zrzutka

What zrzutka does

Zrzutka.pl is a Polish crowdfunding and online fundraising platform operated by Zrzutka.pl Sp. z o.o., a privately held limited liability company headquartered in Wrocław, Poland. The platform enables individuals, content creators, and verified charitable organizations to launch three distinct fundraiser types — Zwykła (standard one-time), Zrzutka cykliczna (recurring/subscription), and Zrzutka patronowana (patronized by a verified organization) — and to attach offers and auctions (Oferty i licytacje) whose proceeds flow 100% to the campaign. The platform is licensed as a Krajowa Instytucja Płatnicza (National Payment Institution) by the Komisja Nadzoru Finansowego under registration IP48/2019, enabling in-house payment processing with security provided by GeoTrust 256-bit SSL, password hashing, and integration with PayU S.A., Przelewy24, BNP Paribas, BLIK, Mastercard, Visa, Google Pay, and Apple Pay. Supporting features include a browsable Fundraiser Catalog organized by category, an interactive Donation Heatmap (Wpłatomapa), Skarbonki (multi-organizer moneyboxes), tiered Support Tiers (Progi wsparcia) with exclusive posts, and recurring BLIK payments for mobile-first repeat giving.

The business operates on a zero-commission model — account management, deposits, and withdrawals are all free for end users — making user fees an explicit non-strategy. Revenue mechanics are not publicly disclosed but, given the KNF payment-institution license and payment-processor partnerships, are most plausibly derived from net interest income on custodial/float balances and promotional placements. The go-to-market is fully self-serve and product-led: fundraisers are created in minutes, growth is driven by word-of-mouth, social-media sharing, and SEO, and there is no sales team or enterprise motion. The customer base spans individual consumers (medical, animal, travel, community causes), content creators (YouTubers, streamers, musicians using recurring fundraisers with 9,000–10,000+ supporters), and verified charitable organizations (Polski Czerwony Krzyż, Polska Akcja Humanitarna, Fundacja Dzieciom Zdążyć z Pomocą, Fundacja Serca dla Maluszka). The international sub-brand 4fund.com extends the offering into euro-denominated cross-border fundraising.

Name

zrzutka

Legal name

Zrzutka.pl Sp. z o.o.

Website

https://zrzutka.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Zrzutka.pl is a Polish crowdfunding and fundraising platform serving individuals, content creators, and verified charities. It operates three zero-commission fundraiser types (standard, recurring, patronized), holds a KNF National Payment Institution license, and processes payments via PayU, Przelewy24, BLIK, and major card networks.

Ownership category

akta.pro rank

Product category

Crowdfunding Platform

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134), Grantmaking and Giving Services (8132)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Neighborhood & Community Markets/Pop-Ups (Community-Led Bazaars) (MPAGAEAJ)

Keywords

• Crowdfunding platform
• Online fundraising
• Payment processing services
• Charitable donations platform
• Recurring subscription support

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Zero-Commission Platform (Currently Operating): The platform operates completely free for users - no fees, commissions, or charges for creating fundraisers, making deposits, or withdrawing funds. The company holds a Krajowa Instytucja Płatnicza (National Payment Institution) license and generates revenue through payment processing infrastructure rather than user fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zrzutka.pl is a Polish online crowdfunding and fundraising platform that enables individuals and verified organizations to create fundraisers for personal, charitable, creative, and community causes with zero fees or commissions on account management, deposits, or withdrawals. The platform offers three fundraiser types — standard (Zwykła), recurring/subscription (Cykliczna) with support tiers, and patronized (Patronowana) campaigns run under verified organizations — and operates an integrated offers/auctions marketplace where tangible items can be listed so that 100% of sale proceeds support fundraisers.

Product overview

Zrzutka.pl is a Polish crowdfunding and fundraising platform operated by Zrzutka.pl Sp. z o.o. (Wrocław), functioning as a Krajowa Instytucja Płatnicza under KNF supervision. The platform offers three primary fundraiser types: Zwykła (standard one-time crowdfunding), Zrzutka cykliczna (subscription/recurring model), and Zrzutka patronowana (patronized campaigns for verified organizations). A key marketplace feature, Oferty i licytacje, enables sellers to attach goods, services, and auction items to campaigns so buyers' purchases directly fund the cause. The platform's core differentiating proposition is zero-fee fundraising — account management, deposits, and withdrawals are all free with no commission charged. The Zrzutka cykliczna product includes tiered support levels (Progi wsparcia) with exclusive posts (Posty w progach) accessible to subscribers at different contribution levels. Supporting features include an Offers/Auctions Catalog, Fundraiser Catalog with category filters, Donation Heatmap (Wpłatomapa), and the international 4fund.com sub-brand for euro-denominated campaigns. Payment infrastructure integrates PayU S.A., BNP Paribas, Przelewy24.pl, and supports BLIK, Mastercard, Visa, Google Pay, and Apple Pay for both one-time and recurring donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwykła zrzutka (Standard Fundraiser) Standard one-time crowdfunding campaign allowing individuals or organizations to collect money for any purpose. Organizers set a goal, description, and timeline. Operates with zero fees or commissions.
• Zrzutka cykliczna (Recurring Fundraiser)

Quantifiable outcome

• 1,756,810,010+ PLN total raised across all fundraisers
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• PayU S.A.coreTechnology or Integration · 14 October 2019Leading Polish express payment provider handling deposit/collection security. PayU S.A. is the primary payment processor for incoming funds on Zrzutka.pl, ensuring secure and reliable payment processing for all fundraiser deposits.
• BNP ParibascoreTechnology or IntegrationBanking partner providing security for payment processing operations. BNP Paribas supports the financial infrastructure for Zrzutka.pl's payment operations.
• Przelewy24.plcoreTechnology or IntegrationMajor Polish instant payment operator handling withdrawal/payout security. Przelewy24.pl processes outgoing payments from fundraisers to organizers' bank accounts.
• GeoTrust (256-bit SSL)coreTechnology or IntegrationProvides 256-bit SSL encryption for all connections on zrzutka.pl, ensuring secure communication and data protection.
• Komisja Nadzoru Finansowego (KNF)coreOthersPolish Financial Supervision Authority that granted Zrzutka.pl Sp. z o.o. the Krajowa Instytucja Płatnicza license (IP48/2019), providing regulatory oversight and establishing the company as a regulated payment institution under Polish law.
• BLIK (Polish Mobile Payment)coreTechnology or IntegrationPolish mobile payment system integrated for both standard and recurring BLIK payments, enabling easy mobile-based contributions to fundraisers.
• Polski Czerwony Krzyż (Polish Red Cross)majorStrategic or Co-development PartnerMajor charitable organization acting as patron on Zrzutka.pl, allowing supporters to create fundraisers directed to the organization's account for various humanitarian causes.
• Polska Akcja HumanitarnamajorStrategic or Co-development PartnerPolish humanitarian organization acting as patron on the platform since 1992, providing aid in crisis zones globally.
• Fundacja Dzieciom Zdążyć z PomocąmajorStrategic or Co-development PartnerFoundation focused on saving children's lives, restoring health, and supporting children with disabilities - verified patron organization on Zrzutka.pl.
• Fundacja Serca dla MaluszkamajorStrategic or Co-development PartnerFoundation supporting infants and young children with health conditions - verified patron organization accepting fundraisers on the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GoFundMe: Global leader in personal-cause crowdfunding, serving individuals and charitable causes with a similar self-serve fundraiser creation flow. Operates in many European markets including Poland through GoFundMe Charity.
• Fundly: US-based crowdfunding platform for personal causes and nonprofits with social-sharing-driven growth. Comparable self-serve model and organic distribution approach to Zrzutka.
• Patreon: Subscription-based creator monetization platform that closely mirrors Zrzutka's Recurring Fundraiser (Zrzutka cykliczna) and Support Tiers (Progi wsparcia) products. Direct competitor in the recurring-creator-revenue vertical.
• Siepomaga.pl: Poland's largest dedicated charity crowdfunding platform, directly competing with Zrzutka in medical, charitable, and personal-cause fundraisers. Closest domestic competitor in the Polish crowdfunding market.
• Pomagam.pl: Polish charity and personal fundraising platform operated by the Agora media group, competing in the same domestic crowdfunding segments as Zrzutka. Comparable platform with similar fundraiser categories.

Emerging players

• Donorbox: Recurring donation and fundraising platform for nonprofits with subscription-style giving. Overlaps with Zrzutka's recurring fundraiser product for verified organizations.
• FundraiseUp: Modern donation platform for nonprofits with recurring giving capabilities, increasingly used by European charities. Comparable to Zrzutka's Patronized Fundraisers and recurring payment features.

Broad incumbents

• Kickstarter: Global rewards-based crowdfunding platform for creative projects. Comparable to Zrzutka's Projects (Projekty) category and the Offers/Auctions features, though Kickstarter takes a platform fee unlike Zrzutka.
• JustGiving: Established UK-headquartered charitable giving platform owned by Blackbaud, serving individuals and nonprofits across Europe. Operates at greater scale than Zrzutka with broader international reach and a similar self-serve model.

Others

• PayPal Giving Fund: Charitable giving arm of PayPal that enables donations on e-commerce checkouts. Functionally adjacent — an ecosystem partner and indirect competitor for charitable donations flowing through Zrzutka's patronized fundraisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zrzutkapl
• Facebookfacebook.com/zrzutkapl
• LinkedInlinkedin.com/company/zrzutkapl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zrzutka