Donately
Donately is a San Diego-based SaaS donation platform providing embeddable multi-step donation forms, campaign pages, and fundraising tools for nonprofits, churches, schools, agencies, and influencers, monetized via tiered platform fees and a $5,000 prepay 0% option.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Donately does
Donately is a private, US-based SaaS donation platform founded in 2011 and headquartered in San Diego, serving nonprofits, churches, schools, businesses, agencies, and individual influencers. The platform is built around a multi-step, no-code donation form builder that embeds directly into customers' websites, alongside campaign pages with peer-to-peer and team fundraising, recurring donations, donor insights dashboards, text-to-give SMS engagement, and a 2025-launched Cart Items / event-ticketing module. The technical stack integrates Stripe and PayPal for payment processing (with ACH handled via Plaid), public APIs and webhooks for custom integrations, and 40+ native connectors to CRMs (HubSpot, Salesforce), email platforms (MailChimp, Constant Contact, Klaviyo), analytics (Google Analytics, Facebook Pixel), and major website builders (WordPress, Webflow, Squarespace, Wix, Shopify); PCI DSS and GDPR compliance are maintained with payment-rail partners. Revenue is generated through tiered platform fees — a free tier charging 4% per donation, a $588/year subscription at 2%, and a $5,000 prepay that reduces platform fees to 0% on up to $1M raised — plus pass-through Stripe/PayPal processing fees; sub-brands Habitat by Donately ($5,000-$15,000/year fixed-cost bundle) and Engagement OS, along with Tech Transition Services for platform migrations, extend monetization. Go-to-market is product-led and self-serve for SMBs (under-5-minute setup), with API-first and white-label distribution serving agencies and mid-market enterprise customers; notable customers include Water.org, Habitat for Humanity, Parley for the Oceans, and The Barstool Fund.
Donately firmographics
Firmographics- Name
- Donately
- Legal name
- Donately
- Website
- https://donately.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Donately is a San Diego-based SaaS donation platform providing embeddable multi-step donation forms, campaign pages, and fundraising tools for nonprofits, churches, schools, agencies, and influencers, monetized via tiered platform fees and a $5,000 prepay 0% option.
- Ownership category
- akta.pro rank
Donately industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fundraising & Annual Giving (EDALAOAB)
- akta.pro secondary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
Keywords
Where Donately is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Donately business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Monthly subscription fees for platform access with tiered pricing (Free, 0% prepay tier, paid plans). Organizations can save over $40,000 for every $1M raised compared to typical platform fees. Fee tiers: $5,000 buy down for $0 fees up to $1M raised, $588/year for 2% fees, $0/month for 4% fees.
- Payment Processing: Stripe charges 2.2% + $0.30 per credit card donation (with nonprofit discounts available). ACH donations charged at 0.8% with $5 cap. Donately allows donors to cover fees, reducing net platform cost for organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 4% platform fee |
| Subscription | Multi-year contract | 0% prepay tier - $5,000 buy down |
| Subscription | Annual | Lower Fees tier - $588/year |
| Freemium | Monthly | Standard tier - $0/month with 4% fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Donately product offering
Product offeringCore offering
Donately is a SaaS donation platform that provides embeddable multi-step donation forms, campaign pages, peer-to-peer and team fundraising, event ticketing, recurring donations, text-to-give, and donor analytics tools. It targets nonprofits, churches, schools, agencies, and mission-driven businesses, with payment processing handled through Stripe and PayPal and a developer API for custom integrations. Pricing is tiered from a free 4% plan to a $5,000 prepay 0% plan plus a $588/year 2% plan.
Product overview
Donately is a unified donation platform and fundraising software suite for nonprofits, churches, schools, businesses, and agencies. The core product portfolio includes a customizable Donation Form Builder for creating multi-step embeddable forms, Campaign Pages for landing pages and peer-to-peer fundraising, Cart Items (Event Ticketing) for selling tickets and memberships alongside donations, Peer-to-Peer Fundraising tools, Team Fundraising capabilities, Recurring Donations, Donor Insights & Data dashboards, Text-to-Give SMS engagement, and Mobile Responsive donation experiences. The platform offers 40+ native integrations including HubSpot, Salesforce, MailChimp, Stripe, PayPal, and Zapier. Additional offerings include a Campaign Marketplace with free templates, Habitat by Donately (a consolidated tech solution), Tech Transition Services for platform migrations, Engagement OS for donor management, and a developer API for custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Habitat by Donately: Habitat is a comprehensive solution offering one platform, one partner, one predictable cost for combining digital tools and services. It is described as an alternative to multiple vendor subscriptions, offering licensing of Donately's platform.
- Engagement OS
- Tech Transition Services
Products and services
- Donately Platform The Donately Platform is the core SaaS donation and fundraising software product providing customizable donation forms, campaign pages, peer-to-peer and team fundraising, recurring donations, event ticketing, donor insights, text-to-give, and integrations. It is sold to nonprofit organizations, churches, schools, agencies, and businesses through tiered subscription plans ranging from free with a 4% fee to a 0% prepay tier.
- Cart Items (Event Ticketing, Membership & Merch) Cart Items is a fundraising capability that turns a donation form into a flexible checkout supporting tickets, merchandise, memberships, registrations, sponsorships, and reservations in a single transaction. It is intended for small and mid-sized nonprofits running events or membership-based fundraising.
- Habitat by Donately Habitat by Donately is a consolidated technology solution combining Donately's donation platform with digital tools and services under one predictable annual cost ($5,000–$15,000/year). It is positioned as a single-vendor alternative to multiple tool subscriptions for nonprofits seeking a bundled, fixed-cost engagement and fundraising stack.
- Tech Transition Services Tech Transition Services is a professional services offering helping organizations transition from other fundraising platforms to Donately, including data migration and import of recurring donor records and configurations. It targets nonprofits switching from incumbents such as Classy, Donorbox, or Blackbaud.
- Engagement OS Engagement OS is an engagement operating system within Donately's solutions portfolio, designed to help organizations manage donor relationships and optimize fundraising workflows end-to-end. It functions as a unified layer for engagement, retention, and campaign execution on top of the donation platform.
- Donately API & Webhooks Donately's developer API and webhooks enable custom integrations of donation, campaign, and donor data with any application, including CRMs, ERPs, and internal systems. Documentation is provided at docs-api-v20190315.donately.com, and the offering supports white-label usage for agencies and tech teams building client solutions.
Quantifiable outcome
- 28% above M+R benchmark conversion rates for donation forms
- +3 more outcomes
Companies that use Donately
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Donately technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
Feature8 records
Donately partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- StripecorePrimary payment processing partner for credit card and ACH donations. Handles PCI compliance, fraud protection, and fund disbursement to nonprofit bank accounts. Offers nonprofit discount on processing fees.
- PayPalcoreAlternative payment processor allowing donors to give via PayPal accounts. Available as sole payment option or alongside Stripe. PayPal Business Account required.
- HubSpotcoreNative CRM integration for donor management, transaction tracking, and marketing automation. One-click setup syncs campaign, fundraiser, and donor data to HubSpot.
- SalesforcecoreNative CRM integration connecting Donately donation data to Salesforce. One-click authorization for data sync regardless of how data is organized in Salesforce.
- ZapiercoreConnects Donately to thousands of leading platforms across the web without coding. Enables automated workflows for donor data sync, receipt customization, and CRM integration.
- MailChimpmajorNative email integration syncing donation activity to email lists, automations, and donor follow-ups. Connects donor data to marketing campaigns.
- WebflowmajorWebsite builder integration with components library for loading forms, widgets, and dynamic campaign pages. Webflow-made campaign components available.
- WordPressmajorCMS integration allowing embed of Donately donation forms via shortcode, block editor, or HTML block. No plugin required. Works with any WordPress theme.
- Google AnalyticsmajorGA4 integration for tracking conversion metrics and understanding donor behavior. Requires Team or Enterprise plan.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Donately competitors and assessment
Company assessmentDirect peers
- Zeffy: Direct competitor and a 100% free donation/fundraising platform for nonprofits. Competes with Donately on price-sensitive nonprofit buyers and is featured in Donately's own comparison pages.
- Bloomerang: Direct competitor combining donor CRM with online fundraising/forms for small and mid-sized nonprofits. Overlaps with Donately's nonprofit segment on retention/donor-management features.
- Network for Good: Direct competitor offering donation forms, CRM, and fundraising software specifically tailored to small and growing nonprofits, overlapping with Donately's primary segment.
- Classy (GoFundMe Pro): Direct competitor and the incumbent Donately most frequently compares against, offering donation forms, peer-to-peer fundraising, and event tools for mid-market and enterprise nonprofits.
- Fundraise Up: Direct competitor providing embeddable donation forms, AI-powered optimization, and recurring giving for nonprofits. Targets many of the same mid-sized and enterprise nonprofits as Donately.
- Donorbox: Direct competitor offering embeddable donation forms, recurring giving, and peer-to-peer fundraising with similar pricing tiers. Sells primarily to small and mid-sized nonprofits, overlapping with Donately's core ICP.
- GiveSmart: Direct competitor focused on event ticketing, auction, and online fundraising for nonprofits and schools; positioned against Donately's Cart Items and campaign page capabilities.
- Givebutter: Direct competitor offering free/low-fee donation forms, event ticketing, and auctions for nonprofits with similar PLG positioning and CRM integrations. Competes head-to-head with Donately on price and feature breadth.
- Funraise: Direct competitor providing donation forms, peer-to-peer fundraising, and CRM for nonprofits with a similar mid-market enterprise focus as Donately.
Broad incumbents
- Blackbaud: Large incumbent serving nonprofits with a broad suite that includes donation forms, CRM, fundraising, and financial management. Competes with Donately broadly on fundraising software though typically at a higher price point and on longer sales cycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Donately social profiles
Digital presenceDonately compliance and trust
Trust signalCompliance2 records
Donately financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donately leadership team
Management profileNumber of profiles
Profiles2 records
Donately funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donately M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donately
What does Donately do?
Donately is a SaaS donation platform that provides embeddable multi-step donation forms, campaign pages, peer-to-peer and team fundraising, event ticketing, recurring donations, text-to-give, and donor analytics tools. It targets nonprofits, churches, schools, agencies, and mission-driven businesses, with payment processing handled through Stripe and PayPal and a developer API for custom integrations. Pricing is tiered from a free 4% plan to a $5,000 prepay 0% plan plus a $588/year 2% plan.
Is Donately a public or private company?
Donately is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Donately founded?
Donately was founded in 2011. It employs 1 to 10 people.
Where is Donately based?
Donately is headquartered in San Diego, United States, in the North America region.
How does Donately make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are payment Processing.
Who are Donately's main competitors?
Direct peers on record are Zeffy, Bloomerang, Network for Good, Classy (GoFundMe Pro), Fundraise Up, Donorbox, GiveSmart, Givebutter and Funraise. Blackbaud is listed as a broad incumbent.
Does Donately have an API?
Yes. Donately provides a public API that allows developers to connect with any application on the web to create custom integrations. The API enables sending and updating donation information to preferred CRMs and other systems. API documentation is available at docs-api-v20190315.donately.com/. The platform also supports webhooks for real-time data integration. Developer documentation is at docs-api-v20190315.donately.com.
What industry is Donately in?
Donately's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is EDALAOAB, Fundraising & Annual Giving, with a secondary code of BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit). Its NAICS code is 813219 and its SIC code is 7372.