Mind And Body Lab

What Mind And Body Lab does

Mind And Body Lab (MABL) is a Danish corporate wellbeing and mindfulness company founded in 2018 by Fie Tiedt Højland and headquartered in Copenhagen. The company operates a hybrid model combining a small physical studio providing in-person yoga and meditation classes with a digital iOS application that delivers guided sessions, talks, and structured wellbeing programs. Its core technology platform is the MABL app, which integrates with Apple Health to incorporate biometric data, includes a real-time Stress Barometer for aggregate team-level stress tracking, and houses proprietary conceptual frameworks — the Stress Costs Model, Workflow Model (based on Csikszentmihalyi's flow theory), Stressors Model, and Workplace Strategy Model — intended to bring data-driven structure to corporate wellbeing programs.

The company serves two primary customer segments. On the B2B side, it sells structured 3–12 month corporate wellbeing programs to large enterprises (disclosed clients include Novo Nordisk, Coloplast, Genmab, DFDS, Rambøll, Chr. Hansen, Andel, Intertrust, BEC Financial Technologies, Rainmaking, and BLOXHUB) through a direct enterprise sales motion with three pricing tiers (Standard, Premium, Enterprise) at custom annual contracts. On the B2C side, it sells individual private memberships (DKK 499/month or DKK 5,489/year) plus studio class packs to individual consumers, with a dedicated Pregnancy & New Family Hub led by an in-house midwife. Additional revenue comes from one-off workshops, talks, and events.

The business is founder-owned, bootstrapped, and operates with a small team of approximately four people based at the Nomad Workspace in Copenhagen. It has no disclosed external funding, no public revenue figures, and serves markets primarily in Denmark and broader Europe. The operating model combines content production (guided meditations, yoga, talks), bespoke consulting/workshop delivery, and a SaaS-like app deployment for enterprise clients.

Name

Mind And Body Lab

Legal name

Mind And Body Lab

Website

https://mindandbodylab.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind And Body Lab is a Copenhagen-based corporate wellbeing company that sells structured 3–12 month B2B programs and a companion iOS app with real-time stress tracking to large Nordic enterprises, while also offering individual subscription memberships and in-person studio classes.

Ownership category

akta.pro rank

Product category

Corporate Wellbeing Services

NAICS

Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Healthcare & Wellness Personalization (HDAAAGAI), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Corporate wellbeing services
• Employee stress management
• Workplace mindfulness programs
• Guided meditation platform
• Hybrid leadership consulting

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Private Memberships: Monthly and annual subscriptions for individuals providing unlimited access to online yoga, guided meditations, talks, tools, and new content monthly. Auto-renewing subscriptions.
2. Corporate Wellbeing Programs: Customized 3-6-12-36 month corporate programs including team workshops, executive coaching, company app access, and stress tracking. B2B enterprise sales with custom pricing.
3. Corporate Pricing Tiers: Three organizational pricing plans: Standard, Premium, and Enterprise packages for companies of different sizes and needs.
4. Physical Studio Classes: In-person yoga and mindfulness classes at Copenhagen studio. Individual class purchases (149 DKK), class packs (3x, 10x), and monthly/annual memberships available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mind And Body Lab (MABL) designs and delivers corporate wellbeing programs and a digital wellness toolkit for organizations and individuals. The core offering combines the MABL iOS app (real-time stress tracking, guided meditations, yoga sessions, talks, and leadership tools) with customized 3–6–12 month corporate programs, wellbeing strategy consulting, and on-site workshops, supplemented by a Copenhagen studio for in-person yoga and mindfulness classes.

Product overview

Mind And Body Lab offers MABL - your online toolkit as the core unified product platform, complemented by the MABL Program (12-month corporate wellbeing initiative), Wellbeing Strategy consulting, and Workshops & Talks. The portfolio includes specialized modules for stress tracking (Company Toolbox), leadership development (Lead with Impact), meditation training (8-day Meditation Program), and family support (Diversity & Family Hub with Pregnancy & New Family Toolkit). The company also provides tiered pricing packages (Standard, Premium, Enterprise) to serve organizations of different sizes, alongside a Private Members subscription for individual users.

Differentiator

Problem solved

Functional benefit

Products and services

• MABL - your online toolkit iOS app for real-time stress tracking across global teams combined with online guided meditations, yoga, talks, and tools to lower stress and boost employee engagement. Available 24/7 via the App Store with 7-day free trial.
• MABL Program 12-month online/offline corporate program driving team engagement, health, and wellbeing through team workshops and 1:1 executive coaching, with a customizable wellbeing strategy.
• Wellbeing Strategy Workplace wellbeing strategy consulting engagement tailored to specific company pain points, needs, and purpose, implemented as part of the client's business culture.
• Workshops & Talks Customized leadership seminars, team-building events, innovation workshops, and strategy sessions for business leaders and employees, delivered on-site and online.
• Private Members Program Subscription-based individual access to mindfulness, yoga, talks, office stretches, pre- and postnatal exercises, and online birth preparation with a midwife, delivered via the MABL app.
• Copenhagen Studio Yoga & Mindfulness Classes In-person yoga and mindfulness classes at the Copenhagen Nomad Workspace studio (max 9–12 participants), available via single classes (149 DKK), class packs (3x, 10x), pregnancy/postnatal packages, and monthly or annual memberships.
• Hybrid Leadership Program Expert panel discussions and resources for hybrid workplace strategy, addressing leadership challenges in remote and hybrid work environments.
• Pregnancy & New Family Toolkit Online sessions developed with midwife Lisa Heidelbach including birth preparation, acupressure points, birthing theory, and postnatal training.

Quantifiable outcome

• 5:1 return on investment for proactive mental health initiatives vs 3.4 return for reactive initiatives
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Modern Health: Modern Health is a broader mental-health benefits platform offering coaching, therapy, and self-guided content to employers. It overlaps MABL on the content + data-driven wellbeing layer and competes for the same enterprise budget pool.
• Limeade: Limeade is an established employee wellbeing and engagement vendor offering assessments, programs, and content to large employers. It competes for the same corporate wellbeing RFPs while operating at much greater scale and broader scope than MABL.
• Spring Health: Spring Health provides mental health benefits (therapy, coaching, wellbeing content) to enterprise employers. Its content + data + coaching stack overlaps MABL's wellness strategy and app, and it competes for similar HR budgets at a larger scale.
• Virgin Pulse: Virgin Pulse is a long-standing corporate wellbeing and health engagement platform serving multinational employers. It is a broader incumbent alternative for HR leaders evaluating MABL, with deeper resources but less specialized mindfulness content.
• Lyra Health: Lyra Health offers mental health benefits to employers, combining therapy, coaching, and digital content. It is a well-funded incumbent in adjacent space that competes for overlapping corporate HR and ESG spending pools.

Emerging players

• Wellics: Wellics is a corporate wellbeing platform with stress and activity tracking plus content delivery for European employers. It is similar in size and target to MABL and represents a smaller, directly comparable emerging competitor.
• Wellable: Wellable provides corporate wellness programming, content, and tracking tools to mid-sized employers. It is a smaller, emerging alternative that overlaps with MABL's content-plus-program model but with less mindfulness specialization.

Direct peers

• Calm Business: Calm Business is Calm's enterprise arm offering the same meditation, sleep, and mindfulness content to employers. Like MABL, it serves HR buyers with app-based delivery, making it a head-to-head alternative in corporate wellbeing procurement.
• Unmind: Unmind is a UK-headquartered corporate mental health platform combining evidence-based content, coaching, and data for employers. It targets the same European enterprise HR buyer as MABL with a similar app-plus-program model.
• Headspace: Headspace for Work sells meditation, mindfulness, and wellbeing content directly to enterprise HR buyers with per-seat pricing, mirrored closely by MABL's corporate program and app. It is the most globally scaled direct competitor in the same product category and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mindandbodylabcph

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind And Body Lab