WebFX: SMB-focused digital marketing agency delivering SEO, PPC, web design, and social media services. Directly comparable in customer profile (SMBs), service stack, and Google Ads management emphasis.
• Lyfe Marketing: Digital marketing agency focused on social media management, SEO, and PPC for small businesses. Directly comparable in SMB customer focus and full-service digital marketing stack.
• Sure Oak: SEO and content marketing agency offering technical SEO, link building, and PPC services. Comparable as an SEO-led digital marketing agency focused on SMB and mid-market clients.
• Disruptive Advertising: PPC and digital marketing agency certified in Google Ads and Facebook, with strong emphasis on paid media management. Directly comparable in the Google Partner / Google Ads management positioning.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC/web design, social media, and web design for SMBs and mid-market clients. Directly comparable as a Google Partner-style agency with a similar multi-channel SMB offering.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and conversion rate optimization. Comparable as a digital marketing agency specializing in paid acquisition for SMB and mid-market clients.
• Square 2 Marketing: Full-service digital marketing and HubSpot agency focused on B2B and SMB clients, providing inbound marketing, web design, and marketing strategy. Comparable as a multi-channel digital agency serving smaller clients.
• Power Digital Marketing: Performance marketing agency offering SEO, paid media, content, and analytics. Comparable as a multi-service digital marketing agency with a similar mix of SEO, PPC, and web services.
• SmartSites: Web design and digital marketing agency offering responsive website builds, SEO, PPC, and social media. Closely mirrors Mica Specialties' combination of website design + SEO + Google Ads services for SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MicaSpecialties
• YouTubeyoutube.com/c/MicaspecialtiesCom
• Facebookfacebook.com/micaspecialties
• LinkedInlinkedin.com/in/jamesclemens
• Instagraminstagram.com/mica_specialties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mica Specialties