What Sentinel Care Services does

Sentinel Care Services (legal entity Sentinel Care Ltd.) is a privately held, family-run domiciliary home care provider operating across Shropshire, Telford & Wrekin, and Staffordshire in the United Kingdom. Headquartered in Telford, the company delivers four integrated core service lines — personal care, home help, companionship, and concierge services — to elderly and vulnerable adults who require support to remain independent in their own homes. Its core customer base spans self-funded individuals, families arranging care on behalf of relatives (including dementia and end-of-life cases), local-authority commissioned clients (notably the Telford & Wrekin Zone 2 contract awarded in October 2019), and care home operators served through a Corporate Care staffing division.

The business was originated by Steve Harris as the Carewatch (Mid Shropshire and South West Staffordshire) franchise in 2000, then bought out and rebranded as Sentinel Care Services in January 2016 with approximately £250,000 reinvested in services and regional expansion. The technology stack is operationally focused rather than differentiated: carers use the Mobizio mobile app to access care plans, log activities, and communicate with the office, while families access the Access Care Planning feature for real-time visibility into visit timing and activities. Cloud infrastructure is hosted on Amazon EC2 (Dublin) and Rackspace (Slough) in ISO27001-certified data centres, with TLS encryption in transit. A dedicated sub-brand, Liberty Belles, extends the platform into care-based transport and companion services to reduce social isolation.

Revenue mechanics are dominated by recurring domiciliary care visits, augmented by B2B corporate staffing (permanent, temporary, or agency basis) and Liberty Belles companion bookings. Pricing is unit-based with hourly rates funded through a mix of local authority social services, NHS Continuing Healthcare, and self-pay by individuals, with specific pricing varying by care needs assessment. Distribution is regional and direct: phone-led enquiry (01952 219912), website contact forms, online booking for Liberty Belles, and competitive tender for council contracts. The company is CQC-rated 'Good' (2017, 2019, 2020), Investors in People accredited, and employs 51–100 staff, all DBS-checked and qualified to NVQ Level 2 or working toward it, with a documented high retention rate that is operationally significant in a sector with chronic workforce churn.

Name

Sentinel Care Services

Legal name

Sentinel Care Ltd.

Website

https://sentinelcareservices.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Sentinel Care Services is a privately held, family-run UK domiciliary home care provider delivering personal care, home help, companionship, and concierge services to elderly and vulnerable adults across Shropshire, Telford & Wrekin, and Staffordshire. It also staffs care homes and runs the Liberty Belles transport companion sub-brand.

Ownership category

akta.pro rank

Product category

Domiciliary Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

akta.pro secondary industry

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

Keywords

• Domiciliary home care
• Personal care services
• Home help services
• Corporate care staffing
• Companionship services

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Domiciliary Home Care Services: Ongoing home care services provided to individuals in their own homes, including personal care, companionship, home help, and concierge services. Revenue is generated through recurring care visits.
2. Corporate Care / Establishment Care: Staff supplied to care homes on permanent, temporary, or agency basis. Can cover maternity leave, long-term sickness, and fluctuating requirements. Staff are trained and certified before qualifying for establishment work.
3. Liberty Belles Transport & Companion Service: Care-based transportation and companion service for people needing personal care assistance to get out and about. Provides mobility support to reduce social isolation and loneliness.
4. Carer Employment: Pay for Domiciliary Care Assistants includes hourly wage, mileage at 30p per mile, and travel time at hourly rate paid separately. 4 weekly paid with itemised payslips.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sentinel Care Services provides dedicated and flexible domiciliary home care to people across Shropshire, Telford & Wrekin, and Staffordshire. Its core services cover personal care, home help, companionship, and concierge support that enable elderly and vulnerable adults to remain independent in their own homes. The company also supplies trained care staff to care homes on a permanent, temporary, or agency basis (Corporate Care / Establishment Care) and runs the Liberty Belles sub-brand offering care-based transport and companion services.

Product overview

Sentinel Care Services operates as a domiciliary home care provider offering a portfolio of integrated care services across Shropshire, Telford & Wrekin, and Staffordshire. The core offering consists of four main service lines: Personal Care Services, Home Help Services, Companionship Services, and Concierge Services, which work together to support independent living. Additionally, the company provides Corporate Care (Establishment Care) for institutional clients requiring staffing solutions. A distinct sub-brand, Liberty Belles, offers specialized care-based transportation and companion services for socially isolated individuals who need assistance getting out and about. The company was formerly known as Carewatch (Mid Shropshire and South West Staffordshire) before rebranding in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Belles: A care-based transportation and companion service aimed at reducing social isolation and loneliness for individuals who need personal care or assistance to get out and about. Provides safe and reliable transport with professionally trained and police-checked carer drivers.

Products and services

• Personal Care Services Domiciliary personal care assistance including help with daily living activities, hygiene, and medication support for individuals in their own homes across Shropshire, Telford & Wrekin, and Staffordshire.
• Home Help Services Domestic assistance including household tasks, meal preparation, and general home maintenance to support independent living for elderly and vulnerable adults.
• Companionship Services Social support and companionship to reduce isolation and loneliness, providing conversation and emotional support for elderly and vulnerable clients at home.
• Concierge Services Supplementary home care concierge service connecting clients with recommended local tradespeople for property and gardening maintenance, telecommunications, and broadband services.
• Corporate Care (Establishment Care) Staffing solutions for care homes, providing permanent, fixed-term, temporary contracts, or agency staff on full-time or part-time basis, with tailored training including Care Certificate, Moving & Handling, Medication, Infection Control, and Dementia training.
• Liberty Belles Care-based transportation and companion service for individuals needing personal care assistance who find it difficult to travel independently. Drivers are professionally trained carers who accompany passengers throughout their journey and provide personal care support during activities.

Quantifiable outcome

• High staff retention rate
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BloodwisecoreOthers · 1 January 2017Sentinel Care Services supports Bloodwise as their chosen charity. The Managing Director Steve Harris has been diagnosed with Myelodysplastic Syndromes (MDS), a form of blood cancer. The company organizes fundraising events throughout the year to raise funds and awareness for blood cancer research and support.
• Bespoke Computing LtdcoreTechnology or IntegrationAward-winning IT and communications company in Telford, founded in 2003 by Chris Pallett. Has delivered the technology strategy for Sentinel Care Services since 2006, supporting business growth and expansion. Provides complete communications strategy from office telephones and internet to mobile devices used by carers in the field.
• Oakleaf Property & Gardening MaintenanceminorStrategic or Co-development PartnerFamily-run business specializing in property and gardening maintenance including garden design, landscaping, lawn/hedge cutting, gutter cleaning, and more. CHAS and Construction Line registered. Recommended tradespeople to supplement Sentinel's concierge home care services.
• Think JessicaminorOthersCharity organization that Sentinel Care Services is associated with, shown in footer associations.
• Telford and Wrekin CouncilcoreOthersLocal authority that awarded Sentinel Care Services a Zone 2 contract for domiciliary care services. The council implemented a zoning system to streamline care procurement and reduce travel costs. Sentinel was awarded Zone 2 alongside 3 other providers from a pool of approximately 60 care providers.
• MDS Patient SupportminorOthersMDS Patient Support organization. Sentinel directs supporters to their events page as part of Bloodwise-related fundraising efforts.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Allied Healthcare: Large UK home care provider historically delivering council-commissioned domiciliary care nationally. Comparable for the regulated home visiting model and reliance on local authority contracts.
• Prestige Nursing & Care: National UK home care and nursing agency providing visiting and live-in care. Larger and broader portfolio than Sentinel, but overlapping in personal care, complex care, and council-commissioned home visits.

Direct peers

• Agincare: Privately owned UK care group operating home care branches across multiple counties, plus care homes and live-in services. Comparable for combining local-authority commissioned and self-funded home care at regional scale.
• Caremark: Franchised UK home care provider delivering personal care, domestic help, and companionship services to elderly and disabled clients. Same GTM model, regulatory exposure (CQC), and service portfolio as Sentinel.
• Bluebird Care: UK-wide home care franchise specializing in domiciliary care, live-in care, and companionship for older adults and people with complex needs. Operates the same visiting home care model as Sentinel across similar UK geographies.
• Home Instead Senior Care: National UK home care franchise providing personal care, companionship, and dementia support to elderly clients in their own homes. Directly comparable to Sentinel in service model, customer base, and franchise-to-independent operating history.
• Right at Home: UK franchise network delivering personal care, companionship, and dementia support to older adults in their own homes. Closely mirrors Sentinel's visiting-care, family-facing service proposition.
• Helping Hands Home Care: Established UK domiciliary and live-in home care provider for elderly, dementia, and complex needs clients. Comparable for its CQC-regulated home visiting model and dementia/end-of-life focus.

Emerging players

• Total Community Care: UK provider specializing in complex home-based care packages, often funded via NHS Continuing Healthcare. Comparable to Sentinel's higher-acuity work (dementia, end-of-life) and the CHHC-funded portion of its revenue mix.

Others

• Franchise Brands plc (home care division): UK-listed group with home care franchises in its portfolio. Relevant as a backer of competing franchise home care models (e.g., previously Carewatch, which Sentinel itself was part of) and as a strategic acquirer of regional home care operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sentinelcareservices
• Xx.com/sentinelcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentinel Care Services