Assessoria VIP

What Assessoria VIP does

Assessoria VIP is a Brazilian cloud-based SaaS platform that centralizes event management workflows for professional event assessors and cerimonialists — primarily wedding and ceremony planners. The platform consolidates sales funnel management, event template configuration, supplier coordination, guest list and RSVP handling, financial control, and client communication into a single web application, with native iOS and Android companion apps. Core technical components include a customizable sales funnel, reusable event templates that auto-populate new events, native WhatsApp integration for automated personalized RSVP messaging with real-time status updates, bi-directional Google Calendar synchronization, electronic signature with legal validity, supplier budget requests and side-by-side comparison, and a client portal for live event progress visibility. The company has expanded its portfolio through two acquisitions, ZapWedding and Mobieve, and maintains an exclusive partnership with Casar.com to bundle wedding website creation and gift registry services directly into the platform.

The business model is a product-led, tiered monthly SaaS subscription (Basic up to 6 events, Intermediate up to 12 events, Advanced unlimited events), with all features available across tiers and only event capacity as the differentiator. A 5-day free trial with no credit card required serves as the primary acquisition lever, supplemented by WhatsApp-based sales and support, a website with testimonials and feature demonstrations, and native app store distribution. A secondary revenue stream comes from a 3.49% transaction fee on the Casar.com wedding gift registry. The go-to-market targets SMB cerimonialists and small event management agencies in Brazil through self-serve sign-up, with no disclosed enterprise or international expansion and no disclosed venture funding, suggesting a bootstrapped operating model.

The company is privately held, headquartered in Brazil, and operates with an unknown headcount. Strategic signals include two completed acquisitions (ZapWedding and Mobieve), exclusive partnerships (notably Casar.com), and ongoing product expansion (mobile apps, MeLink link-in-bio tool, white-label login). Revenue, funding, and corporate entity details are not publicly disclosed in the available source material.

Name

Assessoria VIP

Legal name

Assessoria VIP

Website

https://assessoriavip.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Assessoria VIP is a Brazilian cloud-based SaaS platform for event assessors and cerimonialists, centralizing sales funnels, supplier coordination, WhatsApp-based guest RSVPs, financial management, and client communication through tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ)

akta.pro secondary industry

Party Invitations, Stationery & Guest Management (HSACACAK)

Keywords

• Event management software
• Wedding planning platform
• Ceremonial event SaaS
• Guest list management
• Event financial tracking

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Basic Plan: Monthly subscription model with tiered event limits. Basic plan includes up to 6 events total capacity. Payment processed via credit card monthly. All functionality is identical across tiers with differentiation only in event capacity limits.
2. SaaS Subscription - Intermediate Plan: Monthly subscription with capacity for up to 12 events. Same feature set as Basic plan with higher event limits for growing event management businesses.
3. SaaS Subscription - Advanced Plan: Premium monthly subscription offering unlimited events. Provides full platform access for high-volume event management professionals.
4. Casar.com Gift Registry Transaction Fee: Revenue share from Casar.com partnership when customers use the integrated wedding gift registry. Platform charges 3.49% transaction fee on gifts, from which Assessoria VIP likely receives referral or partnership revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Assessoria VIP is a cloud-based SaaS event management platform sold as a monthly subscription to professional event assessors and cerimonialists in Brazil. It consolidates the entire event lifecycle—sales funnel, event organization templates, supplier management, WhatsApp-based guest RSVP, event and personal/business financial control, electronic contract signing, and client progress portal—into one web and mobile product. A complementary offering, the Casar.com partnership, provides clients with integrated wedding websites and gift registries, generating additional transaction-fee revenue.

Product overview

Assessoria VIP is an event management platform providing a unified ecosystem for wedding and event planners. The core platform (Assessoria VIP Platform) serves as the central hub integrating sales funnel management, event organization, supplier management, guest handling with WhatsApp-based RSVP, financial management, and client communication. The product portfolio includes two acquired brands (ZapWedding and Mobieve) that expand the platform's capabilities. Additional modules include a mobile app for iOS/Android, custom white-label login, electronic signature, automated budget generation, supplier comparison tools, MeLink link management, and Google Agenda synchronization. The platform offers three pricing tiers (Basic with 6 events, Intermediate with 12 events, and Advanced with unlimited events) differentiated only by event capacity, with all features available across all plans.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduction in time spent on guest confirmation through automated WhatsApp RSVP
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature14 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Casar.comflagshipStrategic or Co-development PartnerExclusive partnership providing integrated wedding website and gift registry services. Assessoria VIP clients receive personalized wedding websites without additional cost, gift registry with 3.49% transaction fee (claimed lowest in market), free unlimited PIX withdrawals, RSVP integration with Assessoria VIP platform, and access to 30+ customizable themes. This is a flagship partnership providing significant differentiation for wedding-focused customers.
• GooglecoreTechnology or IntegrationGoogle Calendar integration enabling bi-directional sync of personal and professional appointments. Users can create appointments, sync with clients and suppliers, and manage event schedules within Google Calendar directly from the Assessoria VIP platform.
• ApplecoreTechnology or IntegrationNative iOS application distributed through Apple App Store, enabling iPhone and iPad users to access the Assessoria VIP platform on mobile devices.
• Google PlaycoreTechnology or IntegrationNative Android application distributed through Google Play Store, enabling Android device users to access the Assessoria VIP platform on mobile devices.

Recent moves6 records

Expansion highlights4 records

Direct peers

• HoneyBook: US-based SMB SaaS serving wedding and event planners with bookings, invoices, and client communication. Directly comparable vertical, business model, and SMB wedding-planner ICP.
• Bizzabo: Event experience platform for B2B conferences and meetups with registration, engagement, and analytics. Overlaps in event management workflow automation.
• Planning Pod: Event management SaaS for venues and planners offering booking, layouts, timelines, and guest management. Comparable vertical SaaS for event professionals.
• Aisle Planner: Wedding planning SaaS for event professionals, covering timelines, guest lists, floor plans, and client portals. Highly comparable feature set and target audience.
• Social Tables: Event design and management platform with floor plans, seating, guest lists, and timelines. Comparable event-management workflows and SMB-to-mid-market customer base.

Broad incumbents

• Eventbrite: Large-scale event ticketing and registration platform. Overlaps in event management but focused on ticketing/discovery rather than planner workflows.
• The Knot: Wedding marketplace and planning tools including vendor directory and wedding websites. Broad incumbent with adjacent wedding-planning features and supplier marketplace.
• Cvent: Enterprise event management platform covering registration, venue sourcing, and MICE. Broader incumbent with overlap in event management workflows but skews upmarket.
• Zola: Wedding planning, registry, and website platform in the US. Overlaps with the Casar.com partnership area (registry/website) and adjacent to wedding-planning software.

Regional players

• Bridebook: UK-focused wedding planning platform connecting couples with suppliers, offering planning tools for wedding professionals. Similar model but geographically concentrated in the UK.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assessoria-vip

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assessoria VIP