The Data Appeal Company

What The Data Appeal Company does

The Data Appeal Company S.p.A. is an Italy-headquartered (Florence) tourism and location-intelligence data provider, founded in 2014 and operating as a subsidiary of the Almaviva S.p.A. conglomerate. It aggregates over 7 billion semantically-analyzed pieces of online content from 130+ sources, covering 251+ million Points of Interest across 180 countries, and exposes the underlying dataset through three core products — Data Appeal Mabrian (destination intelligence platform), Data Appeal Location (data-pack visualization), and Data Appeal Coach (reputation and brand management) — plus standalone POI and Territorial APIs.

Its technology stack combines proprietary NLP-driven sentiment scoring, a Popularity Index that fuses reviews, GPS signals, and social media, and a generative-AI Smart Insights Assistant, all tuned specifically for tourism rather than general-purpose analytics. Revenue is generated through enterprise SaaS subscriptions with custom quotes, usage-based API access, one-time or update-based Data Pack sales, and data licensing agreements; go-to-market is a mix of direct enterprise field sales targeting tourism boards and hospitality or commercial real estate brands, and self-service API consumption for developers.

The company serves primarily national and regional tourism boards and Destination Management Organizations, alongside hospitality groups, food and beverage brands (e.g., Campari Group), commercial real estate firms (e.g., JLL), insurance/risk entities, and developer/integrator partners. Strategic distribution leverage comes from Microsoft Co-Sell status and an exclusive Travelport partnership for airline connectivity data, while the 2025 integration of Mabrian's travel intelligence consolidated demand, connectivity, sentiment, and location data into a single destination-intelligence ecosystem.

Name

The Data Appeal Company

Legal name

The Data Appeal Company S.P.A.

Website

https://datappeal.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Data Appeal Company is an Italy-based tourism and location-intelligence data provider that aggregates 7B+ data points across 251M+ Points of Interest, serving tourism boards, hospitality groups, and commercial real estate firms via SaaS dashboards, APIs, and data licensing.

Ownership category

akta.pro rank

Product category

Travel & Tourism Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Information (51)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE)

akta.pro secondary industries

Reputation, Reviews & Sentiment Intelligence (THALAIAK), Data Analytics & Business Intelligence Services (BPAHALAC), Customer & Loyalty Analytics (Segmentation, CLV, Personalization) (THALAIAG)

Keywords

• Destination intelligence
• Tourism data analytics
• Sentiment analysis
• Location intelligence
• Market intelligence SaaS

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Subscriptions (Data Appeal Mabrian): Subscription-based access to the D / AI Destinations – Data Appeal Mabrian dashboard platform. Provides visual dashboards with curated KPIs, real-time data monitoring, and territory intelligence. Implementation includes 6-week visual dashboard setup with ongoing subscription fees. Terms indicate monthly or annual billing with multi-year contract options.
2. API Services: Programmatic access to Data Appeal's data lake via REST API, allowing integration of POI data, territorial analysis, and sentiment metrics into customer applications. Pricing based on request volume with rate limits defined per Quote.
3. Data Packs: Dataset packages delivered in CSV or machine-readable format containing POI data, location data, and enrichment metrics. Available as one-time purchases or through update subscriptions. Historical data access included.
4. Data Enrichment Services: Custom data enrichment services providing location, sentiment, and market intelligence data for customer products or internal use. Licensed for commercial purposes as defined in the Permitted Purpose.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Data Appeal Company sells a tourism-focused destination intelligence SaaS platform that combines geospatial, sentiment, and market data — covering Air Connectivity, Traveller Sentiment, Hotels, STRs, Spend, Tourism Activities & Experiences, Events, Mobility, and Sustainability — with proprietary indices and a generative-AI Smart Insights Assistant. Its flagship product Data Appeal Mabrian is delivered as a visual dashboard with 6-week onboarding, supported by Data Appeal Location for data pack visualization, Data Appeal Coach for digital reputation management, Points of Interest and Territorial REST APIs, and one-time Data Packs.

Differentiator

Problem solved

Functional benefit

Brands

• Data Appeal Mabrian: All-in-one territory intelligence platform for sustainable growth (formerly D / AI Destinations).
• Data Appeal Location
• Data Appeal Coach

Products and services

• Data Appeal Mabrian All-in-one territory intelligence platform for sustainable growth that combines demand, connectivity, sentiment, and location data in a unified destination intelligence ecosystem for tourism boards, DMOs, and destination management organizations.
• Data Appeal Location Seamless data visualization platform for data packs that delivers curated visualization of key location, sentiment, and popularity KPIs for destinations.
• Data Appeal Coach Digital reputation and revenue-boosting brand management tool for hospitality, F&B, and retail businesses, supporting review response, competitor benchmarking, and multi-property reputation analytics.
• Points of Interest API REST API providing detailed analysis of any geo-localized Point of Interest worldwide, drawing from 251M+ POIs across 180 countries with sentiment and popularity metrics.
• Territorial API REST API for analysis of specific territories including neighborhoods, cities, regions, countries, and polygonal or radial areas, with 4-year historical series.
• Data Packs Top-notch data packages enriched with location, sentiment, and popularity KPIs delivered as CSV or machine-readable files, covering POI and location data for specific countries and available as one-time purchases or update subscriptions.

Quantifiable outcome

• Real-time arrival data replacing 45-day delayed manual updates
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Almaviva S.p.A.coreStrategic or Co-development PartnerAlmaviva S.p.A. is the parent company of The Data Appeal Company S.p.A., exercising management and direction control. The relationship is corporate-ownership based, with Data Appeal operating as a subsidiary under Almaviva's governance and corporate policies.
• MicrosoftflagshipTechnology or IntegrationData Appeal is a Microsoft Co-Sell Partner. The company utilizes Microsoft Bing tiles geospatial standard for location data granularity. The partnership enables co-selling opportunities within the Microsoft partner ecosystem.
• TravelportcoreTechnology or IntegrationExclusive partnership providing airline connectivity data including ITA, British Airways, Lufthansa, and other major international carriers. Enables D / AI Destinations to include comprehensive flight booking and connectivity intelligence.
• MabrianflagshipStrategic or Co-development PartnerMabrian's travel intelligence has been fully integrated into Data Appeal's platform, combining demand, connectivity, sentiment, and location data. This integration created 'Data Appeal Mabrian' as the unified destination intelligence ecosystem.
• 130+ Data Source PartnerscoreTechnology or IntegrationData Appeal aggregates data from 130+ trusted sources including online reviews, social media, GPS signals, and commercial data providers. Sources include major OTAs (Booking.com), airlines, and location-based services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• STR (CoStar): Hospitality benchmarking and performance analytics (hotel occupancy, ADR, RevPAR) for hotels, DMOs, and tourism authorities; comparable performance-analytics layer for lodging and destination demand.
• Arrivalist: Destination analytics platform measuring visitor arrivals, movement, and campaign attribution for DMOs and state tourism boards — directly comparable DMO-focused intelligence offering.
• ForwardKeys: Travel demand and visitor-flow analytics provider serving tourism boards, airlines, and hospitality — directly comparable destination-intelligence and competitive benchmarking offering.
• Adara: Travel identity-resolution and audience data platform serving DMOs, brands, and hospitality; comparable data-partner role providing traveler intelligence for marketing and destination decisions.
• OAG: Global airline schedules, connectivity, and travel data provider; closest comparable source of air-connectivity and demand intelligence that complements destination analytics for tourism boards.
• Mabrian: Tourism intelligence specialist historically focused on airline connectivity, demand, and destination analytics for DMOs; now integrated into Data Appeal but historically competed head-to-head in the same destination-intelligence category.
• AirDNA: Short-term rental and vacation rental market intelligence — comparable in providing POI-grade market data, demand, and benchmarking for the STR/hospitality segment Data Appeal targets.
• Lighthouse (formerly OTA Insight): Hotel market intelligence, rate parity, demand, and competitive benchmarking SaaS — comparable benchmarking-and-performance-analytics category serving the hospitality segment Data Appeal covers.
• Sojern: Travel-specific digital marketing and audience data platform for DMOs, hotels, and tourism brands; comparable in combining traveler intent/sentiment intelligence with campaign activation for tourism clients.

Emerging players

• Phocuswright: Travel market research and intelligence publisher covering tourism, lodging, and distribution trends — adjacent and thematically comparable as a research/intelligence source for the same buyer personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datappeal
• Xx.com/thedatappeal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Data Appeal Company