What Honningcentralen does

Honningcentralen SA is a Norwegian beekeepers' cooperative (samvirke) founded in 1927 and headquartered in Kløfta, approximately 20 minutes outside Oslo. The company aggregates honey from member beekeepers across Norway under a contractual obligation that members deliver the majority of their harvest, and it processes that honey using temperature-controlled warming capped at 45°C to preserve enzymes, antioxidants, and trace nutrients. In addition to its flagship Norsk Honning blend, Honningcentralen sells Akasiehonning, Fjellhonning (a Mexican-European mountain blend), organic Lønnesirup (maple syrup), and the 2026-launched Akasie and Topping økologisk agave-honey products; all imported honey is lab-tested both before shipment and on receipt.

The company operates a three-segment go-to-market model. Norwegian consumers purchase through every major grocery chain in Norway, where products carry the NYT NORGE origin label, with product mix varying by chain profile, and increasingly through the company's own e-commerce store at nettbutikk.honning.no. Member beekeepers access a dedicated Birøkterportal (minside.honning.no) for equipment, supplies, specialist articles, and practical tools, supported by Norges Birøkterlag's training courses. Food service and industrial customers purchase honey and specialty sweeteners for commercial use. The company is privately held by its members with no parent company or external funding identified; quality is assured through the KSL (Kvalitetssystem i Landbruket) standard recognized by Mattilsynet, and organic products are certified through Debio. Day-to-day operations run on just 16 HQ employees.

Name

Honningcentralen

Legal name

Honningcentralen SA

Website

https://honning.no

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Honningcentralen SA is a Norwegian beekeepers' cooperative, founded 1927, that aggregates, processes, and distributes Norwegian honey, specialty sweeteners, and beekeeping equipment to consumers via nationwide grocery retail and DTC e-commerce, and to member beekeepers via a dedicated portal.

Ownership category

akta.pro rank

Product category

Honey and Beekeeping Supplies

NAICS

Apiculture (112910)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI), Organic Apiculture (Beekeeping) (AFAEAMAG)

Keywords

• Norwegian honey distribution
• Beekeeping equipment supplies
• Honey cooperative
• Specialty food products
• Maple syrup distribution

Headquarters

HQ city

Klofta

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Norwegian Honey Sales: Honningcentralen collects Norwegian honey from member beekeepers and sells it to customers in grocery retail, food service, and industry. The company's stated purpose is to ensure the highest possible share of Norwegian honey on the market.
2. Imported Honey and Specialty Products: In addition to Norwegian honey, Honningcentralen imports maple syrup and special honey varieties from other parts of the world. Products are sold through retail and e-commerce.
3. Beekeeping Equipment Sales: Honningcentralen is also a supplier of equipment for beekeepers. Members receive discounts on equipment purchases and beeswax. The beekeeper portal provides access to the online store with all equipment, opening hours for equipment stores, specialist articles, news, and practical tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Honningcentralen SA is a Norwegian beekeepers' cooperative that collects, processes, packages, and distributes honey from member beekeepers across Norway through grocery retail and online channels. The company also supplies beekeeping equipment to its members and imports specialty products such as maple syrup and specialty honey varieties to complement its Norwegian honey offerings.

Product overview

Honningcentralen SA is a beekeepers' cooperative founded in 1927 offering Norwegian honey and specialty honey products. The core product portfolio includes Norsk Honning (flagship blend since 1927), Akasiehonning (acacia honey that stays liquid), Fjellhonning (mountain honey blend), and Lønnesirup (organic maple syrup). Recent additions from 2026 include Akasie (honey-agave blend) and Topping økologisk (organic agave-honey topping). The company also operates a Birøkterportal providing beekeepers with equipment, supplies, and a customer portal for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Norsk Honning The company's flagship product since 1927, a special blend of many Norwegian honey varieties from across Norway, providing an exquisite taste and aroma. Targeted at Norwegian consumers purchasing natural, locally produced honey for household use.
• Akasiehonning Honey made from nectar of Robinia (false acacia), one of few honeys that stays naturally liquid over time. Described as Norway's most popular honey.
• Fjellhonning A blend of Campanita honey from highland areas in Sierra Madre de Chiapas, Mexico, mixed with European acacia honey. Fruity and full-bodied honey, especially suited for cheese boards.
• Lønnesirup, lys økologisk Organic light maple syrup made from sap of sugar maple trees. Has a mild caramel flavor, completely natural with no additives.
• Topping Agave & Honning Topping made from organically grown agave and Norwegian honey. Agave syrup is more neutral in flavor, natural sweetener suitable for ice cream, desserts, baking, tea, smoothies and cheese.
• Akasie (honey-agave blend) New 2026 product - a blend of honey and agave syrup, developed due to variable raw material supply and increasing prices of acacia honey in Europe.
• Topping økologisk New organic topping launched in 2026, consisting of 50% organic agave syrup from Mexico and 50% organic honey from Zambia.
• Birøkterportal (Beekeeper Portal & Equipment Store) Beekeeper portal offering online store with equipment, opening hours for equipment stores, professional articles, news and practical tools for beekeepers. Members receive discounts on equipment and beeswax.

Quantifiable outcome

• All imported honey is tested by a world-leading laboratory both before shipment and after receipt.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• LerøyminorOthersChef Fredrik Hald from seafood company Lerøy contributed a salmon recipe with sweet potato purée to Honningcentralen's recipe collection, demonstrating food industry collaboration.
• Norges Birøkterlag (Norwegian Beekeeping Association)coreStrategic or Co-development PartnerNorges Birøkterlag has local chapters across Norway that regularly organize beginner courses in beekeeping. This partnership is essential for growing the beekeeping community that supplies Honningcentralen. The association teaches necessary knowledge and equipment, connecting new beekeepers with local suppliers.
• DebiocoreStrategic or Co-development PartnerDebio certifies organic honey production in Norway. To label honey as organic, beekeepers must meet additional requirements and be registered with Debio, which controls that these requirements are met. Honningcentralen offers organic honey certified through this partnership.
• Mattilsynet (Norwegian Food Safety Authority)coreOthersKSL (Kvalitetssystem i Landbruket) is a national industry standard recognized by Mattilsynet as a national branch standard. Honningcentralen participates in the KSL quality assurance system for Norwegian beekeeping.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GloryBee: US-based honey and beekeeping supply company offering both retail honey products and beekeeping equipment. Comparable to Honningcentralen as a vertically integrated player in both honey distribution and beekeeping equipment/supply for hobbyist and commercial beekeepers.
• BeeMaid Honey: Canadian honey cooperative owned by beekeepers that packs and markets honey across North America. Closest comparable to Honningcentralen as a beekeeper-owned cooperative aggregating honey from member producers for branded retail distribution.
• Barkman Honey: Canadian honey packer and supplier with own retail brands plus private label and foodservice divisions. Comparable to Honningcentralen as a honey aggregator/packer serving retail, food service, and industrial customers with branded and bulk honey.

Emerging players

• Nature Nate's Honey: US-based honey brand focused on 100% pure, raw, unfiltered honey sold through US grocery retail. Comparable to Honningcentralen as a single-nation branded honey player emphasizing purity and origin credentials in mainstream grocery channels.
• Wedderspoon: New Zealand-origin manuka honey brand focused on raw, organic, and non-GMO honey products. Comparable to Honningcentralen as a premium, origin-emphasizing honey brand with organic certification and direct-to-consumer e-commerce presence.

Broad incumbents

• Rowse Honey: UK's leading honey brand, blending and packing honey for major grocery retail. Comparable to Honningcentralen as a branded honey packer that aggregates honey from multiple sources for supermarket distribution, but operates at significantly larger scale in the UK market.
• Langnese Honig: Germany's dominant honey brand, part of the Südzucker group, with broad grocery distribution across Europe. Comparable to Honningcentralen as a leading European honey brand selling blended and varietal honeys through mainstream retail channels.
• Capilano Honey: Australia's largest honey brand, owned by beekeepers and selling a range of honey products through grocery retail. Comparable to Honningcentralen as a beekeeper-aligned honey brand with national grocery distribution, though operating at larger scale.
• Comvita: New Zealand-based global honey and bee-product company with a branded portfolio of manuka honey and health products. Comparable to Honningcentralen as a vertically integrated honey producer and brand owner selling through retail and own channels, but operating at much larger global scale.

Regional players

• Imkerverband (e.g., Deutscher Imkerbund): German beekeepers' federation and cooperative network that aggregates and markets member honey. Comparable to Honningcentralen as a cooperative structure supporting beekeepers with collective marketing and supply of honey, but operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Honningcentralen/?locale=nb_NO
• Instagraminstagram.com/honningcentralen
• TikToktiktok.com/tag/honningcentralen
• LinkedInlinkedin.com/company/honningcentralen-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honningcentralen