Smartbnb
Smartbnb is a Greek short-term rental property management company offering Full Management (20% commission) and Listing Management (10%) services across Airbnb, Booking.com, and HomeAway, serving property owners in Santorini, Athens, Mykonos, and overseas markets with AI-enabled photo tools and AADE tax compliance integration.
- Company typePrivate
- Founded2024
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smartbnb does
Smartbnb is a Greek-based short-term rental property management company that operates a two-tier service for property owners. Its Full Management offering, priced at a 20% commission on bookings, covers end-to-end operations including listing creation and optimization across Airbnb, Booking.com, and HomeAway, guest communication, check-in/out, professional cleaning coordination, linen service, maintenance, dynamic pricing, and revenue management. A lower-tier Listing Management service is offered at 10% commission for owners who prefer to handle operations themselves. The company is headquartered at a UK address (22 Wenlock Road, London) but operates regional offices in Athens (Kolonaki) and Mykonos, with a self-claimed leading position in Santorini. Customer segments include domestic Greek property owners and overseas (notably UK) investors seeking turnkey management of Greek rental properties.
The technology stack is a proprietary property management platform augmented with three owner-facing tools: SmartLens, an AI-driven photo enhancement tool for improving listing images; an Income Calculator for estimating rental revenue; and an AADE Automatic Submission tool that integrates directly with the Greek tax authority for short-term rental registration and income reporting. Distribution is achieved through direct sales (website, phone, email), a franchise and referral program (Smartbnb Friend, Partner, Franchise), and multi-platform listing syndication. The company is privately held, bootstrapped, with 11–50 employees and no disclosed institutional funding.
Smartbnb firmographics
Firmographics- Name
- Smartbnb
- Legal name
- Smartbnb
- Website
- https://smartbnb.gr
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartbnb is a Greek short-term rental property management company offering Full Management (20% commission) and Listing Management (10%) services across Airbnb, Booking.com, and HomeAway, serving property owners in Santorini, Athens, Mykonos, and overseas markets with AI-enabled photo tools and AADE tax compliance integration.
- Ownership category
- akta.pro rank
Smartbnb industry classification
Industry- Product category
- Short-term Rental Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
- akta.pro secondary industries
- Full-Service Vacation Rental Property Management (BPAJAIAA), Vacation Rental Maintenance & Vendor Management (BPAJAIAM), Turnover Cleaning + Minor Maintenance/Handyman Add-Ons (HSAEAEAF)
Keywords
Where Smartbnb is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices3 records
Markets served
Smartbnb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full Property Management: Comprehensive property management service including listing optimization, guest communication, cleaning, maintenance, and revenue management. Company takes 20% commission on bookings.
- Listing Management Only: focused service handling only listing creation, optimization, and potentially pricing management. Lower tier option at 10% commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Full Management - 20% commission |
| Transaction based/ take rate | Monthly | Listing Management - 10% commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Smartbnb product offering
Product offeringCore offering
Smartbnb provides professional short-term rental property management services for property owners in Greece, distributing listings across Airbnb, Booking.com, and HomeAway. It offers two commission-based service tiers — a Full Management service (20% commission) covering end-to-end operations including guest communication, check-in/out, cleaning coordination, linen service, maintenance, and revenue optimization, and a Listing Management service (10% commission) focused on listing creation, optimization, and calendar management. The company supplements these services with proprietary tools including SmartLens (AI photo enhancement), an Income Calculator, and automated AADE Greek tax authority submission.
Product overview
Smartbnb is a Greek property management company offering two primary service tiers: Full Management (20% commission) for comprehensive end-to-end short-term rental management, and Listing Management (10% commission) for listing-focused services. The company provides supplementary tools including Income Calculator for property valuation, SmartLens for AI-powered photo enhancement, and AADE Automatic Submission for Greek tax authority compliance. Smartbnb also operates growth programs through Smartbnb Friend (referral), Smartbnb Partner (commission-based partnerships), and Smartbnb Franchise (franchise opportunities). The company manages properties across major Greek destinations including Santorini, Athens, and Mykonos, listing on Airbnb, Booking.com, and HomeAway platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Smartbnb Friend: Referral program where users can refer friends and earn rewards
- Smartbnb Partner
- Smartbnb Franchise
- SmartLens
- Income Calculator
Products and services
- Full Management Service End-to-end short-term rental property management service for property owners in Greece, including listing optimization, guest communication, check-in/out, professional cleaning coordination, linen service, maintenance coordination, and revenue management. Charged at a 20% commission on bookings.
- Listing Management Service Focused listing management service covering property listing creation, optimization, pricing strategy, and calendar management across short-term rental platforms. Charged at a 10% commission and intended for owners who handle other operational aspects themselves.
- Income Calculator
- SmartLens AI-powered photo enhancement tool that automatically improves the quality and presentation of property photos for short-term rental listings, with the goal of increasing booking appeal and conversion rates.
- AADE Automatic Submission Automated submission tool for short-term rental registration and income reporting to the Greek Independent Authority for Public Revenues (AADE), streamlining regulatory compliance required by Greek short-term rental law.
Companies that use Smartbnb
Customer profileSegments2 records
Ideal customer profiles2 records
Smartbnb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Smartbnb partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- AirbnbcorePrimary platform partner. Smartbnb manages properties on Airbnb, creating and optimizing listings, managing guest communications, and handling bookings. Listed as a non-affiliated third-party management service.
- Booking.comcoreMajor distribution platform partner. Smartbnb extends management services to Booking.com listings for property owners seeking maximum market reach across multiple platforms.
- HomeAway (Vrbo)secondaryAdditional short-term rental platform where Smartbnb manages property listings on behalf of owners.
- AADE (Greek Tax Authority)coreIntegration with Greek Independent Authority for Public Revenues (AADE) for automatic submission of short-term rental registration and income reporting as required by Greek law.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Smartbnb competitors and assessment
Company assessmentBroad incumbents
- Vacasa: Largest North American full-service vacation rental manager, offering end-to-end services (listing, guest comms, cleaning, maintenance) for a take-rate commission — directly comparable full-service STR management model to Smartbnb's core offering, but operating at vastly larger scale and broader geography.
Emerging players
- Hospitable: Automation software for short-term rental hosts focused on guest communication, dynamic pricing, and multi-platform listing management. Comparable to Smartbnb in addressing the same pain points (automated guest comms, multi-platform listing) with a software-only rather than full-service delivery model.
- Smoobu: European-focused vacation rental software offering channel manager, PMS, and booking tools for individual hosts and small management companies. Comparable in multi-platform channel management capability targeting short-term rental operators in European markets.
- Guesty: Property management software platform (PMS) used by STR managers and professional hosts to manage listings across Airbnb, Booking.com, and Vrbo. Comparable to Smartbnb in multi-platform distribution capabilities and target audience of professional short-term rental operators.
- Hostaway: All-in-one vacation rental property management software serving professional STR managers and agencies. Comparable as a multi-platform distribution and operations backbone for short-term rental management businesses like Smartbnb.
Direct peers
- GuestReady: European-focused short-term rental management company operating across major cities and resort destinations, providing full-service Airbnb management. The most direct geographic and product peer to Smartbnb, including dedicated support for overseas/international property owners across multiple European markets.
- Evolve: Full-service vacation rental management company with a low-commission, owner-friendly model across North America. Closely comparable to Smartbnb's two-tier structure (Evolve offers light vs. full management), targeting individual property owners seeking professional management of their short-term rentals.
- TurnKey Vacation Rentals: Full-service vacation rental management company in the US serving premier leisure destinations with comprehensive guest-facing services. Directly comparable full-service business model to Smartbnb's 20% Full Management tier, though operating in North American resort markets.
Regional players
- MadeComfy: Full-service Airbnb property management company operating primarily in Australia and the UK, with a tiered service model similar to Smartbnb's Full Management vs. Listing Management structure. Comparable as a regional full-service STR manager focused on premier tourism markets and cross-border property owners.
Others
- BnBFinder: Directory and booking platform for bed & breakfasts, vacation rentals, and boutique properties. Comparable only loosely as an adjacent marketplace in the vacation rental ecosystem, useful for distribution context rather than direct competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smartbnb social profiles
Digital presenceSmartbnb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartbnb leadership team
Management profileNumber of profiles
Smartbnb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartbnb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartbnb
What does Smartbnb do?
Smartbnb provides professional short-term rental property management services for property owners in Greece, distributing listings across Airbnb, Booking.com, and HomeAway. It offers two commission-based service tiers — a Full Management service (20% commission) covering end-to-end operations including guest communication, check-in/out, cleaning coordination, linen service, maintenance, and revenue optimization, and a Listing Management service (10% commission) focused on listing creation, optimization, and calendar management. The company supplements these services with proprietary tools including SmartLens (AI photo enhancement), an Income Calculator, and automated AADE Greek tax authority submission.
Is Smartbnb a public or private company?
Smartbnb is a private company. It is classified as unknown and is currently operating.
When was Smartbnb founded?
Smartbnb was founded in 2024. It employs 11 to 50 people.
Where is Smartbnb based?
Smartbnb is headquartered in Athens, Greece, in the Europe region.
How does Smartbnb make money?
Two revenue lines are on record. Full Property Management is the primary driver. The others are listing Management Only.
Who are Smartbnb's main competitors?
Vacasa is listed as a broad incumbent. Emerging players are Hospitable, Smoobu, Guesty and Hostaway. Direct peers are GuestReady, Evolve and TurnKey Vacation Rentals. MadeComfy is listed as a regional player. BnBFinder is listed as an others.
Does Smartbnb have an API?
No public API is recorded for Smartbnb.
What industry is Smartbnb in?
Smartbnb's product category is Short-term Rental Property Management. Its primary akta.pro industry code is THAMAKAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.