Manuka

What Manuka does

Manuka (Manuka Sdn Bhd) is a Malaysian private company founded in 2023 that retails UMF-certified New Zealand Manuka honey products and Manuka-honey-based beverages to Malaysian consumers. The company sells UMF-graded honey jars ranging from UMF5+ to UMF25+ (with corresponding MGO ratings), single-serve honey spoons, and gift hampers, alongside a menu of sugar-free honey-infused drinks (e.g., soursop, fragrance tea) free of artificial flavorings. Honey is sourced under a partnership with Mānuka Wellbeing, a New Zealand beekeeping operation established in 1978 along the Te Awa o Whanganui riverbank, providing UMF, GMP, Halal, and FDA compliance. Manuka generates revenue through three streams: direct-to-consumer e-commerce via manuka.com.my, in-person sales at company-operated retail outlets in two Kuala Lumpur-area shopping malls (Sunway Pyramid and TRX Tun Razak Exchange), and franchise/licensing fees from entrepreneurs opening branded Manuka beverage outlets. The licensing model offers up to RM20,000 rebate and waived legal/training fees to lower partner startup cost. Marketing is content-driven, led by an educational blog, newsletter, and licensing inquiry funnel. The company had 11-50 employees at the time of the data pull and operates entirely in Malaysia.

Name

Manuka

Legal name

Manuka Sdn Bhd

Website

https://manuka.com.my

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Manuka (Manuka Sdn Bhd) is a Malaysian retailer founded in 2023 that sells UMF-certified New Zealand Manuka honey products and honey-infused beverages via company-operated mall outlets, e-commerce, and a franchise/licensing model for Manuka beverage stores.

Ownership category

akta.pro rank

Product category

Specialty Honey & Honey Beverages

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Bubble Tea (Boba) Shops (THAFAKAC)

akta.pro secondary industry

Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)

Keywords

• UMF-certified Manuka honey
• Manuka honey beverages
• Specialty wellness honey
• Manuka honey licensing
• New Zealand honey retail

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales (E-commerce): Online sales of Manuka honey products and beverages through the company website. Products include various UMF-rated Manuka honey jars, honey spoons, and hamper gift sets sold directly to consumers.
2. Licensing/Franchise Fees: Revenue generated from licensing partners who open Manuka branded outlets. Partners pay licensing fees and receive comprehensive brand support, training, equipment rental options, and operational support.
3. Retail Outlet Sales: In-person beverage and product sales at company-owned or managed retail locations including Sunway Pyramid and TRX mall outlets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Manuka (Manuka Sdn Bhd) sells UMF-certified New Zealand Manuka honey products across multiple potency ratings (UMF 5+ through UMF 25+) and honey-infused beverages. The company distributes through a Malaysian e-commerce store, company-operated mall retail outlets, and a licensing model that allows third-party entrepreneurs to open Manuka-branded beverage outlets.

Product overview

Manuka is a Malaysian-owned company specializing in Manuka honey products and beverages. The product portfolio centers on UMF-certified Manuka honey from New Zealand, offered across multiple strength ratings (UMF 5+ through UMF 25+) in various sizes. Key products include pure Manuka honey jars ranging from UMF 9+ to UMF 25+ with corresponding MGO levels, Manuka honey spoons for convenient single-serve consumption, and Manuka honey-infused beverages sold at physical retail outlets. The company also operates a licensing model for opening franchise outlets. All honey products are traceable, UMF certified by independent laboratories, and sourced from beekeeping operations along the Whanganui River in New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Manuka Wellbeing: Premium UMF-certified Manuka honey product line sold through Manuka's e-commerce shop, including UMF 5+ to UMF 25+ rated honey products sourced from New Zealand.

Products and services

• Manuka Wellbeing Honey UMF 25+ 300g Ultra-premium UMF 25+ rated Manuka honey from New Zealand (MGO 1200+), one of the rarest Manuka honey grades available, used for sore throat relief, mouth ulcers, and immune support. Includes UMF release certificate.
• Manuka Wellbeing Honey UMF 20+ 300g High-strength UMF 20+ Manuka honey with MGO 850+, used as an immunity pack with antibacterial and anti-inflammatory properties for digestive health and respiratory support.
• Manuka Wellbeing Honey UMF 15+ 450g UMF 15+ Manuka honey with MGO 550+, featuring anti-bacterial properties effective against MRSA, used for immunity boosting and sore throat soothing.
• Manuka Wellbeing Honey UMF 15+ 300g UMF 15+ Manuka honey in 300g size, 100% pure raw New Zealand honey with anti-bacterial properties.
• Manuka Wellbeing Honey UMF 16+ 250G UMF 16+ Manuka honey offering immune support, digestive health with pre/probiotic benefits, and skin/eczema benefits.
• Manuka Wellbeing Honey UMF 13+ 500G UMF 13+ Manuka honey with strong antibacterial properties and natural prebiotic effects for beneficial bacteria growth and skin soothing benefits.
• Manuka Wellbeing Honey UMF 13+ 250G UMF 13+ rated Manuka honey for general health maintenance, daily gut and immune balance, with moderate antioxidants.
• Manuka Wellbeing Honey UMF 10+ 450g UMF 10+ daily wellness Manuka honey with MGO 263+, ideal for gentle antibacterial properties, general wellness support, and digestive health.
• Manuka Wellbeing Honey UMF 9+ 500G UMF 9+ Manuka honey for wellbeing benefits, independently laboratory certified, larger 500g size.
• Manuka Wellbeing Honey UMF 9+ 250G UMF 9+ Manuka honey for wellbeing, independently laboratory certified.
• Manuka Honey Spoon UMF5+ 7g Single-serve Manuka honey spoon with UMF5+ rating, convenient pre-packaged portion of pure Manuka honey for on-the-go consumption.
• Manuka Premium Blend 500G Premium blend Manuka honey 500g jar, entry-level offering at a promotional discounted price.
• Re-AGE & Cell Repair Hamper CNY gift hamper set featuring Re-AGE and Cell Repair honey products, available with a buy-5-get-1-free promotional offer.
• Manuka Honey Drinks Range of honey-infused beverages crafted with 100% Monofloral New Zealand Manuka honey, with no sugar and no artificial flavors, served at Manuka's physical outlet locations.
• Licensed Outlet Partnership Licensing program allowing entrepreneurs to open Manuka honey drink outlets, with comprehensive admin support, waived legal and training fees, rentable equipment, operational support, and welcome bonus pack.

Quantifiable outcome

• 63% more concentrated than Medical Manuka Honey used in Scientific research (UMF25+)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Mānuka WellbeingcoreStrategic or Co-development PartnerLong-term strategic partnership with Mānuka Wellbeing, established beekeeping operation since 1978. Manuka Wellbeing sustainably harvests Manuka honey at their family farm on the banks of Te Awa o Whanganui river in New Zealand. This partnership provides the core supply of premium Manuka honey with over 45 years of beekeeping and honey-making expertise passed down through generations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Comvita: Largest dedicated Manuka honey brand globally, with UMF-certified products, retail presence, and multi-decade brand equity. Directly comparable in product category (UMF-rated Manuka honey) but vastly larger in scale and global distribution.
• Airborne Honey: Established New Zealand honey company offering Manuka and other varietals globally. Comparable as a New Zealand-based premium honey manufacturer with multi-tier product offerings and global distribution.

Emerging players

• Nature's Nectar: New Zealand-origin Manuka honey brand selling UMF-graded products internationally. Comparable in product certification and premium tiering, competing for the same export-driven Manuka demand.
• Hilltop Honey: Specialty honey brand offering premium and Manuka honey SKUs via DTC e-commerce. Comparable on retail-channel mix and product tiering, though broader than pure Manuka.

Direct peers

• Steens Honey: New Zealand-based UMF-certified Manuka honey brand selling tiered honey jars globally. Comparable in product structure (UMF-rated SKUs) and wellness-led branding, though more mature.
• Manuka Health (now part of Comvita): New Zealand Manuka honey specialist offering MGO-rated products to global wellness consumers. Directly comparable as a UMF/MGO-certified Manuka brand with multi-tier product ladders.
• Tahi Honey: Premium New Zealand Manuka honey producer with UMF-certified tiered SKUs. Comparable on product/certification depth and premium positioning; sells primarily into export markets including Asia.
• Wedderspoon: Specialty Manuka honey brand offering UMF- and MGO-rated products, focused on wellness consumers. Closely comparable in product positioning, certification, and premium honey SKU structure.

Regional players

• KOI Thé: Asia-based bubble tea and specialty beverage chain with Malaysian locations. Comparable as a beverage-focused retail/franchise model targeting the same health-conscious Malaysian consumer in mall locations.
• CoCo Bubble Tea: Large bubble tea and specialty beverage chain with strong Malaysian/Southeast Asian mall presence. Comparable as a beverage-retail shop model operating in the same Malaysian malls, though a different category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manukadrinks

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manuka