Carpetland
Carpetland is a Dubai-based premium flooring and interior surfaces retailer distributing branded carpets, LVT, SPC, wooden flooring, rugs, and wall coverings to residential and commercial customers across the UAE and the Middle East region.
- Company typePrivate
- Founded1993
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carpetland does
Carpetland is a privately held flooring and interior surfaces retailer headquartered in Dubai, United Arab Emirates, operating as a brand under Surfaces Furnishing LLC since 1993. The company distributes and supplies premium carpets, carpet tiles, luxury vinyl tiles (LVT), SPC (stone polymer composite) flooring, wooden flooring, rugs, and wall coverings to residential and commercial customers in the UAE and broader Middle East region.
The company's product portfolio is anchored by authorized dealer relationships with internationally recognized flooring brands, including Voxflor (carpet tiles and LVT), Invictus (luxury vinyl), and Mohawk (residential broadloom carpets), supplemented by an in-house SPC flooring line with multiple design collections. Product features highlighted include PUREWEAVE Nylon fiber and EcoAce-Bac backing in Voxflor carpet tiles, Sorona fiber in the Arctik collection, Rigid Click installation systems, and phthalate-free LVT formulations. The commercial model is quote-based, with all transactions initiated through a 'Get Quote' workflow on the website or via direct phone and email contact, rather than fixed public pricing.
The business operates primarily through a single physical showroom at Pyramid Centre on Umm Hurair Rd in Oud Metha, Dubai (operating weekdays 9AM–9PM), with a website storefront serving as both a digital catalog and lead-generation channel. Customers include homeowners, businesses, hospitality venues, corporate offices, and retail spaces, with a secondary segment of interior designers, architects, and contractors sourcing materials for client projects. The company is privately held with no disclosed institutional investment, public listing, or cap-table information available.
Carpetland firmographics
Firmographics- Name
- Carpetland
- Legal name
- Surfaces Furnishing LLC
- Website
- https://carpetlandme.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carpetland is a Dubai-based premium flooring and interior surfaces retailer distributing branded carpets, LVT, SPC, wooden flooring, rugs, and wall coverings to residential and commercial customers across the UAE and the Middle East region.
- Ownership category
- akta.pro rank
Carpetland industry classification
Industry- Product category
- Flooring Products Retail
- NAICS
- Floor Covering Retailers (449121), Carpet and Rug Mills (314110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Carpets & Rugs (2273), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industries
- Carpet & Area Rug Flooring Retail (CRAIAGAE), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)
Keywords
Where Carpetland is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Carpetland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: Carpetland generates revenue through the sale of premium flooring products including carpets, carpet tiles, luxury vinyl flooring (LVT), SPC flooring, wooden flooring, rugs, and wall coverings. Products are sourced from world-renowned brands and sold directly to consumers and businesses through their Dubai showroom and website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Carpetland product offering
Product offeringCore offering
Carpetland is a Dubai-based flooring retailer that supplies carpets, rugs, vinyl flooring (LVT and SPC), wooden flooring, and wall coverings sourced from world-renowned brands such as Voxflor, Invictus, and Mohawk. The company sells through a physical showroom in Dubai, an online catalog, and direct contact channels, serving both residential and commercial customers across the UAE and broader Middle East region.
Product overview
Carpetland is a luxury flooring and interiors retailer based in Dubai, UAE, offering a comprehensive portfolio of flooring and wall covering solutions. The product lineup consists of core categories (Wooden Flooring, Rugs, Carpets/Broadloom, Wall Coverings, and Vinyl Flooring) supplemented by branded product lines including Voxflor Carpet Tiles & LVT, Invictus Luxury Vinyl Flooring, Mohawk Carpets, and in-house SPC (Stone Polymer Composite) flooring collections. The company positions itself as a destination for premium, design-forward flooring sourced from world-renowned brands, with offerings spanning commercial heavy-duty carpet tiles (Voxflor Chanson, Awakening, Arctik, Aerial Whispers), residential broadloom carpets (Mohawk EverStrand series), and luxury vinyl solutions (Invictus oak and stone designs, Voxflor Above Woods/Beyond Stones/Upon Colors/After Human LVT collections). The SPC in-house line features Volute, Vintage Grace, Majestic Vision, Artistic Charm collections plus herringbone and straight plank formats. Products are described as sourced from internationally recognized brands celebrated for excellence, durability, and design innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Voxflor: Carpet tiles and LVT (Luxury Vinyl Tile) flooring brand featuring collections including Chanson, Awakening, Arctik, Aerial Whispers, Upon Colors, Beyond Stones, After Human, and Above Woods.
- Invictus
- Mohawk
- SPC Flooring
Products and services
- Wooden Flooring Premium wooden flooring offering timeless elegance with natural wood grain patterns, providing sophisticated flooring solutions for residential and commercial spaces.
- Rugs Decorative area rugs complementing various interior design styles and flooring solutions.
- Carpets (Broadloom) Elegant, durable, and comfortable broadloom carpet flooring suitable for residential and commercial applications.
- Wall Coverings Luxurious wall coverings providing comprehensive interior design solutions beyond flooring.
- Vinyl Flooring Modern, resilient, and easy-care vinyl flooring surfaces including luxury vinyl tiles (LVT) and SPC flooring.
- Voxflor Carpet Tiles Commercial carpet tiles from Voxflor featuring collections including Chanson, Awakening, Arctik, and Aerial Whispers, designed for commercial spaces with varying duty ratings.
- Voxflor LVT (Luxury Vinyl Tile) Luxury vinyl tile flooring from Voxflor with collections including Above Woods, After Human, Beyond Stones, and Upon Colors, featuring wood and stone-inspired designs.
- Invictus Luxury Vinyl Flooring Premium luxury vinyl flooring featuring oak, pine, and granite-inspired designs including Groovy Granite, Highland Oak, New England Oak, French Oak, Norwegian Wood, and herringbone patterns.
- Mohawk Carpets Residential broadloom carpets from Mohawk including EverStrand collection with styles like Assorted Elements, Cherry Way, Dynamic Momentum, Marciano, and Walnut Weave, featuring polyester fiber construction.
- SPC Flooring (In-House Collections) Stone Polymer Composite flooring featuring collections including Volute, Vintage Grace, Majestic Vision, Artistic Charm, SPC Herringbone, and SPC Straight Flooring in various colors and finishes.
Companies that use Carpetland
Customer profileSegments2 records
Ideal customer profiles2 records
Carpetland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Carpetland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VoxflorcoreCarpetland is an authorized dealer for Voxflor carpet tiles and LVT products. Voxflor is a world-renowned brand celebrated for excellence, durability, and design innovation in commercial and residential flooring.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Carpetland competitors and assessment
Company assessmentBroad incumbents
- Shaw Industries: One of the world's largest flooring manufacturers (carpet, LVT, hardwood) and a parent of Anderson Tuftex; directly comparable as a source-brand for premium residential and commercial flooring that Carpetland distributes.
- Mohawk Industries: World's largest flooring manufacturer and a current Carpetland supplier (Mohawk EverStrand); comparable as both a competitor in vertical flooring retail/manufacturing and as the upstream brand behind part of Carpetland's catalog.
- Interface, Inc. Global leader in modular carpet tile and LVT for commercial interiors; comparable on the commercial carpet-tile and LVT side of Carpetland's catalog (Voxflor) and on the specifier/sustainability story.
- IKEA: Global home furnishings and flooring retailer with a growing UAE/MEA store network and online configurator; competes for value-tier and middle-market residential flooring while pushing digital visualization that reshapes category expectations.
- The Home Depot: Global home improvement big-box retailer with extensive flooring, tile, and carpet departments plus pro/B2B programs; a broad incumbent setting customer expectations on transparent pricing and project scale.
Regional players
- Danube Home: UAE-based home improvement and furnishings retailer with a wide flooring assortment across showrooms in the Gulf; competes with Carpetland for residential and small-contractor flooring spend in the same geographies.
- Home Centre (Landmark Group): UAE-headquartered multi-store home furnishings and flooring retailer owned by Landmark Group; one of Carpetland's most direct regional competitors for mid-to-premium residential flooring across the GCC.
Direct peers
- Floor & Decor Holdings: US specialty flooring retailer carrying hardwood, tile, LVT, and carpet across multi-category showrooms; directly comparable to Carpetland's premium, multi-format flooring retail model, just at much larger scale.
- Carpetright: UK-based specialist carpet, vinyl, and flooring retailer operating showrooms plus digital channels; closely comparable in product mix (carpets, LVT, rugs) and B2B trade service orientation, though UK-focused.
- LL Flooring (Lumber Liquidators): Specialty flooring retailer focused on hardwood, vinyl, and laminate with showrooms and online ordering; mirrors Carpetland's combination of branded product curation, B2B/B2C motion, and tile/LVT emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Carpetland social profiles
Digital presenceCarpetland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carpetland leadership team
Management profileNumber of profiles
Carpetland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carpetland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carpetland
What does Carpetland do?
Carpetland is a Dubai-based flooring retailer that supplies carpets, rugs, vinyl flooring (LVT and SPC), wooden flooring, and wall coverings sourced from world-renowned brands such as Voxflor, Invictus, and Mohawk. The company sells through a physical showroom in Dubai, an online catalog, and direct contact channels, serving both residential and commercial customers across the UAE and broader Middle East region.
Is Carpetland a public or private company?
Carpetland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carpetland founded?
Carpetland was founded in 1993. It employs 51 to 100 people.
Where is Carpetland based?
Carpetland is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Carpetland make money?
One revenue line is on record: flooring Product Sales.
Who are Carpetland's main competitors?
Broad incumbents on record are Shaw Industries, Mohawk Industries, Interface, Inc., IKEA and The Home Depot. Regional players are Danube Home and Home Centre (Landmark Group). Direct peers are Floor & Decor Holdings, Carpetright and LL Flooring (Lumber Liquidators).
Does Carpetland have an API?
No public API is recorded for Carpetland.
What industry is Carpetland in?
Carpetland's product category is Flooring Products Retail. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAGAE, Carpet & Area Rug Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.